2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Românismul de la Mihai Eminescu la Grigore Vieruinachirilov
Proiect “Educație online fără hotare” 2023 - 2024,
implementat de Direcția Generală Educație, Tineret și Sport a municipiului Chișinău în cadrul Proiectului “Educație online”
PROIECT DE PARTENERIAT TRANSFRONTALIER „Educație online fără hotare”DusikaLevinta1
Colaborarea la nivel transfrontalier prin împărtășirea opiniilor, practicilor, metodelor și strategiilor de lucru cu cadrele didactice Republica Moldova și România pentru îmbunătățirea procesului educațional cu finalități comune.
OBIECTIVE Contribuirea la dezvoltarea unei educații de calitate;
Încurajarea formării continue a cadrelor didactice și manageriale;
Facilitarea accesului transfrontalier la resurse educative;
Promovarea dimensiunii interculturale a educației;
Încurajarea inovărilor în elaborarea materialelor didactice;
Utilizarea noilor tehnologii în educație.
Proiect transfrontalier„Povestea are fir bogat”..AngelaButnaru1
Copiii învață din povești cât de mult contează bunătatea, empatia și prietenia, dându-le ocazia să facă diferența între comportamentele pozitive și cele negative.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Românismul de la Mihai Eminescu la Grigore Vieruinachirilov
Proiect “Educație online fără hotare” 2023 - 2024,
implementat de Direcția Generală Educație, Tineret și Sport a municipiului Chișinău în cadrul Proiectului “Educație online”
PROIECT DE PARTENERIAT TRANSFRONTALIER „Educație online fără hotare”DusikaLevinta1
Colaborarea la nivel transfrontalier prin împărtășirea opiniilor, practicilor, metodelor și strategiilor de lucru cu cadrele didactice Republica Moldova și România pentru îmbunătățirea procesului educațional cu finalități comune.
OBIECTIVE Contribuirea la dezvoltarea unei educații de calitate;
Încurajarea formării continue a cadrelor didactice și manageriale;
Facilitarea accesului transfrontalier la resurse educative;
Promovarea dimensiunii interculturale a educației;
Încurajarea inovărilor în elaborarea materialelor didactice;
Utilizarea noilor tehnologii în educație.
Proiect transfrontalier„Povestea are fir bogat”..AngelaButnaru1
Copiii învață din povești cât de mult contează bunătatea, empatia și prietenia, dându-le ocazia să facă diferența între comportamentele pozitive și cele negative.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Intrebari mecanica-1
1. (NOTA:raspunsurile corecte sunt cele cu caractere îngrosate)
1. Care poate fi motivul încalzirii excesive a motorului?
a) blocarea termostatului în pozitia închis
b) ruperea curelei de antrenare a ventilatorului sau pompei de apa;
c) blocarea termostatului în pozitia deschis
2. Care poate fi motivul încalzirii excesive a motorului?
a) blocarea termostatului în pozitia închis
b) temperatura ridicata a aerului, vara
c) temperatura scazuta; a aerului, iarna
3. Care motiv determina consum marit de carburant?
a) dereglarea carburatiei sau a sistemului de injectie a carburantului
b) conducerea ecologica;
c) folosirea unui carburant ecologic
4. Uleiul din motor are rolul:
a) de a unge piesele în miscare ale acestuia, prin formarea unei pelicule de lubrifiant pe suprafata acestora
b) de a proteja motorul de rugina;
c) de a asigura montarea usoara a motorului
5. Uleiul de motor este caracterizat prin:
a) culoare
b) temperatura;
c) vâscozitate si onctuozitate
6. Emisia de fum albastru a autovehiculelor se datoreaza:
a) consumului exagerat de ulei, datorita uzurii motorului
b) amestecului carburant prea bogat
c) patrunderii carburantului în baia de ulei
7. Emisia de fum negru a autovehiculelor se datoreaza:
a) consumului exagerat de ulei, datorita uzurii motorului
b) amestecului carburant prea bogat
c) patrunderii carburantului în baia de ulei
2. 8. Calamina depusa pe electrozii bujiilor indica:
