The document introduces information technology (IT) and its significant role in business, covering its definition, characteristics, and evolution. It outlines the objectives of understanding and applying IT skills to real-world business problems, and discusses the positive and negative impacts of IT within business contexts. Additionally, it explores the applications of IT in various business functions such as customer service, marketing, and operations.

1. Introduction to Information
Techonology
- Dr. Anita Rathod

2. Contents
Course Objectives
01
02
03
04
Definition of IT
Syllabus
Characteristics of IT
04 Features of IT
04 Role of IT in Business
04 Evolution of IT
04 Impact of IT on Business

3. Course Objectives:
• To understand the Role of Information
Technology in Business:
• To apply acquired IT skills to solve real-
world business problems.

4. Chapter 1
• Introduction to Information Technology in
Business
• Overview of information technology and its
role in business
• Evolution of technology and its impact on
business

5. Chapter 2
• E-Business and E- Commerce
• Introduction to e-business and e-
commerce
• Online business models
• Payment systems and security
• Digital marketing and social media

6. Chapter 3
• Information Technology Tools
• Meeting/Video conferencing tools (Zoom,
Microsoft Teams)
• Collaborative tools for document sharing
and editing
• Document Management Tools

7. Definition of Information Technology -
• According to Attaran, “Information technology is defined as
capabilities offered to organizations by computers, software
applications, and telecommunications to deliver data,
information, and knowledge to individuals and processes”.
• According to ND Century Code (Chapter 54.59.01),
“Information Technology means the use of hardware, software,
services, and supporting infrastructure to manage and deliver
information using voice, data, and video.”
• Harold J. Leavitt and Thomas L. Whisler (1958) “IT as the
study, design, development, implementation, support, and
management of computer-based knowledge.”

8. • Thong and Yap (1995), “IT as computer software
and hardware solutions that support management,
operations, and strategists in organizations.”
• Boar (1997), “IT as those technologies engaged in
the operation, collection, transport, retrieving,
storage, access presentation, and transformation of
information in all its forms.”
• Burgelman (1996)“IT as the resources applied by a
firm in the processing and management of its data”.

10. Features of Information Technology -

11. Role of IT in Business -
• Streamlining Operations
• Implementing Cloud-based Solutions
• Facilitating Cyber Security
• Enabling Efficient Communication
• Enhancing Customer Experience
• Reducing Operational Cost
• Improved Efficiency and Productivity
• Innovation and Competitive Advantage
• Supply Chain Management
• Security and Risk Management
• Cost Reduction
• Data Management and Analysis

12. Application of IT in Business -
• Customer Service
• Workplace efficiency
• Planning & controlling operations
• Marketing
• Finance and accounting
• E-commerce
• Collaboration & Outsourcing
• Banking and payments
• E-Commerce

13. Evolution of Internet and Technology -

14. Impact of IT on Business
Positive Impact
Increased Efficiency
Enhanced Communication
Global Market Expansion
Improved Customer Experience
Data-Driven Insights
Negative Impact
Cybersecurity Risks
Workforce Disruption
Dependency on Technology
Privacy Concerns
Cost of Implementation and
Maintenance

15. Reference Links -
• https://www.mzuonline.in/blog/the-role-of-information-technology-in-
modern-business.html
• https://www.sandipuniversity.edu.in/blog/role-of-information-
technology-in-business-management/
• https://rccmindore.com/wp-content/uploads/2021/02/
Information_Technology.pdf
• https://onlinechartered.com/impact-of-technology-on-business/