Mary Meeker's presentation at the 2014 Code Conference highlighted several key internet trends:
1) Global internet and smartphone users continued to grow rapidly, especially in developing markets like India and China.
2) Mobile data traffic increased 81% due to growing video consumption on mobile devices.
3) Tablet shipments grew 52% in 2013, outpacing the growth of PCs.
4) Mobile advertising revenues increased 47% and accounted for 11% of total internet advertising in 2013, showing strong potential for future growth.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
This document discusses the evolution of technology and access to the internet over time. It begins by describing how the internet was originally developed for data transmission between US government computers in the 1960s. Standards were established in 1983 allowing different networks to connect as a "whole" internet. Access expanded dramatically in the following decades as personal computers and mobile devices became more widespread and affordable. Today over 4.5 billion people use the internet for activities like online shopping, social media, and streaming videos. However, barriers still exist for some due to costs, remote locations, literacy levels, and lack of relevant content in their languages.
Assignment 2 task 1 - How consumers use technology and its impact on their livesLizCarey5
Elizabeth Carey is preparing a presentation for the South by Southwest conference on how consumers use technology and how it impacts their lives. In the presentation, Carey discusses how access to the internet has increased dramatically over time through various devices like smartphones, leading most people to go online daily. Carey also examines how consumers search for information, purchase goods online (with travel and fashion growing categories), and consume more video content through mobile devices. New technologies like artificial intelligence, voice assistants, and smart home devices are changing consumer behaviors further. Businesses must adapt to these trends, such as having an online presence and video content, in order to meet evolving consumer expectations.
The document discusses the evolution of the internet and how consumer use of technology has impacted lives. It covers the history of the internet from the 1960s to present day, devices used by consumers, how people search for information online, what is purchased online, trends in online video consumption, and consumer trends. Statistics are provided on internet access and usage globally as well as online shopping behaviors.
The document discusses the evolution of the internet and how consumers use technology. It provides a brief history of the development of the internet from the 1950s onward. By the 1960s, distributed network concepts were being developed. Today, the internet is a widespread infrastructure that allows electronic commerce, information access, and social connections. The document includes 15 figures that provide statistics on topics like internet usage trends, online activities, search behaviors, and e-commerce purchasing categories. It analyzes how digital technologies are impacting lives and how consumer preferences are changing over time.
The Digital Innovation for the world's populationTerry Talbot
Digital technology has transformed how people access and use the internet. Nearly 60% of the world's population now uses the internet, with access primarily through smartphones. Video content is also increasingly popular with online users, who watch hundreds of billions of videos each day on websites like YouTube. Many daily activities that used to require travel or physical stores can now be done online through e-commerce, including shopping, paying bills, and social media engagement. As internet access and capabilities continue expanding, digital technology will remain a dominant force shaping global populations.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
This document discusses the evolution of technology and access to the internet over time. It begins by describing how the internet was originally developed for data transmission between US government computers in the 1960s. Standards were established in 1983 allowing different networks to connect as a "whole" internet. Access expanded dramatically in the following decades as personal computers and mobile devices became more widespread and affordable. Today over 4.5 billion people use the internet for activities like online shopping, social media, and streaming videos. However, barriers still exist for some due to costs, remote locations, literacy levels, and lack of relevant content in their languages.
Assignment 2 task 1 - How consumers use technology and its impact on their livesLizCarey5
Elizabeth Carey is preparing a presentation for the South by Southwest conference on how consumers use technology and how it impacts their lives. In the presentation, Carey discusses how access to the internet has increased dramatically over time through various devices like smartphones, leading most people to go online daily. Carey also examines how consumers search for information, purchase goods online (with travel and fashion growing categories), and consume more video content through mobile devices. New technologies like artificial intelligence, voice assistants, and smart home devices are changing consumer behaviors further. Businesses must adapt to these trends, such as having an online presence and video content, in order to meet evolving consumer expectations.
The document discusses the evolution of the internet and how consumer use of technology has impacted lives. It covers the history of the internet from the 1960s to present day, devices used by consumers, how people search for information online, what is purchased online, trends in online video consumption, and consumer trends. Statistics are provided on internet access and usage globally as well as online shopping behaviors.
The document discusses the evolution of the internet and how consumers use technology. It provides a brief history of the development of the internet from the 1950s onward. By the 1960s, distributed network concepts were being developed. Today, the internet is a widespread infrastructure that allows electronic commerce, information access, and social connections. The document includes 15 figures that provide statistics on topics like internet usage trends, online activities, search behaviors, and e-commerce purchasing categories. It analyzes how digital technologies are impacting lives and how consumer preferences are changing over time.
The Digital Innovation for the world's populationTerry Talbot
Digital technology has transformed how people access and use the internet. Nearly 60% of the world's population now uses the internet, with access primarily through smartphones. Video content is also increasingly popular with online users, who watch hundreds of billions of videos each day on websites like YouTube. Many daily activities that used to require travel or physical stores can now be done online through e-commerce, including shopping, paying bills, and social media engagement. As internet access and capabilities continue expanding, digital technology will remain a dominant force shaping global populations.
Assignment 2 - Evolution of Digital Marketing Ricardo Torrão
This document provides an outline for an assignment on digital technology and its impact on consumer behavior. It discusses several topics, including access to the internet via different devices, how consumers search for and purchase products online, trends in online video consumption, and how consumer technology usage has changed in recent years. The introduction frames how digital technology has radically changed consumer and business lives worldwide by increasing access to the internet through various affordable devices.
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...Jolenejenkins2
The document discusses how technology and internet usage has evolved and impacted consumers' lives. It notes that internet access and the number of internet users has grown rapidly in recent decades. The internet has largely replaced traditional methods for searching information like phone books due to its convenience, customization, choice, and lower costs. Many daily activities are now done online like shopping, browsing social media, and streaming videos. Trends show internet and technology usage, especially among mobile devices, is only increasing and becoming more ingrained in everyday life. This demonstrates how the internet has transformed into one of people's primary forms of recreation and information searching.
Since the first internet connection in 1969, digital marketing has evolved significantly. As internet access expanded from 1% of the world in 1995 to over 3.8 billion users today, consumers began using various digital devices like smartphones and tablets to access the internet from anywhere. This led businesses to utilize online video marketing, search tools, and social media to reach consumers who increasingly search, learn, shop, and watch content online. The rise of e-commerce and mobile access further changed consumer trends and marketing strategies, shaping the current digital landscape.
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
How consumers use technology and its impact on their livesGailGore1
The evolution of technology and the internet has significantly impacted how consumers use and access the internet in their daily lives. There are now over 4.92 billion internet users globally who primarily access the internet using mobile devices. The widespread adoption of smartphones and mobile internet access has allowed consumers to be constantly connected online. Video consumption has also increased dramatically, with many consumers now spending over 10 hours per week watching online videos. As internet speeds and connectivity improve further, it is predicted that internet-connected devices will continue proliferating and changing the way consumers work, learn, entertain themselves and interact with each other in their daily lives.
- Internet penetration has grown to over half of the world's population by 2018, with global internet speeds continuing to rise.
- Google is the dominant search engine, and consumers use it for transactional, informational, or navigational queries.
- In Australia, online spending is highest for tools/hardware and fashion sees the most yearly increase.
- The number of hours individuals spend watching online video has increased in recent years, with smartphones a common viewing device.
The document discusses the evolution of the internet from its origins to modern usage. It traces the early development of internet technology in the 1950s and the creation of ARPANET. By the late 1980s, Tim Berners-Lee invented the World Wide Web while working at CERN, allowing for easy sharing of information. Global internet usage has since exploded, reaching over 4 billion users by 2019 with increasing speeds and new applications like social media and online shopping. The future of technology may include advances in areas like blockchain, artificial intelligence, and augmented/virtual reality.
The document discusses the evolution of the internet from its origins in the 1960s as a network to connect computers for communication. It describes how internet usage and traffic have grown dramatically globally over the past decades. Several key topics are examined, including the rise of e-commerce, changes in how people consume digital media and video online, the impact of social media, and how internet and technology usage has impacted daily life and consumer habits.
The internet has evolved greatly since its inception and now plays an integral role in consumers' everyday lives. It has given both consumers and businesses more freedom to access and share products and information. While there are some negatives like privacy and security concerns, the benefits of the internet outweigh these, as it allows easy research, communication, and online shopping. As technology continues advancing, the internet will likely influence consumers and businesses even more in the future.
The document discusses the evolution of the internet and how consumers use technology. It notes that while the internet first connected government departments and researchers in the 1960s, it has now evolved into a single interconnected world with over half the global population online. Key developments in the internet's recent evolution mentioned include the acceleration of mobile device usage, the rise of social media, and rising rates of online video consumption. The internet has profoundly shaped everyday life by becoming the center of how people work, socialize, shop and entertain themselves.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
The Internet has evolved significantly since its inception. It is now a worldwide system connecting billions of devices like smartphones, computers and tablets. Mobile access to the Internet has increased dramatically over the past decade through improved technologies like 4G and soon 5G. People now spend many hours each day watching videos online, especially on platforms like YouTube. Social media and video are also increasingly how consumers search for information and products to purchase. Online shopping continues growing, with the majority of purchases made on sites like Amazon. New technologies like augmented reality and voice assistants are also changing how people interact with the digital world.
The document discusses how digital technology and internet access has changed over time and impacted consumers. It notes that global internet users increased from less than 1% of the population in 1995 to 46.1% in 2016. Fiber optic cables have replaced slower copper wires, increasing internet speeds. Today's consumers are heavily engaged with digital devices like smartphones, accessing the internet daily for information, communication, entertainment and online shopping. Popular online activities include social media usage, video consumption which averages 70 minutes per day, and e-commerce, with clothing being a top online purchase. As technology evolves rapidly, modern consumers are defined by their constant connectivity through portable devices.
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
The document discusses the evolution of the internet from the 1960s to present day. It notes that while the internet was initially developed for military research, the creation of the world wide web in the 1990s led to dramatic growth in internet usage. Today, over half of the world's population is connected to the internet via devices like mobile phones and laptops. The widespread adoption of digital technologies has changed how consumers search for information and make purchases online, with video content and e-commerce becoming increasingly prominent online activities.
Download Latest Digital trends, year 2014; numbers with analysis. The research by KPCB showcase the growing trend of mobile marketing, digital marketing, number of users across screens. Country wise comparison. Information contains details of Bitcoin, tablets, mobile usage. A descriptive yet precise report!
Mary Meeker's Famous Internet Trend Report – 2014 Edition
A must-read that’s chock full of critical knowledge. Kleiner Perkins partner Mary Meeker’s data dumps have become a highly anticipated event in the tech industry, as her research helps everyone else level up.
Mary Meeker's 2014 Internet Trends report highlighted several key trends:
1) Global internet and smartphone users continued to grow rapidly, especially in developing markets, while mobile data traffic increased 81% driven by video.
2) Tablet shipments grew 52% in 2013, faster than the growth of PCs ever did, while their user base still has significant room for expansion.
3) Mobile advertising spending grew strongly at 47% but still lagged total app revenue, indicating further monetization potential for the mobile ecosystem.
4) Cybersecurity threats intensified with a rapid rise in active threat groups and increased nation-state activities, underscoring the growing risks and challenges in securing internet-connected systems
Assignment 2 - Evolution of Digital Marketing Ricardo Torrão
This document provides an outline for an assignment on digital technology and its impact on consumer behavior. It discusses several topics, including access to the internet via different devices, how consumers search for and purchase products online, trends in online video consumption, and how consumer technology usage has changed in recent years. The introduction frames how digital technology has radically changed consumer and business lives worldwide by increasing access to the internet through various affordable devices.
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...Jolenejenkins2
The document discusses how technology and internet usage has evolved and impacted consumers' lives. It notes that internet access and the number of internet users has grown rapidly in recent decades. The internet has largely replaced traditional methods for searching information like phone books due to its convenience, customization, choice, and lower costs. Many daily activities are now done online like shopping, browsing social media, and streaming videos. Trends show internet and technology usage, especially among mobile devices, is only increasing and becoming more ingrained in everyday life. This demonstrates how the internet has transformed into one of people's primary forms of recreation and information searching.
Since the first internet connection in 1969, digital marketing has evolved significantly. As internet access expanded from 1% of the world in 1995 to over 3.8 billion users today, consumers began using various digital devices like smartphones and tablets to access the internet from anywhere. This led businesses to utilize online video marketing, search tools, and social media to reach consumers who increasingly search, learn, shop, and watch content online. The rise of e-commerce and mobile access further changed consumer trends and marketing strategies, shaping the current digital landscape.