a) consumului exagerat de ulei, datorita uzurii motorului
b) amestecului carburant prea bogat
c) patrunderii carburantului în baia de ulei
9. Cresterea nivelului uleiului din baia de ulei a motorului se datoreaza:
a) defectarii pompei de ulei
b) defectarii pompei de apa
c) patrunderii carburantului sau a lichidului de racire în baia de ulei
10. Când trebuie schimbat lichidul antigel?
a) în fiecare an
b) o data la trei ani
c) niciodata;
11. Ce se urmareste la lucrul cu solutia antigel?
a) evitarea diluarii acesteia cu apa;
b) evitarea agitarii acesteia, pentru ca poate exploda
c) evitarea contactului cu aceasta pentru ca este toxica;
12. Ce defectiune poate determina aprinderea lampii martor a nivelului încarcarii acumulatorului de pe tabloul de
bord?
a) defectarea pompei de ulei
b) defectarea pompei de apa;
c) ruperea curelei de actionare a alternatorului
13. Blocarea termostatului în pozitia deschis conduce la:
a) fierberea lichidului de racire
b) pierderea lichidului de racire
c) consum marit de combustibil, deoarece motorul nu atinge temperatura normala de functionare
14. Care este temperatura de regim normala a lichidului de racire?
a) 60-70 grade Celsius
b) 90-95 grade Celsius
c) 110-120 grade Celsius
3. 15. Defectiunea cea mai frecventa a sistemului de racire cu lichid este:
a) ruperea ventilatorului
b) ruperea sau tensionarea necorespunzatoare a curelei de actionare a ventilatorului sau pompei de apa
c) defectarea radiatorului
16. Ventilatorul instalatiei de racire cu lichid poate fi actionat:
a) mecanic, prin curea, de catre motor
b) electric, prin termocontact si motor electric
c) hidraulic
17. Sistemul de ungere poate fi întretinut prin:
a) schimbarea periodica a uleiului
b) verificarea si completarea nivelului uleiului
c) spalarea radiatorului
18. Bateria de acumulatoare este descarcata daca:
a) la aprinderea farurilor, lumina acestora slabeste progresiv
b) la actionarea claxonului, acesta emite un sunet slab sau nu functioneaza
c) este mai usoara ca de obicei
19. Carui fenomen se datoreaza functionarea în continuare a motorului dupa întreruperea contactului?
a) autoaprinderii
b) calarii
c) griparii
20. Autoaprinderea, în cazul motoarelor care functioneaza cu benzina, se poate datora:
a) reglarii gresite a aprinderii
b) utilizarii unui carburant cu cifra octanica inferioara celei recomandate
c) utilizarii unui carburant cu cifra octanica superioara celei recomandate
21. Benzinelor le este caracteristica:
a) culoarea
b) cifra octanica
c) cifra cetanica;
4. 22. Motorinelor le este caracteristica:
a) culoarea
b) cifra octanica;
c) cifra cetanica;
23. Motoarele cu aprindere prin comprimare (MAC sau Diesel) utilizeaza drept carburant:
a) benzina
b) motorina
c) uleiul de motor
24. Motoarele cu aprindere prin scânteie (MAS sau motoare Otto) utilizeaza drept carburant:
a) benzina
b) motorina
c) uleiul de motor
25. Blocarea motorului datorita cresterii excesive a temperaturii se numeste:
a) gripare
b) detonatie
c) calare
26. Blocarea motorului datorita lipsei ungerii se numeste:
a) gripare
b) detonatie
c) calare
27. Mecanismul mobil al motorului este alcatuit din:
a) piston, bolt, biela, arbore cotit
b) supapa, bolt, arbore cu came
c) carburator, toba de esapament
28. Supapele motorului în patru timpi sunt actionate de:
a) arborele de distributie
b) axul cardanic
c) axul compresorului
5. 29. Amreiajul are rolul:
a) de a cupla sau decupla progresiv motorul de restul transmisiei
b) de a asigura posibilitatea efectuarii virajelor
c) de a asigura o turatie constanta motorului
30. Defectarea frecventa a ambreiajului poate fi determinata de:
a) actionarea îndelungata a pedalei de ambreiaj, la opriri mai lungi, cu motorul pornit
b) rularea cu viteze ridicate
c) rularea frecventa cu levierul schimbatorului de viteze scos la punctul mort
31. Defectarea frecventa a ambreiajului poate fi determinata de:
a) patinarea acestuia la turatii ridicate ale motorului
b) rularea cu viteze reduse
c) rularea frecventa cu motorul oprit
32. Defectarea frecventa a ambreiajului poate fi determinata de:
a) porniri de pe loc cu sarcini mari, care necesita turarea motorului si patinarea îndelungata a ambreiajului
b) rularea pe autostrada;
