This document provides an introduction to international business. It defines international business as trade involving goods, services, technology, capital and knowledge across national borders on a global scale. It gives McDonald's entry into India as an example, noting they tailored their menu, including many vegetarian options, to local tastes and respected cultural norms. Reasons for businesses to go global include first mover advantage, growth opportunities, and protecting from local trends. Advantages include flexibility, less competition, and learning new methods, while challenges are physical distance, unfamiliar cultures, tariffs, and communication issues.