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Matching the Experience to the Brand
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James Mole McConnell
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My talk delivered to attendees at M-days conference in Frankfurt, Germany, February 2013
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Matching the Experience to the Brand
1.
JAMES MCCONNELL 2013.02.06 MATCHING
THE EXPERIENCE TO THE BRAND M-DAYS
2.
3.
SCREEN INTERACTION KEYWORDS 3 ORIGINAL ENGAGING AUTHENTIC MEMORABLE
4.
5.
6.
SCREEN INTERACTION EXPERIENCE CHANGES
BRAND PERCEPTION. EXPERIENCE SELLS.
7.
SCREEN INTERACTION ALIGN THE BRAND INTERNALLY COMMUNICATE VALUES EXTERNALLY 01
02
8.
SCREEN INTERACTION AN INTERACTION CREATES
UX WHICH MAKES US FEEL... WHICH CREATES MEMORIES, ASSOCIATIONS & STORIES
9.
www.screeninteraction.com
10.
We can make
people’s lives easier through the digital products they use.
11.
SCREEN INTERACTION 11 Digital
experience We create digital experiences with three main ingredients:
12.
SCREEN INTERACTION 12 Interface
design We create digital services with three main ingredients:
13.
SCREEN INTERACTION 13 Usability Interface
design We create digital services with three main ingredients:
14.
SCREEN INTERACTION 14 Development Interface
design Usability We create digital services with three main ingredients:
15.
SCREEN INTERACTION 15
16.
SCREEN INTERACTION
17.
SCREEN INTERACTION BENEFIT RECEIVER
18.
SCREEN INTERACTION BENEFIT RECEIVER CUSTOMER
19.
SCREEN INTERACTION 19 Impersonal Complicated Confusing OLD
BRAND ASSOCIATIONS Personal Simple Usable NEW EXPERIENCE REALITY
20.
SCREEN INTERACTION THE CUSTOMER
EXPERIENCE IS THE FULFILMENT OF THE BRAND PROMISE & VALUES.
21.
SCREEN INTERACTION THERE IS
NO HIDING PLACE FOR A BRAND, THANKS TO MOBILE. FIND EVALUATE AUTHENTICATE SHARE
22.
SCREEN INTERACTION CHOOSERS, NOT USERS 22
23.
SCREEN INTERACTION CASE MOVIE 23
24.
SCREEN INTERACTION 24
25.
SCREEN INTERACTION CREATING DESIRABLE EXPERIENCES
26.
SCREEN INTERACTION STORYTELLING 01
27.
SCREEN INTERACTION AUTHENTIC 02
28.
SCREEN INTERACTION THE SMALL
THINGS 03
29.
SCREEN INTERACTION SUMMARY (OR WHY
HE WORE A KILT) 1. EXPERIENCE CHANGES BRAND PERCEPTION 2. GIVE THEM A STORY TO TELL 3. BE AUTHENTIC AND HUMAN
30.
SCREEN INTERACTION Reza Assareh Business
Development www.screeninteraction.com +46 706 850 192 30 THANK YOU James McConnell UX & Interaction Designer +46 7 3333 7216