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
How consumers use technology and its impact on their livesGailGore1
The evolution of technology and the internet has significantly impacted how consumers use and access the internet in their daily lives. There are now over 4.92 billion internet users globally who primarily access the internet using mobile devices. The widespread adoption of smartphones and mobile internet access has allowed consumers to be constantly connected online. Video consumption has also increased dramatically, with many consumers now spending over 10 hours per week watching online videos. As internet speeds and connectivity improve further, it is predicted that internet-connected devices will continue proliferating and changing the way consumers work, learn, entertain themselves and interact with each other in their daily lives.
- Internet penetration has grown to over half of the world's population by 2018, with global internet speeds continuing to rise.
- Google is the dominant search engine, and consumers use it for transactional, informational, or navigational queries.
- In Australia, online spending is highest for tools/hardware and fashion sees the most yearly increase.
- The number of hours individuals spend watching online video has increased in recent years, with smartphones a common viewing device.
The document discusses the evolution of the internet from its origins to modern usage. It traces the early development of internet technology in the 1950s and the creation of ARPANET. By the late 1980s, Tim Berners-Lee invented the World Wide Web while working at CERN, allowing for easy sharing of information. Global internet usage has since exploded, reaching over 4 billion users by 2019 with increasing speeds and new applications like social media and online shopping. The future of technology may include advances in areas like blockchain, artificial intelligence, and augmented/virtual reality.
The document discusses the evolution of the internet from its origins in the 1960s as a network to connect computers for communication. It describes how internet usage and traffic have grown dramatically globally over the past decades. Several key topics are examined, including the rise of e-commerce, changes in how people consume digital media and video online, the impact of social media, and how internet and technology usage has impacted daily life and consumer habits.
The internet has evolved greatly since its inception and now plays an integral role in consumers' everyday lives. It has given both consumers and businesses more freedom to access and share products and information. While there are some negatives like privacy and security concerns, the benefits of the internet outweigh these, as it allows easy research, communication, and online shopping. As technology continues advancing, the internet will likely influence consumers and businesses even more in the future.
The document discusses the evolution of the internet and how consumers use technology. It notes that while the internet first connected government departments and researchers in the 1960s, it has now evolved into a single interconnected world with over half the global population online. Key developments in the internet's recent evolution mentioned include the acceleration of mobile device usage, the rise of social media, and rising rates of online video consumption. The internet has profoundly shaped everyday life by becoming the center of how people work, socialize, shop and entertain themselves.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
The Internet has evolved significantly since its inception. It is now a worldwide system connecting billions of devices like smartphones, computers and tablets. Mobile access to the Internet has increased dramatically over the past decade through improved technologies like 4G and soon 5G. People now spend many hours each day watching videos online, especially on platforms like YouTube. Social media and video are also increasingly how consumers search for information and products to purchase. Online shopping continues growing, with the majority of purchases made on sites like Amazon. New technologies like augmented reality and voice assistants are also changing how people interact with the digital world.
The document discusses how digital technology and internet access has changed over time and impacted consumers. It notes that global internet users increased from less than 1% of the population in 1995 to 46.1% in 2016. Fiber optic cables have replaced slower copper wires, increasing internet speeds. Today's consumers are heavily engaged with digital devices like smartphones, accessing the internet daily for information, communication, entertainment and online shopping. Popular online activities include social media usage, video consumption which averages 70 minutes per day, and e-commerce, with clothing being a top online purchase. As technology evolves rapidly, modern consumers are defined by their constant connectivity through portable devices.
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
The document discusses the evolution of the internet from the 1960s to present day. It notes that while the internet was initially developed for military research, the creation of the world wide web in the 1990s led to dramatic growth in internet usage. Today, over half of the world's population is connected to the internet via devices like mobile phones and laptops. The widespread adoption of digital technologies has changed how consumers search for information and make purchases online, with video content and e-commerce becoming increasingly prominent online activities.
Download Latest Digital trends, year 2014; numbers with analysis. The research by KPCB showcase the growing trend of mobile marketing, digital marketing, number of users across screens. Country wise comparison. Information contains details of Bitcoin, tablets, mobile usage. A descriptive yet precise report!
Mary Meeker's Famous Internet Trend Report – 2014 Edition
A must-read that’s chock full of critical knowledge. Kleiner Perkins partner Mary Meeker’s data dumps have become a highly anticipated event in the tech industry, as her research helps everyone else level up.
Mary Meeker's 2014 Internet Trends report highlighted several key trends:
1) Global internet and smartphone users continued to grow rapidly, especially in developing markets, while mobile data traffic increased 81% driven by video.
2) Tablet shipments grew 52% in 2013, faster than the growth of PCs ever did, while their user base still has significant room for expansion.
3) Mobile advertising spending grew strongly at 47% but still lagged total app revenue, indicating further monetization potential for the mobile ecosystem.
4) Cybersecurity threats intensified with a rapid rise in active threat groups and increased nation-state activities, underscoring the growing risks and challenges in securing internet-connected systems
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is accelerating. Tablet unit growth remains strong at 52% annually. Mobile advertising spending is growing quickly and now accounts for 11% of total internet advertising. Cyber threats are also intensifying. The report provides updates on technology stocks, venture capital funding levels, and trends in education costs and outcomes in the United States.
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is accelerating. Tablet shipments grew 52% in 2013. Mobile advertising spending grew 47% and now accounts for 11% of total online ad spending. Cyber threats are also intensifying. The report provides updates on technology stocks, venture capital funding levels, and trends in education costs and outcomes in the United States.
Kpcb internet trends 2014 internet trendleri raporuWebrazzi
The document discusses key internet trends from 2014 including:
- Global internet users and smartphone subscribers continued strong growth of over 20% though slowing in some developing markets. Tablet growth was over 50%.
- Mobile data traffic increased 81% with video as a strong driver. Mobile usage as a percentage of total web usage rose rapidly to 25% globally.
- Tablet unit shipments grew faster than PCs ever did, at 52% growth in 2013, though tablet users still have significant room for growth compared to other devices.
- Mobile app revenue exceeded mobile advertising revenue, making up 68% of mobile monetization in 2013. Mobile advertising grew 47% but still lagged internet advertising which grew 16
En esta edición, Meeker habla de:
1) El crecimiento de internet se ralentiza, pero el tráfico a través de dispositivos móviles aumenta, así como la publicidad en el móvil.
2) Mejoras emergentes en Educación y Salud.
3) Alto nivel de penetración en mensajería, comunicación, aplicaciones y servicios.
4) Data detrás del rápido crecimiento de sensores, información, data mining, reconocimiento de patrones, etc.
5) La evolución del video online.
6) Algunas observaciones sobre la innovación en China.
The document discusses key internet trends from 2014 including:
- Global internet users and smartphone subscribers continued strong growth of over 20% though slowing in some developing markets.
- Tablet growth remained rapid at 52% but still early stage.
- Mobile data traffic increased 81% with video as a strong driver.
- Mobile usage as a percentage of total web usage continues to rise globally.
Kleiner Perkins Caufield Byers (KPCB) Internet Trends - Code ConferenceBoast Capital
The latest edition of the annual Internet Trends report includes:
1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in Chin
Internet Trends 2014 - Principais Estatísticas de Internet no MundoLeonardo Diogo Silva
The document discusses key internet trends from 2014 including:
- Global internet users and smartphone subscribers continue growing around 10-20% annually, though growth is slowing. Tablet growth remains rapid at 52% annually.
- Mobile data traffic is accelerating at 81% growth annually and video is a strong driver of increased traffic.
- Mobile usage as a percentage of total web usage continues rising rapidly across all regions.
It also provides a status update on technology stocks, noting venture capital funding and the market value of technology companies remain well below peaks from the late 1990s/2000. Education trends show potential for disruption from new models of personalized, lower cost online learning tools and platforms.
Widely circulated Kleiner Perkins Caufield Byers report. Much data was collected and based between 2010 to 2014, including trends and projections; Released 2nd quarter 2014. Excellent review overall and provides generally reliable sources.
The document discusses key internet trends from 2014 including:
- Global internet users and smartphone subscribers continue growing at around 10-20% annually, though slowing in some developing markets. Tablet growth remains rapid at 52% annually.
- Mobile data traffic is accelerating at 81% growth driven by increasing video consumption.
- Mobile usage as a percentage of total web usage continues rising globally, reaching 25% in 2014.
- Mobile advertising spending grew 47% in 2013 and now accounts for 11% of total global internet advertising.
- Mobile app revenue still outweighs mobile advertising revenue, accounting for 68% of mobile monetization in 2013.
This document provides a summary of key internet trends from Mary Meeker's 2014 Internet Trends report. Some of the main points covered include:
- Global internet and smartphone user growth is slowing, while tablet growth remains rapid at over 50% annually. Mobile data traffic is also growing strongly at over 80% per year.
- Smartphone ownership has reached 30% penetration of the global mobile phone user base, indicating significant further growth potential.
- Mobile advertising spending grew 47% in 2013 but still represents only 11% of total online ad spending, suggesting further upside as usage shifts to mobile.
- China is gaining a large share of the global smartphone and internet user markets. Cyber threats are also intens
This document provides a summary of key internet trends from Mary Meeker's 2014 Internet Trends report. Some of the main points covered include:
- Global internet and smartphone user growth is slowing, though mobile data traffic continues to grow rapidly driven by increased video usage.
- Tablet unit shipments grew 52% in 2013, faster than the growth of PCs, and tablet users represent significant growth potential.
- Mobile advertising spending grew 47% in 2013 but still represents a small portion of total internet advertising compared to time spent on mobile.
- Cyber threats are intensifying with the number of active threat groups rising rapidly and mobile platforms becoming a larger target as they grow.
- The document
This document provides an overview and analysis of key internet trends from Mary Meeker's 2014 Internet Trends report. Some of the major trends discussed include:
- Continued strong growth in mobile usage and traffic, though smartphone and internet user growth is slowing
- Tablet usage and shipments growing much faster than PCs ever did, but penetration is still relatively low
- Mobile advertising growing rapidly but still significantly trails mobile app revenue
- Technology valuations and funding remain well below late 1990s/early 2000 peaks
- Cybersecurity threats are intensifying with a rapid rise in active threat groups
- Education may be at an inflection point with signs that personalized, online and technology-enabled learning is helping improve outcomes
This document provides an overview and analysis of key internet trends in 2014. Some of the main points covered include:
- Global internet and smartphone user growth is slowing, while tablet and mobile data traffic growth remains rapid.
- Mobile usage as a percentage of total web usage and mobile advertising spending continue to increase significantly year-over-year.
- Technology stocks and venture capital funding levels remain well below peaks reached in the late 1990s dot-com bubble.
- Education is both important and expensive, and may be at an inflection point due to technology enabling new models for learning.
The document provides an overview of key internet trends in 2014, including slowing growth in internet users and smartphone subscribers, rapid growth in tablets and mobile data traffic. It also discusses the growing dominance of smartphones and mobile usage, with mobile advertising growing faster than desktop. Other topics covered include global usage of devices, cybersecurity threats, the status of tech stocks and venture funding, and opportunities in online and personalized education.
The document summarizes key internet trends from 2015. It notes that while global internet and smartphone user growth remains solid, the growth rate is slowing as adoption increases. It also discusses the shift to mobile internet usage and engagement, with time spent on mobile devices surpassing desktops. The document outlines trends in areas like online advertising, mobile monetization, and new advertising formats optimized for mobile engagement. It also covers how enterprises are reimagining business tools and processes through internet startups addressing pain points in communications, payments, analytics, and document management.
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; time spent on mobile devices growing significantly as engagement increases; and mobile advertising growing rapidly but still making up a small portion of total internet advertising spending relative to time spent on mobile.
Similar to Internet trends 2014.05.28 | KPCB Internet trends 2014 (20)
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
ТРУДОВАЯ МИГРАЦИЯ В УКРАИНЕ Май 2019 г. Презентация результатов всеукраинского исследования общественного мнения
Опрос проводился в период с 21 по 30 мая 2019 года. Опрошен 2001 респондент в возрасте от 18 лет и старше. Выборка репрезентирует население Украины по полу, возрасту, типу населенного пункта и региону проживания (за исключением неподконтрольных территорий Донецкой и Луганской областей, АР Крым, и г. Севастополь). Метод опроса – личное формализованное интервью (face-to-face). Максимальная погрешность выборки не превышает +/-2,2%
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
A comparative phylogenetic study of genetics and folk musicDmytro Lysiuk
This study aimed to investigate if there is a correlation between genetic distances of populations and their folk music traditions. The researchers analyzed genetic data from 42 populations based on Y-chromosome and 56 populations based on mtDNA haplogroup frequencies. They also analyzed folk music melodies from 31 Eurasian nations using automatic overlap analysis of parallel melody styles. They found that close musical relations between populations indicated close genetic distances (less than 0.05) with a probability of 82%. Maternal lineages seemed to play a more important role in folk music traditions than paternal lineages. This suggests a significant correlation between population genetics and folk music. The combination of these disciplines into a new "music-genetics" field could provide a more comprehensive understanding of past population
The document provides an overview of key findings from the 2018 Global NGO Technology Report, which surveyed over 5,000 NGOs worldwide about their use of technology. Some of the main findings include: 92% of NGOs have a website, with 87% being mobile compatible. WordPress is used by 44% of NGOs for their websites. 72% of NGOs accept online donations and 63% regularly send fundraising emails. 93% of NGOs have a Facebook page and 77% have a Twitter profile. Social media is effective for fundraising for 71% of NGOs.
