*Steps of adoption for an individual Knowledge: At this point people start to hear about your innovation but they don't have any farther information yet. Persuasion: people start to gather information about the innovation to move to the next step Decision: after getting more info. About the innovation they decide if they like it or not. Implementation: they made a decision that they like the innovation, now they are going to buy the product or use this service. Confirmation: At this point they already have the product they know everything about it advantages and disadvantages they are going to confirm that this product is good enough to tell others to buy it or not. *What shapes individual decisions: Relative advantages: degree to which a new product is more advantageous to the customers than the competing brands. Compatibility : is how the consumer perceives the new product or service into his life style choices, when the product or service closely matches the individual's needs, wants, beliefs, values, and consumptions patterns, the innovation can be considered highly compatible. Complexity and simplicity: The extent to which the consumer considers the innovation to be difficult utilize , if the innovation has a high level of complexity it will have a lower level of adoption. Trialability: if the new product or service can be triend for limited time period before an actual outlaying of money, the product adoption rates will rise substantially , it reduces the consumer's risk of making a purchase of the product. By letting your customer try your product before the purchase, you are showing your customer that you are confident enough in your product. Observability: the extent to which a potential consumer can observe the innovation and it's positive effects, the more the positive effects are sensed, the more observable effects are to the consumer.

2. Know your workshop!

3. When you leave here today:
Feel inspired:
• Next big idea is up to you
• have lots of ideas

4. Investor
Entrepreneur
VS

5. My Name is, ________________
I’m giving myself permission to fail, screw up & be messy
I realize that I’m learning something new & it may be rocky in the
beginning just like it was for many huge success before me.
I will remember that obstacles only delays my greatness,
and I’m going to be awesome!
signature

6. Types of Entrepreneurs:
SM I
L EA
BQ
YX
K
P

7. System:
Someone who is happy to buy a proven system and use it
by his own way
EX : Franchise.

8. Money:
Someone who measure his success by the number in the bank

9. Innovator:
Enjoy developing new ideas

10. Life style:
For those who want their happiness in their job and also
earn money from it

11. Empire builder
Those who want power and influence to their
brand everywhere

12. Innovation

13. Big Ideas!
Where do they come from?

14. Activity Time
Let’s see your brainstorming

15. Diffusion of
Innovations

16. Who are the adopters?

17. Innovators
• They don’t hesitate to try
new things
• They usually have money
• They want to be different

18. Early Adopters
• They are the richest
• They are wiser than
innovators
• They decide whether your
product will succeed

19. Early Majority
• Upper middle class
• Regular communication
with early adopters
• You will be happy to reach
them

20. Late Majority
• They get the best version of
Your product
• Everyone is using it

21. Laggards

22. Steps of adoption
For an individual

28. Individual decision

29. Relative advantage
Compatibility
Complexity vs.
Simplicity
Trailability
Observability
Homophiles

31. Any Questions?

32. Thank you!