c) utilizarea de carburanti necorespunzatori
33. Care dintre motivele enumerate mai jos poate determina actionarea greoaie a volanului?
a) presiune prea mare în rotile din fata;
b) presiune prea mica în rotile din fata;
c) presiune prea mare în rotile din spate
34. Care poate fi cauza uzurii premature a pneurilor rotilor din fata?
a) deplasarea cu viteze reduse
b) actionarea volanului pe loc
c) reglarea defectuoasa a sistemului de directie
35. Cum se procedeaza pentru repararea defectiunilor sistemului de directie?
a) se remediaza numai în ateliere autorizate
b) se apeleaza la o cunostinta care se pricepe la masini
c) acestea nu se repara, deoarece nu prezinta pericol
6. 36. Jocul mare la volan poate fi determinat de :
a) uzura axului volanului
b) uzura pneurilor
c) uzura bieletelor de directie
37. Eliberarea incompleta a frânei de mâna determina:
a) economie de carburant
b) consum suplimentar de carburant
c) încalzirea butucilor rotilor pe care actioneaza frâna de mâna;
38. Efortul mare solicitat la actionarea pedalei de frâna poate avea drept cauze:
a) prezenta aerului în instalatie
b) griparea pistonaselor de frâna ai cilindrilor receptori
c) blocarea cablului frânei de mâna;
39. O cursa libera mare a pedalei de frâna poate fi determinata de :
a) joc prea mare între saboti si tambur
b) ruperea arcului de readucere a sabotilor
c) pierderea lichidului de frânare
40. O cursa libera mica a pedalei de frâna poate fi determinata de :
a) pierederea lichidului de frânare
b) ruperea arcului de readucere a sabotilor
c) joc prea mic între saboti si tambur
41. Frâna functioneaza eficient daca:
a) spatiul de frânare este cât mai mic
b) urma de frânare vizibila pe carosabil este scurta;
c) pedala are cursa mare
42. Durata de serviciu a pneurilor este influentata în principal de :
a) starea sistemului de frânare
b) temperatura
c) presiunea din pneuri
7. 43. Presiunea din pneuri se masoara:
a) la rece, dupa o perioada de stationare
b) la cald, dupa rulare
c) cu vehiculul încarcat
44. Care este rolul cutiei de viteze?
a) permite alegerea unor rapoarte de transmitere convenabile între motor si roata, inclusiv scoaterea la
punctul mort
b) asigura mersul înapoi fara a inversa sensul de rotatie al motorului
c) asigura transmiterea momentului motor de la motor la roti
45. Fumul negru emis de motoarele Diesel se datoreaza:
a) înfundarii tobei de esapament
b) culorii combustibilului
c) defectiunilor sistemului de injectie
46. Termostatul este parte componenta a instalatiei de:
a) racire
b) ungere
c) aer conditionat
47. Daca pe rotile aceleiasi osii eficienta frânei este diferita, atunci:
a) dupa frânare rotile ramân blocate
b) la frânare vehiculul poate derapa lateral
c) acest lucru nu afecteaza tinuta de drum
48. Blocarea rotii în timpul rularii poate fi cauzata de:
a) griparea rulmentilor rotii respective
b) uzurii garniturilor de frânare
c) ovalizarea tamburului
49. Care dintre caracteristicile enumerate mai jos pot fi caracteristice frânei?
a) promptitudine
b) fidelitate
c) declivitate
8. 50. Observati ca la actionarea frânei aceasta trebuie apasata de mai multe ori pentru a fi eficace. Ce masuri luati?
