Internet + Politics
•Download as PPT, PDF•
4 likes•1,028 views
Social networking and video sharing sites are changing how politics are discussed online. Younger voters are more likely than older voters to get information about candidates from social networking sites. Barack Obama had more friends on MySpace and more supporters on Facebook than Hillary Clinton and John McCain during the 2008 election. Some politicians have used sites like Facebook and YouTube effectively in campaigns, but videos online can also harm candidates by spreading embarrassing incidents widely. While these new online tools may influence some voters, especially younger ones, traditional media still plays a large role in politics.
Report
Share
Report
Share
![SOCIAL NETWORKING ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Obama Powerpoint
The document summarizes Barack Obama's 2008 presidential campaign. It discusses his victories in early primaries over Hillary Clinton, his selection of Joe Biden as his running mate, and the party platform focused on the economy, leadership, and democracy. It also provides details on Obama's fundraising, focus on swing states in the general election debates against John McCain, and his ultimate electoral college victory over McCain in the 2008 presidential election.
Women, Social Media, Politics
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
Social media hurting
Social media has both benefits and risks. While it allows people to connect with friends and family, it also exposes personal data that can be sold or mined for advertising. Additionally, social media enables cyberbullying, which can seriously harm the mental health and well-being of victims, increasing risks of depression and suicide. Studies show that a significant percentage of students report experiencing cyberbullying, highlighting the need to address this issue and implement laws to curb its harmful effects. While social media facilitates new forms of political and civic engagement, the collection and analysis of personal data online also allows political campaigns to micro-target voters in potentially alarming ways.
President Barack Obama Smart Branding, & Social Media
The document summarizes the marketing campaign of Barack Obama during his successful 2008 US presidential run. It describes how Obama utilized new technologies and social media to engage supporters, raise funds, target voters, and ultimately help him win the election. Specifically, it highlights Obama's use of websites, social networks, online video, email, texting, and grassroots organizing to build enthusiasm, spread his message of change, and mobilize record numbers of new and younger voters.
Obama Case by SocialMedia8
The document summarizes the marketing strategies and tactics used in Barack Obama's successful 2008 presidential campaign, which focused heavily on online engagement and grassroots organizing. Key elements included the campaign website My.BarackObama.com, which allowed supporters to self-organize; extensive use of social media platforms like Facebook, YouTube, and Twitter; and innovative digital advertising techniques. The campaign was also notable for raising large sums of money primarily from small donors online. These Internet-focused approaches helped Obama energize his base and ultimately win the election.
The new landscape of facts and trust
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center's latest findings at the Mid-Atlantic Marketing Summit in Washington. He talked about how people use social media, how they think about news in the Trump Era, how they try to establish and act on trust and where they turn for expertise in a period where so much information is contested.
Obama Campaign Strategy
The document discusses Barack Obama's highly effective 2008 presidential campaign branding and marketing strategy. It highlights how Obama's campaign utilized new technologies and social media to energize and organize supporters. This grassroots approach allowed the campaign to build a large community of engaged volunteers and small donors, which helped Obama win the Democratic nomination and ultimately the presidency.
Case Study: The Barack Obama Strategy
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Recommended
Obama Powerpoint
The document summarizes Barack Obama's 2008 presidential campaign. It discusses his victories in early primaries over Hillary Clinton, his selection of Joe Biden as his running mate, and the party platform focused on the economy, leadership, and democracy. It also provides details on Obama's fundraising, focus on swing states in the general election debates against John McCain, and his ultimate electoral college victory over McCain in the 2008 presidential election.
Women, Social Media, Politics
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
Social media hurting
Social media has both benefits and risks. While it allows people to connect with friends and family, it also exposes personal data that can be sold or mined for advertising. Additionally, social media enables cyberbullying, which can seriously harm the mental health and well-being of victims, increasing risks of depression and suicide. Studies show that a significant percentage of students report experiencing cyberbullying, highlighting the need to address this issue and implement laws to curb its harmful effects. While social media facilitates new forms of political and civic engagement, the collection and analysis of personal data online also allows political campaigns to micro-target voters in potentially alarming ways.
President Barack Obama Smart Branding, & Social Media
The document summarizes the marketing campaign of Barack Obama during his successful 2008 US presidential run. It describes how Obama utilized new technologies and social media to engage supporters, raise funds, target voters, and ultimately help him win the election. Specifically, it highlights Obama's use of websites, social networks, online video, email, texting, and grassroots organizing to build enthusiasm, spread his message of change, and mobilize record numbers of new and younger voters.
