2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Poveștile pentru copii au un rol complex și benefic în dezvoltarea lor, le vor oferi nu doar divertisment, ci și oportunități de învățare și creștere personală.
PROIECT DE PARTENERIAT TRANSFRONTALIER „Educație online fără hotare”DusikaLevinta1
Colaborarea la nivel transfrontalier prin împărtășirea opiniilor, practicilor, metodelor și strategiilor de lucru cu cadrele didactice Republica Moldova și România pentru îmbunătățirea procesului educațional cu finalități comune.
OBIECTIVE Contribuirea la dezvoltarea unei educații de calitate;
Încurajarea formării continue a cadrelor didactice și manageriale;
Facilitarea accesului transfrontalier la resurse educative;
Promovarea dimensiunii interculturale a educației;
Încurajarea inovărilor în elaborarea materialelor didactice;
Utilizarea noilor tehnologii în educație.
Românismul de la Mihai Eminescu la Grigore Vieruinachirilov
Proiect “Educație online fără hotare” 2023 - 2024,
implementat de Direcția Generală Educație, Tineret și Sport a municipiului Chișinău în cadrul Proiectului “Educație online”
Proiect transfrontalier„Povestea are fir bogat”..AngelaButnaru1
Copiii învață din povești cât de mult contează bunătatea, empatia și prietenia, dându-le ocazia să facă diferența între comportamentele pozitive și cele negative.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Poveștile pentru copii au un rol complex și benefic în dezvoltarea lor, le vor oferi nu doar divertisment, ci și oportunități de învățare și creștere personală.
PROIECT DE PARTENERIAT TRANSFRONTALIER „Educație online fără hotare”DusikaLevinta1
Colaborarea la nivel transfrontalier prin împărtășirea opiniilor, practicilor, metodelor și strategiilor de lucru cu cadrele didactice Republica Moldova și România pentru îmbunătățirea procesului educațional cu finalități comune.
OBIECTIVE Contribuirea la dezvoltarea unei educații de calitate;
Încurajarea formării continue a cadrelor didactice și manageriale;
Facilitarea accesului transfrontalier la resurse educative;
Promovarea dimensiunii interculturale a educației;
Încurajarea inovărilor în elaborarea materialelor didactice;
Utilizarea noilor tehnologii în educație.
Românismul de la Mihai Eminescu la Grigore Vieruinachirilov
Proiect “Educație online fără hotare” 2023 - 2024,
implementat de Direcția Generală Educație, Tineret și Sport a municipiului Chișinău în cadrul Proiectului “Educație online”
Proiect transfrontalier„Povestea are fir bogat”..AngelaButnaru1
Copiii învață din povești cât de mult contează bunătatea, empatia și prietenia, dându-le ocazia să facă diferența între comportamentele pozitive și cele negative.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Invata singur sa patinezi pe gheata
1. INVATA SINGUR SA PATINEZI PE GHIATA
PATINOARUL
„Un patinoar mic, pentru uzul unui grup restrins de patinatori, se poate face cu usurinta”.(Ionian - 1969, 15)
„Cel mai indicat pentru a amenaja un astfel de patinoar este un teren neted, betonat sau asfaltat, pe care
se toarna apa (de obicei noaptea cind temperatura e mai scazuta).
Daca pe teren este zapada, aceasta se va batatori ca sa ajunga intr-un strat cit mai subtire, care se va
imbiba bine cu apa. Dupa inghetarea acestui strat se toarna deasupra inca un strat subtire de apa (1-2 cm) mai
multe nopti la rand (de 2-3 ori pe noapte). Terenul destinat pentru aceasta se va imprejmui cu un dig batatorit de
zapada, inalt de 30-40 cm, sau cu un gardulet de scindura, pentru ca apa sa nu se scurga sau sa inghete
neuniform. Niciodata nu trebuie sa se toarne prea multa apa, deoarece ingheata mai greu si neuniform.
