August 21st – SCORE Broward : Marketing and Technology Platforms: What does t...Peter Leshaw
Technology That Can Help You Manage & Grow Your Business
Our panel of experts will explore the vast world of technology systems, answer your questions and give you some ideas and take-a-ways you’ll love!
Some of the topics that will be covered include:
Marketing Tech: Paid search, SEO, Social Media, Web Dev
Customer management
Business performance reporting and analysis
Leadsberry is an enterprise tool that integrates nurturing through seamless lead management, scoring and capturing resulting in conversions.
For more info visit www.leadsberry.com
GMG360, Inc is a full-service real estate marketing company located in Latin America that provides website design, CRM software, and internet marketing services to real estate clients. Their website design services include SEO optimized sites with content management systems and lead capture forms. Their CRM software provides a secure marketing database to automate marketing functions. Their internet marketing services use SEO and pay-per-click advertising to generate qualified prospects and leads.
This document summarizes the services of Booking Analytics, a revenue management system that uses predictive algorithms. It analyzes over 5 million OTA search combinations to calculate optimal room prices in real-time. The system receives data from OTAs, competitors, and market analytics to establish trends and determine pricing strategies. It can increase revenue by up to 20% by selling rooms at maximum prices according to current supply and demand. The interface is intuitive and it offers both recommendation and automated pricing modes with easy integration into channel managers.
Marketing automation enhances a company's CRM by aggregating customer data from multiple sources, automating repetitive tasks to increase efficiency, and facilitating personalized communication with leads. It measures engagement indicators to assess lead quality and route qualified leads through nurturing campaigns. This allows sales and marketing to work as a unified team with visibility into prospects' behaviors and interests, shortening sales cycles and improving results.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
Ingmar Zahorsky, ChartMogul - "Using segmentation data to grow your subscript...Igor Yazdan
- Tracking KPIs such as MRR, churn rate and LTV have become common practice for SaaS businesses. To gain valuable insights that help you grow your MRR, measuring your data is not enough. You need to look at your metrics in context.
Segmenting your customers provides this context and allows you to answer important questions such as:
- What plan is associated with the most revenue?
- What is the ROI of each marketing channel?
- What vertical does a good fit customer come from?
In this talk, we will look at several import segments worth paying attention to that can inform your decisions to accelerate the growth of your business
August 21st – SCORE Broward : Marketing and Technology Platforms: What does t...Peter Leshaw
Technology That Can Help You Manage & Grow Your Business
Our panel of experts will explore the vast world of technology systems, answer your questions and give you some ideas and take-a-ways you’ll love!
Some of the topics that will be covered include:
Marketing Tech: Paid search, SEO, Social Media, Web Dev
Customer management
Business performance reporting and analysis
Leadsberry is an enterprise tool that integrates nurturing through seamless lead management, scoring and capturing resulting in conversions.
For more info visit www.leadsberry.com
GMG360, Inc is a full-service real estate marketing company located in Latin America that provides website design, CRM software, and internet marketing services to real estate clients. Their website design services include SEO optimized sites with content management systems and lead capture forms. Their CRM software provides a secure marketing database to automate marketing functions. Their internet marketing services use SEO and pay-per-click advertising to generate qualified prospects and leads.
This document summarizes the services of Booking Analytics, a revenue management system that uses predictive algorithms. It analyzes over 5 million OTA search combinations to calculate optimal room prices in real-time. The system receives data from OTAs, competitors, and market analytics to establish trends and determine pricing strategies. It can increase revenue by up to 20% by selling rooms at maximum prices according to current supply and demand. The interface is intuitive and it offers both recommendation and automated pricing modes with easy integration into channel managers.
Marketing automation enhances a company's CRM by aggregating customer data from multiple sources, automating repetitive tasks to increase efficiency, and facilitating personalized communication with leads. It measures engagement indicators to assess lead quality and route qualified leads through nurturing campaigns. This allows sales and marketing to work as a unified team with visibility into prospects' behaviors and interests, shortening sales cycles and improving results.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
Ingmar Zahorsky, ChartMogul - "Using segmentation data to grow your subscript...Igor Yazdan
- Tracking KPIs such as MRR, churn rate and LTV have become common practice for SaaS businesses. To gain valuable insights that help you grow your MRR, measuring your data is not enough. You need to look at your metrics in context.
Segmenting your customers provides this context and allows you to answer important questions such as:
- What plan is associated with the most revenue?
- What is the ROI of each marketing channel?
- What vertical does a good fit customer come from?