Obama Case by SocialMedia8
The document summarizes the marketing strategies and tactics used in Barack Obama's successful 2008 presidential campaign, which focused heavily on online engagement and grassroots organizing. Key elements included the campaign website My.BarackObama.com, which allowed supporters to self-organize; extensive use of social media platforms like Facebook, YouTube, and Twitter; and innovative digital advertising techniques. The campaign was also notable for raising large sums of money primarily from small donors online. These Internet-focused approaches helped Obama energize his base and ultimately win the election.
The new landscape of facts and trust
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center's latest findings at the Mid-Atlantic Marketing Summit in Washington. He talked about how people use social media, how they think about news in the Trump Era, how they try to establish and act on trust and where they turn for expertise in a period where so much information is contested.
Obama Campaign Strategy
The document discusses Barack Obama's highly effective 2008 presidential campaign branding and marketing strategy. It highlights how Obama's campaign utilized new technologies and social media to energize and organize supporters. This grassroots approach allowed the campaign to build a large community of engaged volunteers and small donors, which helped Obama win the Democratic nomination and ultimately the presidency.
Case Study: The Barack Obama Strategy
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
The document outlines key points about developing a digital strategy for charities and non-profits. It notes that while social media may not directly generate donations, it can nurture future donors. Successful digital strategies require understanding goals and metrics, transparency, joined-up thinking across departments, and knowing what to measure. Images included provide examples of social media use, online fundraising trends, and concepts like social return on investment. The presentation aims to convince others of the importance of digital for non-profits through discussing what is known about the space and sharing thoughts on how to develop an effective strategy.
David Plouffe's Presentation on the Barack Obama campaign
This document summarizes polling data and fundraising numbers that show Barack Obama with strong leads over John McCain in key demographics and states. It notes Obama's support from women, Hispanics, and independents, as well as his leads in traditional swing states and some red states. It also highlights Obama's grassroots fundraising advantage over McCain in terms of donors, volunteers, and email subscribers.
Barack Obama Presidential Campaign, 2008
Barack Hussein Obama: 44th & current President of the United States
Born: August 4, 1961; Honolulu, Hawaii
First African American to hold office
Education: Graduate of Columbia University and Harvard Law School
Worked as: Civil rights attorney
Junior United States Senator from Iiinois
2009 Nobel Peace Prize laureate
Persuasive Speech
Social networking sites can be beneficial for society in several ways according to the document. They allow people to connect with friends and strangers, share information and media, and develop profiles to showcase their backgrounds and interests. While all age groups use social networking sites, they particularly help students find educational resources and information to aid with school and career planning. Politicians have also leveraged social networking sites to engage younger voters, as data showed presidential candidate Barack Obama had significantly more Facebook and MySpace supporters than John McCain leading up to the 2008 US election. Overall, the document outlines several upsides to social networking sites for finding contacts, aiding education needs, and assisting politicians to reach younger demographics.
Segmenting & Targetting for Obama campaign
Barack Obama ran one of the most sophisticated presidential campaigns in history by segmenting and targeting voters across multiple demographics and behaviors. He targeted youth through social media, mobile ads, and issues important to students. Obama targeted specific racial and ethnic groups by running ads in their languages and visiting communities important to them. Locally, the campaign customized ads and visited important areas and battleground states. Overall, Obama targeted voters across diverse channels and messages to build enthusiasm and support across broad demographic and regional groups.
Trust, Facts, Democracy
Lee Rainie, director of internet and technology research, presented a synthesis of the Pew Research Center’s growing explorations of issues related to trust, facts and democracy at a forum hosted by the International Institute of Communications on December 5, 2018. His presentation covered Center findings related to declining trust in institutions, increasing challenges tied to misinformation and the ways in which concerns about trust and truth are linked to public attitudes about democracy.
UGA Marketing 3000 slides - no videos
The document discusses the growth of social media and its impact on digital marketing. It notes that increased smartphone adoption and the intersection of mobile and internet have fueled social media growth. Major platforms like Facebook and Google now dominate digital advertising, with most of their revenues coming from ads. The document also examines how various companies are leveraging social media for promotional purposes and how analytics can enable more predictive marketing approaches.