Pentru a intretine gheata in conditii bune de folosire, aceasta trebuie curatata de trei ori pe zi (dupa
patinaj si inainte de a o uda) de zapada rezultata din zgirierea ei de patine.
Este bine ca patinoarul sa fie amplasat in locuri mai umbroase, unde soarele patrunde mai putin sau
deloc”.(Ionian - 1969, 16)
PATINELE
„Ghetele trebuie sa corespunda conformatiei piciorului celui ce le poarta, sa nu jeneze, sa stringa sau sa fie largi.
Calciiul sa nu alunece in lateral, cel mai mic inconvenient transformindu-se astfel intr-un chin ingrozitor dupa
citeva ore de patinaj. Ghetele bune au o distanta de 3-4 cm intre marginile ce se string cu siretul; aceasta ajuta ca
ele sa se muleze si sa fie fixe pe picior. Daca se cumpara ghete mai mari cu un numar, crezind ca se va compensa
aceasta cu mai multe perechi de ciorapi, duce la o nesiguranta mai mare”.(Ionian - 1969, 18)
„Siretul trebuie sa fie intotdeauna cit mai nou si sa fie ferit de roadere si de apa. Ruperea lui poate fi neplacuta.
Nu trebuie sa se lege niciodata sireturile deasupra ghetei pe piele, sau in asa fel incit sa atirne capetele pe jos,
deoarece ele vor incomoda pe sportiv. De asemenea, siretul nu trebuie sa se stringa exagerat in regiunea
degetelor fiindca ingreuiaza circulatia si piciorul ingheata repede. In regiunea gleznei acesta trebuie insa bine
strins. ”(Ionian - 1969, 18)
„Patina nu trebuie sa fie pe mijlocul talpii ghetei, ci exact sub centrul de greutate al patinatorului. Multi
patinatori care au anumite particularitati de conformatie, au patinele montate spre exterior sau spre interior).
Normal patinele trebuie sa fie montate putin spre interior, sub bolta plantara a piciorului, in asa fel ca lama
patinei sa fie inainte, intre degetul mare si al doilea, chiar pe axa picirului si sub calcii”.(Ionian - 1969, 18-19)
„Daca se intoarce patina si se priveste lama ei care are o grosime de 3-4 mm, se constata existenta unui
sant delimitat de doua muchii. Aceste muchii trebuie sa fie tot timpul bine ascutite, deoarece prin felul cum sint
folosite se bazeaza intreaga arta a patinajului. Pentru a se pastra intacte muchiile patinei, aceasta trebuie ferita sa
vina in contact cu orice altceva afara de gheata; pentru deplasarea din vestiar pina la gheata se vor folosi
invelitori de piele, cauciuc sau lemn, care imbraca lamele patinei.
Daca nu se gasesc in comert, invelitoarele se pot improviza din tuburi de cauciuc, carora li se va face o
taietura pe toata lungimea lor, ca sa poata fi introduse pe lama patinei. Trebuie sa se fereasca lama in special de
contactul cu suprafete metalice sau ciment. Muchiile se pot reface prin ascutire cu o masina speciala. Nu este
bine ca aceasta sa se faca prea des, fiindca fiecare ascutire consuma din lama patinei.
