The document discusses the challenges faced by marketers, including having too much to do, too many options and tactics, and losing focus on the customer. It suggests marketers need to take control by focusing on primary changes and improving using evidence, in order to better serve themselves and their organizations. The goal is for marketers to become more professional, powerful and profitable through manifestos and initiatives that center on customers and evidence.
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This document provides details and samples of a fictional graphic design project for Big Yeti Brewing. It includes packaging design samples as well as character design, typography work, and logo designs for various clients. Samples shown include designs for campaigns, albums, magazines, labels, posters, and business cards.
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The document is a business presentation by M.O.S.E (Masters of Sales Europe) that discusses improving a company's sales organization. It argues that many sales teams have too many "farmers" and not enough "hunters". It then outlines M.O.S.E.'s Professional Solution Selling Concept approach which focuses on understanding client needs and providing value-added solutions. The presentation promotes M.O.S.E.'s sales training and coaching services, provides client references, and encourages the audience to learn more about how M.O.S.E. can help increase their sales success.
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The document provides information about career opportunities with MetLife. It summarizes MetLife's vision of providing objective financial advice to help clients make intelligent decisions. It outlines the roles and responsibilities of financial representatives in sales development, relationship building, and addressing clients' changing financial needs through MetLife's various insurance, investment, and planning products. It highlights MetLife's leadership position in the industry and commitment to diversity and community.
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This document provides details and samples of a fictional graphic design project for Big Yeti Brewing. It includes packaging design samples as well as character design, typography work, and logo designs for various clients. Samples shown include designs for campaigns, albums, magazines, labels, posters, and business cards.
The document discusses key considerations and steps for buying an existing business. It identifies important questions to ask such as the business's potential, necessary changes, and financing. The advantages include an established business, but disadvantages can include outdated equipment or inventory. A thorough analysis of the business's financials, products, customers, and legal aspects is vital. The acquisition process typically involves initial contact, due diligence, negotiations, and finalizing a purchase agreement.
Strategic management involves developing a plan to guide a company in accomplishing its goals. It is crucial for building a successful business and creating a competitive advantage. The strategic management process includes steps such as developing a vision and mission statement, assessing strengths and weaknesses, analyzing competitors, and establishing controls to monitor performance. Strategic management provides direction, motivates employees, and allows a company to differentiate itself in the market.
The document is a business presentation by M.O.S.E (Masters of Sales Europe) that discusses improving a company's sales organization. It argues that many sales teams have too many "farmers" and not enough "hunters". It then outlines M.O.S.E.'s Professional Solution Selling Concept approach which focuses on understanding client needs and providing value-added solutions. The presentation promotes M.O.S.E.'s sales training and coaching services, provides client references, and encourages the audience to learn more about how M.O.S.E. can help increase their sales success.
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The document discusses connecting digital media and customer interactions for effective customer relationship management (CRM). It describes Merkle Inc., a leader in CRM, and their belief that integrating brand and customer focus through domains like information, insights, optimization and targeting can create competitive advantage. The presentation explains how the digitization of media and channels creates an opportunity for CRM in targeting customers across these touchpoints to improve engagement and outcomes.
The document provides information about career opportunities with MetLife. It summarizes MetLife's vision of providing objective financial advice to help clients make intelligent decisions. It outlines the roles and responsibilities of financial representatives in sales development, relationship building, and addressing clients' changing financial needs through MetLife's various insurance, investment, and planning products. It highlights MetLife's leadership position in the industry and commitment to diversity and community.
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The document discusses how social media has changed customer buying behavior and expectations. It notes that customers now complete 70% of their purchase journey independently before engaging sales. It advocates for a social selling approach where salespeople use social networks and tools to engage customers online. Some key points are that leading companies now generate 30-80% of revenue from social selling, and integrating social insights into CRM systems allows salespeople to have more meaningful conversations with customers. The document provides advice on developing a social selling strategy and implementation plan to adapt selling approaches for today's digital customers.
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The document discusses three possible growth strategies for a company: company controlled, buy growth, and indirect distribution. It focuses on describing indirect distribution, which involves building an indirect channel of distribution through various partners like franchising, dealers, distributors, resellers, and agents. Examples of indirect distribution models are provided. The document suggests that indirect distribution leverages the resources of others and can be an effective strategy for companies to pursue growth through maximum market penetration.
A brief summary of how three brands are approaching their own Social Media: Cirque du Soleil, JetBlue, & Zappos with guest cartoon appearances from gapingvoid.com
1) Michael Dell founded Dell in 1984 with a direct sales model that cut out middlemen, allowing Dell to undercut competitors on price.
2) Dell pioneered building computers customized for individual customers and eliminating inventory by using a just-in-time manufacturing model.
3) Dell dominated the PC market using this model but faces challenges reinventing itself as the market evolves and competition increases.
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The document discusses how marketers need to adapt their strategies and techniques to changing times. It notes that traditional marketing models are outdated and that customers are now more empowered and informed. It argues that marketing should focus on customer intimacy through listening and engaging with individual clients using analytics. Some key ideas presented are focusing on customer value, gaining and retaining loyal customers through targeted messaging, optimizing interactions across the customer lifecycle, and demonstrating marketing's value through measurable results. The document advocates adapting digital strategies and rebooting approaches to move from "stretched" to "strengthened" marketing.
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This document discusses why salespeople make little use of marketing assets and how to improve their use. It finds that only 30% of marketing investments and assets are used by sales, who spend 15 hours per week searching for information. Reasons assets are not used include fewer opportunities, customers not wanting generic pitches, and assets being hard to find. The document advocates differentiating value propositions for customers and tailoring marketing assets to the customer context and buying cycle. This would help tune up the sales and marketing engine.
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Similar to Introduction to \'The Marketing Manifesto\' (20)
2. It is hard being a Marketer ......
• Marketers have too much to do .....
• Too many options, too much
technology, too many tactics .....
• It is still an art and not a science
• A sport rather than a profession?