On CONTEXT/infrastructure acquisition – as targeted by the European policies (around 2004) Target = Rapid transition to a knowledge society Information Infrastructure (with content, knowledge) is a backbone Projects work in a "bounded rationality". Each project addresses "technology generation" & specific social setting on Problem; it is a mess.; an additional cause is our "FAILURE TO STRUCTURE THE CONTENT GENERATED" a PROBLEM WITH THE PROBLEM is that there is NO clearly identified OWNER