Se pot economisi ascutirile folosind o piatra rotunda de polizor, foarte fina (cu diametrul de 5-7 mm), cu
care sa se ascuta patinele dupa fiecare antrenament (ascutire de intretinere). Se aseaza piatra in santul dintre cele
doua muchii, tinindu-se bine cu degetele, astfel ca sa nu alunece lateral si se va plimba in lungul lamei patinei
apasind usor. Dupa fiecare zi de patinaj trebuie sa se stearga patinele cu o cirpa, ca sa nu ramina ude in dulap. La
sfirsitul sezonului se ung lamele patinelor cu vaselina pentru a se pastra bine pina in sezonul urmator ”.(Ionian -
1969, 19-20)
IMBRACAMINTEA
„Costumul de patinaj se compune dintr-un pantalon, un pulover lejer de lina, si in special pentru incepatori,
manusi, care sa-i fereasca de asperitatile ghetii si udatura in cazul unor cazaturi. Nu trebuie folosite fulare si
caciuli groase care fac sa transpire capul si incomodeaza. Pentru primii pasi pe gheata aceasta imbracaminte este
suficienta atit pentru baieti cit si pentru fete. Cind temperatura este mai scazuta sau vintul mai puternic, e bine ca
echipamentul sa fie mai gros. In momentul in care organismul incepe sa se incalzeasca datorita efortului depus
pe gheata, hainele suplimentare se scot pentru a evita transpiratia si supraincalzirea. Este recomandabil de
asemenea, pentru copiii care alearga mult pe gheata si care se incalzesc, indiferent cit de usor ar fi imbracati, sa
se aduca un maiou de corp si o camasuta de rezerva, cu care sa se schimbe dupa sfirsitul orei de patinaj”.(Ionian
- 1969, 20-21)
2. CADEREA
„O cazatura nu reprezinta decit o simpla schimbare involuntara de pozitie. Eventualele accidente nu se pot
produce decit cind apare dorinta imperioasa de a impiedica caderea dupa pierderea echilibrului. Cazaturile cele
mai dureroase sint cele care se produc pe loc sau la o viteza mai mica de alunecare.
Cunoscindu-se motivul caderii, trebuie stiut ca daca centrul de greutate nu se mai afla deasupra
poligonului de sustinere format de patine, orice incercare de echilibrare nu are efect. De aceea, in timpul care a
mai ramas pina la contactul cu gheata trebuie cautata o pozitie cit mai avantajoasa in luarea contactului cu
gheata. Aceasta pozitie depinde de particularitatile fiecaruia. Este indicat sa se evite cazaturile pe spate (sa se
fereasca in special capul), precum si rezemarea pe miini. Cel mai indicat este sa se adopte o pozitie ghemuita cu
miinile pe linga piept si genunchii indoiti, astfel ca pe linga alunecare sa existe posibilitatea de amortizare si prin
rostogolire. Genunchii insa trebuie feriti cu atentie de contactul cu gheata”.(Ionian - 1969, 13)
MERSUL INAINTE
„Primul exercitiu consta din incercarea de a face citiva pasi cu sprijin, mergind normal, ca si cum nu ar exista
patinele in picioare. In acest timp se tin calciiele apropiate si virfurile orientate spre exterior, ridicindu-se si
asezindu-se alternativ picioarele unul in fata celuilalt. Piciorul din aer se asaza cu calciiul in dreptul scobiturii
piciorului de pe gheata. In timpul mersului pozitia corpului trebuie sa fie cit mai dreapta, fara ca acesta sa fie
aplecat lateral sau in fata, cu privirea inainte si bratele departate de corp. Exersind cu rabdare exercitiul de mai
sus, dupa citeva minute incepatorul va putea sa se deplaseze prin alunecare usoara si sa simta astfel ca patinele
aluneca pe o linie, nu in toate directiile cum probabil parea la inceput. Incepind sa alunece si dorind sa aiba o
viteza mai mare, sportivul comite una dintre cele mai grave greseli ale incepatorilor: impingerea cu virfurile, cu
zimtii pe care-i are patina in fata, apropiind astfel virfurile”.(Ionian - 1969, 22)
„Pentru a preintimpina neajunsul, la exercitiul de mers prin pasire pe gheata, se va urmari si insista ca virfurile sa
fie departate la cel putin 15 cm, iar calciiele apropiate. Picioarele se deplaseaza in asa fel, incit pe gheata ramin
urme de forma literei V. Pentru impingere, patinatorii se vor ajuta de muchiile patinei, care se infig in gheata,
producind deplasarea patinei numai inainte sau inapoi si se va evita deplasarea laterala. Orice inclinare a patinei
determina una dintre aceste muchii sa patrunda in gheata. Fiecare patina are doua muchii pe care le vom numi:
muchia exterioara, cea care se afla lateral spre dreapta sau spre stinga, si muchia interioara, cea care se afla spre
scobitura piciorului.