a) circulati fara a tine cont de acest fenomen
b) reparati frâna la un atelier specializat
c) rugati un cunoscut care se pricepe sa o repare
51. Care poarte fi cauza faptului ca volanul trage într-o parte?
a) încarcatura dispusa asimetric
b) geometria rotilor directoare gresit reglata
c) presiunea prea mica din pneuri
52. Care poarte fi cauza faptului ca volanul trage într-o parte?
a) presiunea prea mare din pneurile rotilor din fata;
b) presiunea inegala din pneurile rotilor din fata
c) presiunea prea mica din pneurile rotilor din fata;
53. La utilizarea rotii de rezerva de tip subtire (de urgenta), se va circula cu o viteza maxima de:
a) 50 km/h
b) 60 km/h
c) 80 km/h
54. Roata de rezerva de dimensiuni normale se va utiliza:
a) doar la viteze reduse
b) doar în cazul permutarii rotilor
c) doar atât cât este strict necesar
55. Vibratia volanului poate fi cauzata de:
a) neechilibrarea rotilor din fata
b) presiunea prea mare din pneurile rotilor din fata
c) neechilibrarea volanului
56. Bateria de acumulatoare are rolul:
a) de a actiona pompa de apa
b) de a actiona sistemul de ungere
c) de a asigura curent electric consumatorilor, atunci când motorul este oprit
9. 57. Termostatul are rolul:
a) de a asigura racirea uleiului motor
b) de a asigura racirea habitaclului
c) de a mentine constanta temperatura motorului
58. Termostatul permite:
a) deschiderea si închiderea circuitului aerului din motor
b) deschiderea si închiderea circuitului lichidului de racire, între motor si radiator
c) deschiderea si închiderea circuitului uleiului motor
59. Sistemul ABS (Antiblockiersystem) permite:
a) blocarea diferentialului
b) blocarea usilor
c) pastrarea controlului asupra directiei în timpul frânarii
60. Sistemul ABS:
a) previne blocarea totala a rotilor la frânare
b) asigura blocarea totala a rotilor la frânare
c) asigura controlul tractiunii
61. Ce asigura sistemul ESP (Electronic Stability Program)?
a) controlul asupra tractiunii
b) controlul asupra frânelor
c) controlul asupra diferentialului
62. Frâna de serviciu asigura
a) imobilizarea vehiculului atunci când acesta sta pe loc
b) reducerea vitezei sau oprirea vehiculului, sigur, rapid si eficace
c) frânare rotilor motoare
63. Inspectia tehnica periodica (ITP) se efectueaza:
a) la ARR (Autoritatea Rutiera Româna)
b) la RAR (Registrul Auto Român)
c) la statiile autorizate în acest sens
10. 64. Inspectia tehnica periodica (ITP) se efectueaza:
a) dupa reparatii capitale
b) la intervalele prevazute de lege
c) lunar
65. Airbag-ul (perna de aer) are rolul:
a) de a asigura suspensia vehiculului
b) de a asigura protectia în caz de impact frontal sau lateral
c) de a sigura protectia în caz de impact din spate (telescopaj)
66. Tetierele au rolul:
a) de a asigura sprijin bratelor
b) de a asigura protectia în caz de impact frontal sau lateral
c) de a sigura protectia coloanei cervicale în caz de impact din spate (telescopaj)
67. Cifra octanica a benzinei utilizate la motoarele cu aprindere prin scânteie se alege în functie de:
a) raportul de transmitere
b) raportul final
c) raportul de compresie
68. Normele Euro 1,2,3,4 etc. reprezinta:
a) norme de consum
b) norme de poluare
c) norme de confort
69. Arderea incompleta a carburantului determina:
a) poluare suplimentara;
b) consum suplimentar
c) uzura suplimentara;
