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Success in the Value Cycle
Carmel M. Roberts
CEO / Administrator
Valley Ob-Gyn. Clinic
June 23, 2017
Valley Ob-Gyn Clinic
Agenda
 Revenue Cycle becomes Value Cycle
 Starting point
 The Superbill is the Foundation the Care Team builds upon
 Putting it all together
 People, Process, Technology
Valley Ob-Gyn Clinic
Change in Healthcare
Why this, why now?
 Changing rules and regulations
 Changing environment
 Changing capabilities
 Changing supplies
 Changing workforce
 Changing reimbursement
 Changing margins
 Changing patient expectations
Valley Ob-Gyn Clinic
Valley Ob-Gyn Clinic
Change in Healthcare
Current Revenue Cycle model:
Process to receive payment for
services rendered…
Data Channels are added to
modify - and provide feedback
from the Revenue Cycle Model…
…To the Value Cycle
The Value
Cycle
Revenue Cycle becomes Value Cycle:
What the change looks like
Valley Ob-Gyn Clinic
Revenue Cycle
 Fee-for-service
 Connect charges to units of
service provided
Value Cycle
 Value-based payment model
 Connect costs and outcomes to
units of service and charges
“All administrative and clinical
functions that contribute to
the capture, management, and
collection of patient
service revenue”
“The process and culture by which
healthcare providers pursue quality
patient outcomes and optimal financial
performance through the management
of clinical, operational and financial
assets.”
Operational
Data
Financial
Data
Clinical
Data
Patient
Access
Service
Charge
Capture
Coding Claim
Denial
Mgmt.
Revenue Cycle becomes Value Cycle
Valley Ob-Gyn Clinic
Financial Risks
 Unknown cost variances – procedures, service-lines, etc.
 Unreliable or inconsistent Charge Capture Data
 Alternative reimbursement models = less predictable cash flow
 Pricing – difficult to develop reliable pricing models with frequent changes
to guidelines and delays in new pricing model implementation
Operational Risks
 Uncertainty of Bundling mandates from CMS – Medicare’s delay of the 3
bundled models creates change management challenges
 Clinical and Financial teams operating in data silos
 Self Insured companies are contracting directly with providers for
outcomes-based care delivery with transparent pricing
Clinical Risks
 Operational and Financial data gaps = can’t measure clinical outcomes,
quality and cost data accurately
 Population Health
Risks to your Value
Valley Ob-Gyn Clinic
Manage your Value Cycle for Success
 Proactively managing your value cycle will result in quality patient
outcomes and optimal financial performance.
 Value Cycle describes the full life cycle of optimizing every opportunity to
achieve the best outcome for the best cost.
 Leverage technology and utilize a Care Team approach to achieve outcomes.
Traditional RCM components
 Pricing
 Charge capture
 Claims performance
 Compliance
Additional information
 Quality of care
 Patient Satisfaction
 Clinical outcomes
 Operational efficiency
 Risk management
Valley Ob-Gyn Clinic
The Value Cycle
The Value
Cycle
Great!
(now what?)
Valley Ob-Gyn Clinic
In Value Cycle Management
the Superbill is the Foundation the Care
Teams build on
Valley Ob-Gyn Clinic
Avoid garbage in / garbage out pitfalls:
The superbill becomes the anchor to value
 The Superbill “translates” what is performed
by clinicians for patient care into charge
language that can be understood by payers
and patients
 Every service delivery workflow impacts the
superbill
 Failure to accurately capture and align
services and charges on the superbill will
significantly impair the quality of your data
and your decision making.
Key to tying
charges to
clinical
outcomes
Valley Ob-Gyn Clinic
Why is the Superbill the Foundation?