Presupunind ca s-a insusit deplasarea fara ajutorul cuiva si fara sprijin urmeaza executarea impingerilor
din muchia interioara a unei patine, alunecind cu celalalt picior putin indoit din genunchi. Se va putea realiza
alunecarea prin deplasarea greutatii corpului pe piciorul de sprijin, pe care se paseste. Tot timpul corpul trebuie
sa fie usor inclinat inainte, astfel ca centrul de greutate sa se afle mereu deasupra patinei de sprijin, chiar putin
inainte”.(Ionian - 1969, 22-23)
„Genunchiul piciorului de sprijin trebuie sa fie indoit in momentul inceperii alunecarii, atenuind trecerea
greutatii pe el. Nu trebuie pierdut din vedere ca virfurile sint departate in asa fel, ca sa se realizeze pasi laterali
spre dreapta si spre stinga, care constituie esenta patinajului corect. In mersul spre dreapta si spre stinga se vor
face pasii cit mai lungi posibil. Prelungirea alunecarii pe un picior se realizeaza prin pastrarea centrului de
greutate deasupra centrului patinei. Patina are o curbura cu care incepatorul se va obisnui curind, mai ales daca
face exercitii pe uscat. Datorita curburii patina vine in contact cu gheata numai intr-un singur punct care se
deplaseaza cu usurinta spre virful sau spre calciiul patinei, in functie de pozitia sau de miscarile patinatorului.
Aplecind corpul inainte, in timpul alunecarii, se deplaseaza si punctul de contact cu gheata. Daca se tine piciorul
de sprijin intins si rigid, centrul de greutate se va deplasa spre calcii, fapt care duce la pierderea echilibrului. De
aceea patinatorul trebuie sa alunece cu piciorul de sprijin putin indoit, deplasind greutatea corpului de pe un
picior pe altul prin flexia alternativa a genunchilor. Piciorul din fata indoit asigura o stabilitate perfecta pe patine,
cu conditia ca piciorul de elan (care ramine in aer dupa impingere) sa fie tinut echilibrat inapoi, intins si
controlat.
Corpul trebuie sa fie drept, fiecare aplecare intr-o directie sau alta deplaseaza centrul de greutate
dezechilibrind corpul in alunecare”(Ionian - 1969, 23-24)
„Bratele au si ele un rol important in mentinerea echilibrului si de aceea nu pot fi lasate sa execute
miscari necontrolate sau sa fie relaxate. Ele se tin intinse lateral, ajutind la mentinerea echilibrului. In general,
bratul opus piciorului pe care se aluneca este putin inaintea corpului, ca si cum ar indica directia de alunecare,
executind o balansare asemanatoare cu cea din mersul obisnuit.
Treptat, executind pasi din ce in ce mai lungi, se va efectua o alunecare pe linii usor curbate spre
exterior.
Ca ajutor in acest exercitiu este indicat sa se tina virful piciorului de elan (de impingere) cit mai rasucit
spre exterior. Mentinind corpul inclinat, mai mult pe o parte sau pe alta, se va putea realiza cu usurinta
alunecarea pe semicercuri spre exterior sau interior.
3. Pentru a executa mai usor semicercuri spre exterior, trebuie mentinuta o pozitie deschisa a bratelor prin
ducerea bratului corespunzator piciorului de sprijin in fata, iar celalalt inapoi si incordat. Se ajuta astfel la
realizarea inclinarii corpului spre exterior. De asemenea nu trebuie sa se stea cu spatele curbat sau cu capul
aplecat inainte. Privirea va fi peste umarul din fata spre centrul imaginar al semicercului pe care il descrie
patina”.(Ionian - 1969, 24-25)
MERSUL INAPOI
„Se incepe cu aceleasi exercitii cu care s-a inceput invatarea mersului inainte, adica imitarea mersului normal
inapoi. De data aceasta virfurile nu mai trebuie tinute departate, ci, din contra, apropiate si calciiele departate,
astfel ca talpile picioarelor sa formeze un unghi de 90 grade. Se asaza virful piciorului de elan, din aer, linga
scobitura piciorului de sprijin si se imita mersul pe uscat. Trebuie controlata in acest timp pozitia corpului si in
special a bratelor, care de cele mi multe ori la incepatori se rasucesc nefiresc odata cu apropierea sau departarea
virfurilor sau calciielor. Acest amanunt, aparent fara insemnatate, are o mare importanta pentru insusirea corecta
a mersului cu spatele si a pozitiei drepte a corpului in timpul alunecarii. Cea mai mica aplecare a trunchiului il
face pe patinator sa-si piarda echilibrul.