In this talk, we will look at several import segments worth paying attention to that can inform your decisions to accelerate the growth of your business
The document provides an agenda for a webinar on marketing automation presented by FayeBSG, including an overview of the company's experience, Act-On software capabilities for marketing and CRM, and a demonstration of how marketing automation can help drive business goals like increasing qualified leads, conversion rates, and average deal size. FayeBSG is an Act-On platinum partner that offers marketing automation, CRM, and integration services to help small marketing teams achieve big results.
Harvey Steed, co-founder of inbound marketing agency HarveyDavid, presented this talk on building an effective marketing engine that works hand in hand with your Salesforce CRM.
This document discusses the benefits of customer relationship management (CRM) systems for organizations. It outlines how CRM can help automate sales and marketing processes, understand customers better to increase retention and attract new customers. Specifically, CRM can help generate more qualified leads, improve marketing results, and benefit sales and marketing teams through features like multi-channel campaigns, email marketing, and lead management. The document then presents Sugar CRM as a leading CRM provider and details some of its key capabilities and benefits for organizations.
We provide the plan, the execution, the technology and the metrics to:
- Get you more clients
- Get you more revenue
- Get you more web traffic and leads
- Create new income streams
Data-fueled deal engines: How the best revenue teams use data to save time an...amber-javaid
The document provides 6 tips for using data to drive better deals. It recommends (1) optimizing CRM data by cleaning, verifying, and connecting data across systems, (2) investing in data pipelines to integrate external data, (3) automating processes like email/call logging and lead routing/conversion, (4) building dashboards to prioritize accounts and measure rep activity, (5) aligning teams on shared metrics like MQLs and meetings booked, and (6) compensating operational strategists who optimize workflows to increase efficiency. The document advocates using data and intelligent systems to establish a foundation of high-quality account data that can be leveraged across organizations to save time and drive bigger deals.
Creating vertical depth in a horizontal firmCPA.com
If you are like most firms you’ve designed your service offerings around accounting, tax, audit, litigation support, etc. – the traditional accounting and tax firm services and then organized your firm to serve clients of all business types and industries as long as they fit under the service offerings. In this session, learn why this model may no longer be appropriate to serve today’s business clients. We will review case studies of firms that have made the change to a vertical focus first and then aligned their service offerings to meet the needs of a vertical niche to match the needs of today’s business owner.
GMG360 is a full-service real estate marketing company based in Panama that provides CRM software, website design, and internet marketing services to help clients generate qualified real estate leads and sales. Their CRM software allows clients to manage prospects, customers, payments, and commissions. They also offer search engine optimization and pay-per-click advertising campaigns to get clients' websites high rankings and visibility online where most property buyers begin their search.
Engage in an over-arching discussion about how CRM can solve your organizational business challenges and demonstrate winning results. By illustrating the wide range of features available in CRM, join the team at BAASS, as we explore the benefit of installing cross functional CRM beyond ERP and contact management.
Share your thoughts and ideas in an “around- the-room” open table discussion to help us quantify the
relevant CRM requirements for your business.
Azalead provides an account based marketing platform to help B2B companies align their sales and marketing teams and accelerate sales. The platform uses display ad nurturing to engage with target accounts without needing their email addresses. It also integrates with CRM systems and provides analytics to measure the impact of marketing on the sales pipeline. A case study showed how one company used Azalead to engage top accounts through email and display ads, which accelerated deals and helped sign 15 strategic accounts in 6 months.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Welovroi - "Simplifying the way you analyze your digital marketing content" Chirag Chandarana
Our innovative platform helps measure Web, SEM, SEO, and Social Media outlets in a simple yet elegant platform. In no matter of seconds your data is streamlined into descriptive digital dashboards which can be analyzed with ease and then compiled into real-time data reports that can be instantly shared with your team!
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
From Click to Customer - Back to Marketing School SeriesRollWorks
Watch the webinar on-demand here: https://www.rollworks.com/resources/webinar/from-click-to-customer/
In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.
You’ll learn:
How to use customization to boost your ad click-through rates
How to optimize your landing pages using A/B testing and heatmaps
How to enable your sales team to follow up with marketing leads in under five minutes
DigitalZone B2B Business Consulting OrganizationLeilani Price
Digitalzone focus on B2B Marketing Solutions like,B2B List Generation, Lead Generation,List Building & Email Marketing,Design work,Demand Generation,Search Engine Optimization,Event Promotion, Content Creation makes it the perfect choice for all of your marketing needs.
