Slides for my webinar on the fundamentals of blogging. Blogging is one of the most widespread forms of content marketing. There are a few things you need to know if you want to make your efforts with it really count.

1. The Fundamentals
Of Blogging

2. Our Purpose:

3. Our Purpose:
We create
extraordinary marketers

5. Content Marketing vs Outbound Marketing
62% lessthan outbound marketing

7. Small businesses with blogs
126%More leads than SMBs without blogs

9. Blogging Fundamentals
SEOUBP Topics
RepurposeGating Images

10. Unique Blogging Proposition

11. What is your blog’s goal?
● You want people to read your content
● AND opt-in to your email list
● AND see you as a thought leader
● AND subscribe to your blog updates via email
● AND to browse your archives
● AND to click your banners
● AND to click through to your service pages

12. What is your blog’s REAL goal?
● Deliver value to your
audience.

14. Define Your Audience
And Your Subject Matter Will Follow
Center your blog around:
● The pain points your readership
struggles with
● The gain opportunities your
readership can take advantage of
● The jobs that your readership have
to tackle on an ongoing basis

19. Topics

20. Lay Out a Formula For Success
97%
of B2B buyers cite
prescriptive content that
lays out a formula for success
was the most popular type of
content

21. Subpar Thought Leadership
86%of thought leadership is
merely good to inadequate

22. Uncover Questions
Around
27%of all searches are
in question format

27. SEO

28. Label With TAGS

29. “ If you’re going to post
content on your site
anyway, you might as
well take the time to
make sure Google takes
note of your effort.
- The Content Factory
“
”

30. Label With TAGS
The ONLY Two Tags
You Need To Worry About
1. Title
2. Description

31. The 2 Tags

32. FMG Suite Tags

33. Title Tag
A Good Title:
1. Accurate
2. Value Driven
3. Human
4. 60 Characters
5. Keyword in the Beginning
6. Unique

34. 50-60 Characters Will Display
Correctly 90% of the Time

35. What Type of Title?

36. Description Tag
A Good Description Tag
1. Keyword Rich
2. Readable
3. Hook
4. 135-160 Characters
5. Unique

37. Gating

38. 4 Questions to Ask
Before gating your content
1. Is the content valuable enough?
2. Is it available anywhere else for free,
especially on a competitor’s website?
3. What is the minimum information needed
(name, email, company)?
4. How will you use the information after you get it?

39. Filter Out Browsers
Gated
Content
Should be the middle
of your sales funnel

43. Images

44. Email has an ability
many channels don’t:
Creating valuable
personal touches
- at scale.
— David Newman
“
”

45. STOCKSNAP.IO

46. UNSPLASH.COM

47. BURST.SHOPIFY.COM

48. GRATISOGRAPHY.COM

50. Custom designs

55. Repurpose

56. How to Repurpose Your Content
● Measure Analytics
● Use the 80/20 Rule
● Boost the Winners
● Repurpose and Reformat

57. The Content-versation Cycle
Content Creation as
a Conversation:
● Post
● Distribute
● Repurpose

58. Use the 80/20 Rule
● Let content gain organic traffic
● Choose the top 20%
● Repurpose as lead magnet

59. Amazing Marketing. Simplified.
Your Content Marketing Team