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Dyer’s Utopian Solution (Theory) 
• This theory is utopian as some entertainment 
expresses ideology about how society should 
be organised. This provides an escape for the 
audience, the media product offers the image 
of something better than your monotonous 
reality.
The utopian solution chart: 
This chart shows your every 
day life on the left and the 
hardships you may encounter, 
and on the right of the chart is 
the utopian solutions provided 
by media. 
For example, predictability of 
every day life can be expressed 
through music which can make 
you experience emotion.
• The Utopian theory is similar to the Uses and 
Gratifications theory as it states audiences 
consume media products in order to draw a 
certain type of pleasure from it. 
• The Utopian theory also gives the gratification 
of escapism. 
• It also states reality is full of negatives and 
therefore you need a release such as music.
My Music Video 
• My music video aims to provide an escape for the audience through the way it 
differs from reality, creating a different world which will allow my teenage targeted 
audience to be able to have a diversion from every day life. 
• Through using artistic imagery and filters on camera shots, I plan to create a piece 
which people wont be able to put a to date in time on. From this I mean that I 
don’t plan on creating a music video which looks like its set in the past, the future 
or the present much like in the Now by Paramore video which cannot be put to 
being any certain period in time. 
• I want to produce a timeless narrative as this enables me to give the audience an 
escape from anything close to reality. 
• The concept of my video will include metaphors which will hold meaning much like 
a piece of artwork does. Therefore its best for my video to look as far from reality 
as possible as the concept of my video is based upon a song lyric by John Mercer 
which is: 
“You've got to accentuate the positive 
Eliminate the negative 
Latch on to the affirmative 
Don't mess with Mister In-Between” 
From the song: https://www.youtube.com/watch?v=f3jdbFOidds
Videos that use visuals to create artistic metaphors:
Focus group 
• Film focus group on discussion of music videos 
– discuss my music video with a few people, 
plans for my music video, ask them what they 
want to see in a music video, show them 
music videos you have looked at, what they 
would improve in the music video 
• Comment on what you found from this and 
how you will use it 
• Later use this group to discuss the movie

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Stuff to do media

  • 1. Dyer’s Utopian Solution (Theory) • This theory is utopian as some entertainment expresses ideology about how society should be organised. This provides an escape for the audience, the media product offers the image of something better than your monotonous reality.
  • 2. The utopian solution chart: This chart shows your every day life on the left and the hardships you may encounter, and on the right of the chart is the utopian solutions provided by media. For example, predictability of every day life can be expressed through music which can make you experience emotion.
  • 3. • The Utopian theory is similar to the Uses and Gratifications theory as it states audiences consume media products in order to draw a certain type of pleasure from it. • The Utopian theory also gives the gratification of escapism. • It also states reality is full of negatives and therefore you need a release such as music.
  • 4. My Music Video • My music video aims to provide an escape for the audience through the way it differs from reality, creating a different world which will allow my teenage targeted audience to be able to have a diversion from every day life. • Through using artistic imagery and filters on camera shots, I plan to create a piece which people wont be able to put a to date in time on. From this I mean that I don’t plan on creating a music video which looks like its set in the past, the future or the present much like in the Now by Paramore video which cannot be put to being any certain period in time. • I want to produce a timeless narrative as this enables me to give the audience an escape from anything close to reality. • The concept of my video will include metaphors which will hold meaning much like a piece of artwork does. Therefore its best for my video to look as far from reality as possible as the concept of my video is based upon a song lyric by John Mercer which is: “You've got to accentuate the positive Eliminate the negative Latch on to the affirmative Don't mess with Mister In-Between” From the song: https://www.youtube.com/watch?v=f3jdbFOidds
  • 5. Videos that use visuals to create artistic metaphors:
  • 6. Focus group • Film focus group on discussion of music videos – discuss my music video with a few people, plans for my music video, ask them what they want to see in a music video, show them music videos you have looked at, what they would improve in the music video • Comment on what you found from this and how you will use it • Later use this group to discuss the movie