Exista mai multe metode de a invata mersul cu spatele”.(Ionian - 1969, 26)
„Metoda prin pasire consta in trecerea succesiva a greutatii de pe un picior pe altul. Se ridica imediat
piciorul care a ajutat la impingere (de pe gheata), apropiindu-se piciorul de sprijin (de alunecare) prin aer.
Aceasta apropiere pregateste piciorul de impingere sa devina, in pasul urmator, picior de sprijin.
Trecerea alternativa a centrului de greutate de pe un picior pe altul se face intocmai ca la deplasarea
inainte. Piciorul pe care se incepe pasirea (alunecarea) se indoaie din genunchi, in timp ce toata greutatea
corpului trece pe el. Se va executa astfel o leganare a corpului de pe un picior pe altul, inclinindu-se putin corpul
inapoi, astfel ca punctul de contact al patinei cu gheata sa fie deplasat spre calcii, in nici un caz spre virf”.(Ionian
- 1969, 27-28)
„Privirea trebuie tinuta la orizontala in fata. Balansarea corpului seamana cu mersul ursului. Aceasta comparatie
ajuta mult la indrumarea copiilor. Nu trebuie uitata insa pozitia cu virfurile apropiate si calciiele departate. Si in
acest caz este nevoie ca mersul sa lase urme succesive de forma literei V.
Bratele intinse au si ele un rol important in efectuarea deplasarii inapoi, intrucit prin balansarea lor ajuta
efectiv la marirea vitezei si la echilibrare”.(Ionian - 1969, 28)
„In momentul impingerii se apasa cu patina puternic in gheata cu partea anterioara”.(Ionian - 1969, 28)
SCHIMBAREA DE DIRECTIE
„Trebuie ajutata si prin miscarea bratelor si a trunchiului. Ea se poate executa prin doua procedee:
Primul, care este mai accesibil incepatorilor si se foloseste mai mult in patinajul artistic, este acela in
care trunchiul, umerii si bratele, se intorc odata cu patinele spre noua directie. In acest caz, linia umerilor va
conduce intregul corp intr-o miscare de rasucire spre partea in care se face schimbarea. Desigur ca intreaga
miscare se combina si cu inclinarea corpului spre aceeasi parte.
Pentru a reda sugestiv imaginea miscarii ne vom inchipui ca vrem sa imbratisam o persoana care s-ar
afla in centrul cercului pe care se aluneca. Astfel se va realiza o rasucire corecta a trunchiului cu bratele lateral
sau oblic jos spre partea in care se face ocolirea.
Al doilea procedeu necesita mai multa coordonare si se foloseste mai des in jocul de hochei, fiind unul
dintre elementele principale prin care se realizeaza depasirea adversarului (se mai numeste si canadiana).
In momentul in care se indoaie genunchii si se inclina si corpul spre noua directie, umerii se rasucesc in
sens opus, torsionind corpul la nivelul taliei. Bazinul va urma directia picioarelor. In acest caz, corpul nu va
constitui o unitate de actiune. Se va realiza o inclinare mai mare a picioarelor de la bazin in jos, deci o raza de
curbura mai mica, in timp ce corpul va fi drept sau usor inclinat in diretia opusa.