Computer Graphics: Presentation Design + Research
Emily Guida shared several social media posts challenging the gender binary and increasing awareness of gender non-conforming people. The posts discussed that biological sex does not determine gender identity, more transgender people were killed in 2015 than any other year, and a lack of inclusivity of gender non-conforming people in media. Links were provided to research on dangers of the male-female gender binary, statistics on transgender deaths in 2015, and inclusivity of non-binary genders in media.
Barack Obama's Digital Media Campaign for 2012 Elections
This presentation gives an in-depth analysis of Barack Obama's Digital Media Campaign for 2012 Elections called Organizing For America (OFA) 2.0
Assignment 3: Manipulated Images
The social media post discusses challenging gender binaries and increasing awareness and acceptance of gender non-conforming people. It includes links to research on biology not determining gender identity, more transgender people being killed in 2015 than any other year, and a lack of inclusivity of non-binary genders in media. The post is by Emily Guida and is about computer graphics work including image editing techniques.
Social Media 101 - Markman
This document provides an overview of social media. It defines social media as interactive and user-generated content that is accessible and immediate. It then discusses key questions about understanding one's audience and goals. Statistics are presented on the popularity and demographics of social networking sites like Facebook and LinkedIn, as well as the microblogging platform Twitter and geosocial services. The document concludes with tips on engaging audiences through creating inviting content, interacting with others, posting regularly, and tracking results.
Final real news vs fake news 2017
This document discusses the rise of fake news and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming to adhere to journalism standards, and are changing how people consume media. Some key points made include:
- Social media use for news is on the rise, with over half of users getting news from Facebook and Twitter. However, Facebook users are more engaged with political content.
- The rise of "alternative facts" and false or misleading statements from politicians has blurred the line between facts and falsehoods for many.
- Younger generations in particular get much of their news from social media, but may not be critically evaluating the information or seeking confirmation from other sources.
AWB Social Media Efforts
This document summarizes AWB's social media efforts and strategy. It notes that 70% of journalists now use social networks for reporting and many politicians are on social media. AWB's goal is to communicate its messages and impact legislative efforts through social media channels like Twitter, Facebook, and a blog. The document provides statistics on AWB's social media presence and numbers of followers/fans. It emphasizes starting with high-quality content and using social media for events.
The winning strategy of Barack Obama's political communication in 2008 | Camp...
YES WE CAN. The winning strategy of Barack Obama’s political communication in 2008.
La strategia di comunicazione vincente di Barack Obama per USA 2008.
Social media
This document discusses the effects of social media on society. It notes that while social media allows people to stay connected with friends, it can also negatively impact personal relationships and privacy. Some key issues discussed are that many people use social media to hide rather than meet others, and that teens are showing decreased risk-taking and an inability to focus without technology. However, social media also has benefits like keeping people informed and connected. There are also concerns that social media could make face-to-face communication more difficult and may negatively influence political views through false information. Overall, the document examines both benefits and drawbacks of social media.
Facebook for Advocacy
The document discusses how to maximize social advocacy through Facebook. It outlines how Facebook can be used to push content, recruit supporters, share user-generated content, promote events, and drive online advocacy. It provides case studies of how organizations have used Facebook actions, notifications, and ads to spread messages and recruit supporters for causes. The document encourages targeting supporters on Facebook based on location, demographics, interests and other connections to maximize social advocacy efforts.
Social media paper fys 100
This document discusses the impacts of social media on society. While social media allows for connection and sharing of ideas, it also enables privacy issues, hoaxes, and reduced face-to-face interaction. Some benefits include increased political participation and combating depression, but social media also facilitates cyberbullying, fraud, and stalking. The author examines both positive and negative effects of social media and argues it both helps and hurts society.
Social media,the breath of life
Social media allowed a local story about a student denied permission to wear a tuxedo to prom with her female date to become a national issue over LGBT rights. As the story spread on social media, public opinion largely sided with the student against the school's administration. However, social media also resulted in some backlash against those involved, with some students' social media profiles and pictures from an alternative prom being shared widely online, potentially harming their reputations. The document warns that anything posted online can have unforeseen and long-lasting consequences, so it is important to avoid controversy and confrontation on social media.
