A primer on infodemic management during acute health events.

1. Vaccine Acceptance Meeting Series,
Les Pensières Center for Global Health
30 Oct – 1 Nov 2023
Tina D Purnat
MANAGING INFODEMICS DURING
OUTBREAKS AND OTHER ACUTE
HEALTH EVENTS
This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike
4.0 International

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3. An infodemic is an overabundance of information, accurate or
not, in the digital and physical space, accompanying an acute
health event such as an outbreak or epidemic.
Infodemic management is the
systematic use of risk- and evidence-
based analysis and approaches to
promote a healthier information
environment and resilience against
infodemic impacts on health behaviours
during health emergencies.

5. outbreak, epidemic or pandemic
other health emergency
occurrence of AEFI
a change from the normal in a heath programme

6. Information environment x health system
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7. access to health services
access to health information
trust in health system, health workers and recommended health behaviors

9. BEFORE AN EMERGENCY, MAINTAIN
AND DEVELOP TRUST AND RESILIENCE.

10. EXAMPLES

11. DURING EMERGENCY, LEVERAGE EXISTING
TRUST AND PREVENT EROSION OF TRUST.

12. EXAMPLES

13. AFTER EMERGENCY, LEARN FROM GAPS IN
TRUST AND REINFORCE RESILIENCE.

14. EXAMPLES

15. Routinize infodemic management process in a health
authority

16. Thank you
very much!

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18. Promising approaches to addressing digital
information environment and threats to vaccine
confidence
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