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Clément Génin - AUSY
UX: Why There Is No Module For That
Clément Génin
@clemgn
1. Clarify functional scope
2. Remove pain
'User experience'
encompasses all
aspects of the end-
user's interaction
with the company,
its services, and its
products.
”
“
Don Norman
NN Group
Dan Willis
User Experience design
Making conscious decisions…
…that facilitates the most
valuable experience possible…
…when a persons interacts
with an organisation.
Peter Morville
User Experience design:
≠ a task/phase
= a mindset
More value…
BENEFITS OF A
USER-CENTRIC
DESIGN
…quicker…
…to more people…
…for a longer time.
3 M
2013
37 M
2018
Google search results for “UX”
Pitfalls
of how we conceive
user experience design
UI / UX
PITFALL #1
VD
IxD
CX
CS
IA SD
BA
XDUR
Jesse James Garrett
UX+ =
UX in a box
PITFALL #2
User experience (UX)
represents the perception
left in someone’s mind
following a series of
interactions between
people, devices, and
events — or any
combination thereof.
”
“
Eric Reiss
FatDUX
BODY
PERCEPTION
CONTAINER
CONTENT
SYSTEM
STRATEGY
MISSION
TASK
PROJECTION
SELF
CONTEXT
Organisation User
Do not design
interactions. Instead,
design contexts that
foster interactions.
On architecting interactions
”
“
Stephanie A. Hughes
AKKA
Person vs User
PITFALL #3
Users
UX as a smoke screen
PITFALL #4
“We have a UX
expert”
“We know
our users”
“We have
user KPI’s”
“We have
a UX phase”
“We did [insert
UCD activity]
already”
“We do like
[insert tech
company]”
“We have a UX
process”
“It will be OK
when we have
content”
User Experience design:
= user-centric approach
= a mindset
8 things you can do
to be a more user-centric designer
#1
Give them
a voice
#2
Give them
a face
#3
Be aware
#4
Ask
questions
#5
Be inclusive
#6
Make a scene
#7
Know
your team
#8
Really care
about them
@clemgn
Clément Génin
Thank you.
UX - Why There Is No Module For That (Drupalcamp Ghent 2018)

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UX - Why There Is No Module For That (Drupalcamp Ghent 2018)