SlideShare a Scribd company logo
China wines marketing and distribution
strategy 2011-2014
Here today




Xiaonan YAN    Frank Meijer   Henk Terol
CEO, Manager Business         Marketing &
China Entrance Group          Sales
               Director       Director
Roadmap for today
                                                Selected Wine
                                                Suppliers and
                                                  Top Wine
                                                  Products
                       Who’s who




                                                                Q&A

         Introducing                       Sharing
            China                         knowledge
          Entrance


                                   Wine
                                   leadership
                                   philosophy
Introduction of China Entrance




The privately – owned premises of the company are located in The Netherlands. China Entrance
combines the knowledge about the needs of the Chinese citizens and the passion of Top wines from the
Globe.
China Entrance

 China Entrance was founded in 2006 and is owned by Xiaonan Yan
 Dynamic management and reliable services to its suppliers and customers
 Nowadays:
   14 partners and 6 employees, and 3 independent advisers for growth
   One of the surprising and new wine traders in China
   Co-operations with great wine brands merchandizing and standardizing
    companies in the local as well as international market
China Entrance

 China Entrance competitive advantage
   Quality in services
   Effective networking
   Extremely high quality products


 In numbers
   Annual turnover: > 3 million Euro
   Capacity Export: 3.000 tones of top wines per year
Philosophy of China Entrance

 Offering high quality products
 Creating collaborations with strictly selected suppliers
 As a result of the above  Providing qualitative service for its customers
 Enhancing wine brand name  a powerful synonym of prestige and quality of its
  products and of its market in general
China Entrance Service Map
Proactive model for regional & local strategy
                                Understanding
                                 consumers


      Understanding                                       Integrated
        brand equity                                      marketing skills




                                                OK   GOOD OUTSTANDING




          Return on                                        Innovation &
         investment                                        creativity


                                Collaboration

                 Where are we now?   Where do we want to be in 6 months?
China Entrance Services
Quality support for retailers, wholesalers and agents
 Support areas
    Shop and management training for brand understanding, up and cross sell and support in
     year planning, POP, POS and shelve communication,
    Category Management
    Online and convenience delivering support to end users
    Dbase management tool kit, b.e. data storage for dbase marketing strategies, consumer
     profiling, buyers profiles,
    Support in communication, promotions and advertising
    Shelves support
    Editorial support
    Events and exhibitions
    Newsletters, Direct Marketing, Research, one to one marketing, interactive strategies,
     mobile marketing, web services and online retailing, etc.
International strategy
 Current position                             Business Goal: To grow further with new
   International customers: wine               (inter)national collaborations
    merchants who want to bottle and             To achieve our goals we are confident
    standardize wine from every where on          about the high quality services,
    the globe                                     product development and the mature
   Our international wine suppliers:             experienced management team of
                                                  China Entrance
        Most important wines producers
         in the top wine countries               We deliver a continual updating our
                                                  products, targeting in a high level of
   China Entrance has in a short period of       activities and aiming at improving
    time, in a competitive environment, a         competitiveness
    important position in the wine market
    in China.
International strategy
                                                 Backed up and supported by our
                                                 expert regional/international team

Full service teams available in local/regional
                   market




                                                  Credibility - Reliability
            From the local area




                                                                                        Technology



                                                                                                     Experience
                                                                              Quality
           To international market
             New collaborations
                 establishing
             Win-Win strategies
Globally wine
developments
Up coming wine countries


China
Eastern Europe
India
Wine growth globally
World wine consumption
China
WHY CHINA?
Summary wine market China
 The wine market is a fast paced market. As every market in China, it attracts
  investors from all over the world.
 90% of the wine consumed in China is produced locally.
 But Chinese wines have still a long way to go to catch up with French, Australian,
  American, Italian or Chilean wines in terms of quality.
 Chinese wine is marketed as a few added value product.
 Therefore, it is impossible for imported wines to compete with Chinese wines on
  the price.
 Importers actually do not want to enter in a fight over price.
 They have to find their differentiation.
 Among main producers of Chinese wines, you find these 3 brands that trust most
  of the market: Dynasty, Great Wall and Changyu.
 10% of the market is reserved for imported wines. And we know what 10% of
  the market in China represents.
 This is huge. And actually, this part is due to grow, Chinese producers leaving
  more place to imported wines because of the evolution of the market.
Why China?
 China, being the most populous country in the world has huge potential as a growth
  market for wine.
 In 2009, China was the second-largest economy in the world after the United States of
  America (on purchasing power parity basis) although in per capita terms the country is still
  lower middle-income (CIA 2010).
 It is estimated that by 2025, there will be 221 Chinese cities with a population greater than
  one million, compared to only 35 cities in Europe (McKinsey & Co 2009).
 Rapid economic growth has produced a middle class with the capacity to pay for imported
  foods and premium products of all types including wine. Reflecting this, now the world's
  fastest growing wine consumption market.
 Wine drinking is considered a healthier alternative to spirits and somewhat trendy, with
  still red wine being particularly popular.
 Young urban professionals and business people account for most wine consumed in bars
  and hotels, in the main cities of Shanghai, Beijing and Guangzhou (NZTE 2009).
 The retail sector is experiencing growth, stocking a range of imported wines. In many cases
  the purchase of imported wine is for special occasion gifts or to at a restaurant banquet to
  impress guests.
 China and Japan together accounting for 80 percent of the total Asian market .
 China only began importing bottled wines in the last 15 years or so, and only in recent
  years, have consumers begun to develop a taste and preference for particular wine types
  that compliment food.
Import wine Asia and China in particular
Most important countries for China wines import
Country market shares of Chinese imported wine
Country        Bottled          Bulk
               2008      2009   2008   2009
Australia      20%       21%    4%     27%
France         46%       48%    8%     5%
Italy          8%        6%     5%     0.2

New Zealand 2%           2%     <0.1   <0.1

South Africa   1%        1%     2%     3%
Chile          5%        6%     50%    47%
Spain          4%        3%     7%     3%
USA            5%        6%     5%     8%
Others         9%        6%     17%    5%


Source: GTIS
Average price countries per bottle per country (USD/ltr)

Country        2006   2007    2008      2009
World          3.82   4.35    4.80      4.14
Chile          3.34   3.21    3.42      3.54
Italy          4.07   3.5     4.28      3.58
Australia      3.73   4.15    4.72      4.29
France         4.24   5.33    5.53      4.46
Chile          3.34   3.21    3.42      3.54
New
               7.12   7.07    8.82      8.07
Zealand
Germany        3.94   4.46    5.68      4.95
United
               3.19   3.64    3.82      3.34
States
Source: GTIS
China bulk wine imports USD
Import prices Comparison

               Bottled          Bulk
Country        2008      2009   2008   2009
Australia      4.7       4.3    1.2    0.8
France         5.5       4.4    1.2    1.4
Italy          4.2       3.6    0.8    1.0
New Zealand    8.8       8.1    n/a    n/a
South Africa   3.5       3.5    n/a    n/a
Chile          3.4       3.5    0.9    0.7
Spain          3.8       3.0    0.6    0.6
USA            3.8       3.3    1.0    1.2
World          4.8       4.1    0.8    0.8
China sparkling wines Imports
China wine facts & figures

• China is the world fastest growing wine consumption
  market
• Sales imported wine from 2004 from 25 into 377 Million USD
  in 2009
• Volume grown from 7 million to 91 million litres (same
  period)
• 2009 for the first time bottle wine imports exceed bulk wine
  import volumes
• Yearly wine consumption growing per annum 7%, (1%
  traditional wine countries)
Important influences in the wine business
New countries are entrance the market (Chilli – Romania)
Consumer pattern are rapidly changing
Prefers taste flavours: fruity, berry and vanilla wines with a touch of
   sweetness
50% preferring lighter styles and 20% choosing strong flavoured wines
People believe that wine can help relieve stress and pressure
95% of consumers have limited knowledge about wine but are willing to
  learn
60% of consumers prefer to buy imported wine if the imported wine and
  domestic wine ate the same price
People believe the quality of imported wine be better at the same price
Wine is fashionable alternative to traditional Chinese rice wines and alcohol
Wine is a very popular gift for relatives and friends (very important is the
  packaging)
Most important Trends in China