Acest procedeu ofera posibilitatea de a efectua o ocolire pe un arc de cerc mic, fara ca privirea si
trunchiul sa paraseasca directia principala”.(Ionian - 1969, 30-31)
FRINAREA INAINTE IN PLUG
„Alunecind pe doua picioare si lasind greutatea pe un picior, vom departa calciiul celuilalt cit mai mult lateral si
indoind genunchiul vom lasa treptat greutatea pe acest picior apasind in gheata, in special cu portiunea de la
calcii a patinei. Important este ca patina cu care se frineaza sa fie cit mai perpendiculara pe directia de inaintare.
De asemenea, corpul trebuie inclinat usor inapoi, in asa fel incit verticala centrului de greutate sa cada in spatele
patinelor, cu atit mai departe cu cit viteza este mai mare, deoarece inertia trunchiului va determina o cadere daca
e aplecat in fata”. (Ionian - 1969, 32)
4. „Pentru a invata mai usor si mai repede miscarea de amortizare in timpul frinarii, este bine sa se
efectueze pe uscat mai multe opriri bruste din alergare”.(Ionian - 1969, 34)
„In oprire trebuie asezat un picior inainte cu virful inauntru si calciiul departat (asemanator cu frina pe gheata),
iar genunchii sa fie indoiti, amortizind astfel oprirea”.(Ionian - 1969, 34)
„Trebuie acordata atentie pastrarii echilibrului in cele mai bune conditii dupa executarea frinei si de asemenea sa
fie anulata complet deplasarea”.(Ionian - 1969, 35)
FRINAREA INAINTE IN PARALEL
„Se poate executa cu virfurile orientate fie spre stinga, fie spre dreapta, in functie de piciorul cu care se incepe
frinarea. Sa presupunem ca executantul vrea sa frineze spre stinga: el va indoi ceva mai mult genunchii, intorcind
umerii si fata (pieptul) usor spre stinga. Aceasta intoarcere antreneaza intregul corp si patinele. In momentul in
care patinele se intorc, genunchii se redreseaza pentru a usura de greutate patinele in intoarcere si apoi se indoaie
din nou, raminind asa in timpul frinarii, pentru a atenua socul de oprire. In timpul frinarii gleznele vor fi inclinate
spre stinga, pastrind contactul cu gheata pe muchiile patinelor, ca sa se obtina in derapare, intre muchii si
suprafata ghetii, un unghi necesar frinarii. Greutatea corpului va fi repartizata pe centrul patinei, mai mult pe
patina din fata (dreapta), iar verticala centrului de greutate al corpului va cadea in spatele liniei patinelor (cu atit
mai in spate cu cit viteza este mai mare).
In timpul frinarii capul este rasucit avind privirea orientata tot timpul pe vechea directie de alunecare, pentru a
impiedica astfel intoarcerea corpului complet spre stinga. Patinele vor derapa lateral, perpendicular pe directia de
inaintare”. (Ionian - 1969, 33)
„Dupa ce s-a insusit frinarea prin ambele metode, trebuie sa se exerseze oprirea pe un singur picior.
