The document provides guidance to students on creating a promotional video for Hvar cultural heritage in Croatia within 24 hours. It explains that promotional videos are effective marketing tools and outlines 5 steps for making a great video, including identifying the goal of presenting Hvar heritage, setting the tone, deciding on duration, choosing a style, and outlining the idea. Students are instructed to send their completed videos to a shared Google Drive folder by the deadline.
AAM 2014
Tech Tutorial: Principles of Effective Video
Anna Chiaretta Lavatelli
Associate Director of Digital Media
Museum of Contemporary Art Chicago
alavatelli@mcachicago.org
Peter Argentine
Argentine Productions Inc.
peter@argentineproductions.com
Emily Lytle-Painter
Education Technologist
J. Paul Getty Museum
@MuseumofEmily
AAM 2014
Tech Tutorial: Principles of Effective Video
Anna Chiaretta Lavatelli
Associate Director of Digital Media
Museum of Contemporary Art Chicago
alavatelli@mcachicago.org
Peter Argentine
Argentine Productions Inc.
peter@argentineproductions.com
Emily Lytle-Painter
Education Technologist
J. Paul Getty Museum
@MuseumofEmily
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1. Creating a
promotional video
• Workshop, 12 November 2020
• Erasmus +
• CHANCE
• DigiEduHack 2020
• European Vocational Skills Week 2020
Sanda Stančić, teacher
Students - Hvar Secondary School: Gabrijela, Tara, Stella, Martina, Nikol, Matilda, Anastazia, Karmen, Nika, Mia
2. What is a promotional
video?
A promotional or promo video is an effective tool.
It is used to market a particular product or service.
Nowadays, it has become popular among non-profit organizations as well to promote
awareness about their cause, for example, cultural heritage
That’s our goal today: you’ll try to make a great promotional video of Hvar cultural
heritage using the photos we’ve prepared for you on the link
https://drive.google.com/folderview?id=1dtr-NtF7HDHCcN0XEV3VoXHrOWx5LUhi
With the free web tool like Animoto or Viva video
3. Our tips for
making a great
promotional
video!
Try to keep your promotional video as short as possible, generally we
always recommend less than 2 minutes
Promotional videos play a very important role in the tourist decision-
making process.
Great tourism promo videos work because tourists associate positive
feelings with a tourist destination after watching a video that was able to
keep their full attention
4. Steps to
make a great
video!
STEP 1. Identify your goal ….
It should be a presentation of Hvar cultural heritage.
To research about Hvar heritage go on :
http://www.hvarheritage.com/en/about
https://visithvar.hr/see-and-do/cultural-sights/
STEP 2. Set the tone....
How your video is going to make your audience feel?
dramatic
humorous
inspirational
luxurious
artsy-cool…
5. Steps to
make a great
video!
STEP 3. Decide on duration. Will this be a 30-
second video? 60-second? A minute plus? ...
STEP 4. Choose a video style:
• Animated — illustrated or “cartoon-like”
• How many different scenes will there be?
• Will the video be set to the sound of someone’s
voice?
• Will there be background music? ...
6. Steps to make a
great video!
STEP 5. Outline the idea. ...
fleshing out the details.
STEP 6. You can write the
script, too. The scene numbers
(1st, 2nd, 3rd scene, etc)
8. Good luck!
Deadline: Friday, 13th November, 2pm
From now, you have 24 hours to make your video
Send us your videos on the same link
https://drive.google.com/drive/folders/1dtr-
NtF7HDHCcN0XEV3VoXHrOWx5LUhi
(in folder Hvar heritage Videos)
Don’t forget to put your name or nickname on your video!
