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Now – Paramore 
By Charlotte Cottenham
Video link: http://www.youtube.com/watch?v=G133kjKy91U 
Lyrics: 
Don't try to take this from me 
Don't try to take this from me 
Now-ow-ow-ow-ow-ow-ow-ow 
Don't try to take this from me 
Don't try to take this from me 
Now-ow-ow-ow-ow-ow-ow-ow 
Feels like I'm waking from the dead 
And everyone's been waitin' on me 
'Least now I'll never have to wonder 
What it's like to sleep a year away 
But were we indestructible? 
I thought that we could brave it all (all) 
I never thought that what would take me out 
Was hiding down below 
Lost the battle, win the war 
Bringing my sinking ship back to the shore 
Starting over, we'll head back in 
There's a time and a place to die but this ain't it 
If there's a future, we want it 
(Now-ow-ow-ow-ow-ow-ow-ow) 
If there's a future, we want it 
(Now-ow-ow-ow-ow-ow-ow-ow) 
If there's a future, we want it 
(Now-ow-ow-ow-ow-ow-ow-ow) 
If there's a future, we want it 
(Now-ow-ow-ow-ow-ow-ow-ow)
Don't try to take this from me 
Don't try to take this from me 
Now-ow-ow-ow-ow-ow-ow-ow 
Don't try to take this from me 
Don't try to take this from me 
Now-ow-ow-ow-ow-ow-ow-ow 
Wish I could find a crystal ball 
For the days I feel completely worthless 
You know I'd use it all for good 
I would not take it for granted (granted) 
Instead I have some memories... For the days I don't feel 
anything 
At the least, they will remind me not to make the same 
mistakes again. 
Lost the battle, win the war 
I'm bringing my sinking ship back to the shore 
We're starting over, we'll head back in 
There's a time and a place to die but this ain't it 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow
There's a time and a place to die 
There's a time and a place to die 
And this ain't it 
There's a time and a place to die 
And this ain't it, this ain't it 
This ain't it 
There's a time and a place to die 
There's a time and a place to die 
But this ain't it, no 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow 
If there's a future, we want it now 
Nooow! 
(Now-ow-ow-ow-ow-ow-ow-ow) 
If there's a future, we want it 
Now-ow-ow-ow-ow-ow-ow-ow 
Now-ow-ow-ow-ow-ow-ow-ow 
Now-ow-ow-ow-ow-ow-ow-ow
Genre 
This band is hard to put under one particular label of genre due to each of their 
albums differing from one another in sound. For example the album ‘Riot!’ by 
Paramore would be considered punk rock, whereas their new self titled album I would 
consider pop punk. If I had to pick a label for the band to fall under it would be 
alternative rock due to its varying sound. 
The majority of Paramore’s main audience is made up of mostly a younger generation 
of teenagers, however, people aging between 20+ also appear to listen to this music, 
just not as much. The band resonates better with teenagers, as the band themselves 
are a young band and therefore wont be widely known to an older audience. 
Specifically, the band would have a large female dominated audience as the lead 
singer of Paramore is a girl (Hayley Williams). This is important as not many lead 
singers in rock music are women, and therefore many younger teenagers would look 
to her for inspiration.
This particular video is full of visual imagery which is part of the whole videos concept, within this 
video colour is used throughout which is significantly pronounced against the dull background 
within this video. 
Paramore videos use iconography due to the colour that seems always present within the videos 
due to the singers (Hayley Williams) hair. This video in particular has a focus upon colour to 
contrast against the mundane colours in the background which is of war. The use of the colour 
bombs and Hayley’s hair helps to promote herself as an individual within the band Paramore as it 
shows her uniqueness. 
The colours used however appear only on the three members of Paramore: Hayley, Jeremy and 
Taylor. This is done in order to help the audience recognise where they are within the shots and 
to separate them from the other men at war showing they are on a different side. 
The lyrics within the music video constantly follow the narrative which helps it to move along. 
Keeping the visuals relevant to the song helps the audience to have an understanding of the 
concept of this piece which is love over war. 
This music video is a contrived performance as Hayley Williams sings the song through the videos 
narrative, not as a separate performance piece which helps the audience to again focus upon the 
storyline. The music video is set on a battle field which is continuous throughout, not changing 
locations. This is done in order for the audience to be able to understand the bands 
interpretation of the song. As Hayley Williams isn’t always seen singing goes against conventions 
of a contrived performance and therefore is only partly a contrived performance.
