Introduction to 24symbols (November 2012)
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24symbols is a digital book subscription service available on the web and mobile apps. It uses a freemium business model where basic services are free with ads and premium subscriptions remove ads. Revenue comes from ads and subscriptions, with 70% of subscription revenue shared among publishers based on pages read of their books by users. The service has grown rapidly since launching in 2011 and has over 85,000 registered users and partnerships with over 85 publishers.
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Introduction to 24symbols (November 2012)
- 2. 24symbols is a service to read digital books on the Internet based on a subscription model 24s = cloud + social + freemium
- 3. On the cloud
- 4. Social
- 5. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks ad-free and with no Internet connection Goal 10%
- 6. Freemium
- 7. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income Publisher's Publisher’s = x Income Pages Read Total Pages Read
- 8. Income model 70% Total Income Publisher's x Pages Read FREE Total Pages Read PUB A PUB B PREMIUM PUB C “Page per View”
- 9. Product Android iPhone HTML5 Web iPad app app app Launched in 09/12! Launched in 10/12!
- 13. Community
- 14. @justohidalgo
- 15. Biggest Apple Reseller in Spain 1-year subscription to 24s per iPad/Mac purchased
- 16. Vodafone campaign for new phones 1-month subscription
- 17. Traffic Milestones 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 Users 10,000 25,000 37,500 47,000 55,000 63,000 80,000 iOS - - 15,000 30,000 35,000 37,000 40,000 Apps Faceboo 10,000 25,000 25,000 25,000 25,000 25,000 25,000 k Fans Twitter 1,500 3,000 3,500 4,000 4,500 4,500 4,800 Fans Pages 120,000 350,000 550,000 800,000 1.2M 2M 2.5M Books 500 1,500 2,750 4,500 5,500 6,500 8,000
- 18. 85000 85,000+ 80000 75000 70000 65000 60000 registered users 55000 50000 45000 40000 Jun-12 Jul-12 Aug-12 Jan-12 Apr-12 Sep-12 Dec-11 Feb-12 May-12 Mar-12 Nov-11 100+ book pages read per active user per month 500+ book pages read per paid user per month
- 19. Books: 7,000 overall. Catalog 70+ publishers. Already in the UK.
- 20. 85+ publishers, 10+ in UK and growing Major publishers Bestselling titles
- 21. Press Coverage
- 22. Thanks 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List 2012 Finalist Justo Hidalgo: Co-founder, Chief BizDev Officer jhidalgo@24symbols.com @justohidalgo Aitor Grandes: Co-founder, CEO agrandes@24symbols,com @aitorgrandes www.24symbols.com
Editor's Notes
- We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.