This document contains the slides from a presentation on user experience (UX) design given by James McConnell and Adnan Yafi. The presentation covers an introduction to UX, UX design principles centered around user needs, the benefits of UX design for business value and user value, UX strategy and process, how the process works in reality versus theory, creating desirable user experiences through small details, careers in UX, and a concluding quiz and wrap-up.

1. JAMES MCCONNELL // UX & INTERACTION DESIGNER &
ADNAN YAFI // INTERACTION DESIGNER
18th FEBRUARY 2013
KTH
UX
AN INTRODUCTION TO USER EXPERIENCE DESIGN

2. SCREEN INTERACTION
AGENDA
first half
We are Screen Interaction
What is User Experience?
User Experience design principles
The Benefits of UX design
QUIZ TIME

3. JAMES MCCONNELL // UX & INTERACTION DESIGNER 23RD JANUARY 2013
SCREEN INTERACTION
WE ARE

4. SCREEN INTERACTION
ADNAN YAFIJAMES MCCONNELL
4

6. SCREEN INTERACTION 6

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KTH 2006, Computer Science (Datateknik)
with a focus on HCI
7

8. SCREEN INTERACTION 8

9. UX & HCI
DEVELOPMENT

10. SCREEN INTERACTION 10

11. UX & HCI
DEVELOPMENT

12. We have a vision to simplify everyday life
for people through the digital services
they use.

14. SCREEN INTERACTION 14

15. SCREEN INTERACTION
T
broad understanding in various disciplines
deep knowledge in a specific field
15

16. SCREEN INTERACTION
01What is User Experience?

17. SCREEN INTERACTION
A USER EXPERIENCE IS...
The sum of interactions a person has with a product or service.

18. SCREEN INTERACTION

19. SCREEN INTERACTION
It’s easy to use.
It’s fast.
It’s usable.
It has a nice, simple home page.
It gives me what I want.
It’s accurate and finds results quickly.
It’s focused and does not get too far away from its core value
—and that’s search.

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PHILOSOPHY
1. Focus on the user and all else will follow.
http://www.google.com/about/company/philosophy/

21. SCREEN INTERACTION
TITLE IN CAPS
Etiam porta sem malesuada magna mollis euismod. Cum
sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Aenean lacinia bibendum nulla sed
consectetur. Cras mattis consectetur purus sit amet
fermentum.
21
The experience does not start and end at
the interface.

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A USER EXPERIENCE IS
SUBJECTIVE.

23. SCREEN INTERACTION
BORN 1948
MALE
BRITISH
MARRIED
SUCCESSFUL
WEALTHY
2 KIDS
LIKE DOGS
LOVE OF THE ALPS

24. SCREEN INTERACTION
HABITS // CULTURE // SOCIAL CONTEXT // MOTIVATIONS
DID YOU CONSIDER...?
BORN 1948
MALE
BRITISH
MARRIED
SUCCESSFUL
WEALTHY
2 KIDS
LIKE DOGS
LOVE OF THE ALPS

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CONTEXT
IS
KING

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02UX Design Principles

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“You’ve got to start with the
customer experience and work
back toward the technology,
not the other way around.”

28. SCREEN INTERACTION
BUSINESS
NEEDS
USER
NEEDSUX

29. SCREEN INTERACTION
BUSINESS
NEEDS
USER
NEEDSUX

30. SCREEN INTERACTION
USER CENTERED DESIGN

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MEET BASIC EXPECTATIONS

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33. SCREEN INTERACTION

34. PEOPLE

35. ACTIVITY

36. CONTEXT

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VIDEO

38. VIDEO

39. who?
why?
what?
when?
where?
how?

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HOW DOES KNOWING ALL THIS
HELP TO DESIGN A GREAT UX?

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Discuss in pairs.
Think about the activity, context & person.
What would you change, add, or remove to create a
better user experience?

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03The Benefits of UX Design

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UX IS WORTH...?
43

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UX IS WORTH...?
44
$1 BILLION

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useful
usable
desirable
magical
early adopters recurrent users sharers ambassadors
USERVALUE
BUSINESS VALUE

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QUIZ

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Our vision is to ________ everyday life for people
through the digital services they use.
The experience does not start and end at the
________.
Context is ____.

48. SCREEN INTERACTION
AGENDA
second half
UX Strategy & Process
Process in Reality
Desirable UX
Careers
QUIZ TIME
Wrap up

49. SCREEN INTERACTION
04UX strategy & process

50. REQUIREMENTS
CONTEXT OF USE
BUSINESS NEED OR OPPORTUNITY
CONCEPT / IDEA
EXISTING SOLUTIONS
USER FLOWS
PEOPLE & PERSONAS
PROTOTYPING
KNOWLEDGE
WIREFRAMING
VISUAL DESIGN

51. PEOPLE & PERSONAS
‣ Who will use it?
‣ Why will they use it?

52. SCREEN INTERACTION

53. SCREEN INTERACTION

54. SCREEN INTERACTION
PERSONAS

55. - LAUNCH
- LISTEN & LEARN
- REITERATE

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05Process in Reality

59. PC PICTURE

60. PC PICTURE
VS

61. RESEARCH
INFORMATION
ARCHITECTURE
INTERACTION
DESIGN

62. S
USER FLOWS
PROTOTYPING
WIREFRAMING

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66. SCREEN INTERACTION
06Desirable User Experiences

67. THE SMALL THINGS

68. THE SMALL THINGS

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07Careers

70. KTH UX PRESENTATION V 1.0

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No matter your role,
EVERYONE plays a part in...

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QUIZ

73. SCREEN INTERACTION
To understand the different target groups we create
________.
______ tests help us to understand human behaviours
and attitudes.
The small things help to create __________ user
experiences.

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08Wrap up

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facebook.com/screeninteraction
twitter.com/screentwitt

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Adnan Yafi
Interaction Designer
+46 73 550 20 11
76
THANK YOU
James McConnell
UX & Interaction Designer
+46 7 3333 7216
facebook.com/screeninteractiontwitter.com/screentwitt