 The Superbill is built with an understanding of
 Regulatory and Compliance Rules
 Contract Management
 Supply and Overhead Costs
 Location of Service
 The Superbill is used to capture Clinical data including
 What supplies were used
 Who performed services
 Location of Service
 A description of the nature and complexity of service performed
In combination this provides basis for Value Cycle Analytics
Valley Ob-Gyn Clinic
The Value Cycle starts with the Superbill
The Value
Cycle
Billing Claims
Doesn’t work without a
clean, accurate, complete
Superbill
Overhead & Supplies
Analysis/Reviews/Controls
more difficult without single
source of truth
Denial Management
Compliant Superbill helps
stop unnecessary denials
Procedures
If you do it, you need to
charge for it, which you
can’t do if it’s not on the
Superbill
Procedures & Remittance
If you do it, you need to
charge for it, which you
can’t do if it’s not on the
Superbill
Valley Ob-Gyn Clinic
The Value Cycle starts with the Superbill
The Value
Cycle
Contract Management
Can’t be done without
accurate complete data,
which is gathered through
Superbill analysis
Transparency
Window into Pricing Strategy
for Patients and others
Pricing Strategy
Implemented through the
Superbill
Service Line Analytics/Decision
Enablement/Cost Analysis
Understanding cost, making
decisions and analyzing
service lines can’t be done
without data
Service Line Analytics/Decision
Enablement/Cost Analysis
Understanding cost, making
decisions and analyzing
service lines can’t be done
without data
Service Line Analytics/Decision
Enablement/Cost Analysis
Understanding cost, making
decisions and analyzing
service lines can’t be done
without data
Valley Ob-Gyn Clinic
The Value Cycle starts with the Superbill
The Value
Cycle
Right Patient
Competition for “patients” is
increasingly important.
Know which population
segments and conditions you
are best able to impact.
Right Cost
Information from real data is
needed in order to negotiate
the best costs for Supply
contracts
Right Payment
Contract Management,
Billing, Remits, Pricing
Strategy, all contribute to
getting the right payment
for every encounter
Valley Ob-Gyn Clinic
Putting it all together to manage the
Value Cycle….
Valley Ob-Gyn Clinic
Value Cycle Best Practices
Valley Ob-Gyn Clinic
People
Technology
Process
MACRA, bundled payment models, risk
sharing and the Value Cycle
 Know your starting points
 Figure out what types of preventative care you are already
doing or could easily implement
 Do a simple gap analysis of what you are already doing and
what MACRA requires – fill in the gaps
 Adopt a Care Team approach to ensure patient engagement
and to optimize care coordination and change management
Valley Ob-Gyn Clinic
Value Cycle- People
 Develop multi-departmental team to align every workflow
with the care quality goals
 Continuously communicate care quality goals
 Clearly define how each workflow impacts the value cycle
 Train, train, train- promote quality and upward mobility
 Make sure the focus is always on the end result
 Reward innovation- place a premium on efficiency
Valley Ob-Gyn Clinic
Value Cycle- Process
 Understand roles and integration in the Value Cycle
 Review each care-team Superbill regularly
 Review each workflow regularly
 Use data to make decisions at all levels
 Don’t ask what data, staff and software should we install. Ask what decisions and
problems do we need help with……
 Increase your predictive and descriptive analytic tools-
 Be consistent with what you collect, how you collect it and how you take action on
it, and be willing to re-assess frequently.
Valley Ob-Gyn Clinic
Value Cycle- Technology
 Technology is available across the Value Cycle
 Use analytics to determine your cost to deliver specific services
and your profit margins
 Use analytics to identify areas where you are underperforming
 Particularly useful to help with certain functions
 Scheduling
 Patient Communication
 Care Coordination
 Orders Tracking, Tasking, Flag High Risk patients
 Audit Trail for Compliance
 Data analytics
Valley Ob-Gyn Clinic
Summary
 The Revenue Cycle has expanded to the Value Cycle
 The Foundation of the Value Cycle is the Superbill and accurate
charge capture based on well document clinical decision
making.
 Regardless of the payment methodology, the Superbill is the
linchpin for complete and compliant capture of charges to assess
cost of care and rate of condition incidence. This is essential for
sound financial decisions, necessary to sustain and grow the
healthcare mission and improve outcomes.
