This document discusses the concept of intertextuality, which is using aspects of other texts to shape your own work. It provides examples of how different genres may reference different types of works, such as punk music referencing political events. The document then discusses various artistic works that have inspired the creation of a music video, including songs, paintings, and quotes. These references and inspirations will be used to convey messages of overcoming negativity with positivity through creative works.

1. Intertextual Analysis

2. Definition
• Intertextuality is using aspects of other texts to
shape your own.
• Intertextuality is the ability to make references
between texts and by doing so have a deeper
understanding of the idea being raised.
• This was introduced by Julia Kristeva who states
that “any text is the absorption and
transformation of another”. This includes
references to other texts such as Katy Perry who
references Eye of the Tiger in her video Roar.

3. References
• Some texts are direct remakes of another text,
for example Fancy by Iggy Azalea is a replica of
the film Clueless.
• However, other texts such as Now by
Paramore was based upon art by Banksy. This
is not directly re-creating a piece of work, but
taking aspects of the text that inspire you to
develop yours in a similar way.

4. Genre
• Different genres of music are stereotypically influenced by
different types of work.
• For example the song Bullet by The Misfits is influenced by
a political event, which was the assassination of John F.
Kennedy. Focus upon death is stereotypical for a
Punk/Metal band and wouldn’t be a topic that would be
found within pop music as much.
• The Kill by 30 Seconds to Mars is based off the horror film
The Shining. Other genres are unlikely to base a video upon
this as their interests will differ.
• For example Pop videos are more likely to base a video off a
film more upbeat/humorous such as Clueless as mentioned
earlier.

5. Intertextuality and context
• Is easy to get context and intertexuality
confused, context is referring to an issue or a
comment which represent their ideologies.
• Whereas intertextual references are
references made to what is happening in the
world during the time the text they are
referring to was made.

6. Work that has inspired me includes the music video for the song Joyriding by ‘FrnkIero andthe
Cellebration’. The whole process of using the blood against the colour of white creates the
image of something pure that has been ruined emphasising the lyrics of the song that “I hope I
die before they save my soul” stating he doesn’t want to be perfect or pure, as he is
comfortable having made mistakes as the blood represents his imperfections.

7. The concept of my video is influenced by John Mercer, with his
song accentuate the positive.
“You've got to accentuate the
positive
Eliminate the negative
And latch on to the affirmative
Don't mess with Mister In-
Between”
This particular part of the song has given me an idea of what
message I want to portray within my music video, which is to
be able to overrule negativity with positivity through making
your vices into something beautiful such as art.

8. Andy Warhol
Artists such as Warhol are significantly inspiring to me, not only for his
art, but also just him as a person. For example, after his attack by a
radical feminist Valerie Solanas he said:
"Before I was shot, I always thought that I was more half-there than
all-there—I always suspected that I was watching TV instead of living
life. People sometimes say that the way things happen in movies is
unreal, but actually it's the way things happen in life that's unreal. The
movies make emotions look so strong and real, whereas when things
really do happen to you, it's like watching television—you don't feel
anything. Right when I was being shot and ever since, I knew that I was
watching television. The channels switch, but it's all television.”
This particular speech has helped me develop ideas for my music video
as I wanted to create something unrealistic which will draw emotion
from the audience in a way which reality fails to do, as Andy Warhol
states.

9. His art emphasises colour, creating an unrealistic image which is
usually of a person, his most famous being the Maralyn Monroe piece,
which was most likely copied off a black and white photograph. His
ability to making something plain into a bold statement of colour is
unique, making a photograph come to life.

10. This quote by Martin Luther King Jr. has impacted the development of my
music video as I’m going to use it as the underlying meaning/message,
which is to get rid of any negatives in your life by opening up your heart
and accepting them. In particular flaws about yourself which you may
despise will be diminished through positivity
"Darkness cannot drive out darkness; only light can do that. Hatred cannot
drive out hatred; only love can do that. You can fight and fight against this
force, but it will only fuel more attacks. It's only by opening up your heart
and showing that you're willing to embrace the flaws of the person
sending this landslide of negativity your way that you will stop this
madness.”
The idea I have for my music video to represent this quote is having
people either side of a field. People on one side will represent yourself,
while the people on the other side represent a part of you that you don’t
like. Through this narrative I plan on having the side which represents
yourself to throw colour over the people on the other side which
represent your negative thoughts, flaws or events that have happened
which you regret. By throwing colour over the people who represent
negatives is an metaphor for accentuating the positive and eliminating the
negative, relating to Martin Luther King Jr’s speech.

11. A video which has largely impacted upon my project is the
video Now by Paramore directed by Daniel Cloud Campos.
The opening part of the video starts off mostly black and
white, with the absence of colour. These types of negative
visuals are representatives for the soldiers who are fighting
against the band who are metaphors for the media or band
members who previously left, both similarly posed a threat to
the band as it almost tore them apart. While the colour and
Hayley Williams represents creativity and their ability to get
passed any challenges they face together.
The video consists of shots which are similar to Banksy’s
artwork which contrasts black and white against colour
creating an effective juxtaposition in order to emphasise the
power of colour. This has further helped my development as I
have looked at his artwork in order to understand the
meaning of the video Now in more detail.

12. The sunset at the end of the video contrasts against the washed out colours in the
opening shots as the break of sun represents the dawning of a new day and a fresh
start. This matches the lyrics which state “if there’s a future we want it now”, which
by the end of the video they achieve, portraying a positive view upon the future
and what it holds for them as a band.