TRENDS IN WINES and LUXURY products
 Chinese wines consumption yearly increasingly
 Because Chinese mid class wants to try and they like it
 Consumers switched from ½ litres in 1 litres


TRENDS IN Wines: A dynamic market…
 Wine still a niche market in China, although sales have been booming from a very small
  sales base since 2003
 Wine is now available in most developed cities (through international hypermarkets)
 The rising living standards, the expansion of modern retailing and the increasing consumer
  likeability awareness will lead to a booming in Chinese Wine market the next few years.
IMPORTING WINE IN CHINA
An Oligopoly?
“An oligopoly is a market form in which a market or industry is
dominated by a small number of sellers (oligopolists)”
Distribution penetration %
We consider a market is an oligopoly from a market share
 of 50% held by the market leaders.
So the question, we have to ask ourselves is either the
 business of importing wine in China looks more like this:
Today, we can easily say that more than 50%
of the wine imported to China is imported by
one of these 8 companies
 Brand is the key in China.
 The market will grow thanks to big brands nationally and internationally
  recognized.
 Therefore, these are two strategies to develop your market share when you
  are importing wine in China.
 Either you build your own brand designed for the Chinese market (national
  recognition).
 It is the strategy chosen by 9519 wines with Camons and by FWP with
  French Paradox. or you import internationally recognized brands of wines.
  In both cases, early movers importers control the wine industry value chain.
 They have the possibility to develop their own brand because they control
  distribution channels.
 On the contrary, developing its own brand for a newcomer importer is
  difficult because it will be hard to find customers to promote an unknown
  brand even if it is designed specifically for the Chinese market.
How to sell wines in China?
To retail SELL WINES IN CHINA?
HOW TO
RETAIL
To consumers
CONSUMERS
To explore the wine experiences
MEDIA
To close the lack of knowlede
Who’s the wine distribution channels build up?
Major wine distributors/retailers and sellers in Shanghai

                                              A pioneer of China wine imports, ASC is reputedly the biggest wine importer and distributor in
                                              China. Sells a high proportion of premium level wine including some of the biggest brands in
ASC Fine Wine www.asc-wines.com
                                              France and Australia. In 2009, ASC imported 12 new styles of wine, seven of those being from
                                              New Zealand. Key customers are high end restaurant and hotels.

                                              A leading distributor/importer of fine wines was established in 1995. Targets medium to high-end
                                              market, stocks more than 1000 wines from 200 wineries selected from 12 countries. The company
Aussino www.aussino.net
                                              owns their own retail outlets, wine club and undertakes wine appreciation courses. Aim to have
                                              100 retail outlets and 50,000 wine club members by 2012.

                                              Leading importers of international wine brands in China established the 1990s with regional
                                              offices in Hong Kong, Macau, Guangzhou, Shanghai and Beijing, together with wholesalers in
                                              various second or third tier cities. Clients include major 5 star hotels, top-end western
Jointek Fine Wines www.jointekfinewines.com
                                              restaurants, leading Chinese restaurants, private clubs, night-clubs, supermarkets and retail
                                              stores. Jointek imported two types of Australian wine in July 2009. Over sixty of their own retail
                                              shops throughout China.

                                              Focus on Italian wine import and distribution. Price of wines imported range from less than
Sino Drink www.channelvino.com
                                              AU$16.00 to over $AU80.00. Distribution to Shanghai and Northern China.

                                              Head quarters in Xiamen. Belongs to top 500 Chinese company, Jian Fa Group. One of the leading
                                              distributors of white spirits. Starting importing wine in 2006. They distribute French, German,
Jian Fa Wine www.cndwine.com
                                              Chile and Australian wine. Have retail outlets in 40 cities and distribute to 100 cities. Deal with
                                              Castel from France and Constellation from America.

                                              Small distributor and online seller based in Shanghai. Retail store in Shanghai. Focus on premium
Global Wine Shop www.global-finewines.com
                                              wines.

                                              Wine Mall is a wine retail shop set up by Global Beverages Asia. They sell over 800 types of wine
Wine Mall
                                              from 14 countries.

                                              Foreign owned distributor established by Miguel Torress in 1997. Now has the backing of Baron
                                              Philippe de Rothschild. Focus on selling premium wines to major hotels and fine restaurants.
Shanghai Torres www.torreschina.com           Offer wines from 14 countries including Australia. Regional offices in Shanghai, Beijing,
                                              Guangzhou and Shenzhen. Online sales and offer free delivery within 36 hours in the centre of
                                              those four cities.

                                              Foreign owned distributor that commenced operations in Shanghai in 1999 and now have offices
                                              in Shanghai, Beijing, Guangzhou, Shenzhen, Macau and Hong Kong distributing to hotels
Summergate Wine www.summergate.com
                                              restaurants and retail outlets. Import from 60 wineries in 12 countries including a strong portfolio
                                              of Australian wine.

                                              Owned by Australians. Wine importer with offices in Shanghai and Beijing. Import wine
The Wine Republic
                                              from 30 wineries in six countries. Strong focus on Australian wine.

                                              Importer based in Shanghai selling Italian wines to a network across China. Strong
Sino Drinkwww.sino-drink.com
                                              program of promotional events.

                                              Set up in 2002. Small wine importer. Import wine from many countries including
Shanghai Vinna www.vinna-finewine.cn/
                                              Australia. Supply to wine distributors and clubs.
Professional buyers target groups

 Wine Purchasers in (inter)national retail, agents and importers (b2c)
 Decision makers for gifts and relationship marketing
 Professional buyers for hotels, restaurants and other channels (b2b)
 Owners TV channels with local cooking program with (inter)national
  chefs and wines
 Editorial suppliers for wine and dinner, (magazines, dailies, etc)
 PR offices
 Wine clubs/bars
 Online retail chains
Retail sales in China
Retail Shanghai
                      Market                                  Additional                                  Year Business
Retailer
                      Segmentation                            Information                                 Started
ASC Fine Wines        Import/Distribute/Retail*               www.asc-wines.com                           1996

Aussino Fine Wines    Import/Retail/Wholesale/ Distribution   www.aussino.net                             1996 (1st retail shop in June 2006).

Aux Millesimes        Import/Retail                           Shop address 415 Shan Xi Bei Rd             2006

                                                              Has 3 shops in Shanghai, can taste cheese
Cheese & Fizz         Import/Retail                                                                       2002
                                                              and wine.

Enoteca Wine Lounge   Import/Retail/Wholesale                 www.enoteca.com.cn                          2007

Globus Wine           Direct Import, Wholesale/Retail         http://www.globuswine.com/                  2006

Golden Gate Wines     Import/Wholesale/Retail                 www.goldengatewine.com                      2006

Jointek               Import/Retail/Wholesale                 www.jointekfinewines.com                    1997

Just Grapes           Retail                                  www.justgrapes.cn                           2007

Napa Reserve          Retail/Wholesale                        www.napareservewines.com                    2007

Summergate            Direct Import, Wholesale*               www.summergate.com                          1999

                      Direct Import/On & Off Trade/
Torres China                                                  www.torreschina.com                         1997
                      Retail/Wholesale*

Vins Descombe         Import/Retail/Wholesale                 www.vinsdescombe.cn                         2007

Ruby Red              Import/Retail/Wholesale                 www.rubyred.com.cn

Wine Red              Import/Retail                           A wine bar.                                 2007
Target groups end users
   Thanks to the change of Chinese people’s likeability consciousness about
   the consumption of wine and the improvement of Chinese people’s
   standard of living, more and more people start to learn about wine and
   buy it since it is healthier than most other cooking oils
 The target group of wine consumption can be described as follows:
  I.   Expats living in China (Beijing, Shanghai, Guangzhou, Shenzhen, bigger
       cities in the East of China)
  II. Chinese people with overseas living experience
  III. High and middle class income young discover consumers
  IV. People who seriously want to discover the experiences with wine and
      their personal goal to express their wellness
  V. Chinese cooking programs,
  VI. Chinese schools with culinary experiences and want to integrate wines
      in preparing meals
Main sales regions and channels wine
 Over 90% of imported wine is sold in large and developed cities, where people’s
  consumption power is high and most large distributors are located
 In the retail sector wine is mainly sold in foreign retail chains and domestic supermarkets
  which have helped the penetration of imported products in the most expensive and trendy
  urban shopping areas
 Online stores are becoming a growing distribution channel nowadays
The China wine market opportunities

