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INTRO TO
Adaptive
Web Design
Aaron Gustafson
@aarongustafson
slideshare.net/AaronGustafson
© Brad Frost
Just four years ago the majority of our
visitors saw our website in Internet
Explorer on a Windows computer on a
minimum 1,024 pixel wide screen.
Times have really changed.
“
Jason Samuels
IT Manager,
National Council on Family Relations
Source
Windows users used to comprise
93.5% of our web visits. Now that
percentage is 72.4%. Visitors using a
Mac have more than tripled.“
The percentage visiting from a mobile
device or tablet … was just
0.1% in 2008. It has since grown
exponentially,
200-400% per year,
to 6.2% today.
“
Four years ago 75.5% of our web
visitors used Internet Explorer. That
number has fallen to 37%. Firefox now
comprises 25.5%, Safari 19.5%, and
Chrome 15.3%.
“
In the second quarter of 2008
we detected 71 different
screen resolutions among our
visitors. In the first quarter of
2012 we detected
“ 830
© Brad Frost
Smartphone sales accounted for
nearly 85% of all mobile
phone sales in the US in Q1 2013.“ http://www.chetansharma.com/usmarketupdateq12013.htm
Smartphones have reached
50% penetration in the US…
“ http://www.chetansharma.com/usmarketupdateq12013.htm
…but that’s concentrated in
30% of households
“ http://www.chetansharma.com/usmarketupdateq12013.htm
U.S. Smartphone penetration #s
released in February
http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-has-woven-itself-into-american-life/
< $30k
47%
$30-50k
53%
$50-75k
61%
>$75k
81%
U.S. Smartphone penetration #s
released in February
http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-has-woven-itself-into-american-life/
$30k = Average US income 2013
< $30k
47%
$30-50k
53%
$50-75k
61%
>$75k
81%
< $30k
47%
$30-50k
53%
$50-75k
61%
>$75k
81%
0
30000
60000
90000
120000
<30k $30-50k $50-70k >$70k
Population(inthousands)
8,767
U.S. Smartphone vs. Income distribution
< $30k
47%
$30-50k
53%
$50-75k
61%
>$75k
81%
0
30000
60000
90000
120000
<30k $30-50k $50-70k >$70k
Population(inthousands)
8,767
U.S. Smartphone vs. Income distribution
Opportunity!
The reality
© Brad Frost
© Brad Frost
RWDTo the Rescue!
INTRO TO ADAPTIVE WEB DESIGN
What is RWD?
๏ Fluid grids
๏ Flexible media
๏ Media queries
22
INTRO TO ADAPTIVE WEB DESIGN
Fluid Grids
100%
48% 48%
32% 66%
32% 32% 32%
6.5% 6.5% 6.5% 6.5% 6.5% 6.5% 6.5% 6.5% 6.5% 6.5% 6.5% 6.5%
INTRO TO ADAPTIVE WEB DESIGN
Flexible Media
img {
max-width: 100%;
height: auto;
}
INTRO TO ADAPTIVE WEB DESIGN
Media Queries
@media screen and (min-width:450px) {
/* Styles for screen media when browser
is 450px wide or larger */
}
INTRO TO ADAPTIVE WEB DESIGN
But That’s the Easy Stuff
๏ Content strategy
๏ Page weight
๏ JavaScript support
๏ Interaction methods
๏ Network latency & performance
๏ Hardware performance
๏ Screen resolution
๏ Sensor availability
๏ etc.
34
INTRO TO ADAPTIVE WEB DESIGN
What’s in a name?
๏ Responsive Web Design
๏ Adaptive Web Design
๏ Progressive Enhancement
๏ Aggressive Enhancement
๏ Responsible Web Design
35
INTRO TO ADAPTIVE WEB DESIGN
What’s in a name?
๏ Responsive Web Design
๏ Adaptive Web Design
๏ Progressive Enhancement
๏ Aggressive Enhancement
๏ Responsible Web Design
36
© Brad Frost
We don’t know
Even when
we think
we know,
we’re probably
wrong
So how
do we cope?
Content
I like an escalator because
an escalator can never break,
it can only become stairs.
— Mitch Hedberg
Graceful
Degradation
Modern
Browsers
Older Browsers
Modern
Browsers
Older Browsers
BASIC ADVANCED
UserExperience
Browser Capabilities
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
Interactivity
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
Interactivity
Accessibility
BASIC ADVANCED
UserExperience
Browser Capabilities
Text & HTTP
HTML
CSS
JavaScript
¶
<>
{}
↖
ARIA
HTML
HTML
HTML5
Microformats
HTML4
MCMLXXVII
MCMLXXVII(that’s 1977)
HTML CSS
fault tolerance
n. a system’s ability to continue to
operate when it encounters and
unexpected error.
Browsers ignore
what they don’t
understand
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Content
is why
we build
websites
Users must have
access to key
content tasks&
Make sure
markup, styles
scripts don’t
obscure it.
&
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
INTRO TO ADAPTIVE WEB DESIGN
Semantics 101
<p>HTML5 introduces several <em>really</em>
useful elements and a ton of new APIs.</p>
<p>Please fill out the form below.
<strong>Note: all fields are required.</strong></p>
<p>I like to work with markup languages because
<strong>they are simple and easy to read</strong>.
They also have that certain <i lang="fr" title="I
don&#8217;t know what">je ne sais quoi</i>.</p>
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
Mobile
First
Responsive
Web Design
:-)
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
Interactivity
But it’s not
only about
no JavaScript
๏Bugs
๏Browser Add-ons
๏Overzealous Firewalls
๏Underpowered devices
๏Page is still loading
SPoF
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
Interactivity
BASIC ADVANCED
UserExperience
Browser Capabilities
Content
Semantics
Design
Interactivity
Accessibility
“special needs”
can be
CONTEXTUAL
“special needs”
BASIC ADVANCED
UserExperience
Browser Capabilities
Text & HTTP
HTML
CSS
JavaScript
¶
<>
{}
↖
ARIA
Thank you!!!
Further Reading
http://is.gd/readlist_awd
codeandcreativity.com
CHADeviceLab.org
@CHADeviceLab
Intro to Adaptive Web Design
by Aaron Gustafson
@AaronGustafson
Further reading:
http://adaptivewebdesign.info
http://blog.easy-designs.net
http://mobilewebbestpractices.com
Slides available at
http://slideshare.net/AaronGustafson
This presentation is licensed under
Creative Commons
Attribution-Noncommercial-Share Alike 3.0
except where otherwise noted
flickr Photo Credits
http://www.flickr.com/photos/aarongustafson/galleries/72157637122441956/

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