Se va incerca ca in timpul frinarii cu picioarele paralele sa se elibereze de greutate piciorul spre care s-a
rasucit corpul pentru frinare, lasind toata greutatea pe piciorul care derapeaza lateral pe muchia interioara. Cind
corpul va fi cu greutatea pe acest picior, nu va mai exista nici o dificultate pentru ridicarea piciorului eliberat. Se
va incerca acelasi exercitiu si pe cealalta parte, ridicind celalalt picior. Toate exercitiile trebuie efectuate in
ambele directii”.(Ionian - 1969, 33)
FRINAREA INAPOI
„Patinatorii mai experimentati folosesc destul de des pentru a se opri din alunecarea inapoi, o intoarcere inainte,
urmata imediat de o frina inainte. O alta posibilitate de frinare este si asezarea unei patine perpendicular pe
directia celeilalte, daca aceasta aluneca inapoi”.(Ionian - 1969, 34)
INTOARCEREA CATRE INAINTE
„In functie de muchiile care iau parte la aceasta intoarcere, exista mai multe combinatii care permit sa se execute
pasul dorit”.(Ionian - 1969, 36)
„Cea mai des folosita din aceste intoarceri este cea din inapoi in afara spre inainte in afara”.(Ionian - 1969, 36)
„Alunecind pe o linie curba pe muchia exterioara spre inapoi, pentru a realiza o intoarcere spre inainte,
se incepe pregatirea corpului printr-o rotatie, intorcind intii capul si umerii in directia in care se va produce
intoarcerea. Aceasta miscare va antrena inevitabil si intoarcerea soldurilor si a patinei, care va executa in acest
caz o alunecare intr-o curba din ce in ce mai accentuata, asezindu-se in scurt timp perpendicular pe directia de
inaintare. Piciorul de elan trebuie pregatit in spatele piciorului de sprijin prin coborirea lui pe gheata, tinind
calciiele apropiate si virfurile departate la aproximativ 180 grade. In momentul intoarcerii propriu-zise, patina
piciorului de sprijin (alunecare) face o mica schimbare de muchie trecind pe muchia interioara usurind astfel
trecerea greutatii corpului de pe un picior pe altul.
Una dintre cele mai frecvente greseli ale incepatorilor consta in faptul ca, neavind echilibru stabil, ei se
sprijina inainte de intoarcere pe zimtii patinei, ridicind calciiele si frinind astfel imediat alunecarea. Dupa
intoarcere, piciorul care se ridica de pe gheata se tine deasupra acesteia fara sa o atinga, cu virful intors in afara.
Important este pastrarea piciorului, de pe care se face intoarcerea, cu genunchiul intors spre exterior,
evitarea frinarii cu virful dupa intoarcere, iar genunchiul piciorului pe care aceasta se executa sa fie putin indoit,
astfel ca greutatea corpului sa cada in centrul patinei ca la orice alunecare inainte. Umerii si bratele au un rol
important in intoarcere. In primul rind, corpul trebuie sa fie drept, iar mina spre care se face intoarcerea sa
conduca miscarea, fiind tinuta spre directia respectiva”.(Ionian - 1969, 36-37)
INTOARCEREA CATRE INAPOI
5. „Intoarcerea din inainte inapoi se poate face printr-un TREI sau o cotitura brusca pe ambele patine, nu numai de
pe un picior pe altul”.(Ionian - 1969, 35)
TAIEREA GHETII INAINTE
„Definitia acestui procedeu este urmatoarea: O serie de pasi in cursul carora piciorul liber depaseste piciorul de
sprijin in momentul in care se asaza pe ghiata. El obliga astfel noul picior liber sa paraseasca gheata in urma
piciorului de sprijin. Pasii se succed intotdeauna pe aceeasi curba”.(Ionian - 1969, 39)
„Piciorul din exteriorul curbei pe care se insiruie pasii se asaza mereu incrucisat in fata piciorului din interiorul
curbei de alunecare. Dupa asezarea pe gheata a piciorului din exteriorul curbei de alunecare se lasa greutatea
corpului pe el, devenind picior de sprijin. Pentru ca acest procedeu sa se faca cu usurinta, recomandam ca
genunchii sa fie ceva mai indoiti ca de obicei. Celalalt picior se asaza in fata piciorului de sprijin, cu virful
orientat spre interior sau spre inainte in nici un caz cu calciiul spre interior si virful rasucit spre exterior, cum fac
de obicei incepatorii”.(Ionian - 1969, 39-40)
„Impingerea are foarte mare importanta in eficacitatea si estetica miscarii”.(Ionian - 1969, 40)
„Impingerea trebuie sa se faca cu toata lama patinei, cu muchia pe care s-a efectuat alunecarea, pre exteriorul
liniei curbe pe care se aluneca.