Case study the barack obama strategy
The document provides details on Barack Obama's highly successful 2008 presidential campaign, which made innovative use of online and social media strategies to energize young voters, spread messages of hope and change, and raise record amounts of campaign funds from small donations. Key tactics included the My.BarackObama.com platform for grassroots organizing, strong presences on Facebook, YouTube, and Twitter, targeted email and text messaging programs, and online advertising. These digital efforts helped Obama attract hundreds of millions more online video views and social media followers than his opponent John McCain.
SXSW 2014: Do Consumers Really Care About Online Privacy?
Do consumers really care about online privacy? They sure say they do - but to what extent do their actions reflect those concerns?
Internet and Politics
The document discusses how social media, particularly YouTube, has impacted politics and presidential elections. It notes that candidates can benefit from inspiring speeches online but also face criticism over embarrassing clips. While the internet allows more public participation, videos can be edited to portray candidates negatively. Both Obama and Clinton have embraced social media more than McCain, gaining more online supporters. However, the effect of online campaigns on actual voting is still unclear.
Social Media & Politics
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
More Related Content
What's hot
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
The document outlines key points about developing a digital strategy for charities and non-profits. It notes that while social media may not directly generate donations, it can nurture future donors. Successful digital strategies require understanding goals and metrics, transparency, joined-up thinking across departments, and knowing what to measure. Images included provide examples of social media use, online fundraising trends, and concepts like social return on investment. The presentation aims to convince others of the importance of digital for non-profits through discussing what is known about the space and sharing thoughts on how to develop an effective strategy.
David Plouffe's Presentation on the Barack Obama campaign
This document summarizes polling data and fundraising numbers that show Barack Obama with strong leads over John McCain in key demographics and states. It notes Obama's support from women, Hispanics, and independents, as well as his leads in traditional swing states and some red states. It also highlights Obama's grassroots fundraising advantage over McCain in terms of donors, volunteers, and email subscribers.
Barack Obama Presidential Campaign, 2008
Barack Hussein Obama: 44th & current President of the United States
Born: August 4, 1961; Honolulu, Hawaii
First African American to hold office
Education: Graduate of Columbia University and Harvard Law School
Worked as: Civil rights attorney
Junior United States Senator from Iiinois
2009 Nobel Peace Prize laureate
Persuasive Speech
Social networking sites can be beneficial for society in several ways according to the document. They allow people to connect with friends and strangers, share information and media, and develop profiles to showcase their backgrounds and interests. While all age groups use social networking sites, they particularly help students find educational resources and information to aid with school and career planning. Politicians have also leveraged social networking sites to engage younger voters, as data showed presidential candidate Barack Obama had significantly more Facebook and MySpace supporters than John McCain leading up to the 2008 US election. Overall, the document outlines several upsides to social networking sites for finding contacts, aiding education needs, and assisting politicians to reach younger demographics.
Segmenting & Targetting for Obama campaign
Barack Obama ran one of the most sophisticated presidential campaigns in history by segmenting and targeting voters across multiple demographics and behaviors. He targeted youth through social media, mobile ads, and issues important to students. Obama targeted specific racial and ethnic groups by running ads in their languages and visiting communities important to them. Locally, the campaign customized ads and visited important areas and battleground states. Overall, Obama targeted voters across diverse channels and messages to build enthusiasm and support across broad demographic and regional groups.
Trust, Facts, Democracy
Lee Rainie, director of internet and technology research, presented a synthesis of the Pew Research Center’s growing explorations of issues related to trust, facts and democracy at a forum hosted by the International Institute of Communications on December 5, 2018. His presentation covered Center findings related to declining trust in institutions, increasing challenges tied to misinformation and the ways in which concerns about trust and truth are linked to public attitudes about democracy.
UGA Marketing 3000 slides - no videos
The document discusses the growth of social media and its impact on digital marketing. It notes that increased smartphone adoption and the intersection of mobile and internet have fueled social media growth. Major platforms like Facebook and Google now dominate digital advertising, with most of their revenues coming from ads. The document also examines how various companies are leveraging social media for promotional purposes and how analytics can enable more predictive marketing approaches.
Computer Graphics: Presentation Design + Research
Emily Guida shared several social media posts challenging the gender binary and increasing awareness of gender non-conforming people. The posts discussed that biological sex does not determine gender identity, more transgender people were killed in 2015 than any other year, and a lack of inclusivity of gender non-conforming people in media. Links were provided to research on dangers of the male-female gender binary, statistics on transgender deaths in 2015, and inclusivity of non-binary genders in media.