ЧИМ ЖИВУТЬ УКРАЇНСЬКІ НДО. 2018. Звіт за результатами комплексного дослідженн...Dmytro Lysiuk
ЧИМ ЖИВУТЬ УКРАЇНСЬКІ НДО: ОРГАНІЗАЦІЙНІ ПРОБЛЕМИ ТА МОЖЛИВОСТІ РОЗВИТКУ
Київ, 2018
Звіт за результатами комплексного дослідження
Посольство Великої Британії в Україні
This document provides an overview of charitable giving in the UK in 2017 based on a survey of 12,000 people. Some key findings include:
- The total amount given to charity increased to £10.3 billion, driven by fewer people giving more.
- The number of people who donated or sponsored others decreased from 2016 levels.
- November and December were peak months for donations, while June was highest for sponsorships.
- Cash remains the primary method for giving, though its use decreased slightly in 2017.
CAF UK GIVING January 2018
5% of people say they will give more to charity in the next 12 months.
58% of people say they will give the same amount.
9% of people say they will give less.
23% of people are not sure.
The Cambridge Declaration on ConsciousnessDmytro Lysiuk
The Cambridge Declaration on Consciousness
July 7, 2012, a prominent international group of cognitive neuroscientists,
neuropharmacologists, neurophysiologists, neuroanatomists and computational neuroscientists
gathered at The University of Cambridge to reassess the neurobiological substrates of conscious
experience and related behaviors in human and non-human animals. While comparative research on
this topic is naturally hampered by the inability of non-human animals, and often humans, to clearly
and readily communicate about their internal states, the following observations can be stated
unequivocally:
More people in Scotland donate and participate in charitable activities compared to the UK average. Over 90% of young people in Scotland have participated in charitable activities, which is higher than young people in the UK overall. One in ten people in Scotland took part in a demonstration or signed a petition, which is also higher than the UK average. The average donation amount in Scotland is £33.
September 2017, UK charity giving infographicDmytro Lysiuk
How people give to charity in the UK
Our latest infographic provides some interesting insights into donor behaviours – particularly the preferences of men and women when it comes to supporting charities.
CAF World Giving Index 2016
Find out which countries have the most generous givers. This year, 140 countries were surveyed and our latest report reveals our findings. Complete the form below to download a copy of the report.
Facebook is still the dominant social media platform in the Nordic countries, with over 75% of internet users being on Facebook. WhatsApp has gained popularity competing with Facebook in Finland, where it is used almost as widely. Snapchat is most popular in Norway, especially among younger users. YouTube and other platforms are primarily used for entertainment, while LinkedIn and Facebook are used more for professional networking. The most important mobile apps also include several local services like MobilePay in Denmark and BankID in Sweden, alongside global apps like Facebook and Snapchat. Usage patterns differ across countries and age groups.
INTERNET TRENDS 2016 –
CODE CONFERENCE
Mary Meeker
June 1, 2016
kpcb.com/InternetTrends
Outline
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Over the next two years, China faces significant political and economic risks under President Xi Jinping's increasingly authoritarian leadership. Xi has consolidated power, weakening China's system of collective leadership, but this makes both the political system and Xi himself more fragile. Economically, Xi is struggling to transition China to a consumer-led economy, as fears around arbitrary policies are causing capital flight. China's confrontational approach in the South China Sea also increases the potential for conflict with the US and its allies. While Xi's leadership can likely survive in the short-term, challenges to both political and economic stability mean China's future beyond 2018 remains uncertain.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Internet trends 2014.05.28 | KPCB Internet trends 2014
1. 1
INTERNET TRENDS 2014 –
CODE CONFERENCE
Mary Meeker
May 28, 2014
kpcb.com/InternetTrends
2. 2
Outline
1) Key Internet Trends
2) Status Update – Tech Stocks / Education / Healthcare
3) Re-Imagining Continues
4) Screen + Video Growth = Still Early Innings
5) China’s Epic Share Gains
6) Public Company Trends
7) One More Thing(s)...
8) Ran Outta Time Thoughts / Appendix
4. 4
• Internet Users
<10% Y/Y growth & slowing...fastest growth in more difficult to
monetize developing markets like India / Indonesia / Nigeria
• Smartphone Subscribers
+20% strong growth though slowing...fastest growth in
underpenetrated markets like China / India / Brazil / Indonesia
• Tablets
+52% early stage rapid unit growth
• Mobile Data Traffic
+81% accelerating growth...video = strong driver
*Details on Internet Users & Smartphone Subscribers in Appendix. Source: Tablet growth per Morgan Stanley Research, 5/14. Mobile traffic per Cisco Visual
Networking Index, 5/14.
High-Level User / Usage Trends*
6. 6
Global Smartphone Quarterly Unit Shipments &
Smartphone Users as % of Mobile Phone Users, 2009 – 2013
35 42 43
54 55 64
83
102 104 113
134
170
159
172
203
244
233
266
291
315
0%
10%
20%
30%
40%
0
100
200
300
400
GlobalSmartphoneUsersas%ofMobile
PhoneUsers
GlobalSmartphoneQuarterlyUnits
Shipped(MM)
Smartphone Units Shipped Smartphone Users as % of Mobile Phone Users
Source: Smartphone shipments per Morgan Stanley Research. User base per KPCB estimates based on Morgan Stanley Research and ITU data. Smartphone
users & mobile phone users represent unique individuals owning mobile devices, as noted on slide 8; Mobile Subscribers based on number of connections & may
therefore overstate number of mobile users.
Smartphone Users = Still Lots of Upside...
@ 30% of 5.2B Mobile Phone User Base
7. 7
Global PC (Desktop / Notebook) and Tablet Shipments by Quarter
Q1:95 – Q4:13
0
20
40
60
80
Q1:95 Q1:97 Q1:99 Q1:01 Q1:03 Q1:05 Q1:07 Q1:09 Q1:11 Q1:13
GlobalUnitsShipped(MMs)
Desktop PCs Notebook PCs Tablets
Tablet Units = Growing Faster Than PCs Ever Did...
+52%, 2013
Source: Morgan Stanley Research. Note: Notebook PCs include Netbooks.
8. 8
Global Users of TVs vs. Mobile Phones vs.
Smartphones vs. PCs vs. Tablets, 2013
439MM
743MM
789MM
1.6B
5.2B
5.5B
0 1,000 2,000 3,000 4,000 5,000 6,000
Tablet
Desktop PC
Laptop PC
Smartphone
Mobile Phone
TV
Global Users (MMs)
Population
Penetration
73%
22%
11%
10%
6%
78%
Tablet Users = Loads of Growth Ahead...
@ 56% of Laptops / 28% of Smartphones / 8% of TVs
Source: KPCB estimates based on Morgan Stanley Research and ITU data. TV Users is estimate for users with TVs in household, given 1.4B households with
TVs in world.
10. 10
2005 2010 2013
0%
20%
40%
60%
80%
100%
MarketShareofSmartphoneOS
Other OS
iOS
Android
Windows Phone
BlackBerry OS
Linux
Nokia Symbian
Global Smartphone Operating System Market Share
(by Units Shipped), 2005 vs. 2010 vs. 2013
Global Smartphone Operating Systems ‘Made in USA’...
97% Share from 5% Eight Years Ago
Source: 2005 & 2010 data per Gartner, 2013 data per IDC.
11. 11
Each New Computing Cycle =
10x > Installed Base than Previous Cycle
Source: Morgan Stanley Mobile Internet Report (12/09)
13. 13
$62 $64
$76
$86
$100
$116
0%
5%
10%
15%
20%
25%
$0
$25
$50
$75
$100
$125
2008 2009 2010 2011 2012 2013
Y/YGrowth
GlobalInternetAdvertising($B)
Desktop Advertising Mobile Advertising Y/Y Growth
Global Internet Advertising, 2008 – 2013
Internet Advertising = Remains Strong...
+16%...Mobile +47% to 11% of Total
Source: PWC Global Entertainment & Media Outlook, 2013.
14. 14
Annualized Ad ARPU ($) Q1:12 Q2:12 Q3:12 Q4:12 Q1:13 Q2:13 Q3:13 Q4:13 Q1:14
Google ($) $37 $37 $38 $43 $42 $41 $41 $46 $45
Y/Y Growth 9% 6% 6% 14% 14% 11% 10% 8% 8%
Facebook ($) $4.00 $4.28 $4.43 $5.15 $4.60 $5.65 $6.14 $7.76 $7.24
Y/Y Growth 1% (2%) 7% 12% 15% 32% 39% 51% 57%
Mobile % of MAU 54% 57% 60% 64% 68% 71% 74% 77% 79%
Twitter ($) $1.29 $1.50 $1.64 $2.15 $1.97 $2.22 $2.65 $3.65 $3.55
Y/Y Growth 90% 134% 108% 93% 52% 48% 61% 69% 80%
Mobile % of MAU -- -- -- -- -- 75% 76% 76% 78%
Annualized Ad ARPU ($) & Mobile % of MAU
ARPU Upside for Facebook + Twitter...
Google ARPU = 6x Facebook...Facebook = 2x Twitter
Source: SEC Filings & Comscore. ARPU = Average Revenue per User, defined as annualized revenue per Monthly Active User (MAU). Google ARPU is
calculated using Google’s gross revenue & Comscore unique visitors.
15. 15
5%
12%
38%
25%
20%19%
10%
45%
22%
4%
0%
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
%ofTotalMediaConsumptionTime
orAdvertisingSpending
Time Spent Ad Spend
% of Time Spent in Media vs. % of Advertising Spending, USA 2013
~$30B+
Opportunity
in USA
Internet Ad
= $43B
Mobile Ad
= $7.1B
Remain Optimistic About Mobile Ad Spend Growth...
Print Remains Way Over-Indexed
Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated assuming Internet and
Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13 (adjusted to exclude outdoors / classified media
spend). Arrows denote Y/Y shift in percent share.
16. 16
$2
$3
$6
$14
$24
$38
$0
$10
$20
$30
$40
2008 2009 2010 2011 2012 2013
MobileAd+AppsSpending($B)
Mobile Apps
Mobile Advertising
Global Mobile App + Advertising Revenue, 2008 – 2013
Mobile App Revenue = Still Trumps Mobile Ad Revenue...
@ 68% of Mobile Monetization
Source: Global Mobile App revenue per Strategy Analytics; comprises virtual goods, in-app advertising, subscription, & download revenue. Global Mobile
Advertising revenue per PWC; comprises browser, search & classified advertising revenue.
18. 18
1) # of Active Threat Groups Rising Rapidly =
300 (+4x since 2011) per Mandiant tracking
2) Increased Nation-State Activities*
3) Vulnerable Systems Placed on Internet Compromised in
<15 Minutes**
4) +95% of Networks Compromised in Some Way
5) As Mobile Platforms Grow, Directed Attacks Will Rise
Cybersecurity Trends – Kevin Mandia (Mandiant / FireEye)
Source: *FireEye Operation Saffron Rose, **Honeynet Project.
25. 25
Education is Important – Getting education right is crucial for future success
Education is Expensive
• Secondary School Costs – USA ranks 4th globally in expenditure per
student among 34 OECD countries*
• Higher Education Costs – 71% of 4-year college grads = $30K average
student loan debt. All in, this $1T+ exceeds credit card & auto loan debt
Education Results Often Subpar
• Public Schools – Rank 27th globally in math / 20th in science / 17th in reading
• College Job Prep – 1/3 of four-year college graduates feel their education
did not prepare them well for employment
Education Realities = Facts – USA...
*USA ranks behind Luxembourg / Switzerland / Norway. Source: OECD Programme for International Student Assessment, 2011 & 2012. The Institute for
College Access & Success, 2014. Consumer Financial Protection Bureau. ‘Voice of the Graduate,’ McKinsey / Chegg.
