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Intuit Partner Platform - APIs: Where Cloud Avenue and Main Street Meet
- 1. APIs: Where Cloud Avenue and Main Street Meet (Unlocking the value of APIs to the Small Business Market) Alex Barnett, Group Manager – Developer Relations @alexbarnett people
- 2. Intuit – A 30 Year Old Startup Intuit’s mission: “To improve our customers’ financial lives so profoundly…they can’t imagine going back to the old way” Just four years ago, about 17 million people used products hosted on Intuit Today, 45 million customers rely on Intuit’s connected services offerings
- 3. Our Connected Services Small Businesses Accountants Employees FIs Consumers Government Suppliers Developers
- 4. Intuit and Small Business QuickBooks QuickBooks Online 5M QuickBooks Customers 360K subscribers 28% Annual Growth Payroll Payments 1M Payroll Users 300K Payments Users #1 Payroll provider in US
- 5. Small Businesses wanted more… They wanted always on, They wanted feature capabilities always connected access that QuickBooks didn’t offer to their business They needed third-party They wanted their apps that connected data anywhere with QuickBooks
- 6. Enabling the Ecosystem Intuit Partner Platform 1. Data & Platform 2. Developer Delight Services Expose Services Easy to Core Services Consume 3. Customer Acquisition & Monetization Distribution Services & Targeted Access
- 7. Today’s Developers and Partners
- 8. A Look at Intuit Anywhere Customer is “Best4YourServices”, a website design company with 2 employees: • 1 sales / finance person • 1 website designer The company uses 5 apps to run their business: Manage finances Capture and manage leads / opportunities / customers / create estimates Manage project work and collaborate with customers Create, send and manage invoices to customers Manage payments and bills to vendors
- 9. Lead name is “Fishing Supplies”
- 10. Lead name is “Fishing Supplies” Estimate includes items
- 11. Lead has “Accepted” Estimate Lead is now “Customer”
- 12. From MethodCRM, I can navigate to QuickBooks Online
- 13. Customer name is “Fishing Supplies” Estimate includes items
- 14. From QuickBooks Online, I can navigate to Mavenlink
- 15. The widget has let me Single Sign-On into Mavenlink
- 16. I can create a new project from a QuickBooks Estimate
- 17. Use Estimate from QuickBooks Online: “Fishing Supplies”
- 18. Estimate items are used to create deliverables for project
- 19. I can manage app data access “Go to My App Center”
- 20. App connected via Intuit Anywhere appear in MyApps Navigate to apps that are Intuit Anywhere enabled Is how I can revoke app access to my data How I can discover more apps that work with my data
- 21. A Look at Intuit Anywhere Customer is “Best4YourServices”, a website design company with 2 employees: • 1 sales / finance person • 1 website designer The company uses 5 apps to run their business: Manage finances Capture and manage leads / opportunities / customers / create estimates Manage project work and collaborate with customers Create, send and manage invoices to customers Manage payments and bills to vendors
- 23. The Latest in APIs: Customer Account Data Customer Account Data – Powers… External clients App Use Cases • PFM • Account Verification Intuit Products APP • Synchronized Billing and Developers invoicing solutions IPP • Credit monitoring • Cash management • Revenue Forecasting Financial • Fraud prevention Institutions • Debt reduction • And much more! Bank/CU PFM Millions of End Users • Top US Banks • Community & Regional Beta Partners Banks/Cus & consumers 11 million users
- 26. What SaveUp customers are saying… SaveUp is a great website. The fun games have become a part of my every day routine. My goals are to pay off my student loans and save money. SaveUp lets me see all my account balances in one place. It’s a great way to keep myself honest and on track. SaveUp is a great way to organize all aspects of my financial life and keep myself on track in one simple spot. The chance to win great prizes only sweetens the deal. Watching all the little steps makes my financial journey that much easier. Thanks SaveUp!
- 27. What SaveUp customers are saying… SaveUp is a great website. The fun games have become a part of my every day routine. My goals are to pay off my student loans and save money. SaveUp lets me see all my account balances in one place. It’s a great way to keep myself honest and on track. SaveUp is a great way to organize all aspects of my financial life and keep myself on track in one simple spot. The chance to win great prizes only sweetens the deal. Watching all the little steps makes my financial journey that much easier. Thanks SaveUp! Intuit’s mission: “To improve our customers’ financial lives so profoundly…they can’t imagine going back to the old way”
- 28. In conclusion: Enabling the Ecosystem Intuit Partner Platform 1. Data & Platform 2. Developer Delight Services Expose Services Easy to Core Services Consume 3. Customer Acquisition & Monetization Distribution Services & Targeted Access
- 29. Thank You! Alex Barnett, Group Manager – Developer Relations @alexbarnett people
Editor's Notes
- Introduction:Alex Barnett, Group Manager, Developer RelationsI lead the team at Intuit that is responsible for:Developer and Platform evangelismDeveloper Programs ManagementDeveloper support, documentation and SDK developmentTechnical and security reviewsAnd developer relationship management and communicationsToday I’m going to talk about Intuit’s journey with platforms and APIs and the new opportunities our team is creating for Intuit, Developers and our customers.