Leadwid is systematically rated as the best lead management answer by each client and consultant. With a comprehensive set of lead management options for businesses of all sizes and types, your sales reps can currently convert tons of leads in less time and with less effort. From lead generation to conversions and analytics, take a look at the various preferred ways you'll drive sales success with Leadwid - the leading lead management platform. Visit our website for more information.
The document discusses WorkflowOne, a provider of managed print and promotional marketing services. It outlines WorkflowOne's large size and national footprint, and describes how it can help companies optimize their marketing supply chains, reduce costs by up to 20%, and improve the impact and ROI of their marketing communications through personalized solutions and technology. The document poses a series of questions about common challenges companies face and how WorkflowOne's services and technology platform can help address them.
This document provides information on a PPC proposal from Push, including their strategy development process, prices and packages, an overview of Push, a PPC audit, and new opportunities. It highlights Push's focus on digital advertising since 2007, their values and industry recognition. It also outlines their global expansion support, account management process, use of scripts and tools for optimization, and exploring other advertising channels like display, video, and remarketing. Pricing packages ranging from £997 to £9997 are presented for PPC management services.
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
The document provides an agenda for a webinar on marketing automation presented by FayeBSG, including an overview of the company's experience, Act-On software capabilities for marketing and CRM, and a demonstration of how marketing automation can help drive business goals like increasing qualified leads, conversion rates, and average deal size. FayeBSG is an Act-On platinum partner that offers marketing automation, CRM, and integration services to help small marketing teams achieve big results.
Harvey Steed, co-founder of inbound marketing agency HarveyDavid, presented this talk on building an effective marketing engine that works hand in hand with your Salesforce CRM.
This document discusses the benefits of customer relationship management (CRM) systems for organizations. It outlines how CRM can help automate sales and marketing processes, understand customers better to increase retention and attract new customers. Specifically, CRM can help generate more qualified leads, improve marketing results, and benefit sales and marketing teams through features like multi-channel campaigns, email marketing, and lead management. The document then presents Sugar CRM as a leading CRM provider and details some of its key capabilities and benefits for organizations.
We provide the plan, the execution, the technology and the metrics to:
- Get you more clients
- Get you more revenue
- Get you more web traffic and leads
- Create new income streams
Data-fueled deal engines: How the best revenue teams use data to save time an...amber-javaid
The document provides 6 tips for using data to drive better deals. It recommends (1) optimizing CRM data by cleaning, verifying, and connecting data across systems, (2) investing in data pipelines to integrate external data, (3) automating processes like email/call logging and lead routing/conversion, (4) building dashboards to prioritize accounts and measure rep activity, (5) aligning teams on shared metrics like MQLs and meetings booked, and (6) compensating operational strategists who optimize workflows to increase efficiency. The document advocates using data and intelligent systems to establish a foundation of high-quality account data that can be leveraged across organizations to save time and drive bigger deals.
Creating vertical depth in a horizontal firmCPA.com
If you are like most firms you’ve designed your service offerings around accounting, tax, audit, litigation support, etc. – the traditional accounting and tax firm services and then organized your firm to serve clients of all business types and industries as long as they fit under the service offerings. In this session, learn why this model may no longer be appropriate to serve today’s business clients. We will review case studies of firms that have made the change to a vertical focus first and then aligned their service offerings to meet the needs of a vertical niche to match the needs of today’s business owner.
GMG360 is a full-service real estate marketing company based in Panama that provides CRM software, website design, and internet marketing services to help clients generate qualified real estate leads and sales. Their CRM software allows clients to manage prospects, customers, payments, and commissions. They also offer search engine optimization and pay-per-click advertising campaigns to get clients' websites high rankings and visibility online where most property buyers begin their search.
Engage in an over-arching discussion about how CRM can solve your organizational business challenges and demonstrate winning results. By illustrating the wide range of features available in CRM, join the team at BAASS, as we explore the benefit of installing cross functional CRM beyond ERP and contact management.
Share your thoughts and ideas in an “around- the-room” open table discussion to help us quantify the
relevant CRM requirements for your business.
Azalead provides an account based marketing platform to help B2B companies align their sales and marketing teams and accelerate sales. The platform uses display ad nurturing to engage with target accounts without needing their email addresses. It also integrates with CRM systems and provides analytics to measure the impact of marketing on the sales pipeline. A case study showed how one company used Azalead to engage top accounts through email and display ads, which accelerated deals and helped sign 15 strategic accounts in 6 months.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Welovroi - "Simplifying the way you analyze your digital marketing content" Chirag Chandarana
Our innovative platform helps measure Web, SEM, SEO, and Social Media outlets in a simple yet elegant platform. In no matter of seconds your data is streamlined into descriptive digital dashboards which can be analyzed with ease and then compiled into real-time data reports that can be instantly shared with your team!
