This document outlines several media theory concepts - representation, narrative, audience, media language, and genre - and lists various theorists' ideas about each concept such as Goodwin, Mulvey, Todorov, Willis, Hall, Bordwell, and Vernallis. It notes that each concept and associated theories may need revising.

1. CONCEPT:
REPRESENTATION
THEORIST:
GOODWIN
THEORIST:
MULVEY
THEORIST:
TRUJILLO
THEORIST:
RAILTON &
WATSON
Idea
1
Idea
1
Idea
1
Idea
3
Idea
2
Idea
1
REVISING THEORY

2. CONCEPT:
NARRATIVE
THEORIST:
TODOROV
THEORIST:
GOODWIN
THEORIST:
CAROL
VERNALLIS
Idea
1
Idea
1
Idea
3
Idea
2
Idea
1
REVISING THEORY
Idea
2

3. CONCEPT:
AUDIENCE
THEORIST:
WILLIS
THEORIST:
GOODWIN
THEORIST:
HALL
Idea
1
Idea
1
Idea
1
Idea
1
REVISING THEORY
Idea
2
THEORIST:
HALL
Idea
2
Could also talk about Fiske & Polysemic audiences

4. CONCEPT:
MEDIA
LANGUAGE
THEORIST:
BORDWELL
THEORIST:
GOODWIN
THEORIST:
CAROL
VERNALLIS
Idea
1
Idea
1
Idea
3
Idea
2
Idea
1
REVISING THEORY
Idea
3
Idea
2
Idea
4

5. CONCEPT:
GENRE
THEORIST:
GOODWIN
THEORIST:
CAROL
VERNALLIS
Idea
1
Idea
3
Idea
2
Idea
1
REVISING THEORY
Idea
3
Idea
2
Idea
4