It may not seem fair, and it might make you angry, but almost 80% of jobs are never posted. That number climbs closer to 90% for senior-level positions. The opportunities that are going to transform your career aren’t listed where everyone else is looking. “The competition for posted jobs is insane. ATS do a poor job of selecting the best candidates, and — perhaps most important — the best jobs are almost never posted.” A company may decide not to post or advertise a job for a variety of reasons: They’re trying to fill the role from within the company. They want higher-quality talent referrals from their best employees. The position isn’t posted yet, but it soon will be (e.g., when someone quits or is fired). The career presentation shows job searchers how they can create their own career opportunities by building virtual relationships and prospecting with key decision-makers. Included are templates and LinkedIn InMail examples that job seekers can easily replicate. The most significant growth in your career is going to come from these hidden jobs. It is going to happen when you seize opportunities instead of letting them slip away.

1. How to Prospect For Your
Next Job
ANYAOCONSULTING
&
Win Over Referrals
Career Strategist & Coach

2. I n t r o
Looking For a Job
02
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ITS HOW YOU ASK
This presentation is about "how to prospect for a new job " it is
an in depth guide to landing a job interview with the help of a
referral.
WHY YOU NEED REFERRALS
Almost 80% of jobs are not posted. That number climbs to 90%
for senior level positions. The opportunities that transform
your career are not always listed, so it is essential that you are
getting in front of the people who can help shape your career.

3. 03
The Hidden Job Market
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INTERNAL
CANDIDATES
The company may
have a robust internal
pipeline. It is usually
faster and less
expensive to hire
internally.
BUDGET
RESTRAINTS
The company does not
want to pay for
advertising and paying
for job posts. The
economic situation
right now is not
conducive to
expensive advertising
fees.
REFERRAL SYSTEM
The company wants a
higher level quality
referrals from their
best employees. A lot
of companies use
special bonus schemes
to encourage their
staff to refer
candidates.
NON EXISTANT
A job may be hidden for
the most obvious of
reasons. It simply does not
exist yet.
It is your job to market
your skill set as a solution
to problems the company
may be facing. Think of
today's current economic
situation.
"You have to create conversations with the right people, and help them to visualise
you as an employee of high value."

4. How to Find a
Referral
04ANYAOCONSULTING
CREATE A JOB/COMPANY TARGET PROFILE
Lets say you are a Marketing Manager for a b2b tech company.
The next role you should be excelling towards will be a Senior
Marketing Manager position.
LOOK FOR VARIATIONS OF THE TITLE
Senior Marketing Manager
Brand Manager
Email Campaign Manager
Head of Marketing ( if its a small company)
Pr and Communication Manager
Senior Digital Marketing Manager
Community Manager
Social Media Manger

5. 05
Where to Find Companies You
Want to Work for
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LINKEDIN
LinkedIn is your
greatest resource. It
allows you to review
company pages, and
the best thing about
LinkedIn is that you
can see if you have any
connections that work
at the company you
wish to prospect.
GLASSDOOR
Subscriptions sites
such as Glassdoor and
Vault allow employees
to review companies
they worked at.
Reviews give you a
good understanding of
company culture.
GOOGLE
Set up google alerts, a
simple email will pop up
every time there is news
about your targeted
company. A google
search will also yield a
lot of information. Keep
an eye out for recent
press releases.
It does not matter if the company is hiring the goal is to find companies that can use your desired
skills, talents and expertise.

6. Contact the Most
Relevant Person
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ANYACONSULTING
WHO IS THE RIGHT DECISION MAKER
Once you have mapped out the companies you want to
work for, your next step will be to find the most relevant
contact within the company.
FIND THE PERSON WHO FEELS THE PAIN
Find the person who feels the pain by not having
someone with your skill set and experience in a particular
role. If you are a Marketing Manager then you will want
to map out the names of Senior Marketing/ Head of
Marketing or Marketing Directors. Use LinkedIn to
qualify candidates.

7. How to Find People e.g. "Senior Marketing Manager"
Refine your search further by also adding in a location. Type in city or area. 07
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8. Target Company
JOIN A COMPANY NOT A JOB
Knowing what you want to do is great, but have a think
about who you want to do it for. Remember you join a
company not a job.
GO BEYOND JOB TITLES
Remember the job you want may not exist, go beyond
the prerequisites of a job and look for problems you can
solve within the company.
EVALUATE YOUR DREAM JOB
Use key word searches in LinkedIn to see if your dream
job exists.
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9. ANYAOCONSULTING
How to Find Open Jobs
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10. Filter Your Search
01
10
02 03
KEY WORDS
Filter your search based on
date posted, experience
level etc.
You can fill in the
keywords in the section
above or see all the jobs at
the bottom of the page.
CAREER SECTION
Check out their career
section on LinkedIn and on
their corporate website.
Start writing down all the
jobs that interest you,
including the reference
number if any.
PRESS RELEASES
"Mar 09, 2020Zoom Introduces
Referral Partner Program for
Master Agents; Program Offers
Commission for Life of
Customer."
A new partnership means
that Zoom may require a
Sales Director or
Partnership Marketing
Manager to create a "go to
market" strategy.
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11. 11
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Who Will You
Report Too?
Director of Marketing
VP Marketing
CMO
CEO (if its a small start up
Managing Director
Your next job is to create a list of job titles that you
would be reporting too.
For example if it is a Senior Marketing Manager
position, you will be most likely reporting to one of the
following.

