SEO.pdf
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SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website's visibility on search engines.
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SEO.pdf
- 1. SEO
- 3. What is SEO ? ● SEO stands for “search engine optimization” ● SEO is a process of practitioners optimize websites, web pages and content for the purposes of ranking higher your website on search engine results pages (SERPs). Ex: Google, Yahoo, Bing…
- 4. Importance of SEO 1. Increased Visibility: More customers are likely to find and visit your website. 2. Targeted Traffic: SEO allows you to target specific keywords and phrases related to your business. 3. Cost-Effective Marketing: Organic search traffic is essentially free once your SEO efforts start to pay off. 4. Local SEO: It helps you appear in local search results, which can drive foot traffic to your physical location. 5. Analytics and Data: This data can help you make informed decisions to further improve your website and marketing strategies.
- 5. Types of SEO
- 6. 1. Technical SEO: Technical SEO is the process of enhancing the technical aspects of your website to improve the user experience and search engine ranking. The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems. Impact of Technical SEO Improves website security It makes the website easy to index and rank Mobile-friendliness Turns traffic into customers
- 7. 2. On-Page SEO: On-page SEO (also called on-site SEO) is the process of optimizing your webpage content for search engines and users. On-page SEO refers to actions taken on your website, like optimizing your content and streamlining your navigation, to boost your search rankings. Impact of On-page SEO Enhances user experience Search engine-friendly URLs Increased Organic Traffic Increased Click-Through Rates (CTR)
- 8. 3. Off-Page SEO: Off-page SEO deals with all the activities outside your website that can boost its online presence and impact search engine ranking. The off-page search engine optimization includes social media advertising. Impact of Off-page SEO Enhances brand visibility and reputation Builds valuable backlinks Amplified Social Media Presence Protection from Negative SEO