70. Ce fel de benzina se foloseste la motoarele dotate cu catalizator?
a) benzina aditivata;
b) benzina cu cifra octanica scazuta;
c) benzina fara plumb
11. 71. Nivelul uleiului din baie se controleaza de regula cu:
a) manometrul de ulei
b) termometrul de ulei
c) joja
72. Când se considera ca nivelul uleiului din baie este corect?
a) când este peste gradatia MAX a jojei
b) când este sub gradatia MIN a jojei
c) când este între gradatia MIN si cea MAX a jojei
73. Care este nivelul corect al electrolitului din bateria de acumulatoare?
a) 1 mm peste nivelul placilor
b) 1 cm peste nivelul placilor
c) 10 cm peste nivelul placilor
74. La ce intervale se schimba uleiul de motor si filtrul de ulei?
a) anual
b) lunar
c) la intervalele recomandate de producatorul vehiculului
75. Expresia Tubeless de pe pneurile vehiculului desemneaza:
a) anvelope de iarna;
b) anvelope fara camera
c) anvelope de curse
76. Care poate fi cauza încalzirii accentuate a pneurilor?
a) deplasarea cu viteze ridicate
b) supraîncarcarea vehiculului
c) presiunea prea mica
77. Uzura diferita a pneurilor de pe aceeasi punte poate avea drept cauza:
a) deplasarea cu viteze ridicate
b) încarcarea asimetrica a vehiculului
c) defectiuni ale sistemului de frânare sau reglaj defectuos al directiei
12. 78. Uzura pneurilor se accentueaza din cauza:
a) deplasarii cu frânari si accelerari bruste (stil agresiv de conducere)
b) deplasarii cu viteze constante (stil preventiv de conducere)
c) deplasarii pe drumuri cu piatra cubica;
79. Mentinerea piciorului pe pedala de ambreiaj dupa eliberarea acesteia provoaca uzura:
a) rulmentilor rotilor motrice
b) rulmentului de presiune
c) rulmentilor alternatorului
80. Din care parte a jantei se începe montarea anvelopei?
a) de lânga valva;
b) din partea opusa valvei
c) din oricare parte
81. La actionarea pedalei de frâna aceasta pulseaza ritmic. Care poate fi cauza?
a) uzura sabotilor de frâna
b) fierberea lichidului de frâna
c) ovalizarea tamburilor de frâna;
82. Cum veti frâna pe un drum alunecos, daca vehiculul nu dispune de ABS?
a) fin, cu mai multe eliberari ale pedalei de frâna
b) cu o singura apasare energica a pedalei de frâna;
c) cu mai multe apasari energice ale pedalei de frâna;
83. La actionarea pedalei de frâna a unei instalatii hidraulice, aceasta este elastica, întarindu-se doar dupa apasari
repetate. Care este cauza?
a) cuplajul compresorului patineaza;
b) garniturile de frânare sunt murdare
c) existenta aerului în instalatie
84. Ce împiedica sistemul ABS?
a) patinarea rotilor sub sarcina
b) deraparea vehiculului în viraj
c) blocarea rotilor la frânare
13. 85. Care poate fi cauza încalzirii tamburului de frâna al sistemelor de frânare hidraulice?
a) garnituri de frânare uzate
b) sabotii se afla prea departe de tambur
c) arcul de readucere a sabotilor de frânare este rupt
86. Care este cauza încalzirii excesive a anvelopelor?
a) presiunea prea mare din anvelopa;
b) presiunea prea mica din anvelopa;
c) rularea cu viteza excesiva;
87. Ce cauzeaza aparitia taieturilor pe suprafata de rulare a anvelopei, a crapaturilor în canalele profilului?
a) rularea cu viteza mare
b) rularea cu presiune mai mica decât cea prescrisa în anvelope
c) dezechilibrarea rotii
88. De pe care parte a jantei se începe demontarea anvelopei?
a) de lânga valva;
b) de pe partea opusa valvei
c) de pe oricare parte
89. Care poate fi cauza descarcarii acumulatorului electric?
a) folosirea frecventa a demarorului
b) reglajul defectuos al releului de încarcare
c) mersul cu viteze ridicate
90. În timp ce conduceti autoturismul sesizati ca volanul trage într-o parte. Care poate fi cauza?
