This document discusses an internship project called "Splashbar" which involves installing Coca-Cola dispensing machines called splash bars in rural areas as part of their Bottom of the Pyramid initiative. The splash bar is a small, low-cost machine that dispenses Coke products using premixed drinks. As part of the internship, the author visited various outlets in Jaipur to understand the supply chain and sales process, identify potential locations, and submit forms for 16 interested retailers. However, they faced limitations like retailers' distrust of Coca-Cola's supply chain and lack of incentive programs from distributors. The internship provided lessons in customer engagement, sales techniques, and supply chain management.

1. INTERNSHIP
PROJECT TITLE:
“SPLASHBAR”
Installation in BOP
Presented By:-
NARENDRA KUMAR
Central University of Raj.
Dept- Commerce

2. WHAT IS FMCG???
Fast-moving consumer goods (FMCG) or consumer
packaged goods (CPG) are products that are sold quickly
and at relatively low cost.
Examples include non-durable goods such as soft drink .

3. THE COCA-COLA COMPANY
The Coca-Cola Company (TCCC) is the world’s largest
beverage company, refreshing consumers with more than
500 sparkling and still beverage brands. Globally, TCCC is
the No. 1 provider of sparkling beverages, ready-to-drink
coffees, juices and juice drinks.
The coca cola was born in Atlanta, Georgia, on May 8,
1886

4. HCCBPL
HCCBPL is the largest bottling partner of The
Coca-Cola Company in India. It is a part of The
Coca-Cola Company’s Bottling Investments Group
(BIG) and responsible for the manufacture,
package, sale and distribution of beverages under
the trademarks of The Coca-Cola Company.

6. WHAT IS BOP(BOTTOM OF PYRAMID)???
An economic term referring to the largest but the
poorest socio-economic group constituting more
than 2.5 billion people that live on less than $2.50
a day.

7. SPLASHBAR
Splash bar is a BOP(Bottom
of Pyramid) project of The
coca-cola company. Which is
a coca-cola dispensing
machine and it is being
offered in rural areas without
compromising with the
quality of product.
The splash bar is in
experimental phase.

8. FEATURE OF SPLASH BAR
• Size – 2.5*3 ( Feet)
• Use of premix cold Drink
• Inside cooling
• Manual Dispensing
• Low Power consumption – 2unit/day
• Capacity – 5 Bottles
• 2 Flavors ( Sprite & coca-cola)
• Hygienic

11. OBJECTIVES OF INTERNSHIP
• Supply chain management
• Splash bar Audit
• Hunting
• Conveying ( By profit margin)
• Filling form and collecting documents
• Submit these documents to mentor and visit these
outlets with mentor.

12. PROFIT TO RETAILER
NOTE- Ele. Exps @10rs/unit , Total sales 100 glass @5 or 50 glass@ 10

13. What I did???
• Visited jaipur market with MD’s to understand supply
chain and sales process.
• Visited 220 outlets in jaipur ( rajapark, bajaj nagar,
malviya nagar, jagpatura and tonk road.)
• 50 was interested in splashbar.
• 16 form submitted.

14. LIMITATION
• Bad image of coca cola’s supply chain in retailers.
• Other companies providing high margin and schemes.
• Low interest of MDs in splasbar project.
• Daily Cleaning problem of splashbar.
• More man power required.
• Splashbar suitable only in BOP market.

16. LEARNINGS
• Handling customer.
• Conveying customer.
• How to increase sales & market share.
• Supply chain management.
• Creating trust.
• Team work.

17. RECOMMENDATIONS
• Image of coca cola’s supply chain in not so good. So
company should improve it.
• Interest of MDs in splash bar project is low. S0
company should give incentive on this project.
• Retailers are not willing to buy. So Md’s Should
attract retailers by profit margin.
• Other companies providing more schemes. So
company should use short term promotional
scheme.

18. CONCLUSION
•Through this product both client and customer will be
benefitted.
•the project is in its starting phase and it will soon capture the
interest of customer

19. THANK YOU
FOR YOUR ATTENTION