26. 26
• People Care About Education – 8 in 10 Americans say education
issue is extremely / very important to them
• Personalized Education Ramping – People learn in different ways
and Internet offers many options – on own terms and at low cost –
to many, with real-time feedback
• Distribution Expanding & Education Start Up Costs Declining –
Direct to consumer / teacher allows education products to receive
rapid mass adoption...productization / distribution costs falling
...Education Realities = Reasons for Optimism...
Source: GfK Public Affairs & Corporate Communications, 2012
27. 27
• Graduation Rates Rising – 81% of high school freshman graduated in 2012,
up from 74% five years ago
• Language Learning Easier / Fun – 25MM+ people (+14x Y/Y) use Duolingo
app to learn new language
• Communication Easier – 12MM+ teachers / students / parents (+15x Y/Y)
use Remind101 to send 500MM+ messages
• Behavior Feedback Easier – 35MM+ teachers / students / parents using
ClassDojo to help improve student behavior through real-time feedback
• Online Courses Can Help Learning Process (for Teachers + Students)
• 430MM+ views (+69% Y/Y) on Khan Academy YouTube channel, 10MM
MAUs
• 65MM+ courses (+59% Y/Y) from iTunes U Open University downloaded
• 7MM+ students (+ >2x Y/Y) enrolled in Coursera courses
...Education Realities = Green Shoots Data
Source: National Center for Education Statistics, 2014. Company data.
28. 28
25%
30%
29%
11%
5%
North America Europe
Latin America Asia
Africa / Oceana
35%
23%
11%
25%
6%
North America Europe
Latin America Asia
Africa / Oceana
Online Education = It’s a Global Thing
Source: Duolingo, Coursera.
Duolingo (25MM Users)
Traffic Distribution, 4/14
Coursera (7MM Users)
Student Distribution, 3/14
30. 30
• Costs Up to 17% of GDP – @ $2.8T in 2012, +2x as percent of GDP in 35 years
• Waste = 27% of Spend – $765B of healthcare spend estimated from excess costs: $210B =
unnecessary services; $190B = excess administrative; $55B = missed prevention opportunities;
$310B = inefficient delivery of care / fraud / inflated prices (2009)
• Employers Carry Big Burden – $620B spend by employers for 150MM Americans
(2014E)...costs up 28% vs. 5 years ago...67% CFOs indicate healthcare costs = leading economic
concern
• Individual Costs Rising – >25% of family income likely to go to healthcare spending in 2015E
vs. 18% in 2005...top 5% healthcare consumers (most with multiple chronic illnesses) spent 50%
of healthcare dollars (2009)...>50% of personal bankruptcies driven by healthcare costs
• Chronic Conditions = +75% of Spend – Most costly = cancer / diabetes / heart disease /
hypertension / stroke...1 in 2 Americans has at least 1 chronic condition, 1 in 4 has 2+...32% of
Americans obese in 2008, up from 15% in 1990
• Behavior = Root Cause of Many Health Problems – Health risk behaviors cause chronic
diseases. 52% of adults did not meet recommendations of physical activity (2011)...50% of those
with chronic conditions not complaint with taking medicine to manage disease = $100B on
avoidable hospitalizations (2010)
Healthcare Realities = Facts – USA...
Source: Beth Seidenberg, KPCB General Partner; Lynne Chou, KPCB Partner. Sources: Healthcare costs per Center for Medicaid and Medicare Services
(CMS). Healthcare waste data per Institute of Medicine. Employers’ healthcare costs per CMS, Kaiser Family Foundation, BAML CFO Outlook Report, Towers
Watson. Individual healthcare costs per ChartPack, Leerink & Kaiser. Chronic conditions data per CMS, The New England Journal of Medicine. Behavior data
per Centers for Disease Control & New England Journal of Medicine.
31. 31
• Digital Technology Enables Change – Healthcare system has
relied on antiquated systems
• Government Enabled Change Pushes Technology
• HITECH Act – $35B administered by Office of the National
Coordinator for Electronic Health Records (EHR) + health
information technology in 2013...penalties exist for non-compliance
• Affordable Care Act – Coverage expansion in works
• Consumerization of Healthcare – Majority (52%) of consumers want
to access tools / websites rankings for quality / satisfaction / patients
reviews of doctors + hospitals
...Healthcare Realities = Reasons for Optimism...
Source: Beth Seidenberg, KPCB General Partner; Lynne Chou, KPCB Partner. Sources: ACA data per CBO office. HITECH Act data per HIMSS Report Frost
and Sullivan & HealthIT. Consumerization of healthcare data from Deloitte, 2012.
32. 32
• Digitization of Healthcare Happening
• Providers Using Fully Functioning EHR – 84% of Hospitals / Academic / Institutional
practices...51% (& rising) of office-based practices
• Consumers Happy to Communicate via Email – 62% for healthcare concerns
• Digital Health Venture Investments Rising – +39% Y/Y to $1.9B (2013, USA)
• Quality Over Quantity Incentives Being Implemented
• Payers Incentivized to Engage Patients / Improve Care / Outcomes / Reduce Costs
• Providers Shifting to Value-Based from Fee-for-Service Payments
• Employers Lowering Costs by Offering Services to Improve Engagement / Choices /
Care – 46% of employers will enact participatory / outcomes based incentives (like
weight loss / cholesterol levels)... By 2015, 60% will offer price transparency tools from
health plans
• Patient Engagement Rising & Yielding Results
• Redbrick Health – employer engagement platform = 4:1 ROI savings per participant
• Teladoc – employer focused telemedicine platform = $798 savings per consultation vs.
office visit & ER over 30 days
• Mango Health – adherence app = 84% Statin adherence vs. 52% market average
• WellDoc – chronic disease platform = diabetes app prescription with reimbursement
...Healthcare Realities = Green Shoots Data
Source: Beth Seidenberg, KPCB General Partner; Lynne Chou, KPCB Partner. Sources: Digitization data per Black Book, Deloitte, & Rock Health. Incentives
data per Leerink. Employers lowering costs data per Towers Watson. Company data.
36. 36
Line (Japan), 2+ Years
MAUs = 280MM
Messages / Day = 10B
Revenue = $388MM, +5x Y/Y (Q4:13)
Snapchat (USA), 2+ Years
Messages / Day = 1.2B
Viber (Israel), 3+ Years
MAUs = 100MM
KakaoTalk (Korea), 3+ Years
Messages / Day = 5.2B, +24% Y/Y
Revenue = $203MM, +4xY/Y
Tencent WeChat (China),
3+ Years
MAUs = 355MM, +125% Y/Y
Global Messaging Ecosystem – Select Players, 2013
WhatsApp (USA), 4+ Years
MAUs = 400MM, +100% Y/Y
Messages / Day = 50B, +178% Y/Y
Global OTT (Over-the-Top) Messaging Services =
>1B Users in <5 Years...
Source: Publicly disclosed company data for 2013. Note: Snapchat messages / day comprises number of snaps sent per day and number of stories viewed per
day.
37. 37
Low
HighEdge Weights =
Frequency of
Communication
Nodes =
# of
Contacts
High
Broadcasting Fewer
Messages to Large
Audiences
Frequent Interactions
with Smaller Group of
Close Contacts
Evolution of Messaging New Social Graphs...
Edges = Potentially More Value than Nodes...
Source: Anjney Midha, KPCB Associate; Jared Morgenstern, KPCB Entrepreneur Partner.
38. 38
‘Visual Web’ Social Networks: Unique Visitors Trend, USA, 3/11 – 2/14
0
20
40
60
80
3/11 8/11 1/12 6/12 11/12 4/13 9/13 2/14
USAUniqueVisitors(MM)
Tumblr Pinterest Instagram Vine Snapchat
Desktop Only Multi-Platform
Evolution of Communications
Image + Video Sharing Rising Rapidly
Source: Comscore, State of Digital Advertising Q1 2014, 4/14.
40. 40
First, multi-purpose web apps... ...then, multi-purpose mobile apps...
...now, single-purpose = ‘there’s an app for that...’
Cindy Cheng
Evolution of Apps Internet Unbundling...
Source: Megan Quinn, KPCB Partner.
41. 41
We’re entering the age of apps as service layers.
These are apps you have on your phone but only open
when you know they explicitly have something to say to you.
They aren’t for ‘idle browsing,’ they’re purpose-built &
informed by contextual signals like hardware sensors,
location, history of use & predictive computation.
– Matthew Panzarino, TechCrunch, 5/15/14
Foursquare Swarm Runkeeper Breeze Dark Sky WUT
...now some apps are disappearing altogether...
Evolution of Apps Internet Unbundling =
Rise Of Invisible App
Source: Matthew Panzarino, Techcrunch.
43. 43
• Social Media Traffic Referral Leaders =
Facebook / Pinterest / Twitter with estimated
21%, 7%, 1% of global referrals, per
Shareaholic, 3/14.
• Social Distribution Happens Quickly =
Average article reaches half total social referrals
in 6.5 hours on Twitter, 9 hours on Facebook,
per SimpleReach, 5/14.
Source: Shareaholic, 3/14. SimpleReach, 5/14. Note: Traffic referral % is percentage of total traffic referrals across Shareholic network.
Social Distribution Leaders =
Facebook / Pinterest / Twitter...
44. 44
Top Facebook News Publishers, 4/14 Top Twitter News Publishers, 4/14
7
8
8
8
12
12
15
19
28
39
0 10 20 30 40
Daily Mail
The Blaze
New York Times
The Guardian
IJReview
NBC
Fox News
ABC News
Huffington Post
BuzzFeed
Facebook Shares
Facebook Likes
Facebook Comments
1
1
1
1
1
1
2
2
2
3
0 1 2 3 4
Fox News
BuzzFeed
Forbes
The Guardian
Time
CNN
ABC News
Mashable
New York Times
BBC
# of Shares (MM)# of Interactions (MM)
Social News Content Leaders =
BuzzFeed / Huffington Post / ABC News...
Source: NewsWhip - Spike, 4/14.
45. 45
BuzzFeed
130MM+ Unique Visitors +3x Y/Y (5/14)
>50% Mobile, >75% Social, >50% age 18-34
Re-Imagining Content + Content Delivery = BuzzFeed...
Lists / Quizzes / Explainers / Breaking / Video / Mobile
Source: Buzzfeed, 5/14.
15 Things You Didn’t Know
Your iPhone Could Do
17MM+ views
Why I Bought A House In
Detroit For $500
1.5MM+ views
Photoshopping Real Women
Into Cover Models
13MM+ video views
What State Do You Actually
Belong In?
40MM+ views
47. 47
~70K Bars /
Nightclubs, USA
Tinder
800MM Swipes per day, +21x Y/Y
11MM Matches per day, +21x Y/Y
Re-Imagining How People Meet
Source: IBIS World, 5/14. Company data.
48. 48
6MM Guest Stays
550K Listings, +83% Y/Y
11x Ratio Guest Stays / Listings
231MM Buyers, +44% Y/Y
8MM Sellers
29x Ratio
$31K / Year Avg to Alibaba’s China
Retail Marketplace Sellers
39MM Meal Orders, +74% Y/Y
29K Restaurants, +3X Y/Y
1,367x Ratio
$35K / Year Avg to Restaurants
Re-Imagining Local Services / Reputation =
Leverage + Efficiency
All data for 2013. Sources: Company data, SEC filings. Airbnb Listings is total number at year-end. In 2013, Alibaba’s China retail marketplaces comprised of
Taobao, Tmall, and Juhuasuan, which generated Gross Merchandise Volume of $248B from 8MM active sellers. GrubHub’s average annual $ to restaurants
calculated using 2013 Gross Food Sales totaling $1B+ across 29K restaurants on platform.
49. 49
>47% of Online Transactions Use ‘Free-Shipping,’ vs. 35% Five Years Ago...
Same-Day Local Delivery = Next Big Thing...
Instacart
Amazon Fresh
Re-Imagining Grocery Shopping
Source: Comscore. Images: Indiana Public Media, Film North Florida; Kearny Hub, Wall Street Journal.
50. 50
USA Music Consumption, 2013
118B
1.3B 172MM
32%
-6%
-13%
-20%
0%
20%
40%
60%
0
40
80
120
Music Streams Digital Track Sales Physical Music Sales
Y/YGrowth
USAMusicUnitsConsumed(B)
2013 Units Y/Y Growth
(First Y/Y Decline)
Re-Imagining Media (Music) Consumption =
Streaming +32%, Digital Track Sales -6%
Source: Nielsen & Billboard 2013 US Music Report, 1/14. Note that absolute consumption comparisons are apples-and-oranges as tracks / physical sales are
likely played multiple times but data is illustrative as growth rate is key indicator.
55. 55
1) Content =
Provided by Consumers + Pros
2) Community =
Context & Connectivity Created by & for Users
3) Commerce =
Products Tagged & Ingested for Seamless Purchase
Internet Trifecta =
Critical Mass of Content + Community + Commerce...