 The Chinese wine market, likes as an “egg timer” market.
    means that you have 2 distinct markets for wine trading in China: a low bracket one, on
     which Chinese producers are unbeatable.
 Chinese producers cannot beat them on price.
 The second market is a very high bracket led by French Bordeaux and expensive wines sold
  out before production.
 Between these two markets, medium priced wines are to find their place.
    And in this market, imported wine has a very good card to play.
    This is the challenge of the coming years.
 To import these wines, more and more trade companies are created or add the wine
  business import to their portfolio. They then sell wines to wholesalers, wine bars, hotels,
  restaurants, wine stores, supermarkets.
 Even if the market is still very spotted, major actors make the market. Among them ASC
  Fine Wines, Summergate, French Wine Paradox, Torres, Mercuris, Aussino, H&L Fine
  Wines.
Current Questions Chinese Wine Market

 • Lack of the knowledge of use and experiences with wine in
   general
 • Do not know about how to taste and the differences in
   grapes
 • Lack of training the application of wine in cuisine and to
   serve in dinner rooms
 • Preferences in the current port folio of the leading
   importers and agents in China
Consumer profile
   Mass consumers                   Newly rich people
Male                         66.2   Male                         60.1
Female                       33.8   Female                       39.9
15-24 years old              17.1   18-24 years old               7.4
25-34 years old              28.2   25-29 years old              27.4
35-44 years old              28.8   30-34 years old              32.6
45-54 years old              17.1   35-39 years old              23.5
55-64 years old               8.9   40-45 years old               9.1
Government officials          3.9   Government officials          4.3
Technicians                  12.7   Technicians                   7.1
Managers                     16.1   Managers                      9.5
Common employees             17.5   Common employees              1.3
Employees in business,       22.7   Employees in business,        0.4
service and manufacturing           service and manufacturing
sector                              sector
Self-employed laborers and   10     Self-employed laborers and    7
owners of individual                owners of individual
enterprises                         enterprises
Freelance                     1.6   Freelance                     1.2
<1499yuan                    41.2   <60,000 yuan                 37.6
1500yuan -2999 yuan          30.2   60,000 yuan (including)-     35.2
                                    100,000 yuan
3000yuan -4999 yuan          11.1   100,000 yuan(including)-     15.7
                                    160,000 yuan
5000yuan -6999 yuan          2.5    160,000 yuan(including)-     4.3
                                    200,000 yuan
>7000 yuan                   1.1    200,000 yuan(including)-     4.3
                                    300,000 yuan
                                    >300,000 yuan                2.9
Change wine consumption Chinese urban resident
Wine drinking % of newly rich people
Analyses on value orientation of wine consumers
Analyses on brands conception of wine consumers
Where to buy
Entertainment around wine
Media consumption and knowledge about wine
Expectations about wine consumption

 China wine consumption rise to 31.58% by 2013
 2013 approximately 1.26 billion bottles per year
 Increasingly
Reports and researches
   Consumers in China say they enjoy the sophistication and feelings associated with drinking a good
    bottle of imported wine, and are finding more room for it in their every day lives, according to the Wine
    Intelligence China Landscape report. The report predicts that the number of Chinese consumers who
    could afford to buy imported wine regularly will rise from around 23 million in 2010 to 80 million in
    2025.

    However international brands may miss out on this growth opportunity because consumers still find the
    process of buying imported wine very difficult. While international hypermarkets such as Carrefour and
    Tesco now carry a large range of imported wines, there is very little user-friendly information on the
    shelf or on the bottle to help guide to the right choice.


   As a result many Chinese consumers still stick to domestic wines, which they acknowledge are often
    lower quality than imported wines, but at least tell them, in their own language, what the product is
    and how it might taste. "I think most of the wine industry round the world would agree that Asia in
    general, and China in particular, represent a colossal opportunity for sales growth over the next 20-30
    years," said Richard Halstead, COO of Wine Intelligence and project manager for the China Landscape
    report.


   "Yet the closer you get to the market, the more you see that global brand owners have a lot of work still
    to do, both in terms of distribution and product positioning, to really engage with Chinese consumers."


   He added: "We can be pretty certain that demand for wine will grow exponentially in the next decade
    with the increasing wealth among Chinese urban professionals. The question is: whose wine will they be
    drinking?"
MARKETING & DISTRIBUTION
STRATEGY
Market Entrance China strategy first ½ 2011 till June 2011

   Entrance our wine port folio on two fairs (Sial 2011 en Top Wine Collection Beijing)
   Product presentation in our hotels with the Dutch connenceur and the wine owners
   Personal invitation for company/purchaser e-mail with introduction for the Taste
    Experience Meeting from China Entrance (Chinese and English language)
   Meetings with the press included press releases and picture manual
     Press materials included invitation for tastings
   Chinese website for company and product support
   Special import /agent environment for knowledge and market research sharing
   Marketing into the retail (Retail floor support)
   Press and video materials for TV and other direct selling channels
   Promotion material for retail and special shops
   dBase marketing concept for consumer experiences centre and sharing buyers profiles
    Sales strategy to importers and agents above retail approach

Market Entrance China strategy second ½ 2011 till
December 2011

   Entrance our wine port folio on local wine fairs
   Product presentation in our hotels with the Dutch connenceur and the wine owners
   Personal invitation for company/purchaser e-mail with introduction for the Taste
    Experience Meeting from China Entrance (Chinese and English language)
   Meetings with the local press included press releases and picture manual
     Press materials included invitation for tastings
   Chinese website for company and product support
   Special import /agent environment for knowledge and market research sharing
   Marketing into the retail (Retail floor support)
   Press and video materials for TV and other direct selling channels
   Promotion material for retail and special shops
   dBase marketing concept for consumer experiences centre and sharing buyers profiles
   Sales strategy to importers and agents above retail approach

Synopsis

   We can offer:

     High quality products
     High quality services
     Credibility

   We want to expand in Chinese market

 You know your market
We can address each of your criteria

   Network scale and resources

   Creativity and innovation

   Strategic leadership

   Collaboration

   Integration and brand knowledge

   Technology and solutions

   Competitiveness and Controls

   Relevant experiences
Why should you choose for China Entrance?

1. We are already a trusted partner working with different Wine Traders, /

2. We have global strength and an international superior products’ concept

3. Backed up with solid strategic marketing skills and brand experience

4. Our background gives us a head start in Wine trade & consumer marketing

5. We develop global, regional and local capabilities and expertise

6. We are creative and thought entrepreneurs

7. We have a philosophy and structure that delivers value

8. May be your company would be one of the top clients for the China Entrance network
THANK YOU




Henk Terol
Marketing_sales@chinaentrance.eu

Tel: 0031 75 6123987
M: 0031 654977703




 Website:
 http://www.chinaentrance.eu


 Blog:
 http://www.chinaentrance.eu

More Related Content

What's hot

WineZetta Investment Presentation
WineZetta Investment PresentationWineZetta Investment Presentation
WineZetta Investment Presentation
Natalia Postrigan
 
Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)
Joel Heenan
 
Luxury Goods Market in 2016
Luxury Goods Market in 2016Luxury Goods Market in 2016
Luxury Goods Market in 2016
Euromonitor International
 
Luxury brands report
 Luxury brands report Luxury brands report
Luxury brands report
Think Ethnic
 
ChocolatRouge Campaign Book
ChocolatRouge Campaign BookChocolatRouge Campaign Book
ChocolatRouge Campaign Book
GU1LD3NST3RN
 
Global powers-luxury-goods-2016
Global powers-luxury-goods-2016Global powers-luxury-goods-2016
Global powers-luxury-goods-2016
Martin van Blerk
 
Bain Report Global Luxury 2015
Bain Report Global Luxury 2015Bain Report Global Luxury 2015
Bain Report Global Luxury 2015
Rudy Belouad
 
Rich pickings: The outlook for luxury goods in Asia
Rich pickings: The outlook for luxury goods in AsiaRich pickings: The outlook for luxury goods in Asia
Rich pickings: The outlook for luxury goods in Asia
Melih ÖZCANLI
 
Chinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative InvestmentsChinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative Investments
BWC management & consulting
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)
Julia Orsa
 
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Euromonitor International
 
Craft beer + Social Mission
Craft beer + Social MissionCraft beer + Social Mission
Craft beer + Social Mission
chrisprotos
 
Craft Beer Study - BRICK+BOND
Craft Beer Study - BRICK+BONDCraft Beer Study - BRICK+BOND
Craft Beer Study - BRICK+BOND
Nuri Djavit
 
Mondavi
MondaviMondavi
Mondavi
Keith Dickson
 
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Napa Technology Seminar:  Increasing Profits With Wines By The GlassNapa Technology Seminar:  Increasing Profits With Wines By The Glass
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Angelsmith, Inc.
 
