GroceryU is a grocery delivery service founded by Tyler Droney, Lucan Schmidt, and Brandon Salvador, catering to the Penn State University campus and surrounding areas to simplify grocery shopping for students and residents without vehicles. Launched in August 2009, it offers free sign-up, a vast product range, and various promotional features like referral bonuses and delivery options. The service intends to expand its reach and marketing efforts while exploring growth opportunities in nearby regions and potentially other universities.

1. FOUNDERS:
Tyler Droney
Lucan Schmidt
Brandon Salvador

2. ABOUT THE COMPANY
 GroceryUis a grocery delivery service
serving the main campus of the Pennsylvania
State University and the surrounding
residential areas
 Eliminate the hassle of finding a way to the store
 Save time by ordering from your home
 Offer reasonable prices and a wide variety of
products
 Have groceries delivered right to the convince of
your home

3. THE IDEA
 November ‘08
 Five male roommates
 Two years living downtown State College with
no vehicle
 Hassel of taking the bus
 No large grocery stores within walking
distance
 Always ran out of food and had to eat out more
resulting in spending more money
 Spring semester of ’09 initial brainwork
began

4. START-UP
 Declined
for a loan needed to come up
with an investment strategy to obtain the
necessary start-up funds
 Nine Investors
 Majority being family and friends
 Other start-up setbacks?
 LAUNCH: AUGUST 31, 2009

5. HOW IT WORKS
 Free sign-up
 Browse our store and add groceries to your
cart
 Over 3,300+ items available
 Choose a delivery time (4pm-10pm)
 Groceries are delivered next day to your door
if you place your order by 2am

6. WEBSITE HOMEPAGE

7. ADDITIONAL FEATURES
 Different weekly sales
 Ability to save grocery lists for future
orders
 Numerous aisles to shop from
 Parents/guardians can add funds to their
son’s/daughter’s account
 Refer-a-friend feature allows you to tell
your friends while earning an extra $5
 We accept all major credit cards, Lioncash+,
and GroceryU funds
 We gladly accept any product suggestions

8. CURRENT OPERATIONS
 Over 150+ accounts created
 Approximately 70+ orders successfully
delivered
 Average of $80 per order
 Average of 2 orders per day

9. TARGET MARKET
 Students
 Off campus
 Also on campus (orders are just typically less)
 No vehicle
 No meal plan
 Permanent residents of State College
 Retirement communities
 Single parents
 Handicapped persons

10. MARKETING
Magnet
Flyer
T-Shirt

11. OUR VEHICLE

12. THE COLLEGIAN
 Ad and Article
 A lot of response from article
 15 day advertisement

13. BANNER
 Provided alternative beverages and food
 Such as bottled water, chips, juices, ect
 This allows us to hand out flyers as well as
hang up our banner

14. LIONMENUS
 Three month campaign
 Delivery
 Order Online
 Search

15. FACEBOOK
 285 registered fans
 Multiple sign-ups
 Promo codes specifically for Facebook

16. BROCHURE
 More informative compared to flyer
 Used at retirement communities and senior
citizen homes
 Use to hand out to the residents in the area
 Also used on weekends (especially home
football weekends) around town to hand out to
the parents/guardians of students
FUTURE PLANS:
 Placing brochure in move-in packets for
apartments in town; and even FTCAP for
incoming PSU students

17. PAPER MENU
 Alternative to online ordering
 People who don’t have internet access
 May not know how to use a computer
 Mainly geared towards those in retirement
homes and senior citizen centers
 Usually have a drop box in the commons area and
specified pick up/drop off days

18. STUDENT GROUPS
 Marketing 422
 Marketing 450W
 English 202D
 Communications

19. VIDEO ARTICLE
(PSN NEWS)

20. OTHER POTENTIAL
ADVERTISING
 Needto continue to best target anyone
within the area that can benefit from our
service
 Need to adjust to consumer’s wants/needs
 New advertising you may see soon;
 Ads placed in the CATA buses
 Banner hanging at THON
 Banners hanging at more fraternities and even bars
 Ad placed in the Centre Daily Times Newspaper

21. WHAT’S NEXT
FOR GROCERYU?
 We plan to further establish this location
and continue to find new marketing
strategies
 We hope to eventually reach all the student
market and residences within the area
 We would like to add more zip codes within
Centre County, such as Bellefonte
 Ourdream: to establish this location enough
to allow us to expand GroceryU to other
universities on the eastern/southern coast

22. WE ARE…GROCERYU!
“Where We Shop For U!”
www.groceryu.com