56. 56
Houzz – Content (Photos) / Community (Professionals +
Consumers) / Commerce (Products), 4/12 – 4/14
Consumers Content
(Photos)
Commerce
(Products)
Active
Professionals
70K
120K
400K
5.5MM
23MM
3.2MM
2.5MM
400K
4/12 7/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14
...Internet Trifecta =
Critical Mass of Content + Community + Commerce...
Source: Houzz, Consumer defined as unique monthly users, Active Professional defined as active users of Houzz with a business profile.
57. 57
Inspiration -
Photos
~3MM (+230% Y/Y)
World’s largest photo
database
Products
2.5MM (+590%)
Discover &
purchase
Services –
Professionals
400K (+198%)
Portfolios &
reviews
Discussions
800K (+225%)
Pro & homeowner
support / advice
Editorial -
Guides / Articles
10K (+143%)
‘Wikipedia’ of home
design
Content Community Commerce
...Houzz = Ecosystem for Home Renovation & Design
Source: Houzz, 4/14.
59. 59
Transparency
Instant sharing / communication of many things has
potential to make world better / safer place but
potential impact to personal privacy
will remain on-going challenge...
Patterns
Mining rising volume of data
has potential to yield patterns that help solve
basic / previously unsolvable problems but
create new challenges related to individual rights...
More Data + More Transparency =
More Patterns & More Complexity
60. 60
1) Uploadable / Findable / Sharable / Real-Time Data Rising Rapidly
2) Sensor Use Rising Rapidly
3) Processing Costs Falling Rapidly...While The Cloud Rises
4) Beautiful New User Interfaces – Aided by Data-Generating
Consumers – Helping Make Data Usable / Useful...
5) Data Mining / Analytics Tools Improving & Helping Find Patterns
6) Early Emergence of Data / Pattern-Driven Problem Solving
Big Data Trends
62. 62
0
300
600
900
1,200
1,500
1,800
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014YTD
#ofPhotosUploaded&SharedperDay
(MM)
Flickr
Snapchat
Instagram
Facebook
WhatsApp
Daily Number of Photos Uploaded & Shared on Select Platforms,
2005 – 2014YTD
(2013, 2014 only)
Photos Alone = 1.8B+ Uploaded & Shared Per Day...
Growth Remains Robust as New Real-Time Platforms Emerge
Source: KPCB estimates based on publicly disclosed company data, 2014 YTD data per latest as of 5/14.
63. 63
Pinterest
• 750MM+ cumulative Boards (4/14)
• 30B+ cumulative Pins
• +50% Pin growth vs. 10/13
Eventbrite
• $1B gross ticket sales in 2013
(+60% Y/Y)
• 58MM tickets sold (+61% Y/Y)
• 1MM events in 187 countries
MyFitnessPal
• 65MM registered users
(+50% Y/Y, 5/14)
• 100MM+ pounds lost by users
since inception
Github
• 13MM repositories in 2013
(+100% Y/Y)
• 10K users added per weekday
IMGUR
• 130MM MAUs (3/14)
• 3B page views per month
• 1.5MM images uploaded &
1.3B images viewed per day
Fitbit
• 47B 2.4T steps (2011
2013)... Distance = Earth to
Saturn
Uploadable / Sharable / Findable – Mojo Update
Source: Company data.
64. 64
Tinder
• 800MM swipes per day
(+21x Y/Y, 5/14)
• 11MM matches per day
(+21x Y/Y)
Snapchat
• 700MM+ snaps shared per day
(4/14)
• 500MM stories viewed per day
WhatsApp
• 50B messages sent per day
(2/14)
• 700MM photos per day (4/14)
• 100MM videos per day
Uploadable / Sharable / Not Findable* – Mojo Update
*Note: “Not findable” = uploaded content not searchable / publicly available
Source: Company data.
65. 65
2/3rd's of Digital Universe Content = Consumed / Created by Consumers
...Video Watching, Social Media Usage, Image Sharing...
3
6
9
12
15
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Zetabytes(ZB)
>4ZB
(+50% Y/Y)
13ZB
(+40% Y/Y)
‘Digital Universe’ Information Growth = Robust...
+50%, 2013
Note: 1 petabyte = 1MM gigabytes, 1 zetabyte = 1MM petabytes.
Source: IDC Digital Universe, data as of 5/14.
67. 67
iPhone (2007)
3 Sensors
iPhone 5s (2013)
5 Sensors
Galaxy S (2010)
3 Sensors
• Gyro / fingerprint / barometer / hall (recognizes whether
cover is open/closed) / RGB ambient light / gesture /
heart rate / accelerometer / proximity / compass
Galaxy S5 (2014)
10 Sensors
• 3-axis gyro / fingerprint / accelerometer /
proximity / ambient light
• Accelerometer / proximity / ambient light
• Accelerometer / proximity / compass
Sensors = Big / Broad Business, Rapid Growth,
Rising Proliferation IN Devices...
Note: Sensor count for illustrative purposes only – Apple & Samsung sensor count methodology may differ.
Source: Publicly available data from Apple & Samsung, and third party reviews.
Apple
Samsung
68. 68
523 525 788 1,190
1,914
2,919
4,362
6,060313
549
775
727 802
1,202
1,726
2,765
4,174
6,039
7,961
0
2,000
4,000
6,000
8,000
10,000
2006 2007 2008 2009 2010 2011 2012 2013
GlobalMEMSUnitShipments(MM)
Other
Gaming
Cameras
Wearables
Laptops
Headsets
Media Tablets
Mobile Phones
Global MEMS Unit Shipments by Consumer Electronics Device, 2006 – 2013
...Sensors = Big / Broad Business (+32% Y/Y to 8B)
Rising Proliferation OF Devices
Source: IHS Consumer & Mobile MEMS Market Tracker, April 2014.
MEMS = microelectromechanical systems. Includes sensors + actuators (a type of motor that is responsible for moving or controlling a mechanism or system,
such as an autofocus system in a camera).
70. 70
$527
$0.05
$0.01
$0.10
$1.00
$10.00
$100.00
$1,000.00
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
$per1MMtransistors
Global Compute Cost Trends
Decreasing cost / performance curve enables
computational power @ core of digital infrastructure...
Note: Y-axis on graph is logarithmic scale.
Source: John Hagel, Deloitte, 5/14.
Compute Costs Declining = 33% Annually, 1990-2013...
71. 71
Decreasing cost / performance of digital storage enables
creation of more / richer digital information...
$569
$0.02
$0.01
$0.10
$1.00
$10.00
$100.00
$1,000.00
1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
$perGigabyte
Global Storage Cost Trends
Note: Y-axis on graph is logarithmic scale.
Source: John Hagel, Deloitte, 5/14.
...Storage Costs Declining = 38% Annually, 1992-2013...
72. 72
$1,245
$16
$1
$10
$100
$1,000
$10,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$per1,000Mbps
Global Bandwidth Cost Trends
Declining cost / performance of bandwidth enables
faster collection & transfer of data to facilitate richer connections / interactions...
Note: Y-axis on graph is logarithmic scale.
Source: John Hagel, Deloitte, 5/14.
...Bandwidth Costs Declining = 27% Annually, 1999-2013...
73. 73
$430
$335
$300
$350
$400
$450
2008 2009 2010 2011 2012 2013
Average Global Smartphone Pricing Trends
Smartphone prices continue to decline,
increasing availability to masses...
Source: IDC, 5/14.
...Smartphone Costs Declining = 5% Annually, 2008-2013
74. 74
Amazon Web Services (AWS) Leading Cloud Charge...
0
500
1,000
1,500
2,000
Q4
2006
Q4
2007
Q4
2008
Q4
2009
Q4
2010
Q4
2011
Q1
2012
Q3
2012
Q2
2013
NumberofAmazonS3Objects(B)
Objects Stored in Amazon S3* (B)
*Note: S3 is AWS’ storage product and used as proxy for AWS scale / growth .
Source: Company data.
...While The Cloud Rises
75. 75
Beautiful New User Interfaces
– Aided by Data-Generating Consumers –
Helping Make Data Usable / Useful...
76. 76
...Challenging
Non-Cloud Business Models
Startups – Often Helped by Crowdsourcing –
Often Don’t Have Same Challenges with
Error-Prone Legacy Data
New Companies
– With New Data from New Device Types –
Doing Old Things in New Ways &
Growing Super Fast
85. 85
Significant Portion (34%) of IDC Digital Universe Data = Useful –
Derived from embedded systems / data processing / social media / photos / sounds...
Small Portion (7%) Data = Tagged –
Fastest growing segment of valuable data comes from Internet of Things (IoT) –
billions of sensors / intelligence systems capturing / sending data, increasingly in real-
time...
Immaterial Portion (1%) Data = Analyzed –
Newer tech companies are making it easier to understand / make use of increasing
amount of data...
34% (& Rising) of Data in ‘Digital Universe’ =
Useful but Only 7% Tagged...1% Analyzed
Source: IDC, 5/14.
86. 86
SnapLogic
Cloud Integration / Data Transmission
• 500MM+ machine / device scans
integrated per day
• 160+ data / cloud connectors on
SnapStore
• +128% Y/Y subscription revenue, 2013
Ayasdi
Automated Insight Discovery
• Auto extracts business insights from
datasets with 1MM+ features
• 120K hours saved of manual data
analysis in 2013
• +451% Y/Y bookings growth, 2013
AppDynamics
App Performance Monitoring
• 500B Web / mobile transactions
instrumented / tracked
• 1.4MM hours saved waiting on apps
• 1,200 enterprise customers
Dropcam
Home Monitoring
• ~100B video frames processed per
hour
• +300% Y/Y revenue growth, 2013
Netflix
Media Personalization / Discovery
• Terabytes of user data analyzed to
generate personalized media
recommendations
• 44MM subscribers (+25% Y/Y, 2013)
Jawbone
Health Wearable
• 100MM nights of sleep logged = 27K years
• 50B activity data points crunched per week
• 1MM personalized insights per week
Data Mining / Analytics Tools that Mine / Organize Data =
Playing Catch Up to Demand & Growing Fast
Source: Company data.
88. 88
Nest
Energy
• 2B+ Kilowatt hours (kWh) of
energy saved since 2011*
• Reduces heating / cooling costs
up to 20%...an estimated annual
savings of $173 per thermostat
Wealthfront
Investment Management
• +4.6% return vs. average mutual fund**
• 200K risk questionnaires completed
• 650K free trades, saving clients $5MM+
• 10K+ clients
• $800MM+ AUM, +700% since 1/13
Automatic
Connected Car
• Collects / analyzes hundreds of
millions of data points daily
• Provides personalized feedback to
drivers, saving up to 30% in fuel costs
• Discovered driving over 70 MPH saves
<5% time, but wastes $550 gas / year
Zephyr Health
Healthcare & Life Sciences
• Hundreds of millions healthcare data points
ingested / organized (+192% Q/Q, Q3:13)
• 3,500+ independent life sciences sources
used daily (+159% Q/Q & accelerating),
spanning all major disease areas
• +111% Y/Y contracted revenue growth, 2013
OpenGov
Government Financials
• Compiles data of 37K US governments
• Real-time queries across millions of
rows of transactions
• Adding new paying government
customer every 4 days (& accelerating)
Google Voice Search
Voice Recognition
• Uses neural nets to reduce speech
recognition errors by 25%
• Used by 1/6 of Google’s U.S.
mobile users
Big Data = Being Used to Solve Big Problems
*Based on Nest comparison of actual schedules and set points to a hypothetical (holding constant temperature). **Includes fees + underperformance; client
savings of $5MM+ assumes $8 per trade retail.
Source: Company data.
89. 89
Accurate diagnosis is foundation for choosing right treatments for patients & clinical
lab tests provide critical information health care providers use in ~70% of decisions*
Genetic & genomic testing can be at heart of a new paradigm of [precision] medicine
that is evidence-based & rooted in quantitative science**
Cost / Time to Sequence Genome Down to $1,000 / 24 Hours –
Treasure Trove of Patterns Will Rise Rapidly
*UK Department of Health. ** American Clinical Laboratory Association / BattelleTechnology Partnership Practice. Image: Illumina.
Note: Genome sequencing data per Eric Schaldt. $1,000 cost is price of sequencing a genome at 30x coverage in the Mount Sinai Genome Core, 5/14.
90. 90
Biggest
Re-Imagination of All =
People Enabled With
Mobile Devices + Sensors
Uploading Troves of
Findable & Sharable Data =
Still Early & Evolving Rapidly
92. 92
1) Screens Proliferating
2) [Traditional] Remote Controls Disappearing
3) Apps Replacing Channels
4) Internet TV Replacing Linear TV
Future of TV – Reed Hastings (Netflix CEO / Founder)
Source: Netflix Long Term View.