Millennials & Wine: Expert Observations
Millennials & Wine: Expert ObservationsMillennials & Wine: Expert Observations
Millennials & Wine: Expert Observations
Angelsmith, Inc.
 
Dhcdistillingdeck mar19
Dhcdistillingdeck mar19Dhcdistillingdeck mar19
Dhcdistillingdeck mar19
Michael Bowling
 
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalSocial Media Marketing for the Wine Industry - Silicon Valley Business Journal
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
Earthsite
 
Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program
Angelsmith, Inc.
 
How Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery StoresHow Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery Stores
Angelsmith, Inc.
 

What's hot (20)

WineZetta Investment Presentation
WineZetta Investment PresentationWineZetta Investment Presentation
WineZetta Investment Presentation
 
Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)
 
Luxury Goods Market in 2016
Luxury Goods Market in 2016Luxury Goods Market in 2016
Luxury Goods Market in 2016
 
Luxury brands report
 Luxury brands report Luxury brands report
Luxury brands report
 
ChocolatRouge Campaign Book
ChocolatRouge Campaign BookChocolatRouge Campaign Book
ChocolatRouge Campaign Book
 
Global powers-luxury-goods-2016
Global powers-luxury-goods-2016Global powers-luxury-goods-2016
Global powers-luxury-goods-2016
 
Bain Report Global Luxury 2015
Bain Report Global Luxury 2015Bain Report Global Luxury 2015
Bain Report Global Luxury 2015
 
Rich pickings: The outlook for luxury goods in Asia
Rich pickings: The outlook for luxury goods in AsiaRich pickings: The outlook for luxury goods in Asia
Rich pickings: The outlook for luxury goods in Asia
 
Chinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative InvestmentsChinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative Investments
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)
 
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...
 
Craft beer + Social Mission
Craft beer + Social MissionCraft beer + Social Mission
Craft beer + Social Mission
 
Craft Beer Study - BRICK+BOND
Craft Beer Study - BRICK+BONDCraft Beer Study - BRICK+BOND
Craft Beer Study - BRICK+BOND
 
Mondavi
MondaviMondavi
Mondavi
 
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Napa Technology Seminar:  Increasing Profits With Wines By The GlassNapa Technology Seminar:  Increasing Profits With Wines By The Glass
Napa Technology Seminar: Increasing Profits With Wines By The Glass
 
Millennials & Wine: Expert Observations
Millennials & Wine: Expert ObservationsMillennials & Wine: Expert Observations
Millennials & Wine: Expert Observations
 
Dhcdistillingdeck mar19
Dhcdistillingdeck mar19Dhcdistillingdeck mar19
Dhcdistillingdeck mar19
 
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalSocial Media Marketing for the Wine Industry - Silicon Valley Business Journal
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
 
Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program
 
How Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery StoresHow Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery Stores
 

Viewers also liked

Comunicación 3.0 en colombia
Comunicación 3.0 en colombiaComunicación 3.0 en colombia
Comunicación 3.0 en colombia
Jordi Giménez
 
Q7
Q7Q7
2008 raposo dimensions of service quality and satisfaction in healthcare a pa...
2008 raposo dimensions of service quality and satisfaction in healthcare a pa...2008 raposo dimensions of service quality and satisfaction in healthcare a pa...
2008 raposo dimensions of service quality and satisfaction in healthcare a pa...
LE Van Huy
 
СтройПолимер - утепление ппу и гидроизоляция полимочевиной
СтройПолимер - утепление ппу и гидроизоляция полимочевинойСтройПолимер - утепление ппу и гидроизоляция полимочевиной
СтройПолимер - утепление ппу и гидроизоляция полимочевиной
Строй Полимер
 
Szkolenie marka a strategia biznesu
Szkolenie marka a strategia biznesuSzkolenie marka a strategia biznesu
Szkolenie marka a strategia biznesu
School of Form
 
Guia para el trabajo grupal
Guia para el trabajo grupalGuia para el trabajo grupal
Guia para el trabajo grupal
Daissy Bibiana Ospina
 

Viewers also liked (6)

Comunicación 3.0 en colombia
Comunicación 3.0 en colombiaComunicación 3.0 en colombia
Comunicación 3.0 en colombia
 
Q7
Q7Q7
Q7
 
2008 raposo dimensions of service quality and satisfaction in healthcare a pa...
2008 raposo dimensions of service quality and satisfaction in healthcare a pa...2008 raposo dimensions of service quality and satisfaction in healthcare a pa...
2008 raposo dimensions of service quality and satisfaction in healthcare a pa...
 
СтройПолимер - утепление ппу и гидроизоляция полимочевиной
СтройПолимер - утепление ппу и гидроизоляция полимочевинойСтройПолимер - утепление ппу и гидроизоляция полимочевиной
СтройПолимер - утепление ппу и гидроизоляция полимочевиной
 
Szkolenie marka a strategia biznesu
Szkolenie marka a strategia biznesuSzkolenie marka a strategia biznesu
Szkolenie marka a strategia biznesu
 
Guia para el trabajo grupal
Guia para el trabajo grupalGuia para el trabajo grupal
Guia para el trabajo grupal
 

Similar to Admarcom wine presentation china

RFW Consulting - WINELORD : Set up meeting
RFW Consulting - WINELORD : Set up meetingRFW Consulting - WINELORD : Set up meeting
RFW Consulting - WINELORD : Set up meeting
Louis Joly
 
China's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaChina's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X Sopexa
Daxue Consulting
 
Wines Of Chile
Wines Of ChileWines Of Chile
Wines Of Chile
David Horowitz
 
Stella Artois Class Presentation - Harvard Case Review
Stella Artois Class Presentation - Harvard Case ReviewStella Artois Class Presentation - Harvard Case Review
Stella Artois Class Presentation - Harvard Case Review
Famy
 
U.S. Wine Market: Webinar on Entering the U.S. market
U.S. Wine Market:  Webinar on Entering the U.S. marketU.S. Wine Market:  Webinar on Entering the U.S. market
U.S. Wine Market: Webinar on Entering the U.S. market
Bevology Inc.
 
Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...
Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...
Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...
hungnguynwork
 
Jean Noël Reynaud, Marie Brizard
Jean Noël Reynaud, Marie BrizardJean Noël Reynaud, Marie Brizard
Jean Noël Reynaud, Marie Brizard
Samantha Brown
 
Microbreweries beer2 beer
Microbreweries beer2 beerMicrobreweries beer2 beer
Microbreweries beer2 beer
Silvertigo
 
Microbreweries beer2 beer
Microbreweries beer2 beerMicrobreweries beer2 beer
Microbreweries beer2 beer
Silvertigo
 
Heineken neil group
Heineken neil groupHeineken neil group
Heineken neil group
neilyadav
 
Diageo - Competitive Advantages
Diageo - Competitive Advantages Diageo - Competitive Advantages
Diageo - Competitive Advantages
nevenaz
 
Sale plan final
Sale plan   finalSale plan   final
Sale plan final
Quyen Truong
 
Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)
Vinitaly International
 
Final presentation
Final presentationFinal presentation
Final presentation
Quyen Truong
 
Seminar 1b yes mywine (vinitaly)
Seminar 1b yes mywine (vinitaly)Seminar 1b yes mywine (vinitaly)
Seminar 1b yes mywine (vinitaly)
Vinitaly International
 
Wine Branding Magic Ingredients
Wine Branding Magic IngredientsWine Branding Magic Ingredients
Wine Branding Magic Ingredients
Nick Ursini
 
Executive Judgement: Kevin K. Tang at SMECC - 20130809
Executive Judgement: Kevin K. Tang at SMECC - 20130809Executive Judgement: Kevin K. Tang at SMECC - 20130809
Executive Judgement: Kevin K. Tang at SMECC - 20130809
smecchk
 
Zun jue honored wine glass
Zun jue   honored wine glassZun jue   honored wine glass
Zun jue honored wine glass
Frederic Brement
 
China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011
ResearchInChina
 
Origami_Wine Creative Book
Origami_Wine Creative BookOrigami_Wine Creative Book
Origami_Wine Creative Book
SCrevier23
 

Similar to Admarcom wine presentation china (20)

RFW Consulting - WINELORD : Set up meeting
RFW Consulting - WINELORD : Set up meetingRFW Consulting - WINELORD : Set up meeting
RFW Consulting - WINELORD : Set up meeting
 
China's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaChina's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X Sopexa
 
Wines Of Chile
Wines Of ChileWines Of Chile
Wines Of Chile
 
Stella Artois Class Presentation - Harvard Case Review
Stella Artois Class Presentation - Harvard Case ReviewStella Artois Class Presentation - Harvard Case Review
Stella Artois Class Presentation - Harvard Case Review
 
U.S. Wine Market: Webinar on Entering the U.S. market
U.S. Wine Market:  Webinar on Entering the U.S. marketU.S. Wine Market:  Webinar on Entering the U.S. market
U.S. Wine Market: Webinar on Entering the U.S. market
 
Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...
Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...
Capital-Markets-Event-2022-Shaping-the-Future-of-Beer-&amp;-Beyond-James-Thom...
 
Jean Noël Reynaud, Marie Brizard
Jean Noël Reynaud, Marie BrizardJean Noël Reynaud, Marie Brizard
Jean Noël Reynaud, Marie Brizard
 
Microbreweries beer2 beer
Microbreweries beer2 beerMicrobreweries beer2 beer
Microbreweries beer2 beer
 
Microbreweries beer2 beer
Microbreweries beer2 beerMicrobreweries beer2 beer
Microbreweries beer2 beer
 
Heineken neil group
Heineken neil groupHeineken neil group
Heineken neil group
 
Diageo - Competitive Advantages
Diageo - Competitive Advantages Diageo - Competitive Advantages
Diageo - Competitive Advantages
 
Sale plan final
Sale plan   finalSale plan   final
Sale plan final
 
Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)
 
Final presentation
Final presentationFinal presentation
Final presentation
 
Seminar 1b yes mywine (vinitaly)
Seminar 1b yes mywine (vinitaly)Seminar 1b yes mywine (vinitaly)
Seminar 1b yes mywine (vinitaly)
 
Wine Branding Magic Ingredients
Wine Branding Magic IngredientsWine Branding Magic Ingredients
Wine Branding Magic Ingredients
 
Executive Judgement: Kevin K. Tang at SMECC - 20130809
Executive Judgement: Kevin K. Tang at SMECC - 20130809Executive Judgement: Kevin K. Tang at SMECC - 20130809
Executive Judgement: Kevin K. Tang at SMECC - 20130809
 
Zun jue honored wine glass
Zun jue   honored wine glassZun jue   honored wine glass
Zun jue honored wine glass
 
China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011
 
Origami_Wine Creative Book
Origami_Wine Creative BookOrigami_Wine Creative Book
Origami_Wine Creative Book
 

More from Henk Terol

Nota stadshart hoofdrapport def versie 23 jer
Nota stadshart hoofdrapport def versie 23 jerNota stadshart hoofdrapport def versie 23 jer
Nota stadshart hoofdrapport def versie 23 jer
Henk Terol
 
Inspiratierecepten Mediterraans Gezonder Eten
Inspiratierecepten Mediterraans Gezonder EtenInspiratierecepten Mediterraans Gezonder Eten
Inspiratierecepten Mediterraans Gezonder Eten
Henk Terol
 
Voorstel kerstgeschenken 2017
Voorstel kerstgeschenken 2017Voorstel kerstgeschenken 2017
Voorstel kerstgeschenken 2017
Henk Terol
 
Introduction Mediterranean Treasures
Introduction Mediterranean Treasures Introduction Mediterranean Treasures
Introduction Mediterranean Treasures
Henk Terol
 
Paladin presentation ess
Paladin presentation  essPaladin presentation  ess
Paladin presentation ess
Henk Terol
 
Creative fruitazijnen, uit Portugal
Creative fruitazijnen, uit PortugalCreative fruitazijnen, uit Portugal
Creative fruitazijnen, uit Portugal
Henk Terol
 
Creterra company presentation benelux
Creterra company presentation beneluxCreterra company presentation benelux
Creterra company presentation benelux
Henk Terol
 
Creterra leaflet
Creterra leafletCreterra leaflet
Creterra leafletHenk Terol
 
Poetree company presentation 2014
Poetree company presentation 2014Poetree company presentation 2014
Poetree company presentation 2014
Henk Terol
 
Press release madrid gourmet 2014 english
Press release madrid gourmet 2014 englishPress release madrid gourmet 2014 english
Press release madrid gourmet 2014 english
Henk Terol
 
Meia Douzia Presentation packs fruitjams
Meia Douzia Presentation packs fruitjamsMeia Douzia Presentation packs fruitjams
Meia Douzia Presentation packs fruitjamsHenk Terol
 
Creative Portugese Fruit Vinegars en reducties
Creative  Portugese Fruit Vinegars en reductiesCreative  Portugese Fruit Vinegars en reducties
Creative Portugese Fruit Vinegars en reducties
Henk Terol
 
Acushla english presentation, in portfolio of Mediterranean Treasures.
Acushla english presentation, in portfolio of Mediterranean Treasures.Acushla english presentation, in portfolio of Mediterranean Treasures.
Acushla english presentation, in portfolio of Mediterranean Treasures.
Henk Terol
 
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014
Deliciously Dutch, export platform for Dutch food entrepreneurs,  About Us 2014Deliciously Dutch, export platform for Dutch food entrepreneurs,  About Us 2014
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014
Henk Terol
 
About me 1 1 2014
About me 1 1 2014About me 1 1 2014
About me 1 1 2014
Henk Terol
 
Coming out of ambrosia lifestyle business event autumn
Coming out of ambrosia   lifestyle business event autumnComing out of ambrosia   lifestyle business event autumn
Coming out of ambrosia lifestyle business event autumn
Henk Terol
 
Story behind the brand v4.0
Story behind the brand v4.0Story behind the brand v4.0
Story behind the brand v4.0
Henk Terol
 
Ambrosia white paper mei 2012
Ambrosia white paper mei 2012Ambrosia white paper mei 2012
Ambrosia white paper mei 2012
Henk Terol
 
Ambrosia relaunch frans
Ambrosia relaunch fransAmbrosia relaunch frans
Ambrosia relaunch fransHenk Terol
 
Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)
Henk Terol
 

More from Henk Terol (20)

Nota stadshart hoofdrapport def versie 23 jer
Nota stadshart hoofdrapport def versie 23 jerNota stadshart hoofdrapport def versie 23 jer
Nota stadshart hoofdrapport def versie 23 jer
 
Inspiratierecepten Mediterraans Gezonder Eten
Inspiratierecepten Mediterraans Gezonder EtenInspiratierecepten Mediterraans Gezonder Eten
Inspiratierecepten Mediterraans Gezonder Eten
 
Voorstel kerstgeschenken 2017
Voorstel kerstgeschenken 2017Voorstel kerstgeschenken 2017
Voorstel kerstgeschenken 2017
 