Taylor and Jeremy play bit part players within the music video, not directly being a main character like Hayley 
Williams but instead they help her throughout the war and have a number of shots on them so that the 
audience acknowledges that they are also members of the band even if they aren't central. 
It is stereotypical that the lead singer will play the lead role within a narrative, as a band member who is not 
the lead singer with rarely be featured on their own or as the main character. This is done as the lead singer is 
the most well known of all the members and therefore the audience will recognise them if they see them in a 
narrative. 
For example in this medium shot you see Jeremy helping Hayley get up where she has fallen, suggesting they 
know each other and therefore telling the audience that he is a band member.
This particular shot emphasises the use of visuals throughout this video due to the filters put 
upon the shot to make it look like dawn. The use of washed out blues and orange makes the shot 
seem dreamlike and surreal. The proximity of the characters on different sides of the battle field 
is significant as is separates the two from one another. 
As this music video is created to be a metaphor for war and love is portrayed within this shot as 
on the left you see a man who is meant to represent war while on the other you see love.
The ending shot completely contrasts against the opening shot, as instead of the two characters 
being different they come together to represent love winning over war. This relationship of the 
two main characters within the video isn’t stereotypical as he appears to be more of a father 
figure for her rather than a love interest as expected within music. This particularly interests me 
as it differs from the norms of music videos to represent relationships between other people as 
there’s many different types of love such as between family and friends.
The music video is difficult to put under a certain time era as the war looks like WW1 in some aspects but in 
others it looks futureistic. For example, the screenshots on the left appear to be set in WW1/2due to the 
outfits worn by the soldier consisting of a bulletproof jacket and old fashioned coat with a turtleneck appears 
old fashioned. Whereas, on the left Hayley Williams has more modern clothes on even if they are ragged, and 
she also has white makeup on which makes her appear supernatural. The location of the video appears to be in 
a field, which differs from WW1 as that took place in many different areas of Europe, therefore if they were 
actually replicating WW1 they would’ve used fighting scenes from different locations to represent the war.
The music video is hard to place into a time era on 
purpose as they don’t want the focus to be upon 
WW1 or 2 as they aren’t portraying any war in 
particular and are instead using a metaphor of war 
vs love. 
Therefore, by making some of the war futuristic and 
old fashioned means there is no focus upon a 
particular war. This makes you instead focus on this 
different war that has been created in order to 
represent a fight for love.
The whole music video is full of visuals, almost every shot could be a painting due to the artistic 
features involved. For example the use of colour is so prominent due to the filters put in the 
background to make it almost all black and white making features such as Hayley’s hair and the 
colour bombs stand out.
Stuart Hall 
Stuart Hall suggests that texted are encoded by producers 
to have a particular meaning that relates to their 
background. However once an audience decodes the text, 
they may find their own new meaning for the product. 
For example the Now Paramore video is a dominant 
reading according to Hall as this is where the audience 
interprets the text close to the way the producer 
intended you to interpret it. The Now video is a dominant 
reading due to the lack of other ways to interpret the text 
apart from a metaphorical war that is presented to us.
The Uses and Gratifications Model 
This theory states that audiences use the text to gratify 
their needs instead of the audience being passive like 
Stuart Hall suggests. 
This particular view applies to the Paramore video as the 
powerful use of war fulfils the need of escapism for the 
audience, almost as if entering another world. 
Within Maslow’s hierarchy of needs, this particular 
product lies within the self-actualisation due to the 
creativity and morals within the video.
The Now video was inspired by a piece of Banksy’s artwork, it was 
however not specified what exact piece of art. However, Banksy tends 
to use war within his artwork and therefore many can help to have 
inspired the now video directed by Daniel Campos. The juxtaposition 
between the two violence and love/peace is clear within these Banksy 
pieces and relates to the music video significantly. As the video is 
inspired by Banksy explains why there is so much focus upon visual 
imagery within the video as it aims to replicate art.
Now – paramore
Other music 
The most popular music video by Paramore is Misery Business, which is a 
track of the CD ‘Riot!’. This particular music video is set at a high school with 
lockers and cheerleaders in the narrative. In the performance section of the 
music video, Hayley sings into the microphone in a passionate manner which 
can come across angry. The way they perform links to the song itself which is 
based around the theme revenge, much like the My Chemical Romance music 
video ‘I’m Not Okay’. Both these music videos have another aspect in 
common which is that they are both well known songs by their teenage 
audience. 