Barack Obama's Digital Media Campaign for 2012 Elections
This presentation gives an in-depth analysis of Barack Obama's Digital Media Campaign for 2012 Elections called Organizing For America (OFA) 2.0
Assignment 3: Manipulated Images
The social media post discusses challenging gender binaries and increasing awareness and acceptance of gender non-conforming people. It includes links to research on biology not determining gender identity, more transgender people being killed in 2015 than any other year, and a lack of inclusivity of non-binary genders in media. The post is by Emily Guida and is about computer graphics work including image editing techniques.
Social Media 101 - Markman
This document provides an overview of social media. It defines social media as interactive and user-generated content that is accessible and immediate. It then discusses key questions about understanding one's audience and goals. Statistics are presented on the popularity and demographics of social networking sites like Facebook and LinkedIn, as well as the microblogging platform Twitter and geosocial services. The document concludes with tips on engaging audiences through creating inviting content, interacting with others, posting regularly, and tracking results.
Final real news vs fake news 2017
This document discusses the rise of fake news and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming to adhere to journalism standards, and are changing how people consume media. Some key points made include:
- Social media use for news is on the rise, with over half of users getting news from Facebook and Twitter. However, Facebook users are more engaged with political content.
- The rise of "alternative facts" and false or misleading statements from politicians has blurred the line between facts and falsehoods for many.
- Younger generations in particular get much of their news from social media, but may not be critically evaluating the information or seeking confirmation from other sources.
AWB Social Media Efforts
This document summarizes AWB's social media efforts and strategy. It notes that 70% of journalists now use social networks for reporting and many politicians are on social media. AWB's goal is to communicate its messages and impact legislative efforts through social media channels like Twitter, Facebook, and a blog. The document provides statistics on AWB's social media presence and numbers of followers/fans. It emphasizes starting with high-quality content and using social media for events.
The winning strategy of Barack Obama's political communication in 2008 | Camp...
YES WE CAN. The winning strategy of Barack Obama’s political communication in 2008.
La strategia di comunicazione vincente di Barack Obama per USA 2008.
Social media
This document discusses the effects of social media on society. It notes that while social media allows people to stay connected with friends, it can also negatively impact personal relationships and privacy. Some key issues discussed are that many people use social media to hide rather than meet others, and that teens are showing decreased risk-taking and an inability to focus without technology. However, social media also has benefits like keeping people informed and connected. There are also concerns that social media could make face-to-face communication more difficult and may negatively influence political views through false information. Overall, the document examines both benefits and drawbacks of social media.
Facebook for Advocacy
The document discusses how to maximize social advocacy through Facebook. It outlines how Facebook can be used to push content, recruit supporters, share user-generated content, promote events, and drive online advocacy. It provides case studies of how organizations have used Facebook actions, notifications, and ads to spread messages and recruit supporters for causes. The document encourages targeting supporters on Facebook based on location, demographics, interests and other connections to maximize social advocacy efforts.
Social media paper fys 100
This document discusses the impacts of social media on society. While social media allows for connection and sharing of ideas, it also enables privacy issues, hoaxes, and reduced face-to-face interaction. Some benefits include increased political participation and combating depression, but social media also facilitates cyberbullying, fraud, and stalking. The author examines both positive and negative effects of social media and argues it both helps and hurts society.
Social media,the breath of life
Social media allowed a local story about a student denied permission to wear a tuxedo to prom with her female date to become a national issue over LGBT rights. As the story spread on social media, public opinion largely sided with the student against the school's administration. However, social media also resulted in some backlash against those involved, with some students' social media profiles and pictures from an alternative prom being shared widely online, potentially harming their reputations. The document warns that anything posted online can have unforeseen and long-lasting consequences, so it is important to avoid controversy and confrontation on social media.
Case study the barack obama strategy
The document provides details on Barack Obama's highly successful 2008 presidential campaign, which made innovative use of online and social media strategies to energize young voters, spread messages of hope and change, and raise record amounts of campaign funds from small donations. Key tactics included the My.BarackObama.com platform for grassroots organizing, strong presences on Facebook, YouTube, and Twitter, targeted email and text messaging programs, and online advertising. These digital efforts helped Obama attract hundreds of millions more online video views and social media followers than his opponent John McCain.
