Building Mailing Lists Trainer: Mr. Hoem Seiha Tel: 012‐699‐553 Email: firstname.lastname@example.org
∗ Business Networking—Attend business networking events and seminars to collect business cards. ∗ Social Network Sites—LinkedIn and Facebook are the common sources to get email addresses. ∗ Carbon Copy Emails—Sometimes people send an email to a large number of recipients by copying in the CC section of email messages. You can copies it and add to your list. ∗ Yellow Pages—A software can import email addresses from Yellow Pages. ∗ Mailing List Brokers—You can buy a list of email address from mailing list brokers who provide email directories. ∗ Subscription Form—Build your company’s websites and provide a subscription form to get your client or potential client’s email address. How to Build a Huge Mailing List
∗ Business networking is the gathering of business minded people for the sake of marketing with their prospects. ∗ At the events, do not hesitate to approach those people and make an exchange for a business card. Business Networking
∗ Facebook—The platform for general people, regardless of ages, races, religions, types of jobs, etc. ∗ Build Network—Build network within Facebook for fun. Furthermore, thousands of your connections are your prospects. ∗ Import Addresses—You can import all email addresses from Facebook in a blink. You can use this for marketing purposes in an ethical way. ∗ Grouping—Make sure your imported addresses are grouped or classified. Social Network Sites
∗ Facebook—The platform for general people of all younger and adults. ∗ LinkedIn—The platform for professional people, usually adults with a different types of jobs and professions. ∗ Build Network—Build network within LinkedIn for professional purposes. Furthermore, thousands of your connections are your prospects. ∗ Import Addresses—You can import all email addresses from LinkedIn in a blink. You can use this for marketing purposes in an ethical way. ∗ Grouping—Make sure your imported addresses are grouped or classified. LinkedIn & Facebook
∗ By exposing your email addresses on any types of social network sites, business networking events, etc., you will sometimes get an email in which hundreds of emails addresses are there. Copy and past them into your list for marketing purposes. Carbon Copied Emails
∗ Use a software to download addresses from Yellow page, both online and offline. Yellow Pages
∗ Contact mailing brokers to buy a classified list of email addresses according to your need. (But this is unethical.) Mailing List Brokers
1. Go to Yahoo! Mail. (Sign up if you don’t have.) 2. Open Facebook at the same Browser 3. Go to Yahoo and Click on Contact Section. 4. Click on Import Contacts. 5. Click OK. 6. Wait for a few seconds. Importing from Facebook
∗ You can you email extractor program to grab email address from yellow pages and websites on the net, easily and fast. ∗ A recommended program: Atomic Email Hunter ∗ Download it and use it at the lowest price, or free if you still want to use a free version. Yellow Pages & Websites
∗ It’s unethical to send emails to recipients without their consent. ∗ Only send valuable, ethical materials to your list. Do not send to your lists too often. ∗ Do not hesitate in sending emails for marketing purposes. We might annoy everyone. ∗ Send once, but not often. ∗ “The path to failure is to please everyone” Beware!
∗ Write email as simple as possible but correctly. Avoid heavy attachments, as it might be categorized as spams. ∗ Never Send Emails with CC attached. ∗ Always provide a reply‐address and information of the sender. ∗ Always provide an “unsubscribe” link to let your unwilling recipients sign out from your list. Ethics in Email Marketing
1. In a word: opt‐in ‐‐ why bother sending messages to people who arent interested in receiving them? 2. Limit the frequency of mailings. 3. Dont pester recipients ‐‐ tell people how often you intend to send them messages, and dont send them more frequently. 4. Another important word: content ‐‐ try to engage the reader with interesting and informative messages. Make the reader look forward to your email! 5. Include your physical address in your messages. 6. Include a working mechanism for recipients to easily remove themselves from your mailing list. 7. Welcome feedback on your messages, and use it to improve future mailings. 8. Ensure that your messages are sent to the right demographic groups. One of the things that makes spam such a laughing stock is its inappropriate nature. For example, most 80‐year‐old nuns are not likely to be interested in Viagra, but they might get messages offering it just the same. A checklist for email marketing best practices
According to a Responsys Survey (2006), 89% of email marketers plan to increase their use of personalization in future efforts. Special Notice!