The document outlines an assignment where students will work in groups to design and operate a fictional restaurant. Each group member will take on a job role like owner, architect, or chef. They will decide on a concept and target market. The document provides guidance on considerations for the restaurant like cuisine, atmosphere, service type, and promotions. Students will complete various tasks and a final presentation to demonstrate what they've learned.

2.  How do the academic skills you acquire in
language arts, math, and social studies
prepare you for the real-life experience of
owning and operating a small business?

3.  You will work as a group to design and operate a
new restaurant
 Each group member will have one (or more) of
the following primary job responsibilities:
 Owner
 Architect
 Manager
 Chef
 Designer
 Marketing Consultant

4.  Owner – locate and ‘purchase’ real estate, apply for business
license, maintain budget
 Architect – design blueprint, assist in selecting furnishings
and restaurant décor
 Manager – hire staff for the restaurant, select uniforms,
create a help-wanted ad to attract employees
 Chef – create a menu, work with the designer to furnish the
kitchen
 Designer – carry out the theme of the restaurant through
selecting furnishings and décor
 Marketing Consultant – produce a commercial and design
print advertisements to promote your restaurant

5.  Your group has been given a budget of
$1,500,000 and has been challenged to
open a new restaurant.
 You will work very hard these next few
weeks to bring your ideas to light and
make your business dreams a reality.
 How will you encourage people to give
your restaurant a try?

6.  Think of a CONCEPT.
 A concept gives potential customers an idea
of what to expect when they dine at your
restaurant.
 It will drive your decisions about location,
menu, hours of operation, etc.
 When thinking about a concept, consider the
type of cuisine you will serve. Does your food
match your overall theme?

7. Will you specialize in the food
you offer? Will you serve
ethnic food, fast food,
gourmet coffee, or comfort
food?

8.  Think of the people who live in your
community.
 What cuisine might they find most
interesting? Inspiring? Flavorful?
 What culture do you want to represent in
your restaurant menu, atmosphere, design
and style?

9.  Before you open your restaurant, you will
need to decide on a target market.
 Who are you trying to encourage to eat at
your restaurant?
 Will you try to attract business
executives, couples, or families with
children?
 You must also set appropriate price
points for your menu items.

10.  Your restaurant will most likely fall into one of
these basic service categories:
 Fine Dining
 Casual Dining
 Fast Casual
 Quick Service

11.  Fine dining restaurants provide a high
perceived value for their guests
 Defined by white tablecloths and beautiful
décor
 Pleasant atmosphere
 Renowned chefs
 Exceptional service
 Specialized, pricey dishes

12.  Offers full table service that is more
upscale than fast-casual
restaurants
 More affordable than fine dining
restaurants
 Appeals to a wide customer base
and are usually family-friendly

13.  Also known as quick casual and limited
service
 Typically perceived to offer better food
quality and improved service over fast food
restaurants
 Menus tend to be less extensive but also less
expensive than casual dining restaurants

14.  Make a business of convenience and speed of
service
 Typically have simple décor, inexpensive food items
and fast counter service
 Most fast food restaurants fall into this category

15.  Layout of your restaurant
 Employees
 Type of service
 Take-out
 Delivery
 Catering

16.  Lighting - Dim and cozy? Bright and cheerful?
Lots of windows?
 Seating - Booths? Intimate tables? Picnic
Tables? Benches?
 Flooring -Wood?Tile? Carpet?
 Wall finish - Paint?Wallpaper? Showcase of
sport memorabilia?
 Music – Live? Recorded?
 Décor- Plants? Paintings?Advertisements?

17.  Uniforms
 Training
 Quantity
 Shifts
 Wages

18.  What will your restaurant be named?
 Name should match theme
 Ex:Taco Bell (serves tacos, burritos, nachos, etc)
 Ex: Chick-fil-a (serves chicken biscuits, chicken
sandwiches, chicken salad, etc.)
 What will be the design of your logo? How will it be used
to promote your business?

19.  Examine the following slides
 Can you determine each restaurant’s
theme?
 What kind of atmosphere do you
detect?
 What kind of food do they serve?
 Who is the target market?
 How much would you expect to pay
for a meal?
 Would you choose to eat there?

24.  Owning and operating a business requires the ability
to make wise decisions.
 Your group will be given a variety of materials and
resources to guide you in this process.
 Use the materials, resources, and your time wisely!
 Each group member has a specific responsibility, but
you will work collectively to complete this challenge.
 Your challenge will culminate with a project
presentation and ‘tasting’ event for teachers,
administrators and parents.
Good Luck!

25.  Brainstorm sheet
 Real Estate activity sheet
 GABA application
 An original logo
 Restaurant blueprint
 Food activity sheet
 Complete menu
 Commercial and print advertising
 Documentation of purchases
 An item from your menu prepared for our
“tasting” event

26.  www.familyconsumersciences.com
 http://moneyinstructor.com/docs/pdf/checks
page.pdf
 http://moneyinstructor.com/docs/pdf/wsbasic
register.pdf