Corporate Blogging SEO


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Using social media tools to drive business

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Corporate Blogging SEO

  1. 1. Building Business via Social Media Tools Todd Williams VP Client Development
  2. 2. What is Social Media? Social Media is an umbrella term for services on the Web that enable consumers, government, business and other organizations to create and share audio, video and text. Social Media covers blogs, Social Networks (i.e. Face book), Micro-Blogs, Wikis, Crowd Sourcing, Video Blogs and video sharing, picture sharing and aggregation services.
  3. 3. Practical Corporate Applications Social Media For You: Marketing - Campaigns - Strategy & Planning - Conversations - Measurement & Analytics - Management Public Relations & Communications - Crisis Management & Planning - Audience Relations - Monitoring Productivity & Innovation - Strategy & Implementation - Collaboration Set-Up - Workplace Training - Policy & Best Practices
  4. 4. SM Example: Blogging <ul><li>From A Search Engine Perspective </li></ul><ul><ul><li>Blogs are quickly </li></ul></ul><ul><ul><ul><li>Indexed, </li></ul></ul></ul><ul><ul><ul><li>Updated, </li></ul></ul></ul><ul><ul><ul><li>Tagged, </li></ul></ul></ul><ul><ul><ul><li>Ranked </li></ul></ul></ul>
  5. 5. SM Example: Blogging <ul><li>From a Consumers Perspective </li></ul><ul><ul><li>Blogs are More: </li></ul></ul><ul><ul><ul><li>trustworthy, </li></ul></ul></ul><ul><ul><ul><li>searchable, </li></ul></ul></ul><ul><ul><ul><li>readable, </li></ul></ul></ul>
  6. 6. SM Example: Blogging <ul><li>From a Corporate Perspective </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><ul><li>Increases Marketing ROI </li></ul></ul></ul><ul><ul><ul><li>Engages more customers </li></ul></ul></ul><ul><ul><ul><li>Builds Customer Satisfaction </li></ul></ul></ul><ul><ul><ul><li>Builds Sales </li></ul></ul></ul><ul><ul><ul><li>Aids new product development </li></ul></ul></ul><ul><ul><ul><li>Develops new markets </li></ul></ul></ul>
  7. 7. Blogging Increased Engagement Increased Sales and Customer Satisfaction
  8. 8. Top Ten Reasons to Embrace Social Media Give Me a Megaphone For small and medium sized business, you can say more and reach an audience more directly than traditional media.
  9. 9. Talking about Relationships - Building relationships means adding value, and that can mean up selling and more leads. That means sales.
  10. 10. Recruit Like Never Before - Engage potential employees. Find those that are passionate about what you're doing, attract them and get results, lower recruiting costs and hire faster.
  11. 11. The Big Squeeze - Hard dollars are in short supply for small firms. The cost of entry for social media in hard budget dollars is close to zero. The return can be very high and last longer. Save your advertising spend, increase margins
  12. 12. Sweat Equity - The greatest resource for a small to mid-size firm is the hard labor that staff will invest to make their equity real. The production of relevant social media content requires this dedication and investment.
  13. 13. Risk / Reward - The small to medium size business marketer recognizes that the rewards associated with engaging in public customer dialog outweigh the risk of losing control of the marketing message.
  14. 14. Inverse Relationship of Press Releases - Press releases only go so far and may not ever reach your audience. Social Media channels are more likely to reach your audience and engage them...leading to sales.
  15. 15. Measure and Measure Again - You can track discussions, measure responses and put a value to your efforts.
  16. 16. Better Than Loyalty Cards: Loyalty cards and points programs only go so far, and they don't tell you much either. Engaging in a conversation with your market keeps them loyal; whether your a plumber or building aerospace parts. You can keep the conversation confidential too.
  17. 17. Innovate and Grow: Your customers and suppliers will share ideas. These ideas can lead to better products with the features your customers want - that leads to sales and higher profit margins.
  18. 18. Land on Your Blog or other SM App Generate New Qualified Leads Google Analytics monitor Consumers Search for Your Product monitor New Sales & Market Penetration
  19. 19. Social Media Tools Increased Engagement Increased Sales and Customer Satisfaction
  20. 20. <ul><li>Todd Williams </li></ul><ul><li>VP Client Development </li></ul><ul><li> </li></ul><ul><li>1668 Barrington St, Suite 401 </li></ul><ul><li>Halifax, NS </li></ul><ul><li>North America: 902 406 4021 </li></ul><ul><li>United Kingdom: +44(0)131.208.4301 </li></ul>