Design thinking is an iterative process aimed at understanding users and redefining problems to find alternative solutions. The methodology involves stages such as empathizing, defining problems, ideating solutions, prototyping, and testing ideas. Techniques like research, affinity mapping, and 'how might we' questions are employed to generate creative solutions and enhance user experience.

1. Design
Thinking
Introduction to:

2. What on earth is
Design Thinking actually?
“Design Thinking is an iterative process in
which we seek to understand the user,
challenge assumptions, and redefine
problems in an attempt to identify
alternative strategies and solutions”
~Interaction Design Foundation’

3. Suatu metodologi yang
memberikan pendekatan
berbasis solusi untuk
memecahkan masalah
Simpelnya, Design Thinking itu

4. Design
Thinking
Process Cycle

6. Research,
Research,
Research
1 | Emphatise

7. You can conduct both
Primary & Secondary Research
Interview
Ethnography Study
Observation
Desk Research
Survey
Google Play Review
1 | Emphatise
Benchmarking
Competitive Analysis

8. The 5 Why’s Method
1 | Emphatise
Tidak ada user baru yang register di hari ini. Why?
Karena submit buttonnya tidak bisa digunakan. Why?
Karena ada bug yang baru muncul saat rilis tadi malam. Why?
Karena tidak sempat untuk testing. Why?
Karena sibuk, tidak punya waktu. Why?
Banyak kerjaan di hari itu, sedangkan tim banyak yang tidak masuk

11. Letakkan semua temuan riset kita ke:
Affinity
Mapping

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2 | Define

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2 | Define

16. Setiap kategori yang ada, kita buat
How-Might We
Questions

17. How-Might-We Questions
Pertanyaan yang berpotensi membangkitkan ide untuk menyelesaikan suatu permasalahan
2 | Define
Contoh:
Banyak buyer Ralali yang belum memilih Ralali Kargo untuk jasa
pengiriman barang mereka
● How might we mempercepat SLA pada setiap pengiriman melalui
Kargo?
● How might we membuat buyer tertarik pada Ralali Kargo?
● How might we menambahkan value pada Ralali Kargo yang sesuai
dengan kebutuhan user?

19. 2 | Define
HMW Voting
HMW 1 HMW 2 HMW 3
HMW 5 HMW 6 HMW 7
HMW 4
HMW 8

22. 10 Minutes Brainstorming!
● Stay focused on the topic
● Defer judgement or criticism,
including non-verbal
● Encourage weird, wacky and wild
ideas
● Aim for quantity
● Build on each others' ideas
3 | Ideate

24. 3 | Ideate
Dot Voting
Fancy idea 1 Fancy idea 2 Fancy idea 3
Fancy idea 5 Fancy idea 6 Fancy idea 7
Fancy idea 4
Fancy idea 8

27. Low Fidelity
Prototyping
a prototype that is
sketchy and incomplete,
that has some
characteristics of the
target product but is
otherwise simple, usually
in order to quickly
produce the prototype
and test broad concepts.
4 | Prototype

28. Crazy 8
● Silent Sketching
● Build max 8
different
concept
● Present to your
teammate
● Choose the best
concept from
each member
4 | Prototype

31. Test your
Prototype
And take notes on user feedback

33. Present
Your Idea
And let’s see how amazing your idea is!