This document discusses the uses of the internet in business. It outlines several key uses: (1) email for communication, (2) e-banking services, (3) the world wide web for information and advertising, (4) chat rooms for communication, (5) e-commerce for online shopping, (6) telenet for remote access, and (7) online storage of documents. It also discusses some problems with using the internet such as language barriers, busy lines, hacking, viruses, misuse of information and credit cards, and spreading of vulgar content.

1. DR.J.KUMAR
ASSISTANT PROFESSOR
DEPARTMENT OF COMMERCE
SUBJECT : BUSINESS
COMMUNICATION

2. Internet Websites and their uses in business
MEANING OF INTERNET
Internet is a International network of
communication which connects the computers
all over the globe across international
territories with the help of telephone lines.
Many different networks operated by different
organizations are connected together to form
the internet.

3. USES OF INTERNET
This is the world of internet. The modern society cannot
even be dreamt without the internet. Different uses of
internet may be enumerated as under:
(1) E-mail. This facility of internet is very popular among
the users. A person can transmit his message to any part
of the world in a moment. This is a paperless facility which
saves time and money,
both. The sender and the receiver both should have the ID
address on some Website like : Yahoo, Hotmail, Reify mail
etc.

4. (2) E-Banking: This service has revolutionized
the banking sector. This is service which has
interlinked all the banks in the world. As a
result the use of services like Tele saving,
Mobile Banking, P.C. Banking and E-Banking is
increasing. This provides facility to operate
your account even when you are sitting in
your drawing room or working in your office.

5. (3) World Wide Web (WWW): World Wide Web is
a revolutionary development on the internet. It is a
source of large amount of information on various
subjects for different kind of users. It can be
used for number of purposes such as to advertise,
to invite job applications, to invite matrimonial etc.
It may be used to provide detailed information
regarding a product or a service or an organization
etc. The information can also be published on the
Web.

6. (4) Chat Room: Through this process the
speaker and the listener can speak to each
other and also see each other with the
help of a web camera. It provides facility of
face to face communication between the
people living in different parts of the
world.

7. (5) E-commerce: This facility of internet has
converted the whole world into a big market.
It provide facility of buying and selling goods
through internet. Prominent manufacturers
and dealersadvertise their products and
service and provide necessary details on their
Web site. Customer can buy anything at any
time in any corner of the world by paying
through his credit card

8. The buyer fills a form on the web site to
select the item to be purchased and
provide delivery and payment details.
Then information is electronically
transferred from computer to computer in
an automated way

9. (6) Telenet: Through telenet you can log
in on any computer connected with
internet and work on it as if it is under your
control. This is also known as Remote Log
In. It helps in downloading any new and
useful information from one computer to
another computer.

10. (7) On Line Storage: It is private internet
in which a web site is designed for the use
of the employees of the organization. It is
generally used to place documents such as
telephone directory, staff manuals and
office record. The main advantage of
internet is that the information stored is
readily available and it can be easily
updated from time to time

11. PROBLEMS FROM USING INTERNET
Though, internet is the fastest and most convenient
form of communication and provides widest
possible range of information, yet there are some
problems in using it. Main problems can be
summarized as follows:
(1) Problem of language: Mainly English language
is used in internet. Therefore, in a country like India
where many languages are used, language
becomes a barrier in the use of internet.

12. (2) Busy Lines: Though, unlimited knowledge and
information is available on internet but the route
through which it reaches to the consumer is highly
crowded and busy. Therefore sometimes,
user has to wait for a long time to get connected
with internet.
(3) Problem of Hacking: Hacking is the worst
problem in which any person can steal your
password and misuse your personal files and
records for his benefit.

13. (4) Virus problem: Some ill minded persons or
cyber criminals spread viruses which create
problems in the working of the internet.
(5) Misuse of information: Some unsocial
elements misuse the information provided on the
internet. For example internet also provides
information how to make bomb. This information
can bemisused by the unsocial elements to spread
fear and violence in the society.

14. (6) Spreading vulgarity: Internet is
misused for spreading interest in vulgar
films and literature which produce an
adverse effect on the youth.
(7) Misuse of credit cards: Misuse of
credit cards by criminals is also a big
problem while working with internet.

15. Social networking
Social networking is the practice of using a
dedicated online platform to maintain contact,
interact and collaborate with like-minded
individuals, peers, friends and family. Popular social
networking sites -- such as Facebook, Yelp, Twitter,
Instagram and TikTok -- enable individuals to
maintain social connections, stay informed and
access, as well as share, a wealth of information.
These sites also enable marketers to reach their
target audiences.

16. Advantages of Social Networking
1. Reduces marketing costs
Using social networking for marketing purposes can
dramatically reduce your advertising costs. Paid
advertising on social sites such as Facebook is typically
much cheaper than traditional advertising venues –
such as radio or television – and often offers the
additional advantage of being able to reach more
people.

17. 2. Immediate customer feedback
Using social networking sites is one of the most
effective ways to obtain immediate and reliable
customer feedback on your business products or
services. Monitoring social media comments on your
products or services can provide you with continuous
information on how – and why – consumers are liking
or disliking what you’re selling.

18. 3. Builds brand loyalty
Because social networking creates a sense of
community among the members of a social
network, it can provide an immense boost in
building brand loyalty to your company’s products
or services.
Being present on social media websites helps to
“humanize” your company and increases a sense
of personal connection with your customers –
both potential and existing

19. 4. Increases website traffic
The use of social networking can help increase
visits to your company website and increase sales
and revenues in a couple of ways. First, social
networking increases the mention of your
company online overall, which can help boost your
SEO ranking, putting your company higher in
online search results. Secondly, providing direct
online links to your company website in social
media posts can increase traffic to your site.