Introduction Mediterranean Treasures
Introduction Mediterranean Treasures Introduction Mediterranean Treasures
Introduction Mediterranean Treasures
 
Paladin presentation ess
Paladin presentation  essPaladin presentation  ess
Paladin presentation ess
 
Creative fruitazijnen, uit Portugal
Creative fruitazijnen, uit PortugalCreative fruitazijnen, uit Portugal
Creative fruitazijnen, uit Portugal
 
Creterra company presentation benelux
Creterra company presentation beneluxCreterra company presentation benelux
Creterra company presentation benelux
 
Creterra leaflet
Creterra leafletCreterra leaflet
Creterra leaflet
 
Poetree company presentation 2014
Poetree company presentation 2014Poetree company presentation 2014
Poetree company presentation 2014
 
Press release madrid gourmet 2014 english
Press release madrid gourmet 2014 englishPress release madrid gourmet 2014 english
Press release madrid gourmet 2014 english
 
Meia Douzia Presentation packs fruitjams
Meia Douzia Presentation packs fruitjamsMeia Douzia Presentation packs fruitjams
Meia Douzia Presentation packs fruitjams
 
Creative Portugese Fruit Vinegars en reducties
Creative  Portugese Fruit Vinegars en reductiesCreative  Portugese Fruit Vinegars en reducties
Creative Portugese Fruit Vinegars en reducties
 
Acushla english presentation, in portfolio of Mediterranean Treasures.
Acushla english presentation, in portfolio of Mediterranean Treasures.Acushla english presentation, in portfolio of Mediterranean Treasures.
Acushla english presentation, in portfolio of Mediterranean Treasures.
 
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014
Deliciously Dutch, export platform for Dutch food entrepreneurs,  About Us 2014Deliciously Dutch, export platform for Dutch food entrepreneurs,  About Us 2014
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014
 
About me 1 1 2014
About me 1 1 2014About me 1 1 2014
About me 1 1 2014
 
Coming out of ambrosia lifestyle business event autumn
Coming out of ambrosia   lifestyle business event autumnComing out of ambrosia   lifestyle business event autumn
Coming out of ambrosia lifestyle business event autumn
 
Story behind the brand v4.0
Story behind the brand v4.0Story behind the brand v4.0
Story behind the brand v4.0
 
Ambrosia white paper mei 2012
Ambrosia white paper mei 2012Ambrosia white paper mei 2012
Ambrosia white paper mei 2012
 
Ambrosia relaunch frans
Ambrosia relaunch fransAmbrosia relaunch frans
Ambrosia relaunch frans
 
Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)
 

Recently uploaded

Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 

Recently uploaded (20)

Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 

Admarcom wine presentation china

  • 1. China wines marketing and distribution strategy 2011-2014
  • 2. Here today Xiaonan YAN Frank Meijer Henk Terol CEO, Manager Business Marketing & China Entrance Group Sales Director Director
  • 3. Roadmap for today Selected Wine Suppliers and Top Wine Products Who’s who Q&A Introducing Sharing China knowledge Entrance Wine leadership philosophy
  • 4. Introduction of China Entrance The privately – owned premises of the company are located in The Netherlands. China Entrance combines the knowledge about the needs of the Chinese citizens and the passion of Top wines from the Globe.
  • 5. China Entrance  China Entrance was founded in 2006 and is owned by Xiaonan Yan  Dynamic management and reliable services to its suppliers and customers  Nowadays:  14 partners and 6 employees, and 3 independent advisers for growth  One of the surprising and new wine traders in China  Co-operations with great wine brands merchandizing and standardizing companies in the local as well as international market
  • 6. China Entrance  China Entrance competitive advantage  Quality in services  Effective networking  Extremely high quality products  In numbers  Annual turnover: > 3 million Euro  Capacity Export: 3.000 tones of top wines per year
  • 7. Philosophy of China Entrance  Offering high quality products  Creating collaborations with strictly selected suppliers  As a result of the above  Providing qualitative service for its customers  Enhancing wine brand name  a powerful synonym of prestige and quality of its products and of its market in general
  • 8. China Entrance Service Map Proactive model for regional & local strategy Understanding consumers Understanding Integrated brand equity marketing skills OK GOOD OUTSTANDING Return on Innovation & investment creativity Collaboration Where are we now? Where do we want to be in 6 months?
  • 9. China Entrance Services Quality support for retailers, wholesalers and agents  Support areas  Shop and management training for brand understanding, up and cross sell and support in year planning, POP, POS and shelve communication,  Category Management  Online and convenience delivering support to end users  Dbase management tool kit, b.e. data storage for dbase marketing strategies, consumer profiling, buyers profiles,  Support in communication, promotions and advertising  Shelves support  Editorial support  Events and exhibitions  Newsletters, Direct Marketing, Research, one to one marketing, interactive strategies, mobile marketing, web services and online retailing, etc.
  • 10. International strategy  Current position  Business Goal: To grow further with new  International customers: wine (inter)national collaborations merchants who want to bottle and  To achieve our goals we are confident standardize wine from every where on about the high quality services, the globe product development and the mature  Our international wine suppliers: experienced management team of China Entrance  Most important wines producers in the top wine countries  We deliver a continual updating our products, targeting in a high level of  China Entrance has in a short period of activities and aiming at improving time, in a competitive environment, a competitiveness important position in the wine market in China.
  • 11. International strategy Backed up and supported by our expert regional/international team Full service teams available in local/regional market Credibility - Reliability From the local area Technology Experience Quality To international market New collaborations establishing Win-Win strategies
  • 13. Up coming wine countries China Eastern Europe India
  • 16. China
  • 18. Summary wine market China  The wine market is a fast paced market. As every market in China, it attracts investors from all over the world.  90% of the wine consumed in China is produced locally.  But Chinese wines have still a long way to go to catch up with French, Australian, American, Italian or Chilean wines in terms of quality.  Chinese wine is marketed as a few added value product.  Therefore, it is impossible for imported wines to compete with Chinese wines on the price.  Importers actually do not want to enter in a fight over price.  They have to find their differentiation.  Among main producers of Chinese wines, you find these 3 brands that trust most of the market: Dynasty, Great Wall and Changyu.  10% of the market is reserved for imported wines. And we know what 10% of the market in China represents.  This is huge. And actually, this part is due to grow, Chinese producers leaving more place to imported wines because of the evolution of the market.
  • 19. Why China?  China, being the most populous country in the world has huge potential as a growth market for wine.  In 2009, China was the second-largest economy in the world after the United States of America (on purchasing power parity basis) although in per capita terms the country is still lower middle-income (CIA 2010).  It is estimated that by 2025, there will be 221 Chinese cities with a population greater than one million, compared to only 35 cities in Europe (McKinsey & Co 2009).  Rapid economic growth has produced a middle class with the capacity to pay for imported foods and premium products of all types including wine. Reflecting this, now the world's fastest growing wine consumption market.  Wine drinking is considered a healthier alternative to spirits and somewhat trendy, with still red wine being particularly popular.  Young urban professionals and business people account for most wine consumed in bars and hotels, in the main cities of Shanghai, Beijing and Guangzhou (NZTE 2009).  The retail sector is experiencing growth, stocking a range of imported wines. In many cases the purchase of imported wine is for special occasion gifts or to at a restaurant banquet to impress guests.  China and Japan together accounting for 80 percent of the total Asian market .  China only began importing bottled wines in the last 15 years or so, and only in recent years, have consumers begun to develop a taste and preference for particular wine types that compliment food.
  • 20. Import wine Asia and China in particular
  • 21. Most important countries for China wines import
  • 22. Country market shares of Chinese imported wine Country Bottled Bulk 2008 2009 2008 2009 Australia 20% 21% 4% 27% France 46% 48% 8% 5% Italy 8% 6% 5% 0.2 New Zealand 2% 2% <0.1 <0.1 South Africa 1% 1% 2% 3% Chile 5% 6% 50% 47% Spain 4% 3% 7% 3% USA 5% 6% 5% 8% Others 9% 6% 17% 5% Source: GTIS
  • 23. Average price countries per bottle per country (USD/ltr) Country 2006 2007 2008 2009 World 3.82 4.35 4.80 4.14 Chile 3.34 3.21 3.42 3.54 Italy 4.07 3.5 4.28 3.58 Australia 3.73 4.15 4.72 4.29 France 4.24 5.33 5.53 4.46 Chile 3.34 3.21 3.42 3.54 New 7.12 7.07 8.82 8.07 Zealand Germany 3.94 4.46 5.68 4.95 United 3.19 3.64 3.82 3.34 States Source: GTIS
  • 24. China bulk wine imports USD
  • 25. Import prices Comparison Bottled Bulk Country 2008 2009 2008 2009 Australia 4.7 4.3 1.2 0.8 France 5.5 4.4 1.2 1.4 Italy 4.2 3.6 0.8 1.0 New Zealand 8.8 8.1 n/a n/a South Africa 3.5 3.5 n/a n/a Chile 3.4 3.5 0.9 0.7 Spain 3.8 3.0 0.6 0.6 USA 3.8 3.3 1.0 1.2 World 4.8 4.1 0.8 0.8
  • 27. China wine facts & figures • China is the world fastest growing wine consumption market • Sales imported wine from 2004 from 25 into 377 Million USD in 2009 • Volume grown from 7 million to 91 million litres (same period) • 2009 for the first time bottle wine imports exceed bulk wine import volumes • Yearly wine consumption growing per annum 7%, (1% traditional wine countries)
  • 28. Important influences in the wine business New countries are entrance the market (Chilli – Romania) Consumer pattern are rapidly changing Prefers taste flavours: fruity, berry and vanilla wines with a touch of sweetness 50% preferring lighter styles and 20% choosing strong flavoured wines People believe that wine can help relieve stress and pressure 95% of consumers have limited knowledge about wine but are willing to learn 60% of consumers prefer to buy imported wine if the imported wine and domestic wine ate the same price People believe the quality of imported wine be better at the same price Wine is fashionable alternative to traditional Chinese rice wines and alcohol Wine is a very popular gift for relatives and friends (very important is the packaging)
  • 29. Most important Trends in China TRENDS IN WINES and LUXURY products  Chinese wines consumption yearly increasingly  Because Chinese mid class wants to try and they like it  Consumers switched from ½ litres in 1 litres TRENDS IN Wines: A dynamic market…  Wine still a niche market in China, although sales have been booming from a very small sales base since 2003  Wine is now available in most developed cities (through international hypermarkets)  The rising living standards, the expansion of modern retailing and the increasing consumer likeability awareness will lead to a booming in Chinese Wine market the next few years.
  • 30. IMPORTING WINE IN CHINA An Oligopoly? “An oligopoly is a market form in which a market or industry is dominated by a small number of sellers (oligopolists)”
  • 31.
  • 33. We consider a market is an oligopoly from a market share of 50% held by the market leaders. So the question, we have to ask ourselves is either the business of importing wine in China looks more like this:
  • 34. Today, we can easily say that more than 50% of the wine imported to China is imported by one of these 8 companies
  • 35.  Brand is the key in China.  The market will grow thanks to big brands nationally and internationally recognized.  Therefore, these are two strategies to develop your market share when you are importing wine in China.  Either you build your own brand designed for the Chinese market (national recognition).  It is the strategy chosen by 9519 wines with Camons and by FWP with French Paradox. or you import internationally recognized brands of wines. In both cases, early movers importers control the wine industry value chain.  They have the possibility to develop their own brand because they control distribution channels.  On the contrary, developing its own brand for a newcomer importer is difficult because it will be hard to find customers to promote an unknown brand even if it is designed specifically for the Chinese market.
  • 36. How to sell wines in China? To retail SELL WINES IN CHINA? HOW TO RETAIL To consumers CONSUMERS To explore the wine experiences MEDIA To close the lack of knowlede
  • 37. Who’s the wine distribution channels build up?
  • 38.