As they both have the underlying theme of revenge tells me that an 
important aspect of the genre punk rock is to have an underlying meaning, as 
this makes the video more passionate and realistic. The theme is also one 
many can relate to as many people have felt anger in some form and 
therefore these types of songs are highly successful as they can be used as an 
outlet for anger.

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Now – paramore

  • 1. Now – Paramore By Charlotte Cottenham
  • 2. Video link: http://www.youtube.com/watch?v=G133kjKy91U Lyrics: Don't try to take this from me Don't try to take this from me Now-ow-ow-ow-ow-ow-ow-ow Don't try to take this from me Don't try to take this from me Now-ow-ow-ow-ow-ow-ow-ow Feels like I'm waking from the dead And everyone's been waitin' on me 'Least now I'll never have to wonder What it's like to sleep a year away But were we indestructible? I thought that we could brave it all (all) I never thought that what would take me out Was hiding down below Lost the battle, win the war Bringing my sinking ship back to the shore Starting over, we'll head back in There's a time and a place to die but this ain't it If there's a future, we want it (Now-ow-ow-ow-ow-ow-ow-ow) If there's a future, we want it (Now-ow-ow-ow-ow-ow-ow-ow) If there's a future, we want it (Now-ow-ow-ow-ow-ow-ow-ow) If there's a future, we want it (Now-ow-ow-ow-ow-ow-ow-ow)
  • 3. Don't try to take this from me Don't try to take this from me Now-ow-ow-ow-ow-ow-ow-ow Don't try to take this from me Don't try to take this from me Now-ow-ow-ow-ow-ow-ow-ow Wish I could find a crystal ball For the days I feel completely worthless You know I'd use it all for good I would not take it for granted (granted) Instead I have some memories... For the days I don't feel anything At the least, they will remind me not to make the same mistakes again. Lost the battle, win the war I'm bringing my sinking ship back to the shore We're starting over, we'll head back in There's a time and a place to die but this ain't it If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow
  • 4. There's a time and a place to die There's a time and a place to die And this ain't it There's a time and a place to die And this ain't it, this ain't it This ain't it There's a time and a place to die There's a time and a place to die But this ain't it, no If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow If there's a future, we want it now Nooow! (Now-ow-ow-ow-ow-ow-ow-ow) If there's a future, we want it Now-ow-ow-ow-ow-ow-ow-ow Now-ow-ow-ow-ow-ow-ow-ow Now-ow-ow-ow-ow-ow-ow-ow
  • 5. Genre This band is hard to put under one particular label of genre due to each of their albums differing from one another in sound. For example the album ‘Riot!’ by Paramore would be considered punk rock, whereas their new self titled album I would consider pop punk. If I had to pick a label for the band to fall under it would be alternative rock due to its varying sound. The majority of Paramore’s main audience is made up of mostly a younger generation of teenagers, however, people aging between 20+ also appear to listen to this music, just not as much. The band resonates better with teenagers, as the band themselves are a young band and therefore wont be widely known to an older audience. Specifically, the band would have a large female dominated audience as the lead singer of Paramore is a girl (Hayley Williams). This is important as not many lead singers in rock music are women, and therefore many younger teenagers would look to her for inspiration.
  • 6. This particular video is full of visual imagery which is part of the whole videos concept, within this video colour is used throughout which is significantly pronounced against the dull background within this video. Paramore videos use iconography due to the colour that seems always present within the videos due to the singers (Hayley Williams) hair. This video in particular has a focus upon colour to contrast against the mundane colours in the background which is of war. The use of the colour bombs and Hayley’s hair helps to promote herself as an individual within the band Paramore as it shows her uniqueness. The colours used however appear only on the three members of Paramore: Hayley, Jeremy and Taylor. This is done in order to help the audience recognise where they are within the shots and to separate them from the other men at war showing they are on a different side. The lyrics within the music video constantly follow the narrative which helps it to move along. Keeping the visuals relevant to the song helps the audience to have an understanding of the concept of this piece which is love over war. This music video is a contrived performance as Hayley Williams sings the song through the videos narrative, not as a separate performance piece which helps the audience to again focus upon the storyline. The music video is set on a battle field which is continuous throughout, not changing locations. This is done in order for the audience to be able to understand the bands interpretation of the song. As Hayley Williams isn’t always seen singing goes against conventions of a contrived performance and therefore is only partly a contrived performance.