O impingere corecta cu piciorul din spate in momentul incrucisarii picioarelor se poate executa numai
daca aceasta este suficienta. Incrucisarea piciorului din exteriorul turnantei va fi cu atit mai pronuntata cu cit
genunchii vor fi mai indoiti si corpul mai inclinat spre interiorul liniei curbe de alunecare. Aplecarea corpului
spre interior se face pentru a invinge forta centrifuga ce se naste in alunecare pe o linie curba si este
proportionala cu viteza. Senzatia inclinarii este asemanatoare cu cea a unui ciclist care ia un viraj in viteza.
Aceeasi senzatie o intilnim si la ocolirile sau schimbarile de directie pe care le-am invatat inainte”.(Ionian -
1969, 40)
„Pentru a realiza angajarea intregului corp in turnanta, bratul din exterior si bineinteles umarul respectiv vor fi
impinse mult inainte si in fata corpului; bratul opus va fi dus simetric inapoi. Capul va fi intors cu privirea spre
centrul cercului pe care se aluneca. Astfel bustul va fi rasucit, torsionat din sold, cu pieptul spre interior”.(Ionian
- 1969, 40-41)
„Taierea ghetii se va exersa spre dreapta si spre stinga in special in forma de 8, astfel ca sa se poata
exersa si schimbarea inclinarii corpului si a pozitiilor bratelor de la un cerc la altul. Dupa insusirea taierii ghetii
in 8 cu pieptul spre centrul cercului si cu schimbarea pozitiei de la un cerc la altul, se poate incerca acelasi
exercitiu, dar cu bratele in pozitie inversa, adica cu spatele spre centrul cercurilor. Astfel mina din interiorul
cercului nu va mai fi inapoia corpului ca pina acum, ci inainte, iar bratul din exterior va fi inapoi.
Alunecarea se va face intr-o pozitie deschisa cu spatele spre centrul cercului. Capul va fi putin intors
spre mina din fata, privind inainte spre directia de alunecare”.(Ionian - 1969, 41)
TAIEREA GHETII INAPOI
„Acest procedeu reprezinta o translatie a miscarilor descrise mai sus, executate insa la deplasare inapoi”.(Ionian -
1969, 42)
„Taierea ghetii inapoi consta intr-o serie de pasi succesivi, in alunecare inapoi pe o linie curba, in care piciorul
din exteriorul curbei se asaza peste si in fata piciorului din interior. Dupa incrucisare greutatea corpului ramine
pe piciorul din exterior (asezat incrucisat in fata), iar piciorul din interior paseste spre inapoi si in interior pe
muchia, exterioara, primind la rindul lui greutatea corpului.
Genunchii in timpul schimbarii de greutate vor fi tot timpul indoiti, iar corpul drept, evitindu-se
aplecarea in fata si cu aceasta alunecarea pe zimtii patinei”.(Ionian - 1969, 42-43)
„Cel mai important lucru este felul in care se asaza piciorul din interior la executarea pasului pe el. Acesta nu
trebuie sa fie rasucit cu virful spre interiorul cercului (prea deschis), ci invers, cu calciiul intors cit mai mult spre
interior, ca pasul sa se faca spre inapoi si inauntru.
Deplasarea se va efectua pe muchia interioara a piciorului din interiorul cercului si pe muchia interioara
a piciorului din exteriorul cercului. In timpul taierii ghetii inapoi si inainte, genunchii trebuie sa fie bine indoiti
pentru a ajuta incrucisarea picioarelor care trebuie sa fie cit mai ampla”.(Ionian - 1969, 43)
„Pieptul va fi orientat spre centrul cercului iar privirea indreptata spre directia de inaintare. Bratul din
interiorul cercului va fi inapoi, iar cel din exteriorul cercului inainte. Ca si la taierea ghetii inainte, va exista o
torsiune a trunchiului, insa mai accentuata.
Se va exersa pe ambele parti. Dupa ce s-a invatat taierea ghetii pe ambele parti, va trebui sa se exerseze
aceasta in forma de 8, schimbind de la un cerc la altul pozitia bratelor si a capului”.(Ionian - 1969, 43)