95. 95
Global TV vs. PC (Desktop + Notebook) vs.
Mobile (Smartphone + Tablet) Shipments, 1999 – 2013
0
300
600
900
1,200
1,500
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
GlobalUnitsShipped(MMs)
TV
PC (Desktop + Notebook)
Mobile (Smartphone + Tablet)
Smartphones
Tablets
Mobile (Smartphone + Tablet) Shipments =
4-5x Unit Volume of TV & PC...Just 10 Years Since Inception
Sources: TV unit shipments per NPD DisplaySearch (2004-2013 data) and Philips (1999-2003 data). PC (laptop + desktop) and smartphone + tablet unit
shipments per Morgan Stanley Research.
96. 96
Daily Distribution of Screen Minutes Across Countries (Mins)
89
134
125
98
95
104
129
127
98
96
93
111
124
125
132
148
104
98
111
115
102
78
114
131
147
69
113
89
99
132
85
83
68
112
106
97
77
94
132
95
103
109
97
102
65
97
114
158
122
126
99
96
123
80
103
160
146
161
143
117
109
79
135
90
98
124
137
144
90
162
163
132
122
132
174
111
166
98
119
127
189
167
165
193
151
168
149
170
174
181
34
30
15
48
52
51
36
14
61
31
32
39
53
37
33
55
30
66
70
63
43
95
35
39
43
69
66
59
115
110
0 100 200 300 400 500 600
Italy
France
Japan
Hungary
Slovakia
Canada
Germany
South Korea
Poland
India
Mexico
Turkey
Spain
Australia
Kenya
UK
Argentina
Russia
Czech
South Africa
Saudi
Thailand
Colombia
Nigeria
USA
Vietnam
Brazil
China
Phillipines
Indonesia
Screen Minutes
TV
Laptop + PC
Smartphone
Tablet
Smartphones =
Most Viewed / Used Medium in Many Countries, 2014
Source: Milward Brown AdReaction, 2014.
Note: Survey asked respondents “Roughly how long did you spend yesterday...watching television (not online) / using the internet on a laptop or PC / on a
smartphone or tablet?” Survey respondents were age 16-44 across 30 countries who owned or had access to a TV and a smartphone and/or tablet. The
population of the 30 countries surveyed in the study collectively represent ~70% of the world population.
97. 97
17%
12%
14%
18%
23%
41%
29%
44%
66%
10%
9%
7%
12%
29%
29%
27%
24%
49%
0% 20% 40% 60% 80%
Watching Certain TV Program Because of
Something Read on Social Media
Voting or Sending Comments to a Live Program
Buying A Product / Service Being Advertised
Reading Discussion About TV Program on
Social Media Sites
Emailing / Texting Friends About Program
Looking Up Info on Actors, Plot, Athletes, etc.
Checking Sports Scores
Shopping
Surfing the Web
Smartphone Tablet
What Connected Device Owners are Doing While Watching TV, USA
Mobile Owners (84%) Use Devices While Watching TV...
~2x Higher Over 2 Years
Source: Nielsen Connected Devices Report, Q3:13.
Note: Data gathered from USA general population sample 13+ years old with 9,448 respondents who own a Tablet, e-Reader, Smartphone, or Streaming
Capable Device. Study conducted in 9/13.
98. 98
Average Minutes per Day Following the Olympics, by Device,
2012 Olympics Fans
259 268
300
367
50
59
5551
40
47
0
100
200
300
400
500
600
TV Only TV + PC TV + PC + Phone TV + PC + Phone +
Tablet
MinutesSpent
perDayFollowingOlympics
TV
PC (Desktop + Notebook)
Phone
Tablet
Media Engagement Rises With Screen Usage =
2x Higher for 4 Screen Users vs. Solo TV During Olympics
Source: ComScore Single Source Multi-Platform Study, London Olympics Lab for NBC, 7/12.
Note: Data based on total day time spent. N = 720 panelists that use multiple devices and are Olympic fans.
99. 99
5 Hours of
TV Screen Media
=
4 Hours of Content +
1 Hour of Commercials
5 Hours of
Multiple Screen Media
Smartphone (35%) + TV (27%) +
PC (26%) + Tablet (12%)
=
>5 Hours of Content?
vs.
More Screens = Consumers Get More Content in Less Time?
Sources: Millward Brown AdReaction, 2014. Nielsen TV Advertising Audiences Report, 5/14.
Note: Average global daily screen media time = 417 minutes, of which 147 are on smartphones, 113 on TV, 108 on PC (desktop + notebook), 50 on Tablets.
In 2013, an average of 14 minutes of commercials were shown for each hour of Network TV Programming.
102. 102
As Smartphones Eclipsed
Feature Phones...
Smart TV Adapters + Smart TVs =
Game Changers for
Internet-Enablement of
Screens (Big & Small)
103. 103
Company / Product Launch Date
Amazon Fire TV 4/14
Google Chromecast 7/13
Roku 5/08
Apple TV 1/07
Nintendo Wii
Nintendo Wii U
12/06
Sony PlayStation 3
Sony PlayStation 4
11/06
Microsoft Xbox 360
Microsoft Xbox One
11/05
Old
New
Smart TV Adapters = Tens of Millions of Users
Google Chromecast + Amazon Fire TV Raise Bar
Source: Company data.
104. 104
Smart TV Units Shipped, Installed Base, & Shipment Mix
2008 – 2013, Global
7
14
27
50
72
87
0%
8%
16%
24%
32%
40%
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013
SmartTVsShippedas%ofTVShipments
(%)
GlobalSmartTVUnitsShipmentorInstalled
Base(MM)
Smart TV Units Shipped Smart TV Units Installed Base % of Global TV Units Shipped
Smart TV Shipments = Rising % of TVs Shipped...
39% = 2013...Still <10% Installed Base
Source: Generator Research, 2014.
Note: Smart TVs defined as internet-enabled television sets and exclude connected devices or adapters that stream content to television sets, such as game
consoles or hybrid set-top boxes.
106. 106
ESPN
• 34MM (52%) ESPN digital
users access ESPN
just on smartphones / tablets
= 48% of time spent on
ESPN digital properties, 4/14
BBC
• 234MM requests for TV
programs on iPlayer in 2/14,
+21% Y/Y
• 46% of requests from mobile /
tablet vs. 35% Y/Y
Linear TV Channels Increasingly = On-Demand Apps
HBO
• 1,000+ hours of video content
Sources: ESPN, BBC, HBO.
107. 107
TV Guide YouTube - Search Bar
Comcast - X1 Guide
Internet = Evolved from Directory to Search / Apps...
TV = Evolving from Directory to Apps / Search
Images: YouTube, Comcast, mag+
108. 108
There’s a Bevy of
New Channels on
Premier Distribution Network
YouTube...
Of Which 40% (& Rising)
# of Users Are Mobile
109. 109
Channel
Subscribers
(MM)
Y/Y Growth
(%)
Music 85 166%
Gaming 79 165%
Sports 78 164%
News 35 213%
Popular 28 133%
Spotlight 22 342%
Movies 18 195%
TV Shows 12 106%
Education 10 --
Music SportsGaming
News SpotlightPopular
Movies EducationTV Shows
YouTube Channels = Huge Reach + Growth
Source: YouTube.
Note: Y/Y growth rates as of 5/14.
111. 111
Video Game Commentator
PewDiePie
26MM+ subscribers,
+230% Y/Y
Comedy Duo
Smosh
17MM+ subscribers,
+81% Y/Y
Spanish Comedian
HolaSoyGerman
17MM+ subscribers,
+157% Y/Y
Comedian
nigahiga
12MM+ subscribers,
+50% Y/Y
Make-Up Artist
Michelle Phan
6MM+ subscribers,
+70% Y/Y
Style and Beauty Blogger
Bethany Mota
6MM+ subscribers,
+180% Y/Y
Every New Medium New Stars...YouTube Top Videos =
6 - 26MM Subs...Top 10 Video Average Duration = ~7 Minutes
Source: YouTube, 5/14.
Note: Y/Y growth rates as of 5/14. Select Top YouTube channels that primarily feature a new artist. Excludes channels that aggregate videos around specific
topics.
112. 112
#1 = Nike Football
@ 49MM+ Views
#5 = “Unsung Hero” (Thai Life)
@ 12MM+ Views
#4 = Castrol Footkhana
@ 14MM+ Views
#2 = Dove: Patches
@ 20MM+ Views
#3 = Evian Spider Man
@ 16MM+ Views
Consumers Loving Best Ads = The Art of Short-Form
.
Source: YouTube
113. 113
YouTube’s TrueView Ads =
‘Cost-per View’ Video Marketing
AdWords Dynamically Places Video Ad Content
on Google / YouTube Users Can Skip
• Ads = Great Content – Transformation
potential from commercials users want to skip
to short-form content users choose to watch
• Advertisers Win – Better results as only pay
for users who are engaged & watch
video...improves direct click-through options
with consumers
• Data – As YouTube collects data on how
users engage with ads, it continues to improve
the user experience and advertiser ROI
Evian Baby & Me = Most Watched
YouTube Ad Of 2013 = 87MM+ views
Ads the Digital Way...
Google TrueView = Game-Changer
Source: YouTube.
114. 114
An audience tunes in when they're told to,
a fanbase chooses when and what to watch...
...An audience changes the channel
when their show is over...
...A fanbase shares, comments, curates, creates...
Fans Trump Audiences – Alex Carloss (YouTube)
116. 116
Twitch = Top Live Video Streaming Site by Volume, USA, 4/14
Twitch
45MM MAUs (12/13) vs. 8MM Three Years Ago (7/11)
12B Minutes Watched / Month, +2x Y/Y
900K Broadcasters / Month, +3x Y/Y
Rank Site Volume (%)
1 Twitch 44%
2 WWE 18%
3 Ustream 11%
4 MLB.com 7%
5 ESPN 6%
New Genre(s) of Video = ‘Spectator Gaming’* –
Players Players / Active Spectators
Source: Company data. Qwilt, 4/14.
*ReadWrite
118. 118
40%
7%
16%
53%
18%
30%
0%
15%
30%
45%
60%
Ad Recall
Brand Favorability
(% Lift)
Purchase Intent
(% Lift)
TV Only
Viewers
TV x Twitter
Viewers
TV Only
Viewers vs.
No Recent
TV
TV x Twitter
Viewers
(Tweeters) vs.
No Recent TV
TV Only
Viewers vs. No
Recent TV
TV x Twitter
Viewers
(Tweeters) vs.
No Recent TV
Impact of TV Ads on Viewers –
TV with Twitter vs. TV without Twitter
TV + Twitter = Boosts Ad Impact
Source: Twitter x TV Study, Millward Brown Digital, 12/13.
Note: TV x Twitter users defined as people who used Twitter while watching TV.
N = 7,500+ respondents who were part of a study to assess impact of TV ads among people who watched TV with and without Twitter.
122. 122
12%
34%12%
10%
17%
15%
59%
41%
0%
20%
40%
60%
80%
100%
Non-Millennials Millennials
Live TV
DVR Viewing
On-Demand
Online
Distribution of Total TV Time
Millennials vs. Non-Millennials, USA
Millennials = 34% of TV Time Online, ~3x > Non-Millennials
Source: Verizon Digital Media Study, 3/14.
Note: Study encompassed quantitative survey of 1,000 USA consumers (800 millennials age 16-34 and 200 non-millennials age 35-64).
Data collected on 11/13.
123. 123
Internet TV Replacing Linear TV –
Early Stages of TV Golden Age With
Epic
Content Creation / Consumption /
Curation / Distribution
124. 124
Circa 1950
TV Set (Live) =
100% of viewing
Device Share of TV Content, USA, 1/14
57%
23%
10%
6%
4%
TV Set (Live)
DVR / VOD / DVD
Connected TV
Computer
Mobile Device
Consumers Increasingly Expect to Watch TV Content...
On Own Terms
Source: Horowitz Associates, State of Cable and Digital Media Report, 4/14.
Note: Study based on 1,200 interviews in 1/14 among heads of households (18+) who watch any kind of TV.
Live TV defined as watching linear programming that is not time-shifted from original programming time intended.
TV Content defined as any type of video content. Computer includes desktop + notebook. Mobile includes smartphone + tablet.
Circa 2014
125. 125
0%
5%
10%
15%
20%
25%
08/11 11/11 02/12 05/12 08/12 11/12 02/13 05/13 08/13 11/13
MobileShareofOnlineVideo(%)
Mobile Share of Online Video Plays (%) Mobile Share of Online Video Time (%)
Mobile Share of Online Video Plays and Time, 8/11 – 12/13, Global
Mobile = More & More Video Consumption...