SXSW 2014: Do Consumers Really Care About Online Privacy?
Do consumers really care about online privacy? They sure say they do - but to what extent do their actions reflect those concerns?
What's hot (20)
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
Media Trust: Ready, Steady, Digital Strategy by Dean Russell, Fleishman-Hillard
David Plouffe's Presentation on the Barack Obama campaign
David Plouffe's Presentation on the Barack Obama campaign
Barack Obama's Digital Media Campaign for 2012 Elections
Barack Obama's Digital Media Campaign for 2012 Elections
The winning strategy of Barack Obama's political communication in 2008 | Camp...
The winning strategy of Barack Obama's political communication in 2008 | Camp...
SXSW 2014: Do Consumers Really Care About Online Privacy?
SXSW 2014: Do Consumers Really Care About Online Privacy?
Similar to Internet + Politics
Internet and Politics
The document discusses how social media, particularly YouTube, has impacted politics and presidential elections. It notes that candidates can benefit from inspiring speeches online but also face criticism over embarrassing clips. While the internet allows more public participation, videos can be edited to portray candidates negatively. Both Obama and Clinton have embraced social media more than McCain, gaining more online supporters. However, the effect of online campaigns on actual voting is still unclear.
Social Media & Politics
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
Ncfef nc next conf shaheen
The document outlines how social media has transformed political campaigning and engagement. It discusses how pre-social media, politicians relied on methods like door-knocking, newspapers and television to communicate. Now, social networks allow two-way engagement and people regularly get campaign news from platforms like Facebook. Six in ten Americans use social media, and these users are politically active by liking, posting and sharing issues. The rise of smartphones allows on-the-go access to political content and fact-checking. Younger voters are dual-screen, watching debates on TV while engaging online. Overall, social media has become a mainstream venue for political discussion and activism.
Presenation 2-obama
Michel de Certeau's theory of everyday tactics and strategies helps explain Barack Obama's successful 2008 presidential campaign. Obama and his team used strategies like social media, networking, news coverage, and speeches to target younger voters. Though some criticized Obama online, his social media presence attracted millions of supporters. De Certeau's distinction between the powerful establishing strategies and consumers employing tactics mirrors how Obama dominated online while supporters spread his message tactically.
Case Study: The Barack Obama Strategy
The document summarizes the marketing strategies and tactics used in Barack Obama's successful 2008 presidential campaign. Key aspects included developing an inspiring brand focused on hope and change, extensive grassroots organizing through websites like My.BarackObama.com, effective use of social media and online video, and record-breaking small donor fundraising. These innovative digital approaches helped energize young voters and build enthusiasm that resulted in Obama becoming the first African American president.
Paper On Obama Web Based Campaign
Barack Obama ran a highly successful web-based campaign strategy in 2008. He recruited a team of top digital experts to run his online operations. His campaign maintained a strong online presence across 15+ social networks and websites to engage supporters and spread his message widely. Obama empowered supporters to create and share content, generating billions of views and millions in donations. In contrast, John McCain's campaign lacked an effective online strategy. As a result, Obama was able to mobilize more supporters and raise more money online, contributing to his victory in the 2008 presidential election.
Citizen 2.0
The document discusses the rise of "Citizen 2.0" in the digital age and how the internet has impacted citizen engagement in politics. It finds that a new type of voter, called Citizen 2.0, has emerged, who are highly engaged online, skeptical of traditional media sources, and avid seekers of information. Citizen 2.0 represents over half of voters and are more likely to be activists in their communities and participate in politics online through activities like blogging, petitioning, and fact-checking politicians. They seek unbiased information from a variety of sources and want more authentic engagement from political leaders.
Votesocialmedia
Social media has become an important tool for political campaigns by allowing them to cheaply reach and engage with voters in real-time. Barack Obama mastered the use of platforms like Facebook, Twitter, and Tumblr during his successful 2008 and 2012 presidential campaigns. He used these channels to cultivate grassroots support, fundraise, advertise, and rally voters. New tools are emerging that allow campaigns to better understand voter sentiment through social media analytics and polling.
Votesocialmedia
Social media has become an important tool for political campaigns by allowing them to engage voters inexpensively and in real time. Barack Obama mastered social media in his 2008 and 2012 presidential campaigns, using platforms like Twitter, Facebook, and YouTube to cultivate grassroots support, fundraise, advertise, and rally voters. Looking forward, social media will continue to evolve how politicians and the public communicate and influence the political process.
