Orthopedic service lines face significant challenges as demand for surgical care grows, requiring hospitals to improve care quality while managing costs, particularly by reducing reliance on sales representatives. Intralign's rep-less program empowers hospitals with clinical and operational support to optimize surgical episodes, driving down costs and enhancing efficiency. This approach helps hospitals transition towards independence from sales reps, ultimately lowering implant costs and increasing operational effectiveness.

1. Orthopedic service lines are facing some of the toughest challenges in healthcare today. America’s
need for surgical care is growing, while value-based payment initiatives demand that hospitals find
ways to do more with less – at a higher quality level. Intralign’s Rep-less Program empowers provid-
ers to successfully navigate healthcare reform through better control of the episode of care – which
includes reducing the influence of the sales rep. Intralign enables hospitals to go rep-less by uniquely
combining hands-on clinical support with operational support tools to guide providers toward optimal
results across the episode of care.
This situation is unsustainable. Intralign’s integrated Rep-less
Program combines assessment with clinical and operational
tools to get to an optimized surgical episode.
Strategic Roadmap
Throughout the assessment process, Intralign
identifies critical initiatives required to help
hospitals move toward a Rep-less solution. A
recommended pathway of next steps is provid-
ed – including detailed activities and projected
timelines to optimize the episode of care.
Intra-Operative Support
Intralign’s Intra-Operative Support Program uti-
lizes expertly trained Surgical First Assistants to
help providers increase quality of care and sur-
gical throughput with fewer resources – all while
replacing the rep as the source of clinical and
technical knowledge in the operating room.
Gaining control of the episode of care
Hospitals know that the sales rep is running their OR – what
does this mean? The sales rep, while providing important
support to the surgeon, is pursuing goals that counter those
of the hospital: The rep is there to maximize sales, while the
hospital is working to optimize utilization. This conflict has been
shown to cost hospitals dearly in terms of extra dollars spent
on supplies and devices. In fact, most manufacturer financial
reports compellingly illustrate this fact: Around 40% of revenue
goes to paying for the sales rep.
Reps control clinical support in the OR
Reps assist the back table with the instruments
and technique. They have allowed the hos-
pital’s staff only limited specifics about cases
and orthopedic systems.
Reps impact efficiency of OR operations
Reps manage inventory by bringing their
products and instruments to the case. Lack of
control over implants and supplies reduces the
hospital’s ability to manage case operations.
Reps contribute to rising surgical costs
Reps are motivated to “sell more, for more.”
Studies have shown that the mere presence
of a rep in the OR increases implant usage by
as much as 30%.
Rep-less Program
Reducing sales rep influence and implant costs by as much as 40%
Clinical
Dependence
Operational
Dependence
Financial
Dependence

2. 6900 E Camelback Rd, Suite 860 Scottsdale, AZ 85251
www.intralign.com 602.773.5806
Your hospital’s efficiency
journey starts here.
Get started today: Contact Intralign
at 602.773.5806 for additional
program information.
Process Transformation
Guided by the Rep-less Strategic Roadmap,
Intralign helps providers identify high-impact
process transformation initiatives that support
an efficient and independent operating room.
Intralign Surgical First Assistants support the
transformation of processes by acting as effi-
ciency champions to drive completion of the
hospital’s Rep-less initiatives.
Supply Chain Services
By engaging Intralign’s Value-Based Supply
Chain services, hospitals are able gain access
to value-based technology from alternative
channels. The result: lowered implant costs and
improved efficiency within the surgical episode.
Managing the Process
Getting to a Rep-less, optimized surgical epi-
sode is a journey rather than a single step – and
every journey is different. To help monitor and
manage the process, Intralign has developed
a suite of targeted change management tools.
The Facts
Orthopedic procedures are the largest
contributor to the healthcare spending crisis.
Orthopedic implant prices are rising 6%
annually – an unsustainable healthcare cost.
Calculate the value of
Going Rep-less via our
online calculator:
www.intralign.com/savings