22% (+2x Y/Y) of Online Video Time Spent
Source: Ooyala Global Video Index.
Data based on anonymized viewing habits of nearly 200MM unique viewers in over 130 countries and data from Ooyala’s video publishers, which include
hundred of broadcasters and operators.
126. 126
1) Screens Proliferating
2) [Traditional] Remote Controls Disappearing
3) Apps Replacing Channels
4) Internet TV Replacing Linear TV
Future of TV – Reed Hastings (Netflix CEO / Founder)
Source: Netflix Long Term View.
128. 128
Percent of Global GDP, 1820 – 2013,
USA vs. Europe vs. China vs. India vs. Latin America
0%
10%
20%
30%
40%
%ofGlobalGDP
USA Europe China India Latin America
27%
16%
33%
16%
2%
19%
16%
6%
9%
2%
Global GDP = China Rise Continues
Source: Angus Maddison, University of Groningen, OECD, data post 1980 based on IMF data (GDP adjusted for purchasing power parity).
129. 129
0%
20%
40%
60%
80%
100%
0
100
200
300
400
500
600
2007 2008 2009 2010 2011 2012 2013
%ofTotalChinaInternetUsers
ChinaMobileInternetUsers(MM)
China Mobile Internet Users (MM)
% of Total China Internet Users
China Mobile Internet Users as % of Total Internet Users, 2007 – 2013
500MM (80%) of China Internet Users = Mobile...
More Critical Mass than Any Place in World
Source: CNNIC.
130. 130
Top 10 Internet Properties by Global Monthly Unique Visitors, 1/13
0 200 400 600 800 1,000 1,200 1,400
Tencent
Apple
Glam Media
Ask.com
Amazon.com
Wikipedia
Yahoo!
Facebook
Microsoft
Google
Monthly Unique Visitors (MMs)
USA Users
International Users
1/13 – 9 of Top 10 Global Internet Properties ‘Made in USA’...
79% of Their Users Outside America
Source: comScore, 1/13.
131. 131
Top 10 Internet Properties by Global Monthly Unique Visitors, 3/14
0 200 400 600 800 1,000 1,200 1,400
Amazon.com
Sohu
Tencent
Baidu
Alibaba
Wikipedia
Yahoo!
Facebook
Microsoft
Google
Monthly Unique Visitors (MMs)
USA Users
International Users
3/14 – 6 of Top 10 Global Internet Properties ‘Made in USA’...
>86% of Their Users Outside America...China Rising Fast
Source: comScore, 3/14.
132. 132
China =
Mobile Commerce
Innovation Leader
Source: Liang Wu, Hillhouse Capital*
*Disclaimer – The information provided in the following slides is for informational and illustrative purposes only. No representation or warranty, express or
implied, is given and no responsibility or liability is accepted by any person with respect to the accuracy, reliability, correctness or completeness of this
Information or its contents or any oral or written communication in connection with it. A business relationship, arrangement, or contract by or among any of
the businesses described herein may not exist at all and should not be implied or assumed from the information provided. The information provided herein
by Hillhouse Capital does not constitute an offer to sell or a solicitation of an offer to buy, and may not be relied upon in connection with the purchase or
sale of, any security or interest offered, sponsored, or managed by Hillhouse Capital or its affiliates.
133. 133
WeChat ‘My Bank Card’ Page
Order taxi - powered by Didi -
pay via WeChat Payment
New Year Lucky Money –
fun / social game to incentivize
users to link bank cards to
WeChat Payment...
5MM users used on
Chinese New Year Eve, 2014Find restaurants /
daily group buy deals
- powered by Dianping -
pay via WeChat Payment
Manage money / invest in
money market funds
via WeChat Payment
Tencent WeChat = 400MM Mobile Active Chat Users...
Increasingly Using Payments + Commerce
Source: Tencent, Liang Wu (Hillhouse Captial).
134. 134
WeChat Service Accounts =
Interactive Accounts with Communication / CRM / Ordering Capability
Personal Banker Private ChefShopping Assistant Grocery Getter
China Merchant Bank allows
customers to check & repay
balances and ask live
questions via WeChat
Hahajing (a chain deli
restaurant) allows
customers to order & deliver
food via WeChat
Mogujie / Meilishuo (fashion
discovery & shopping sites) give
customers tailored suggestions
via WeChat
Xiaonongnv (a grocery delivery
startup) prepares fresh groceries
& delivers to your address via
WeChat
Tencent WeChat Services = Virtual Assistant
Source: Liang Wu (Hillhouse Captial).
135. 135
350K
2MM
3MM
5MM
0
20
40
60
80
100
120
0
1,000
2,000
3,000
4,000
5,000
6,000
Jan-10 Feb-9 Feb-24 Mar-27
RegisteredUsers(MM)
DailyTaxiTripsBooked(000)
Daily Taxi Trips Booked (000)
Registered Users (MM)
Didi Taxi, Daily Taxi Trips Booked, 1/10/2014 – 3/27/2014
Didi Taxi – 100MM+ Users = 5MM+ Daily Rides, +15x in 77 Days...
Driven by WeChat Payment Integration & Subsidy*
Note: * Subsidy ranges from $1-3 per ride. Estimated total subsidy during this period was ~$233MM.
Source: Didi, Liang Wu (Hillhouse Captial).
136. 136
• Simple, fun-to-use mobile product
• Built on top of Alipay – the most
popular online payment platform in
China with 160MM+ accounts.
• Technology enables same-day
settlement.
$1B
$9B
$31B
$89B
$0
$20
$40
$60
$80
$100
Launch
(5/29/13)
3Q13 4Q13 1Q14
AssetUnderManagement($B)
• $0 $89B asset under
management in 10 months
• Top 3 global money market fund by
assets under management (AUM)
Alipay Yu’E Bao Assets Under
Management, 5/13 to C1:14
Alipay Yu’E Bao – Mobile Money Market Fund Launch...
Drove $89B AUM* in 10 Months
*Note: AUM is asset under management, Fidelity and Vanguard manage more assets than Alipay’s Yu’E Bao.
Source: Alipay, Liang Wu (Hillhouse Capital).
138. 138
Rank Company Region 2014 Market Value ($B) 2013 Revenue ($MM)
1 Apple USA $529 $173,992
2 Google USA 377 59,825
3 Facebook USA 157 7,872
4 Amazon USA 144 74,452
5 Tencent China 132 9,983
6 eBay USA 66 16,047
7 Priceline USA 63 6,793
8 Baidu China 59 5,276
9 Yahoo! USA 35 4,680
10 Salesforce.com USA 33 4,071
11 JD.com China 29 11,454
12 Yahoo! Japan Japan 25 3,641
13 Netflix USA 24 4,375
14 Naver Korea 23 2,190
15 LinkedIn USA 19 1,529
16 Twitter USA 18 665
17 Rakuten Japan 16 4,932
18 Liberty Interactive USA 14 11,252
19 TripAdvisor USA 13 945
20 Qihoo 360 China 11 671
Total $1,787 $404,644
Global Internet Public Market Leaders =
Apple / Google / Facebook / Amazon / Tencent...
Source: CapIQ. 2014 market value data as of 5/23/2014.
Note: Colors denote current market value relative to Y/Y market value. Green = higher. Red = lower. Purple = newly public.
139. 139
$6B
(M&A)
$3B*
(Investments)
$24B
(M&A)
$7B*
(Investments)
$5B
(M&A)
$5B*
(Investments)
$3B
(1/14)
Volume, 2012-
2014YTD ($B)
Select Transactions, 2012-2014YTD
Company /
Market Cap ($B)
Facebook
$157B
Tencent
$132B
Google
$377B
Alibaba
TBD
$400MM
(1/14)
$1B
(6/13)
$160MM*
(3/14)
$258MM
(8/13)
$100MM*
(3/14)
$2B
(3/14)
$1B
(4/12)
$19B+
(2/14)
$3B
(3/14)
$500MM
(3/14)
$1B
(4/13)
$1B+
(2/14)
$800MM
(3/14)
$1B
(4/14)
DeepMind
Cloudera
Oculus
CJ Games
AutoNavi
Youku
Tudou
Nest
DocuSign
WhatsApp
JD.com
Weibo
ChinaVision
Waze
Uber
Instagram
...Global Internet Leaders =
Intense M&A + Investment Activity
Source: Morgan Stanley IBD & public filings. CapIQ, 2014 market value data as of 5/23/2014.
Note: Includes investments that corporations and their subsidiaries/affiliates have made in companies. Google’s Docusign investment represents the latest
round; however, the Company had been a previous investor.
*Some data may include entire funding round, of which a portion may be attributable to investors other than the Company listed here.
$429MM
(7/13)
Activision
Blizzard
144. 144
KPCB Partners
Especially Alex Tran / Cindy Cheng / Alex Kurland who helped
take spurts of ideas and turn them into something we hope is
presentable / understandable...
Participants in Evolution of Internet Connectivity
From creators to consumers who keep us on our toes 24x7...
Walt & Kara
For continuing to do what you do so well...
Thanks...
147. 147
World Trade as % of World GDP, 1960 - 2013
0%
5%
10%
15%
20%
25%
30%
1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
WorldTradeas%ofGDP
Global Economies / People =
Increasingly Connected / Co-Dependent
Source: Trade data per World Trade Organization (WTO), GDP data per United Nations (UN).
Note: World trade calculated as the sum of all countries’ imports (or exports). The biggest trading partners of USA includes EU nations, Canada, China, Mexico,
Japan and South Korea.
148. 148
Founders / Co-Founders of Top 25 USA Public Tech Companies,
Ranked by Market Capitalization
60% of Top 25 Tech Companies Founded by 1st and
2nd Generation Americans = 1.2MM Employees, 2013
Source: CapIQ, Factset as of 5/14. “The ‘New American’ Fortune 500”, a report by the Partnership for a New American Economy; “American Made, The Impact
of Immigrant Founders & Professionals on U.S. Corporations.”
*Note: while Andy Grove (from Hungary) is not a co-founder of Intel, he joined as COO on the day it was incorporated. **Francisco D’souza is a person of Indian
origin born in Kenya.
Rank Company Mkt Cap ($MM) LTM Rev ($MM) Employees
1st or 2nd Gen Immigrant
Founder / Co-Founder
Generation
1 Apple $529,000 $176,035 80,300 Steve Jobs 2nd-Gen, Syria
2 Google 376,536 62,294 47,756 Sergey Brin 1st-Gen, Russia
3 Microsoft 331,408 83,347 99,000 -- --
4 IBM 188,205 98,827 431,212 Herman Hollerith 2nd-Gen, Germany
5 Oracle 187,942 37,902 120,000 Larry Ellison / Bob Miner 2nd-Gen, Russia / 2nd-Gen, Iran
6 Facebook 157,448 8,916 6,337 Eduardo Saverin 1st-Gen, Brazil
7 Amazon.com 143,683 78,123 117,300 Jeff Bezos 2nd-Gen, Cuba
8 Qualcomm 134,827 25,712 31,000 Andrew Viterbi 1st-Gen, Italy
9 Intel 130,867 52,892 107,600 -- * --
10 Cisco 125,608 47,202 75,049 -- --
11 eBay 65,927 16,561 33,500 Pierre Omidyar 1st-Gen, France
12 Hewlett-Packard 63,903 111,820 317,500 William Hewlett --
13 Priceline 62,767 7,133 9,500 Jay Walker --
14 EMC 54,458 23,314 63,900 Roger Marino 2nd-Gen, Italy
15 Texas Instruments 49,920 12,303 32,209 Cecil Green / J. Erik Jonsson 1st-Gen, UK / 2nd-Gen, Sweden
16 VMware 41,549 5,376 14,300 Edouard Bugnion 1st-Gen, Switzerland
17 Automatic Data Processing 38,014 11,958 60,000 Henry Taub 2nd-Gen, Poland
18 Yahoo! 35,258 4,673 12,200 Jerry Yang 1st-Gen, Taiwan
19 salesforce.com 32,783 4,405 13,300 -- --
20 Adobe Systems 32,004 4,047 11,847 -- --
21 Cognizant Technology 29,583 9,245 171,400 Francisco D'souza / Kumar Mahadeva 1st-Gen, India** / 1st-Gen, Sri Lanka
22 Micron 29,253 13,310 30,900 --
23 Netflix 24,120 4,621 2,327 -- --
24 Intuit 22,595 4,426 8,000 -- --
25 Sandisk 21,325 6,341 5,459 Eli Harari 1st-Gen, Israel
Total Founded by 1st or 2nd Gen Immigrants $2,053,676 $577,580 1,226,873
149. 149
0
100
200
300
400
500
600
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
NumberofVisasIssued(000s)
Number of Student Visas (F1) vs. Employment (H-1B) Visas
Issued per Year, 1992 – 2013
F1 Student Visa Issued
H-1B Employment Visa Issued
~100K Difference
~380K
Difference
85K
H-1B Visas
Subject to
Cap
USA Sending More Qualified Foreign Students Home Post Graduation –
3.5x Rise in Student & Employment Visa Issuance Gap Over Decade
Source: U.S. Department of State, 5/14.
