SlideShare a Scribd company logo
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AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
EMPLOYER BRANDING “ In the war for talent, targeting the right audience with the right message and benefits is critical for the Employer Brand. Continuous, consistent branding is key”  _The Employer Brand, Richard Mosley .
THE HR CHALLENGE “ Talented people are key to making any organisation ‘shine’  Excellence in attraction, retention and engagement strategies are crucial to creating a competitive advantage in the market for top talent.”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KEY POINTS TO REMEMBER
Audit Online  Questionnaire  &  Interview  METHODOLOGY Participation   Form Certification Awards Ceremony Star Scores Publication & Promotion
THE QUESTIONNAIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Certification Seal Benchmark and Toolkit Book Graduate Fair Handout Website PR DELIVERABLES www.britainstopemployers.co.uk
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CERTIFICATION SEAL
 
BENCHMARK REPORT PDF and Hard Copy 100% Confidential
[object Object],[object Object],[object Object],PUBLICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GRADUATE FAIR HANDOUT
BOOKLET
WEBSITE Press Releases Student Magazines National and Local Press www.britainstopemployers.co.uk ,[object Object],[object Object],[object Object]
MEDIA PARTNER ,[object Object],[object Object],[object Object]
GRADUATE FAIRS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline Project Schedule 1. Registration  Mar - Nov 2010 2. HR Research Questionnaire & Interview  Mar - Sep 2010 3. Audit  Nov 2010 4. Production  Dec 2010 - Jan 2011 5. Launch  Feb 2011 6. Phase 1 - Distribution  Mar 2011 7. Phase 2 – Graduate Fairs/Marketing Support  Summer/Autumn 2011

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Introductory Presentation Meeting Version

  • 1.
  • 2.
  • 3.  
  • 4. EMPLOYER BRANDING “ In the war for talent, targeting the right audience with the right message and benefits is critical for the Employer Brand. Continuous, consistent branding is key” _The Employer Brand, Richard Mosley .
  • 5. THE HR CHALLENGE “ Talented people are key to making any organisation ‘shine’ Excellence in attraction, retention and engagement strategies are crucial to creating a competitive advantage in the market for top talent.”
  • 6.
  • 7. Audit Online Questionnaire & Interview METHODOLOGY Participation Form Certification Awards Ceremony Star Scores Publication & Promotion
  • 8.
  • 9. Certification Seal Benchmark and Toolkit Book Graduate Fair Handout Website PR DELIVERABLES www.britainstopemployers.co.uk
  • 10.
  • 11.  
  • 12. BENCHMARK REPORT PDF and Hard Copy 100% Confidential
  • 13.
  • 16.
  • 17.
  • 18.
  • 19. Timeline Project Schedule 1. Registration Mar - Nov 2010 2. HR Research Questionnaire & Interview Mar - Sep 2010 3. Audit Nov 2010 4. Production Dec 2010 - Jan 2011 5. Launch Feb 2011 6. Phase 1 - Distribution Mar 2011 7. Phase 2 – Graduate Fairs/Marketing Support Summer/Autumn 2011