a) presiune diferita în pneurile din fata;
b) reglajul defectuos al geometriei rotilor directoare
c) vânt lateral puternic
91. Uzura neuniforma, în pete a suprafetei de rulare a pneurilor este cauzata de:
a) deplasarea cu viteze ridicate
b) presiunea din pneuri prea scazuta;
c) uzura amortizoarelor telescopice
14. 92. Uzura uniforma a pneurilor pe mijlocul suprafetei de rulare este cauzata de:
a) deplasarea cu viteze ridicate
b) presiunea din pneuri prea scazuta;
c) presiunea din pneuri prea ridicata
93. Uzura uniforma a pneurilor la marginile suprafetei de rulare este cauzata de:
a) deplasarea cu viteze ridicate
b) presiunea din pneuri prea scazuta
c) presiunea din pneuri prea ridicata;
94. Consumul ridicat de combustibil si implicit conducerea neecologica sunt favorizate de:
a) deplasarea cu viteze ridicate
b) folosirea permanenta a instalatiei de aer conditionat a vehiculului
c) rularea cu geamurile deschise
95. Cum se realizeaza aprinderea combustibilului la motoarele alimentate cu benzina?
a) cu bujii incandescente
b) cu bujii cu scânteie
c) prin compresiune
96. Cum se realizeaza aprinderea combustibilului la motoarele Diesel?
a) cu bujii incandescente
b) cu bujii cu scânteie
c) prin compresiune
97. Pe ce tip de anvelope se inscriptioneaza literele M+S?
a) pe anvelopele all-season (pentru toate anotimpurile)
b) pe anvelopele de iarna
c) pe anvelopele de vara
98. Ce tip de conducere favorizeaza conducerea ecologica?
a) conducerea cu viteze mari
b) conducerea cu viteza legala, fara accelerari intense
c) conducerea la turatii mari ale motorului
15. 99. Folosirea instalatiei de aer conditionat a autovehiculului:
a) creste consumul de carburant
b) scade consumul de carburant
c) nu influenteaza consumul de carburant
100. Ce tip de benzina favorizeaza conducerea ecologica?
a) benzina aditivata cu tetraetil de plumb
b) benzina cu cifra octanica ridicata
c) benzina fara plumb
101. Ce tip de benzina se foloseste la autoturismele dotate cu catalizator?
a) benzina aditivata cu tetraetil de plumb
b) benzina cu cifra octanica scazuta;
c) benzina fara plumb
102. Un motor cu aprindere prin scânteie cu raport de compresie ridicat impune folosirea unei benzine:
a) cu cifra octanica ridicata;
b) cu cifra octanica scazuta
c) lipsite de aditivi
103. Ce reprezinta cifra octanica a benzinei?
a) gradul de puritate al combustibilului
b) un raport etalon dintre izooctan si heptan
c) cantitatea de izooctan din benzina
104. Catalizatorul autoturismului are rolul de a:
a) îmbunatati performantele dinamice ale vehiculului
b) reduce emisiile poluante
c) reduce consumul de ulei
105. Compresorul instalatiei de aer conditionat a autoturismului este actionat :
a) mecanic, de catre motorul autovehiculului
b) electric, de catre demaror sau alt motor electric
c) electric, de catre alternator
16. 106. Instalatia de aer conditionat:
a) încalzeste aerul din habitaclu
b) raceste aerul din habitaclu
c) nu modifica temperatura din habitaclu
107. Cum sunt de regula rotile directoare ale autoturismelor cu tractiunea pe rotile din fata?
a) divergente sau paralele
b) convergente sau paralele
c) convergente
108. Cum sunt de regula rotile directoare ale autoturismelor cu tractiunea pe rotile din spate?
a) divergente
b) divergente sau paralele
c) convergente sau paralele