  • 39. Major wine distributors/retailers and sellers in Shanghai A pioneer of China wine imports, ASC is reputedly the biggest wine importer and distributor in China. Sells a high proportion of premium level wine including some of the biggest brands in ASC Fine Wine www.asc-wines.com France and Australia. In 2009, ASC imported 12 new styles of wine, seven of those being from New Zealand. Key customers are high end restaurant and hotels. A leading distributor/importer of fine wines was established in 1995. Targets medium to high-end market, stocks more than 1000 wines from 200 wineries selected from 12 countries. The company Aussino www.aussino.net owns their own retail outlets, wine club and undertakes wine appreciation courses. Aim to have 100 retail outlets and 50,000 wine club members by 2012. Leading importers of international wine brands in China established the 1990s with regional offices in Hong Kong, Macau, Guangzhou, Shanghai and Beijing, together with wholesalers in various second or third tier cities. Clients include major 5 star hotels, top-end western Jointek Fine Wines www.jointekfinewines.com restaurants, leading Chinese restaurants, private clubs, night-clubs, supermarkets and retail stores. Jointek imported two types of Australian wine in July 2009. Over sixty of their own retail shops throughout China. Focus on Italian wine import and distribution. Price of wines imported range from less than Sino Drink www.channelvino.com AU$16.00 to over $AU80.00. Distribution to Shanghai and Northern China. Head quarters in Xiamen. Belongs to top 500 Chinese company, Jian Fa Group. One of the leading distributors of white spirits. Starting importing wine in 2006. They distribute French, German, Jian Fa Wine www.cndwine.com Chile and Australian wine. Have retail outlets in 40 cities and distribute to 100 cities. Deal with Castel from France and Constellation from America. Small distributor and online seller based in Shanghai. Retail store in Shanghai. Focus on premium Global Wine Shop www.global-finewines.com wines. Wine Mall is a wine retail shop set up by Global Beverages Asia. They sell over 800 types of wine Wine Mall from 14 countries. Foreign owned distributor established by Miguel Torress in 1997. Now has the backing of Baron Philippe de Rothschild. Focus on selling premium wines to major hotels and fine restaurants. Shanghai Torres www.torreschina.com Offer wines from 14 countries including Australia. Regional offices in Shanghai, Beijing, Guangzhou and Shenzhen. Online sales and offer free delivery within 36 hours in the centre of those four cities. Foreign owned distributor that commenced operations in Shanghai in 1999 and now have offices in Shanghai, Beijing, Guangzhou, Shenzhen, Macau and Hong Kong distributing to hotels Summergate Wine www.summergate.com restaurants and retail outlets. Import from 60 wineries in 12 countries including a strong portfolio of Australian wine. Owned by Australians. Wine importer with offices in Shanghai and Beijing. Import wine The Wine Republic from 30 wineries in six countries. Strong focus on Australian wine. Importer based in Shanghai selling Italian wines to a network across China. Strong Sino Drinkwww.sino-drink.com program of promotional events. Set up in 2002. Small wine importer. Import wine from many countries including Shanghai Vinna www.vinna-finewine.cn/ Australia. Supply to wine distributors and clubs.
  • 40. Professional buyers target groups  Wine Purchasers in (inter)national retail, agents and importers (b2c)  Decision makers for gifts and relationship marketing  Professional buyers for hotels, restaurants and other channels (b2b)  Owners TV channels with local cooking program with (inter)national chefs and wines  Editorial suppliers for wine and dinner, (magazines, dailies, etc)  PR offices  Wine clubs/bars  Online retail chains
  • 41.
  • 43. Retail Shanghai Market Additional Year Business Retailer Segmentation Information Started ASC Fine Wines Import/Distribute/Retail* www.asc-wines.com 1996 Aussino Fine Wines Import/Retail/Wholesale/ Distribution www.aussino.net 1996 (1st retail shop in June 2006). Aux Millesimes Import/Retail Shop address 415 Shan Xi Bei Rd 2006 Has 3 shops in Shanghai, can taste cheese Cheese & Fizz Import/Retail 2002 and wine. Enoteca Wine Lounge Import/Retail/Wholesale www.enoteca.com.cn 2007 Globus Wine Direct Import, Wholesale/Retail http://www.globuswine.com/ 2006 Golden Gate Wines Import/Wholesale/Retail www.goldengatewine.com 2006 Jointek Import/Retail/Wholesale www.jointekfinewines.com 1997 Just Grapes Retail www.justgrapes.cn 2007 Napa Reserve Retail/Wholesale www.napareservewines.com 2007 Summergate Direct Import, Wholesale* www.summergate.com 1999 Direct Import/On & Off Trade/ Torres China www.torreschina.com 1997 Retail/Wholesale* Vins Descombe Import/Retail/Wholesale www.vinsdescombe.cn 2007 Ruby Red Import/Retail/Wholesale www.rubyred.com.cn Wine Red Import/Retail A wine bar. 2007
  • 44.
  • 45.
  • 46. Target groups end users Thanks to the change of Chinese people’s likeability consciousness about the consumption of wine and the improvement of Chinese people’s standard of living, more and more people start to learn about wine and buy it since it is healthier than most other cooking oils  The target group of wine consumption can be described as follows: I. Expats living in China (Beijing, Shanghai, Guangzhou, Shenzhen, bigger cities in the East of China) II. Chinese people with overseas living experience III. High and middle class income young discover consumers IV. People who seriously want to discover the experiences with wine and their personal goal to express their wellness V. Chinese cooking programs, VI. Chinese schools with culinary experiences and want to integrate wines in preparing meals
  • 47. Main sales regions and channels wine  Over 90% of imported wine is sold in large and developed cities, where people’s consumption power is high and most large distributors are located  In the retail sector wine is mainly sold in foreign retail chains and domestic supermarkets which have helped the penetration of imported products in the most expensive and trendy urban shopping areas  Online stores are becoming a growing distribution channel nowadays
  • 48. The China wine market opportunities  The Chinese wine market, likes as an “egg timer” market.  means that you have 2 distinct markets for wine trading in China: a low bracket one, on which Chinese producers are unbeatable.  Chinese producers cannot beat them on price.  The second market is a very high bracket led by French Bordeaux and expensive wines sold out before production.  Between these two markets, medium priced wines are to find their place.  And in this market, imported wine has a very good card to play.  This is the challenge of the coming years.  To import these wines, more and more trade companies are created or add the wine business import to their portfolio. They then sell wines to wholesalers, wine bars, hotels, restaurants, wine stores, supermarkets.  Even if the market is still very spotted, major actors make the market. Among them ASC Fine Wines, Summergate, French Wine Paradox, Torres, Mercuris, Aussino, H&L Fine Wines.
  • 49.
  • 50. Current Questions Chinese Wine Market • Lack of the knowledge of use and experiences with wine in general • Do not know about how to taste and the differences in grapes • Lack of training the application of wine in cuisine and to serve in dinner rooms • Preferences in the current port folio of the leading importers and agents in China
  • 51. Consumer profile Mass consumers Newly rich people Male 66.2 Male 60.1 Female 33.8 Female 39.9 15-24 years old 17.1 18-24 years old 7.4 25-34 years old 28.2 25-29 years old 27.4 35-44 years old 28.8 30-34 years old 32.6 45-54 years old 17.1 35-39 years old 23.5 55-64 years old 8.9 40-45 years old 9.1 Government officials 3.9 Government officials 4.3 Technicians 12.7 Technicians 7.1 Managers 16.1 Managers 9.5 Common employees 17.5 Common employees 1.3 Employees in business, 22.7 Employees in business, 0.4 service and manufacturing service and manufacturing sector sector Self-employed laborers and 10 Self-employed laborers and 7 owners of individual owners of individual enterprises enterprises Freelance 1.6 Freelance 1.2 <1499yuan 41.2 <60,000 yuan 37.6 1500yuan -2999 yuan 30.2 60,000 yuan (including)- 35.2 100,000 yuan 3000yuan -4999 yuan 11.1 100,000 yuan(including)- 15.7 160,000 yuan 5000yuan -6999 yuan 2.5 160,000 yuan(including)- 4.3 200,000 yuan >7000 yuan 1.1 200,000 yuan(including)- 4.3 300,000 yuan >300,000 yuan 2.9
  • 52. Change wine consumption Chinese urban resident
  • 53. Wine drinking % of newly rich people
  • 54. Analyses on value orientation of wine consumers
  • 55. Analyses on brands conception of wine consumers
  • 58. Media consumption and knowledge about wine
  • 59. Expectations about wine consumption  China wine consumption rise to 31.58% by 2013  2013 approximately 1.26 billion bottles per year  Increasingly
  • 60. Reports and researches  Consumers in China say they enjoy the sophistication and feelings associated with drinking a good bottle of imported wine, and are finding more room for it in their every day lives, according to the Wine Intelligence China Landscape report. The report predicts that the number of Chinese consumers who could afford to buy imported wine regularly will rise from around 23 million in 2010 to 80 million in 2025. However international brands may miss out on this growth opportunity because consumers still find the process of buying imported wine very difficult. While international hypermarkets such as Carrefour and Tesco now carry a large range of imported wines, there is very little user-friendly information on the shelf or on the bottle to help guide to the right choice.  As a result many Chinese consumers still stick to domestic wines, which they acknowledge are often lower quality than imported wines, but at least tell them, in their own language, what the product is and how it might taste. "I think most of the wine industry round the world would agree that Asia in general, and China in particular, represent a colossal opportunity for sales growth over the next 20-30 years," said Richard Halstead, COO of Wine Intelligence and project manager for the China Landscape report.  "Yet the closer you get to the market, the more you see that global brand owners have a lot of work still to do, both in terms of distribution and product positioning, to really engage with Chinese consumers."  He added: "We can be pretty certain that demand for wine will grow exponentially in the next decade with the increasing wealth among Chinese urban professionals. The question is: whose wine will they be drinking?"
  • 62. Market Entrance China strategy first ½ 2011 till June 2011  Entrance our wine port folio on two fairs (Sial 2011 en Top Wine Collection Beijing)  Product presentation in our hotels with the Dutch connenceur and the wine owners  Personal invitation for company/purchaser e-mail with introduction for the Taste Experience Meeting from China Entrance (Chinese and English language)  Meetings with the press included press releases and picture manual  Press materials included invitation for tastings  Chinese website for company and product support  Special import /agent environment for knowledge and market research sharing  Marketing into the retail (Retail floor support)  Press and video materials for TV and other direct selling channels  Promotion material for retail and special shops  dBase marketing concept for consumer experiences centre and sharing buyers profiles  Sales strategy to importers and agents above retail approach 
  • 63. Market Entrance China strategy second ½ 2011 till December 2011  Entrance our wine port folio on local wine fairs  Product presentation in our hotels with the Dutch connenceur and the wine owners  Personal invitation for company/purchaser e-mail with introduction for the Taste Experience Meeting from China Entrance (Chinese and English language)  Meetings with the local press included press releases and picture manual  Press materials included invitation for tastings  Chinese website for company and product support  Special import /agent environment for knowledge and market research sharing  Marketing into the retail (Retail floor support)  Press and video materials for TV and other direct selling channels  Promotion material for retail and special shops  dBase marketing concept for consumer experiences centre and sharing buyers profiles  Sales strategy to importers and agents above retail approach 
  • 64. Synopsis  We can offer: High quality products High quality services Credibility  We want to expand in Chinese market  You know your market
  • 65. We can address each of your criteria  Network scale and resources  Creativity and innovation  Strategic leadership  Collaboration  Integration and brand knowledge  Technology and solutions  Competitiveness and Controls  Relevant experiences
  • 66. Why should you choose for China Entrance? 1. We are already a trusted partner working with different Wine Traders, / 2. We have global strength and an international superior products’ concept 3. Backed up with solid strategic marketing skills and brand experience 4. Our background gives us a head start in Wine trade & consumer marketing 5. We develop global, regional and local capabilities and expertise 6. We are creative and thought entrepreneurs 7. We have a philosophy and structure that delivers value 8. May be your company would be one of the top clients for the China Entrance network
  • 67. THANK YOU Henk Terol Marketing_sales@chinaentrance.eu Tel: 0031 75 6123987 M: 0031 654977703 Website: http://www.chinaentrance.eu Blog: http://www.chinaentrance.eu