This document analyzes how the teaser trailer for the film "Warning" uses, develops, and challenges conventions from the teaser trailer for "This Is England". It notes several ways the trailers are similar, such as both using montages, credits at the end, and shot types appropriate to the setting and time period. It also discusses ways the "Warning" trailer develops on conventions from "This Is England", such as using a more tense soundtrack and subtitles. Finally, it outlines some ways "Warning" challenges conventions, such as implying violence through weapon shots rather than dialogue, and subverting gender stereotypes in the portrayal of drug users.

1. TEASER TRAILER – USING, DEVELOPING AND
CHALLENGING CONVENTIONS OF ‘THIS IS
ENGLAND’ TRAILER

2. Same shot types
throughout
Both use mise-en scene
appropriate to setting and
time
Both use credits at the end
USE

3. - I have taken influences from quite a few
social realism trailers, however the main one
being that of This Is England directed by Shane
Meadows.
- Both the Warning trailer and This Is England
begin with the production and credits of film,
there are no introduction of either of the casts
names and their actors/actresses, personally
myself and Lucy did this because we thought it
was typical for a small budget, independent
film to use an unknown cast in their films - cast
credits would not attract an audience because
they were unknown and wouldn't have an
existing audience to appeal too.
- Both trailers use voice-overs, much of our
speech is a non diegetic voice-over. This helps
guide the audience through the plot and tell
them where it may be heading.
- Both trailers use high-key lighting to
represent the realism surrounding them and
help it to stay as believable as possible.

4. - 'Warning' and 'This Is England' both use the
technique of montages in their trailers. Shane
Meadows is known for this style of technique
and we found it useful on the montage we
used to set the area of a council estate - typical
in social realism films.
- Both use many different shot types
throughout to help build the tension is realistic
ways rather than dramatic ways.
- Both films incorporate typical themes into
them, ours with drugs and the threat of
violence and 'This Is England' with violence
and racism. These are features of social
realism, as they are problems faced by society
everyday.

5. Both use dramatic over the shoulder
shot types however ours more personal Uses a montage to show themes
of films, mine is of weapons
DEVELOP

6. - The music we have used in our trailer differs
from what is normally perceived to be in social
realism, for example 'This Is England' uses
what is generally considered to be 'indie' or
'rock' music - however, myself and Lucy have
added a more dance, tension building
soundtrack as our way of making the audience
feel apprehensive.
- Our group used subtitles in the trailer to help
guide through the plot, whereas 'This Is
England' lets the characters actions represent
that - we have more of a non-diegetic
soundtrack as opposed to voices in the
scenes.

7. A
l
l
c
h
a
r
a
c
t
e
Ours is consistently
darker
CHALLENGE

8. Because I used the example trailer so much for
developing and using I did not find it
challenged its genre very much. However I did
find the following differences.
- Due to the difference in certificates between
the trailer - ours being a 15 and 'This Is
England' being an 18, we implied the threat of
violence to emphasise the theme of drugs and
did this by showing shots of weapons,. 'This Is
England' uses the idea of character's
conversations and actions to represent it.
- In 'This Is England', the female characters are
shown to be more 'clean-cut' and innocent
than the male characters, however in
'Warning', they are the main drug dealers and
drug takers - challenging the idea of gender
stereotypes.
- Our soundtrack consists of a fast paced
tension building score, as opposed to 'This Is
England' which uses mellow, lighthearted
music and then slow dramatic music.