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Disruptive Innovation : Capitalizing on Wearables - Bryan O'Rourke IHRSA 2017

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Bryan shared this 20 minute overview on wearables in the health club marketplace at IHRSA 2017. He calls Wearables a misnomer and advises brands to understand the UX they are trying to create and their competitive positioning before getting caught up in the latest technology hype.

Published in: Health & Medicine
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Disruptive Innovation : Capitalizing on Wearables - Bryan O'Rourke IHRSA 2017

  1. 1. Disruptive Innovation Capitalizing On “Wearables” @BryanKORourke, CSO, CEO, Principal Houston Golds Gym, FIT-C, Vedere Ventures Friday March 10, 2017 7:40 am
  2. 2. bryankorourke.com @bryankorourke
  3. 3. “Not Wearables”
  4. 4. “We Are Just At The Beginning Of Sensor Technologies.”
  5. 5. “Hearables”
  6. 6. “Ingestibles”
  7. 7. “Seeables”
  8. 8. “Injectibles”
  9. 9. “Sensors”
  10. 10. “The Greatest Business Models In The Fitness and Health Club Industry Have Not Been Invented Yet”
  11. 11. “How Do We Address Wearables Bryan ?”
  12. 12. Not All Health Club Business Models Need To Incorporate New Technologies. Its A Strategic Choice About What Experience You Are Trying To Deliver.
  13. 13. Over 300 Drive In Theaters In The US
  14. 14. “Its Not About Wearables - Its About The Business; The Platform”
  15. 15. “So How Do We Address Wearables Bryan ?” It Depends…
  16. 16. OBJECTIVE QUESTIONS
  17. 17. DESIGN ENHANCED PROFIT UX OMNIPRESENCE SERVICE SCOPE CLUB OPERATOR FOCUS
  18. 18. TOOLS & RESOURCES
  19. 19. @Fittechcouncil @BryanKORourke @IHRSA
  20. 20. http://www.fittechcouncil.org/podcast/
  21. 21. FORWARD LOOKING PLAN
  22. 22. S CURVE REINVENTION
  23. 23. bryankorourke.com @bryankorourke

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