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
From Click to Customer - Back to Marketing School SeriesRollWorks
Watch the webinar on-demand here: https://www.rollworks.com/resources/webinar/from-click-to-customer/
In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.
You’ll learn:
How to use customization to boost your ad click-through rates
How to optimize your landing pages using A/B testing and heatmaps
How to enable your sales team to follow up with marketing leads in under five minutes
DigitalZone B2B Business Consulting OrganizationLeilani Price
Digitalzone focus on B2B Marketing Solutions like,B2B List Generation, Lead Generation,List Building & Email Marketing,Design work,Demand Generation,Search Engine Optimization,Event Promotion, Content Creation makes it the perfect choice for all of your marketing needs.
Leadwid is systematically rated as the best lead management answer by each client and consultant. With a comprehensive set of lead management options for businesses of all sizes and types, your sales reps can currently convert tons of leads in less time and with less effort. From lead generation to conversions and analytics, take a look at the various preferred ways you'll drive sales success with Leadwid - the leading lead management platform. Visit our website for more information.
The document discusses WorkflowOne, a provider of managed print and promotional marketing services. It outlines WorkflowOne's large size and national footprint, and describes how it can help companies optimize their marketing supply chains, reduce costs by up to 20%, and improve the impact and ROI of their marketing communications through personalized solutions and technology. The document poses a series of questions about common challenges companies face and how WorkflowOne's services and technology platform can help address them.
This document provides information on a PPC proposal from Push, including their strategy development process, prices and packages, an overview of Push, a PPC audit, and new opportunities. It highlights Push's focus on digital advertising since 2007, their values and industry recognition. It also outlines their global expansion support, account management process, use of scripts and tools for optimization, and exploring other advertising channels like display, video, and remarketing. Pricing packages ranging from £997 to £9997 are presented for PPC management services.
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
It is essential for ecommerce businesses to increase the engagements of their customers as well as distributors. The WordPress MLM Plugin provides various tools for online business owners to maximize their sales performance through effective prospecting, social media integration, lead management features and so on.
What are the important features of wordpress plugin? The word press plugin provides several features to unleash the power of your ecommerce business. It includes the features like prospecting tools, role-based dashboard, commission management system, distributor training module, promotional tools, compliance management system, popular API integrations etc.
What are the main advantages of wordpress plugin? WordPress MLM Plugin gives you the competitive edge to tackle every challenge in your ecommerce MLM business. It can generate leads with high quality, perform prospecting in right manner, can onboard new distributors, can build productive teams, can engage distributors, can attract customers etc.
The document describes TapAnalytics, a digital marketing analytics platform that helps agencies save time on reporting, delight clients with customized dashboards and reports, and gain insights to optimize campaigns. It provides unified, configurable dashboards and scheduled email reports. Integrations with various marketing channels allow automated aggregation of campaign data for analysis.
How to streamline your digital marketing with the right dataRollWorks
View the on-demand recording here: https://www.rollworks.com/resources/webinar/how-to-streamline-your-digital-marketing-with-the-right-data/
In this webinar we cover how to use digital ads to bring in leads for your product. LeanData also shares how to route those leads properly so you increase the chances that they'll convert.
The document discusses measurement and optimization of digital marketing campaigns. It defines key performance indicators (KPIs) like click-through rate and cost per lead that should be tracked. Tools for measurement include web analytics programs and ad servers to track visitor behavior and campaign results. Testing, analysis and continuous optimization are emphasized to improve marketing messages, website experiences and sales funnels based on data. Defining goals, choosing the right metrics and tools, then iterating through testing, reporting and refinement is presented as the process for effective measurement and optimization.
This document summarizes TapClicks, a digital marketing analytics platform. It addresses common challenges agencies face like spending many hours generating reports and high customer churn. TapClicks aggregates campaign data from various channels, provides analytics and insights, and customizable dashboards and reports. This allows agencies to demonstrate effectiveness through ROI, optimize campaigns, and improve customer satisfaction and retention.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
8. Algorithmic Bid & Budget Optimization
Enjoy 24/7 optimization with the smartest
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14. Happy Customers
Boost Performance
Reduce Workload
“With easyleads we improved our
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significantly decreased the time
spent on campaign management”
Maoz Degani
McCann