The document provides an overview of Andrew Newman's UX career and approach. It outlines his experience leading UX strategy and design for various agencies and clients across different industries. Examples of projects included designing websites, apps, and digital experiences for companies in finance, automotive, energy, and fitness industries.

1. Confidential | Copyright Andrew Newman
ANDREW NEWMAN - UX
HELLO

2. Confidential | Copyright Andrew Newman
UX CAREER OVERVIEW
FRONTEND.COM
SAPIENTRAZORFISH
WE ARE EXPERIENCE
(GLOBANT) INFUSION
EVENT
IMAGINATION
FOUNTAINHEAD DIGITAL
BRAND UNION
WINDMILLLANE PICTURES
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UX / STRATEGY DIRECTION
CONTRACT EXPERIENCE ACD
UX CONSULTANT
AGENCY EXPERIENCE DIRECTOR (LONDON)
DIGITAL MASTER PLANNER
DESIGN DIRECTION (JAGUAR/LAND ROVER)
CREATIVE DIRECTOR
HEAD OF DIGITAL BRANDING
CREATIVE DIRECTOR

3. Confidential | Copyright Andrew Newman
MY APPROACH TO UX
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DOUBLE DIAMOND SCALING

4. Confidential | Copyright Andrew Newman
“What people care about is that they want to
get their job done and feel happy when they’re
finished.”
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EMPATHY: CLIENTS AND USERS

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Using UX Design Thinking to solve funded problems

6. Confidential | Copyright Andrew Newman
LLOYDS, FP&R
FUTURE LAB – EXPERIENCE
DIRECTOR
LAB LEARNING & RAPID UX SPRINTS
1) UNDERSTAND
2) INCUBATION ITERATION: TEST & LEARN
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11. ENEL CREATIVE PITCH
UX-UI PITCH, ROME
THREE CREATIVE CONCEPTS
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12. ENEL OPTION 1 GLOBAL FOOTPRINT

13. ENEL OPTION 2 SUSTAINABILITY

14. ENEL OPTION 2 SUSTAINABILTY

15. ENEL OPTION 3 OPEN POWER

16. ENEL TEASER CONCEPT

17. CREDIT SUISSE – NEW YORK
CREDIT SUISSE - UX/UI
ACTIVITY DASHBOARD
TABLET & WEB
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20. SMITHWICKS EXPERIENCE WEBSITE
AND BRAND PHOTO LIBRARY
EXAMPLE OF MY ABILITY TO GET HANDS ON AND DELIVER
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HANDS ON DESIGN DELIVERY – WEBSITE AND BRAND ASSET LIBRARY

22. BANK OF MONTREAL
CORPORATE BANKING APPS MOBILE AND TABLET
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STRATEGIC DEVELOPMENT

24. KINGSPAN
MARKETING SUITE AND SOFTWARE
DESIGN AND DELIVERY
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27. IRISH DEFENSE FORCES
RECRUITMENT MULTI-CHANNEL CAMPAIGN
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29. Confidential | Copyright Andrew Newman
VIRIGIN ACTIVE
GLOBAL DIGITAL MEMBER STRATEGY
EXPERIENCE AND CONTENT DESIGN
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30. ACTIVE INTELLIGENCE
STRATEGY: IN AND OUT OF CLUB
Strategy Application
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31. GENERATING MEMBER DATA
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What we need to know Data generation

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ACTIVE INTELLIGENCE TOUCH POINTS,
SIMPLE, AUTOMATIC DATA GENERATION

33. TOUCH POINTS
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• Strategy

34. IOT, WEARABLE, MOBILE & CREATIVE TECHNOLOGY
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• Strategy
Always on...
... always connected

35. FUTURE INTERACTIONS AND
EXPERIENCES
UX DIRECTOR, NATWEST & RBS
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36. NO!
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37. GENERATING ANSWERS TO: “I WANT BIGGER IDEAS”

38. DISCOVERY AND OPPORTUNITY

39. INNOVATION PITCHING: STAKEHOLDER TO CUSTOMER

40. RAPID PITCHING IDEAS

41. Confidential | Copyright Andrew Newman
USING DESIGN THINKING
TO SOLVE UX OPPORTUNITY
OVERLOAD
EXPERIENCE STRATEGY FOR CLIENT X (UNDER NDA)
DEFINE STAGE
TYPICAL EXAMPLE OF RECENT IRISH CLIENTS
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49. LAND ROVER / JAGUAR
ACCOUNT, EXPERIENCE DIRECTOR
DELIVERING TO THE DIVERSE
NEEDS OF TWO DISSASTIFIED
AUDIENCES
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50. Confidential | Copyright Andrew Newman
TRANSFORMATION EXPEREINCE
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FEEL DON’T TELL,
CREATING FULL SENSORY CONTENT EXPERIENCES

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Link terrain…

52. BE UNEXPECTED ACROSS EVERY POINT OF THE EXPERIENCE JOURNEY
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53. TURNING EVERY BARRIER INTO AN OPPORTUNITY
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54. THANK YOU