- A bit about IntuitAs Victoria can attest, we were just named a 30-year old startup in Forbes a couple of weeks ago, which was quite a proud moment for the company. We started as a shrink-wrapped software company and have evolved to having a lot of powerful data in the cloud. We thrive on rapid innovation and experimentation and my group has been at the core of that for several years…Just four years ago, about 17 million people used products hosted on Intuit Today, Intuit is generating almost two-thirds of the company’s revenue via Internet connected service – We now have 45 million customers rely on Intuit’s connected services offerings, …Strong evidence of Intuit’s rapid and successful transformation to a leading provider of cloud-based services.
- We have a variety of offerings from the companyIntuit serves many customers:Small Businesses, their employees and accountants, with products such as Quickbooks and Payroll and payment services like GoPaymentConsumers, with products like Mint.com, TurboTax and QuickenFinancial Institutions, with services such as Online Banking, FinanceWorksand Mobile bankingAnd Developers too. We’ll come to that in a minute.So, we serve many customers, but today we’ll talk about Small Businesses and how we’re enabling awesome product experiences for those customers and creating new opportunities for 3rd party developers.
- So…Let’s talk about Intuit’s Small Business customers, and how we are serving them today and in the future.Today, we have 5M QuickBooks CustomersQuickBooks Online: 360K subscribers, 28% Annual Growth1M Payroll Users - #1 Payroll provider in US300K Payments Users
- What we were hearing from our small business customers is that our solutions were indeed improving their financial lives, saving them time and money. But – we also heard: They wanted always on, always connected access to their business: their customers, employee, their work and their financesThey wanted access their data anywhereThey wanted feature capabilities that QuickBooks didn’t offerThey want all their apps to work together – not just with QuickBooks
- We recognize there are many problems that small businesses want us to solve, but we can’t solve them all.Hence,the Intuit Partner Platform was born nearly 4 years ago.There are three components to our platform:Data and Platform Services that we expose to developers as web APIs and widgets that they use to integrate with their web and mobile appsDeveloper tools, SDK, documentation and a Developer Center where they manage their relationship with Intuit and their integrations.Distribution channels so those apps and integrations using our services can be discovered by our customers.The Intuit Partner Platform enablesDevelopers to create and integrate awesome apps for Small Businesses that work with QuickBooks Desktop as well as QuickBooks Online and each otherAnd for customers to discover, try and use integrated apps that are right for them
- Through the ecosystem of partners we’re building out we help small businesses save more time and moneyOver 200 apps have integrated with the Intuit Partner Platform that seamlessly sync with QuickBooks.Some of these apps provide features that QuickBooks doesn’t provide. Other apps provide functionality that QuickBooks does provide, but customers prefer apps that do those things in a way that is right for them. Through the Intuit Partner Platform, we provide an open platform so even competitors can access our data. That’s a decision we made some years ago and it’s paying off.
- From a developer standpoint, they want two things.1. Access to our data so they can make their apps and service more relevant2. Access to our customer base. Intuit App Center is one of the ways customers can discover these apps. We also work closely with other Intuit product teams to provide recommendations within products such as Quickbooks, exposing these apps to our 5 million customers.But QuickBooks data is just the start…
- But QuickBooks data is just the start…In September we announced a brand new data service that we are making available to 3rd party developers later this year.This is the same service that powers Intuit products such as Mint.com, FinanceWorks, Quicken and TurboTax.This service provides financial and transaction data from over 19,000 financial services organizations, and enables many different types of use-cases, such asPersonal Finance ManagementAccount verificationCredit monitoringFraud protection and much more.
- One private beta customer is an interesting startup called SaveUp.SaveUp is a free rewards program – designed for consumers - to help them save money and get out of debt. Customers do this by connecting their existing financial accounts - whether it be theirbank, credit union, loan, retirement and credit card accounts.That’s where our APIs come in. Users can securely authenticate and authorize detailed customer account data from over 19,000 financial services.The user enters their credentials over at SaveUp, they securely pass those credentials to us, we then retrieve that data and pass it along to SaveUp.
- Once SaveUp has that data, that’s when their value starts to kick in: providing customers with ways to save money and collect prizes.Now, this is a consumer-facing service, but we see tons of opportunities for the same service to be used by developers wanting to serve small business customers.
- “My goals are to pay off my student loans and save money. SaveUp lets me see all my account balances in one place. It’s a great way to keep myself honest and on track.”And another:“SaveUp is a great way to organize all aspects of my financial life and keep myself on track in one simple spot”
- And so by opening up our APIs, we achieving Intuit’s mission: “To improve our customers’ financial lives so profoundly…they can’t imagine going back to the old way”
- And so back to the Intuit Partner Platform and the point we made earlier:We recognize there are many problems our customers want us to solve, but we can’t solve them all.And we’re doing that in partnership with innovative companies that can create awesome new experiences and value that we enable via our platform.At the heart of the platform is the data expose to developers as web APIs and widgets that they use to integrate with their web and mobile appsWe provide developers with the tools, SDK, documentation and a Developer Center where they manage their relationship with Intuit and their integrations.And we provide the distribution channels so those apps and integrations using our services can be discovered by our customers.And we’re just at the beginning of that journey. Intuit has some amazing assets and a growing pipeline of new data and platform services that we’ll expose to 3rd party developers.We see a huge opportunity for developers to serve small business customers and for Intuit and our data to be at the heart of a thriving and growing ecosystem.Thank you.