This document summarizes the results of a target audience questionnaire about television viewing habits and opinions on fruits and vegetables. It finds that most respondents are male, between 31-40 years old, and watch TV between 5-8pm. Over half watch documentaries and prefer history or factual genres. Most prefer a male voiceover between 30-40 years old and would watch a documentary about fruits and vegetables. While most try to eat their recommended daily intake, many feel fruits and vegetables are too expensive.