12. ANYAOCONSULTING
The Person with the Most Influence
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13. How to Request an
Intro
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DISCOVER CONNECTIONS
Click on the profile you want to connect with, then open
the mutual connection page.
Gauge the level of relationship by looking at first degree
connections.
Go back to the prospects page and hover over the arrow
to the right of the button to send them and InMail.
Click on the dropdown menu to "get introduced".
WARM UP YOUR CONNECTION
Before your request an intro from a connection, think about
how you can reciprocate the favour.

14. From here, you can share a bit of your background, how your skills apply to the organisational goals, and perhaps even direct the reader
to your LinkedIn profile, personal website, professional portfolio or attached CV.
Always have a CTA, for example "Is 3 pm Wednesday a good time to have an informational chat?"
Hi Sandra
Thank you for connecting. I’m reaching out to introduce myself and express my interest in
....... I was so excited to follow the recent development and launch of your new service..... As
an experienced B2B Marketing Manager in the technology industry, I was inspired to see how
a service of this magnitude was launched so effectively and has exceeded market expectations.
Congratulations to you and your team for the impressive work. I look forward to future
iterations of the service and continuing to watch as it is further refined. I can only expect
that its current success will put increasing demands on the team. I realise that, currently,
your company isn’t hiring Marketing Managers. Regardless, I wanted to get on your radar,
should opportunities become available in the future…
CONTACTING VP OF MARKETING
Prospecting Email
LinkedIn Email- Cold Outreach
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15. How to Incite Action from a Cold
Email
01 02 03STATE YOUR
REASON FOR
WRITING
Get to the point quickly
and let the person know
that you are interested in
the company. You have
just read the companies
plans to expand their
product range to a new
demographic and you
have experience creating
campaigns for their new
target market.
SHOW VALUE
Demonstrate to the
recipient how you are an
employee of value. For
example I see you are
launching a new product in
....As Marketing Manager
for EMEA I successfully
implemented an email
campaign which saw an
increase off...
CAPTURE
ATTENTION
Because the company might
not be actively employing
you must give them a reason
to read on and consider you
as an addition to their team.
If a mutual connection
referred you then mention
that person.
04FOLLOW UP
Let the recipient know
that you will contact
them on a specific date
and time.
Also let them know
what you expect when
you follow up.
Have a good CTA.
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16. Hi Mark,
Hi [prospect’s name],I’d like to introduce you to [your name] who I worked with at [explain
how you two know each other], and I believe you two could benefit from knowing each
other.He/She is interested in learning more about [explain what your reason is for requesting
an intro] from you.Have a wonderful day!I’ll let [your name] take it from here.
MUTUAL CONNECTION
Make your connections life easier by drafting the email yourself. Not only are you saving
your referral time but you are also controlling the narrative.
Think about creating a unique value proposition that positions you as a person of
knowledge and expertise.
Prospecting Email
LinkedIn Email- Referral Intro
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17. E M P A S I S E T H E C O N N E C T I O N
Establishing your mutual connection instantly
adds trust and credibility.
K E E P I T S H O R T A N D S W E E T
Subject lines should be snapy but short. The
overall inmail should be 200 to 500
charecters.
R E F E R T O T H E I R P R O F I L E
Go through their whole profile. If you went to
the same uni or have something else in
common then bring it up.
I N S T A N T L Y A D D V A L U E
You always need to be thinking "whats in it
for them", how you can create opportunity,
save costs, or add to profits.
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18. ANYAOCONSULTING
Get Interview Ready
Taking ownership of your career and being clear on what you want
shows employers that you are driven, focused and ambitious.
Your success will depend on how consistent you are with your
outreach.
So aim to contact a certain amount of employers per week and be
ready with your follow up.
If you follow the above steps you will be on your way to success.
All you need to do now is prepare for your INTERVIEW.
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19. Let's Work Together
19
EMAIL
anya@anyaoconsulting.com
MOBILE
07927411475
WEBSITE
anyaoconsulting.com
ANYAOCONSULTING
Land Senior level and Executive positions in established companies and tech start ups.
Become authority figures in their chosen industry leading to more career opportunities.
Gaining confidence to leverage their skills and talents to start their own businesses.
Transition seamlessly into brand new careers.
My name is Anya O, a Career and Job Search Strategist. Just over a few years ago I was feeling
dissatisfied with my job and uncertain about the path ahead.
So, I decided it was time to reignite my career, start my own business and find a way to do the work that I
love.
Now I help other high achieving professionals to get the job they want by sharing strategies I learned as a
Tech Recruiter. So far my coaching and strategies have helped clients too
Review my testimonials to see how I have helped professionals like you.
Follow Anyaoconsulting on Facebook, Instagram and LinkedIn for the latest updates.
Check out anyaoconsulting.com dedicated to helping you get the job you want.