 Value Cycle Best Practices include People, Process and
Technology
Valley Ob-Gyn Clinic
Questions/Comments/Ideas
Contact Information
Carmel M. Roberts
CEO / Administrator
Valley Ob-Gyn Clinic, Inc.
croberts@valley-obgyn.com
989-753-8453
Valley Ob-Gyn Clinic

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Rcm value based care presentation chicago

  • 1. Success in the Value Cycle Carmel M. Roberts CEO / Administrator Valley Ob-Gyn. Clinic June 23, 2017 Valley Ob-Gyn Clinic
  • 2. Agenda  Revenue Cycle becomes Value Cycle  Starting point  The Superbill is the Foundation the Care Team builds upon  Putting it all together  People, Process, Technology Valley Ob-Gyn Clinic
  • 3. Change in Healthcare Why this, why now?  Changing rules and regulations  Changing environment  Changing capabilities  Changing supplies  Changing workforce  Changing reimbursement  Changing margins  Changing patient expectations Valley Ob-Gyn Clinic
  • 5. Current Revenue Cycle model: Process to receive payment for services rendered… Data Channels are added to modify - and provide feedback from the Revenue Cycle Model… …To the Value Cycle The Value Cycle Revenue Cycle becomes Value Cycle: What the change looks like Valley Ob-Gyn Clinic
  • 6. Revenue Cycle  Fee-for-service  Connect charges to units of service provided Value Cycle  Value-based payment model  Connect costs and outcomes to units of service and charges “All administrative and clinical functions that contribute to the capture, management, and collection of patient service revenue” “The process and culture by which healthcare providers pursue quality patient outcomes and optimal financial performance through the management of clinical, operational and financial assets.” Operational Data Financial Data Clinical Data Patient Access Service Charge Capture Coding Claim Denial Mgmt. Revenue Cycle becomes Value Cycle Valley Ob-Gyn Clinic
  • 7. Financial Risks  Unknown cost variances – procedures, service-lines, etc.  Unreliable or inconsistent Charge Capture Data  Alternative reimbursement models = less predictable cash flow  Pricing – difficult to develop reliable pricing models with frequent changes to guidelines and delays in new pricing model implementation Operational Risks  Uncertainty of Bundling mandates from CMS – Medicare’s delay of the 3 bundled models creates change management challenges  Clinical and Financial teams operating in data silos  Self Insured companies are contracting directly with providers for outcomes-based care delivery with transparent pricing Clinical Risks  Operational and Financial data gaps = can’t measure clinical outcomes, quality and cost data accurately  Population Health Risks to your Value Valley Ob-Gyn Clinic
  • 8. Manage your Value Cycle for Success  Proactively managing your value cycle will result in quality patient outcomes and optimal financial performance.  Value Cycle describes the full life cycle of optimizing every opportunity to achieve the best outcome for the best cost.  Leverage technology and utilize a Care Team approach to achieve outcomes. Traditional RCM components  Pricing  Charge capture  Claims performance  Compliance Additional information  Quality of care  Patient Satisfaction  Clinical outcomes  Operational efficiency  Risk management Valley Ob-Gyn Clinic
  • 9. The Value Cycle The Value Cycle Great! (now what?) Valley Ob-Gyn Clinic
  • 10. In Value Cycle Management the Superbill is the Foundation the Care Teams build on Valley Ob-Gyn Clinic
  • 11. Avoid garbage in / garbage out pitfalls: The superbill becomes the anchor to value  The Superbill “translates” what is performed by clinicians for patient care into charge language that can be understood by payers and patients  Every service delivery workflow impacts the superbill  Failure to accurately capture and align services and charges on the superbill will significantly impair the quality of your data and your decision making. Key to tying charges to clinical outcomes Valley Ob-Gyn Clinic
  • 12. Why is the Superbill the Foundation?  The Superbill is built with an understanding of  Regulatory and Compliance Rules  Contract Management  Supply and Overhead Costs  Location of Service  The Superbill is used to capture Clinical data including  What supplies were used  Who performed services  Location of Service  A description of the nature and complexity of service performed In combination this provides basis for Value Cycle Analytics Valley Ob-Gyn Clinic