Votesocialmedia
Social media has become an important tool for political campaigns by allowing them to engage voters inexpensively and in real time. Barack Obama mastered social media in his 2008 and 2012 presidential campaigns, using platforms like Twitter, Facebook, and YouTube to cultivate grassroots support, fundraise, advertise, and rally voters. Looking forward, social media will continue to evolve how politicians and the public communicate and influence the political process.
Votesocialmedia
Social media has become an important tool for political campaigns by allowing them to cheaply reach and engage with voters in real-time. Barack Obama mastered social media in his 2008 and 2012 presidential campaigns, using platforms like Twitter, Facebook, and YouTube to cultivate grassroots support, fundraise, advertise, and encourage interaction with over 24 million Facebook likes and over 11 million Twitter followers. Looking forward, social media will continue to evolve how politicians and voters communicate and influence the political process.
Social Media And Politics (12/1/08)
The document discusses the increasing role of social media in politics. It notes that while social media was emerging as a political tool in the 2004 US election, it played a larger role in Barack Obama's highly successful 2008 campaign. It also discusses the use of social media by political parties and candidates in Canada and Malaysia, noting that traditional campaign methods still dominate overall.
Social media youth n politics
This is my first presentation which connect Social Media & Politics. Indian politicians are stilll reluctant to use social media. This is an attempt to showcase the power of social media vis a vis pros n cons.
The Digital President2point0
One of three presentations at UW Insight: the digital President, presented on the University of Washington campus 1/15/09
Trend Truth: Tweeting the News
A survey of 315 Americans found that 51% believe social media impacts mainstream news reporting. The ways consumers access news is changing, with 58% finding news through search engines and 24-30% increasing their use of online newspapers, network websites, search engines, and social media. While most readers are active on social networks like Facebook and YouTube, over half believe social media influences the news. This has implications for how news outlets engage audiences and uncover consumer opinions through free social media platforms.
Netpop Vote Presentation
Highlights from our special coverage of the 2008 Presidential Election. Results come from the third annual Netpop tracking survey--a study dedicated to understanding how high-speed Internet connectivity is changing the way people work, shop, play and communicate.
Go to www.netpopresearch.com for more in depth analysis of this and many more topics.
Politics and the Internet
The document discusses how politics and news have moved increasingly online. It notes a doubling in online news usage from 27% in 2004 to 64% in 2008. While traditional news outlets have not lost ground to partisan sites, individuals now act as content filters by spreading information among their social networks. The internet has also revitalized political participation through tools like emailing candidates, online petitions, and political discussion forums and videos. However, concerns remain about the effects of excessive online political interest and activism.
Tweet and Win? The role of social media in political discourse
This presentation was created for students in the Political Communication class at Oklahoma Baptist University
Aldo van Weezel - Taking social media to the next level
The document discusses trends in social media and its growth. It notes that social networking is now the most popular online activity worldwide. Over 1.2 billion people use social networks, spending 1 in 5 minutes online on them. Facebook is the dominant social network, visited by over 900 million daily active users. The document also discusses the rise of the "social customer" and importance of influencers in social media marketing.
Politics2.0
The document discusses how new technologies have changed political campaigns and elections. It outlines how candidates in the 2008 US presidential election, particularly Obama, embraced platforms like Facebook, YouTube, and Twitter to engage supporters and spread their message. These new tools allowed for more direct interaction between politicians and voters and greater participation from a wider audience. Younger voters and those outside the US were more informed about the election process through user-generated videos and international blogging about the American election on sites like YouTube.
Similar to Internet + Politics (20)
Tweet and Win? The role of social media in political discourse
Tweet and Win? The role of social media in political discourse
Aldo van Weezel - Taking social media to the next level
Aldo van Weezel - Taking social media to the next level
Recently uploaded
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
By Design, not by Accident - Agile Venture Bolzano 2024
As presented at the Agile Venture Bolzano, 4.06.2024
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI support
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GridMate - End to end testing is a critical piece to ensure quality and avoid...
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
DevOps and Testing slides at DASA Connect
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Recently uploaded (20)
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Internet + Politics
- 1. MySpace + YouTube = ePolitics? A look at how social networking and video sites are changing politics