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Internet of Things DC: June 16 Meetup - Zubie
Zubie is a connected car device and service that provides safety, vehicle health, and driving assistance features. It tracks location and activity via GPS and OBD-II port vehicle diagnostics. This allows monitoring of family members, driving scores for teens, real-time diagnostics, and trip coordination. Zubie uses driving data from the device and cloud information to provide personalized offers from insurance and other partners. The presentation outlines Zubie's history and vision for disrupting the automotive and insurance industries by utilizing a large dataset from connected vehicles.
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Internet of Things DC: June 16 Meetup - Zubie
- 1. 1 MAKING DRIVING SAFER, EASIER& LESS EXPENSIVE 16th June 2014 NAVIN GANESHAN VP, PRODUCT @NGANESHAN
- 2. ZUBIE MAKES EVERYCAR A CONNECTED CAR 2 GPS Cellular Connection Accelerometer Safety • Track family members • Monitor teen drivers • Smart activity alerts Vehicle Health • Real-Time Diagnostics • Repair Insight & Value Driving Assistance • Carpools & Trip coordination • Merchant Reviews Offers • Discounts on services • Insurance offers (UBI)
- 3. DEFINING THE “CONNECTEDCAR” Telematics Driving Safety Infotainment Mobility
- 4. SAFETY 4 Real-Time Tracking ProximityAlerts Activity Patterns Driving ScoresTrip Logging Expense Tracking
- 5. VEHICLE HEALTH 5 Real-time StatusProblem Severity Estimated Repair Costs OBD Trouble Codes (DTC) Battery Drain Alerts P-420 Ignition coil temperature exceeded threshold Oxygen Sensor malfunction reported P-201 Catalytic Convertor performance problem P-007 Major Engine Problems Reported P201 This fault code indicates that the Oxygen Sensor that monitors the mix of fuel and air may be defective, or that the mix ratio was less than idela for a pre-longed period of time. This problem potentially could result in damage to the fuel- injector. However it can also often be caused by the gas-cap being inadequately tightened. Plain English Explanation
- 6. DRIVING ASSISTANCE &COMMUNITY 6 Location-Sharing Create location-sharing groups with friends for short durations Social Leaderboards Compare, compete and educate other drivers Traffic, Weather, Speed Limits Car Community Ratings & Reviews Carpool Coordination Planned/ In Dev… 78 42 83
- 7. FLEET SOLUTION FORSMB MARKET 7 • Geo-Location and Alerting • Health & Efficiency • Analyze Trips, Stops & Driving
- 8. IT’S BEEN ABUSY YEAR A BRIEF HISTORY OF ZUBIE 8 • Incubated in BestBuy as a mobile-hotspot product • A JV between BestBuy and Open Equity Partners • Q1 ‘13 - New team, new focus – connected car • Q3 ’13 - Product launch – Consumer • Q4 ‘13 - New Investors – BP/Castrol and Comporium • Q1 ‘14 – Product Launch - Zubie Business • Q2 ’14 – Major partnerships in automotive, insurance • Q3 ‘14 - First International partnerships • Q4 ‘14 - Second Gen Device planned • HQ in Sullivans Island, SC • Presence in MN, DC,
- 9. A BRIEF HISTORYOF OBD II Mandated by Clean Air Act Amendment in 1990 On all new cars made after 1996 Goal of Emissions Enforcement Comprises Multiple Communication Protocols — ISO 9141 – used by European, Asian — SAE J1850 VPWM – used by GM — SAE J1850 PWM – used by Ford — CAN – All post-2008 Vehicles
- 10. EVOLUTION OF OBDSOLUTIONS 10 Used by mechanic or emissions inspector Used by DIY Gear- heads Accessible to everyone Made possible by… • The Smartphone and the App experience • Quantified-Self • Easy Connectivity – BTLE or Cellular • Intolerance for any information-gap
- 11. PEEKING IN, GEEKINGOUT 11 Cellular TMobile 2G GPRS OBD II Interpreter OBD Solutions Firmware GPS + Accel Standard — DTC codes — Engine On/OFF — Self-test results — RPM — Engine coolant temp — Pedal position — Engine Load — Over 100 others… Non-standard — Safety restraints/Airbags — Odometer — Fuel Level — Location — Hard Acceleration — Hard Braking — Speed — Geo-fences — Crashes * — Bumps — Towing + + = — On Board cache — T-Mobile GPRS/2G — Other versions in development — 4G/LTE in dev
- 12. THE REAL DATAOPPORTUNITY 12 Collected from the Device Augmented in the Cloud Produced by Analytics • Speed • Acceleration/G Forces • Engine Codes • RPM • Diagnostic self-check • Battery levels • Cabin Temperature • Coolant Temperature • Miles driven • VIN • Brand/Make/Model • Model-specific Codes • Repair insight • Maintenance Schedules • Top repair issues • Recalls • Valuation • Prior Repair History • Weather • Traffic • Speed limits Collected from User & Usage • Social Profile • Family members • Cars owned • Trips/Activities • Trip profiles • Driving habits/aptitude • Maintenance done • Service Interest • Driving Score & badges • Trip Analytics • Regular Activity, Places • Driving patterns • Offer Propensity • Repair Propensity • Predictive Repair cost • Pattern-based alerts • “True” Car Value
- 13. DISRUPTING AUTOMOTIVE -CRM/VRM 13 — Remote diagnostic alerts — Mileage based marketing — Trade-in and trade- ups — Warranty & Accessories — Better trade-in evaluation — Test-drive analytics
- 14. THE INSURANCE ANGLE 14 — UBI – Usage Based Insurance — PAYD – Pay as you Drive — 9/10 engaged in trials or deployments — Progressive efforts go back 10 years But…. — Data use is limited to risk-reduction — Hardware (or software) not a core competency
- 15. SOME INTERESTING SCENARIOS… 15 1. Real-time bidding for your battery replacement (even before its dead) 2. Your driving history lives with your car 3. Predictive maintenance reports based on your driving 4. “Insurance-by-the-day” or “cross the border” insurance 5. Your home and your car talking to each other 6. Warranties tied to driving behavior and vehicle history
- 16. 16 DEEP(ISH) THOUGHTS AND HARSHLESSONS IoT and the evolution of user engagement
- 17. ALERTS EVOLVING INTO“AMBIENT AWARENESS” (USERS ARE ADAPTING TO A CONSTANT FLOW OF INFORMATION) 17 Then “Important” events Designed to interrupt, drive action Unconditional, rule-based Capacity Limited Now “Interesting” events Designed to inform Tailored to context, prior engagement Capacity Unlimited?
- 18. RULES ARE DEAD (DON’TRELY ON USERS TO TELL YOU WHAT THEY WANT) 18 Learning trumps rule-creation
- 19. EVERYTHING IS CONTEXTUAL,ESPECIALLY MONITORING (USE ALL AVAILABLE DATA TO GAUGE CONTEXT AND SELF-ADJUST) 19 Remember this scene? (Zubie’s Valet-Monitor feature)
- 20. IF EVERYTHING’S ASIGNAL, WHO RUNS THE SWITCHBOARD? (WHAT ARE THE NEW RULES ENGINES?) 20
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