150. 150
USA, INC. UPDATE
REPORT: http://www.kpcb.com/usainc/USA_Inc.pdf
VIDEO: http://www.kpcb.com/insights/2011-usa-inc-video
150
151. 151
USA Inc. Profit & Loss Statement, F1998 / F2003 / F2008 / F2013
USA Inc. Income Statement, F2013 –
Revenue (Taxes) +13%...Expenses -2%...-24% Net Margin
F1998 F2003 F2008 F2013 Comments
Revenue ($B) $1,722 $1,783 $2,524 $2,775 On average, revenue grew 3% Y/Y over the
Y/Y Growth 9% -4% -2% 13% past 15 years
Individual Income Taxes* $829 $794 $1,146 $1,316 Largest driver of revenue
% of Revenue 48% 45% 45% 47%
Social Insurance Taxes $572 $713 $900 $948 Payroll tax on Social Security & Medicare
% of Revenue 33% 40% 36% 34%
Corporate Income Taxes* $189 $132 $304 $274 Fluctuates significantly with economic conditions
% of Revenue 11% 7% 12% 10%
Other $133 $144 $174 $237 Includes estate & gift taxes / duties & fees;
% of Revenue 8% 8% 7% 9% relatively stable
Expense ($B) $1,652 $2,160 $2,983 $3,455 On average, expense grew 5% Y/Y over the
Y/Y Growth 3% 7% 9% -2% past 15 years
Entitlement / Mandatory $870 $1,168 $1,582 $2,049 Significant increase owing to aging population
% of Expense 53% 54% 53% 59% and rising healthcare costs
Non-Defense Discretionary $273 $434 $518 $551 Includes education / law enforcement /
% of Expense 17% 20% 17% 16% transportation / general government
"One-Time" Items -- -- $14 -- Includes discretionary spending on TARP, GSEs,
% of Expense -- -- 0% -- and economic stimulus
Defense $268 $405 $616 $633 Significant increase owing to on-going War on
% of Expense 16% 19% 21% 18% Terror
Net Interest on Public Debt $241 $153 $253 $221 Decreased owing to historic low interest rates
% of Expense 15% 7% 8% 6%
Surplus / Deficit ($B) $69 -$377 -$459 -$680 USA Inc. median net margin between
Net Margin (%) 4% -21% -18% -24% 1998 & 2013 = -16%
Source: White House Office of Management and Budget.
Note: USA federal fiscal year ends in September; *individual & corporate income taxes include capital gains taxes. Non-defense discretionary includes federal
spending on education, infrastructure, law enforcement, judiciary functions.
152. 152
9% 14% 16% 24% 18% 12% 6%
0% 20% 40% 60% 80% 100%
Medicaid Medicare Income Security Social Security
Defense Other Interest
% of USA Federal Government Spending, 2013
Entitlement Spending = 63%
Where Your Tax Dollars Go –
Entitlements as % of Government Spending = 63% vs. 59% Y/Y
Source: White House OMB.
Note: Income security includes unemployment; food, nutrition and housing assistance; federal retirement.
Other expenses include transportation, education, justice, and other general government functions.
155. 155
Countries with Internet Penetration >45%, 2013
Established ‘Big’ Internet Markets (China / USA / Japan / Brazil / Russia) =
+7% Growth in 2013 vs. 8% Y/Y = Slowing, Past / Near 50% Penetration
Source: United Nations / International Telecommunications Union, US Census Bureau.
China Internet user data from CNNIC (12/2013). Iran Internet user data from KPCB estimates per data from Islamic Republic News Agency, citing data released
by the National Internet Development Center.
2013 Internet 2013 Internet 2012 Internet Population Total
Rank Country Users (MMs) User Growth User Growth Penetration Population (MMs)
1 China 618 10% 10% 46% 1,350
2 USA 263 2 2 83 316
3 Japan 101 0 1 79 127
4 Brazil 100 12 12 50 201
5 Russia 76 9 14 53 143
6 Germany 68 1 1 84 81
7 United Kingdom 55 1 3 87 63
8 France 55 5 4 83 66
9 Iran 45 16 19 56 80
10 South Korea 41 1 0 84 49
11 Turkey 36 6 9 45 81
12 Italy 36 2 6 58 61
13 Spain 34 7 3 72 47
14 Canada 30 5 4 87 35
15 Poland 25 0 4 65 38
Top 15 1,583 6% 7% 58% 2,739
World 2,609 9% 11% 37% 7,098
156. 156
‘Big’ Internet Markets (India / Indonesia / Nigeria / Mexico / Philippines) =
+20% Growth in 2013 = Strong, Material Penetration Upside
Source: United Nations / International Telecommunications Union, US Census Bureau.
Indonesia Internet user data from APJII (1/2014).
2013 Internet 2013 Internet 2012 Internet Population Total
Rank Country Users (MMs) User Growth User Growth Penetration Population (MMs)
1 India 154 27% 36% 13% 1,221
2 Indonesia 71 13 15 28 251
3 Nigeria 57 19 21 33 173
4 Mexico 46 11 14 38 119
5 Philippines 38 27 18 36 106
6 Egypt 38 13 29 44 85
7 Vietnam 37 14 16 39 92
8 South Africa 20 20 41 41 49
9 Pakistan 19 12 14 10 193
10 Thailand 18 12 6 27 67
11 Ukraine 15 17 22 34 45
12 Kenya 14 17 105 32 44
13 Venezuela 13 11 9 44 28
14 Peru 11 7 5 38 30
15 Uzbekistan 10 22 52 37 29
Top 15 560 18% 24% 22% 2,532
World 2,609 9% 11% 37% 7,098
157. 157
Markets with >45% Penetration
Established ‘Big’ Smartphone Markets (USA / Japan / UK / Germany / Korea) =
+17% Growth in 2013 = Slowing, Well Past 50% Penetration
Source: Informa. Note: Japan data per Gartner, Morgan Stanley Research, and KPCB estimates.
2013 Smartphone 2013 Smartphone Population Total 2014E Smartphone
Rank Country Subs (MMs) Sub Growth Penetration Population (MMs) Sub Growth
1 USA 188 21% 59% 316 12%
2 Japan 99 5 78 127 5
3 UK 43 18 68 63 12
4 Germany 40 34 49 81 31
5 Korea 38 18 79 49 5
6 France 33 29 50 66 21
7 Saudi Arabia 30 20 110 27 15
8 Poland 22 29 57 38 24
9 Australia 19 20 85 22 12
10 Canada 18 21 53 35 15
11 Malaysia 16 23 54 30 21
12 Netherlands 12 18 69 17 13
13 Taiwan 11 23 49 23 27
14 Sweden 9 10 94 10 4
15 UAE 9 20 160 5 14
Top 15 588 19% 65% 910 13%
World 1,786 28% 25% 7,098 24%
158. 158
Markets with
Developing ‘Big’ Smartphone Markets (China / India / Brazil / Indonesia / Russia) =
+32% Growth in 2013 = Strong, Material Penetration Upside Remains
Source: Informa.
2013 Smartphone 2013 Smartphone Population Total 2014E Smartphone
Rank Country Subs (MMs) Sub Growth Penetration Population (MMs) Sub Growth
1 China 422 26% 31% 1,350 19%
2 India 117 55 10 1,221 45
3 Brazil 72 38 36 201 30
4 Indonesia 48 42 19 251 36
5 Russia 46 30 33 143 27
6 Mexico 22 49 19 119 39
7 Egypt 21 41 25 85 36
8 Italy 21 33 34 61 41
9 Spain 21 20 44 47 17
10 Philippines 20 43 19 106 36
11 Nigeria 20 43 12 173 39
12 South Africa 20 32 41 49 27
13 Thailand 18 27 27 67 24
14 Turkey 18 32 22 81 28
15 Argentina 17 40 41 43 34
Top 15 905 33% 23% 3,996 28%
World 1,786 28% 25% 7,098 24%
159. 159
0%
5%
10%
15%
20%
25%
30%
35%
12/08 12/09 12/10 12/11 12/12 12/13 12/14
%ofInternetTraffic
Global Mobile Traffic as % of Total Internet Traffic, 12/08 – 5/14
(with Trendline Projection to 5/15E)
0.9%
in 5/09
2.4%
in 5/10
15%
in 5/13
6%
in 5/11
10%
in 5/12
Trendline
E
25%
in 5/14
Mobile Traffic as % of Global Internet Traffic =
Growing >1.5x per Year & Likely to Maintain Trajectory or Accelerate
Source: StatCounter Global Stats, 5/14. Note that PC-based Internet data bolstered by streaming.
161. 161
1) Three Ways to Get Capital into Company – Sell stock,
borrow money, earn it. Earn it is best!
2) Balance Sheets Matter – Without a balance sheet, it's hard
to understand where a company stands.
3) Great Companies Grow Revenue, Make Profits and
Invest for Future – Companies that do just 2 of 3 are
signing up for being just ‘OK,’ not ‘great.’
4) Companies Learn to Make Money or Not – Companies
that make money generally continue to do so, companies
that don't make money generally continue that also. It
becomes core to ‘culture.’
Financial Philosophy – Michael Marks (Stanford GSB)
162. 162
20 Years Ago: Peak of NASDAQ: Today:
Dec 1994 – S&P500 = $3.2T Mar 2000 – S&P500 = $11.7T May 2014 – S&P500 = $17.4T
Sector Weight Largest Companies Sector Weight Largest Companies Sector Weight Largest Companies
CONS.
STAPLES
14%
COCA-COLA
ALTRIA
TECHNOLOGY 35%
MICROSOFT
CISCO
TECHNOLOGY 19%
APPLE
GOOGLE
CONS. DISC. 13%
MOTORS LIQUIDATION
FORD
FINANCIALS 13%
CITIGROUP
AIG
FINANCIALS 16%
WELLS FARGO
JPMORGAN CHASE
INDUSTRIALS 13%
GENERAL ELECTRIC
3M
CONS. DISC. 10%
TIME WARNER
HOME DEPOT
HEALTHCARE 13%
JOHNSON & JOHNSON
PFIZER
FINANCIALS 11%
AIG
FANNIE MAE
HEALTHCARE 10%
MERCK
PFIZER
CONS. DISC. 12%
AMAZON.COM
WALT DISNEY
TECHNOLOGY 11%
IBM
MICROSOFT
INDUSTRIALS 8%
GENERAL ELECTRIC
TYCO
INDUSTRIALS 11%
GENERAL ELECTRIC
UNITED TECHNOLOGIES
HEALTHCARE 10%
MERCK
JOHNSON & JOHNSON
TELECOM 7%
SOUTHWESTERN BELL
AT&T
CONS.
STAPLES
11%
WAL-MART
PROCTOR & GAMBLE
ENERGY 9%
EXXON
MOBIL
CONS. STAPLES 7%
WAL-MART
COCA-COLA
ENERGY 10%
EXXON MOBIL
CHEVRON
TELECOM 8%
SOUTHWESTERN BELL
GTE
ENERGY 5%
EXXON MOBIL
CHEVRON
MATERIALS 3%
DUPONT
MONSANTO
MATERIALS 7%
DUPONT
DOW CHEMICAL
MATERIALS 2%
DUPONT
ALCOA
UTILITIES 3%
DUKE ENERGY
NEXTERA ENERGY
UTILITIES 4%
SOUTHERN COMPANY
DUKE ENERGY
UTILITIES 2%
DUKE ENERGY
AES
TELECOM 2%
VERIZON
AT&T
Source: CapIQ, updated as of 5/21/14.
Tech Companies =
Top 1 or 2 Sector by Market Cap in S&P500 for Nearly 2 Decades
163. 163
This presentation has been compiled for informational purposes only and
should not be construed as a solicitation or an offer to buy or sell securities
in any entity.
The presentation relies on data and insights from a wide range of sources,
including public and private companies, market research firms and
government agencies. We cite specific sources where data are public; the
presentation is also informed by non-public information and insights.
We publish the Internet Trends report on an annual basis, but on occasion
will highlight new insights. We will post any updates, revisions, or
clarifications on the KPCB website.
KPCB is a venture capital firm that owns significant equity positions in
certain of the companies referenced in this presentation, including those at
www.kpcb.com/companies.
Disclosure