  • 13. The Value Cycle starts with the Superbill The Value Cycle Billing Claims Doesn’t work without a clean, accurate, complete Superbill Overhead & Supplies Analysis/Reviews/Controls more difficult without single source of truth Denial Management Compliant Superbill helps stop unnecessary denials Procedures If you do it, you need to charge for it, which you can’t do if it’s not on the Superbill Procedures & Remittance If you do it, you need to charge for it, which you can’t do if it’s not on the Superbill Valley Ob-Gyn Clinic
  • 14. The Value Cycle starts with the Superbill The Value Cycle Contract Management Can’t be done without accurate complete data, which is gathered through Superbill analysis Transparency Window into Pricing Strategy for Patients and others Pricing Strategy Implemented through the Superbill Service Line Analytics/Decision Enablement/Cost Analysis Understanding cost, making decisions and analyzing service lines can’t be done without data Service Line Analytics/Decision Enablement/Cost Analysis Understanding cost, making decisions and analyzing service lines can’t be done without data Service Line Analytics/Decision Enablement/Cost Analysis Understanding cost, making decisions and analyzing service lines can’t be done without data Valley Ob-Gyn Clinic
  • 15. The Value Cycle starts with the Superbill The Value Cycle Right Patient Competition for “patients” is increasingly important. Know which population segments and conditions you are best able to impact. Right Cost Information from real data is needed in order to negotiate the best costs for Supply contracts Right Payment Contract Management, Billing, Remits, Pricing Strategy, all contribute to getting the right payment for every encounter Valley Ob-Gyn Clinic
  • 16. Putting it all together to manage the Value Cycle…. Valley Ob-Gyn Clinic
  • 17. Value Cycle Best Practices Valley Ob-Gyn Clinic People Technology Process
  • 18. MACRA, bundled payment models, risk sharing and the Value Cycle  Know your starting points  Figure out what types of preventative care you are already doing or could easily implement  Do a simple gap analysis of what you are already doing and what MACRA requires – fill in the gaps  Adopt a Care Team approach to ensure patient engagement and to optimize care coordination and change management Valley Ob-Gyn Clinic
  • 19. Value Cycle- People  Develop multi-departmental team to align every workflow with the care quality goals  Continuously communicate care quality goals  Clearly define how each workflow impacts the value cycle  Train, train, train- promote quality and upward mobility  Make sure the focus is always on the end result  Reward innovation- place a premium on efficiency Valley Ob-Gyn Clinic
  • 20. Value Cycle- Process  Understand roles and integration in the Value Cycle  Review each care-team Superbill regularly  Review each workflow regularly  Use data to make decisions at all levels  Don’t ask what data, staff and software should we install. Ask what decisions and problems do we need help with……  Increase your predictive and descriptive analytic tools-  Be consistent with what you collect, how you collect it and how you take action on it, and be willing to re-assess frequently. Valley Ob-Gyn Clinic
  • 21. Value Cycle- Technology  Technology is available across the Value Cycle  Use analytics to determine your cost to deliver specific services and your profit margins  Use analytics to identify areas where you are underperforming  Particularly useful to help with certain functions  Scheduling  Patient Communication  Care Coordination  Orders Tracking, Tasking, Flag High Risk patients  Audit Trail for Compliance  Data analytics Valley Ob-Gyn Clinic
  • 22. Summary  The Revenue Cycle has expanded to the Value Cycle  The Foundation of the Value Cycle is the Superbill and accurate charge capture based on well document clinical decision making.  Regardless of the payment methodology, the Superbill is the linchpin for complete and compliant capture of charges to assess cost of care and rate of condition incidence. This is essential for sound financial decisions, necessary to sustain and grow the healthcare mission and improve outcomes.  Value Cycle Best Practices include People, Process and Technology Valley Ob-Gyn Clinic
  • 23. Questions/Comments/Ideas Contact Information Carmel M. Roberts CEO / Administrator Valley Ob-Gyn Clinic, Inc. croberts@valley-obgyn.com 989-753-8453 Valley Ob-Gyn Clinic