  • 7. Taylor and Jeremy play bit part players within the music video, not directly being a main character like Hayley Williams but instead they help her throughout the war and have a number of shots on them so that the audience acknowledges that they are also members of the band even if they aren't central. It is stereotypical that the lead singer will play the lead role within a narrative, as a band member who is not the lead singer with rarely be featured on their own or as the main character. This is done as the lead singer is the most well known of all the members and therefore the audience will recognise them if they see them in a narrative. For example in this medium shot you see Jeremy helping Hayley get up where she has fallen, suggesting they know each other and therefore telling the audience that he is a band member.
  • 8. This particular shot emphasises the use of visuals throughout this video due to the filters put upon the shot to make it look like dawn. The use of washed out blues and orange makes the shot seem dreamlike and surreal. The proximity of the characters on different sides of the battle field is significant as is separates the two from one another. As this music video is created to be a metaphor for war and love is portrayed within this shot as on the left you see a man who is meant to represent war while on the other you see love.
  • 9. The ending shot completely contrasts against the opening shot, as instead of the two characters being different they come together to represent love winning over war. This relationship of the two main characters within the video isn’t stereotypical as he appears to be more of a father figure for her rather than a love interest as expected within music. This particularly interests me as it differs from the norms of music videos to represent relationships between other people as there’s many different types of love such as between family and friends.
  • 10. The music video is difficult to put under a certain time era as the war looks like WW1 in some aspects but in others it looks futureistic. For example, the screenshots on the left appear to be set in WW1/2due to the outfits worn by the soldier consisting of a bulletproof jacket and old fashioned coat with a turtleneck appears old fashioned. Whereas, on the left Hayley Williams has more modern clothes on even if they are ragged, and she also has white makeup on which makes her appear supernatural. The location of the video appears to be in a field, which differs from WW1 as that took place in many different areas of Europe, therefore if they were actually replicating WW1 they would’ve used fighting scenes from different locations to represent the war.
  • 11. The music video is hard to place into a time era on purpose as they don’t want the focus to be upon WW1 or 2 as they aren’t portraying any war in particular and are instead using a metaphor of war vs love. Therefore, by making some of the war futuristic and old fashioned means there is no focus upon a particular war. This makes you instead focus on this different war that has been created in order to represent a fight for love.
  • 12. The whole music video is full of visuals, almost every shot could be a painting due to the artistic features involved. For example the use of colour is so prominent due to the filters put in the background to make it almost all black and white making features such as Hayley’s hair and the colour bombs stand out.
  • 13. Stuart Hall Stuart Hall suggests that texted are encoded by producers to have a particular meaning that relates to their background. However once an audience decodes the text, they may find their own new meaning for the product. For example the Now Paramore video is a dominant reading according to Hall as this is where the audience interprets the text close to the way the producer intended you to interpret it. The Now video is a dominant reading due to the lack of other ways to interpret the text apart from a metaphorical war that is presented to us.
  • 14. The Uses and Gratifications Model This theory states that audiences use the text to gratify their needs instead of the audience being passive like Stuart Hall suggests. This particular view applies to the Paramore video as the powerful use of war fulfils the need of escapism for the audience, almost as if entering another world. Within Maslow’s hierarchy of needs, this particular product lies within the self-actualisation due to the creativity and morals within the video.
  • 15. The Now video was inspired by a piece of Banksy’s artwork, it was however not specified what exact piece of art. However, Banksy tends to use war within his artwork and therefore many can help to have inspired the now video directed by Daniel Campos. The juxtaposition between the two violence and love/peace is clear within these Banksy pieces and relates to the music video significantly. As the video is inspired by Banksy explains why there is so much focus upon visual imagery within the video as it aims to replicate art.
  • 17. Other music The most popular music video by Paramore is Misery Business, which is a track of the CD ‘Riot!’. This particular music video is set at a high school with lockers and cheerleaders in the narrative. In the performance section of the music video, Hayley sings into the microphone in a passionate manner which can come across angry. The way they perform links to the song itself which is based around the theme revenge, much like the My Chemical Romance music video ‘I’m Not Okay’. Both these music videos have another aspect in common which is that they are both well known songs by their teenage audience. As they both have the underlying theme of revenge tells me that an important aspect of the genre punk rock is to have an underlying meaning, as this makes the video more passionate and realistic. The theme is also one many can relate to as many people have felt anger in some form and therefore these types of songs are highly successful as they can be used as an outlet for anger.