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© 2016 FLIP & EARN BY DAMIR GALEEV | ALL RIGHTS RESERVED
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FLIP & EARN
The Most Complete Practical Guide on Selling Websites and Beyond
by Damir Galeev, a Flippa™ super seller

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Disclaimer
All rights reserved. No part of this publication may be reproduced, distributed, or
transmitted in any form or by any means, including photocopying, recording, or other
electronic or mechanical methods, without the prior written permission of the publisher,
except in the case of brief quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law. This e-book provides experience-based
business advice, however neither its authors nor its publishers guarantee any specific
amount of income that the reader can acquire by implementing the discussed business
model.

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Introduction
Since I started my online business, I have gone through a variety of business models
involving entirely disparate concepts. Some of those ventures turned out to be quite
profitable while others – not so much. Never discouraged by occasional failure, I kept
refining my systems and techniques (by phasing out inefficient practices) until I was left
with a concept that generated revenue on a consistent basis and incurred only negligible
risk.
I found a way to leverage the resources and know-how that had been accumulating
throughout the years of working online and implemented them in a single system, which
I am going to discuss in great detail in this report.
I have thought of writing an e-book of considerable volume to combine actionable advice
with multiple case studies and theory. However, after some consideration I realised that
a typical internet marketer will benefit much more from a briefer to-the-point report that
covers only the practical material. This advice is designed to be easily implemented
regardless of the reader’s experience in running an online business.
Too many product creators rely on content of questionable usefulness to boost the
perceived value of their packages. This is not the case here. I did not want to stuff this
product with things you may or may not need. Instead, I opted to provide step-by-step
instructions that are designed to get you up and running within mere days.
Much like any other information provider, I have to make some assumptions about my
audience. Here they are:
1. You are not experienced in internet marketing, providing digital services or
selling websites. With this assumption in place, my report will be useful to a wider
range of people from novices to more informed individuals. If you are indeed an
experienced internet entrepreneur, I still recommend going over the entire course to
avoid missing any important points.
2. You are an experienced internet and computer user. Needless to say, this is not a
report for someone who has just learnt how to turn on a PC and get online. You have to
know your way around the web and have a capability to learn new interfaces. With that
said, if you know how to use Facebook you should be okay.
3. You have good communication skills. The only real professional skill you need to
have in order to run this business is an ability to convey your ideas to others effectively.
Whether you are corresponding with a potential buyer or writing sales copy, you are
using this skill.
If you have read my sales letter, you know that this business model allowed me to
achieve my personal goals in a very short time. It’s important for you to clearly define
your own goals. Forgive me for more assumptions but if you are looking to build a web-
based business, there is a good chance you are after the following benefits:
 Working from home or your own office
 Having flexible schedules

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 Not having to worry about money
 Sense of fulfilment
 Ability to travel
I don’t want to bore you with “motivational post-copy” like many other reports do. All I
suggest is that you always keep your goals at the back of your head. This will give a
sense of purpose to everything you’re doing.
Your goals may be different from the ones I listed above, but it is crucially important for
you to define them. Without that, you cannot move on.
In the upcoming training modules I will reveal a highly profitable business model and
explain both its front-end and back-end aspects. It would also be fair to mention one
important point. Even though I explain most of the concepts in a step-by-step fashion,
please keep in mind that this is not some “income generation blueprint” or product of that
sort. Your success will ultimately depend on your own determination and eagerness to
achieve your financial goals. There are no holy grails or magic buttons in internet
marketing.
Remember that the amount of money which you will be able to make depends on a
number of variables. The good news is that I will reveal these variables throughout of the
report. I am convinced that this information will help you stay competitive and reach your
target income with ease.
Even though we are going to discuss plenty of specific things, I am not going to add
anything which you cannot research on your own for free. Instead, I will point you to the
right direction and occasionally share links. We are now ready to start.

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Module I: Business Model Overview
What I do is simple:
I provide a range of digital services (i.e. graphic design, website development,
content writing and online marketing) for both businesses and individuals. I
outsource technical work to a commission-based remote team, while I conduct
project management and oversee the venture.
But you would probably feel cheated if I told you this report was merely about building a
typical “web design” agency. Almost anyone can create such a business these days.
Marketing is where most people fail miserably. You can have the most brilliant team on
the planet, but if no-one knows of your company’s existence the entire operation is
simply pointless.
Even though we are going to discuss how to set up a digital agency, the majority of this
report is going to focus on how to market its services by using the following actions:
1. Create generic WordPress websites that advertise a set of digital services
2. Sell these websites on Flippa
3. Partner up with your buyers by providing them with all the necessary tools to
promote their newly acquired website and, more importantly, allow them to use
your project portfolio as a marketing tool
Here’s the main catch: your website buyers are obligated to outsource all of their
work only to you and your team, otherwise they are not allowed to use your
portfolio.
This system has allowed me to acquire referral partners and get paid up to $300 per
each such acquisition from direct website sales. In other words, I got paid to expand
the network of sales agents who promoted my services for free.
If you are an experienced internet marketer or service provider, I’m hoping that what I’ve
just told you made perfect sense and you’re going: “Wow, I can’t believe I haven’t
thought of this earlier!” You could, in fact, put down this report and proceed to
implementing my strategy (risking to miss certain shortcuts and useful tips).
If you are new to online business, you may be somewhat confused and that’s completely
normal. Let me explain a little further.
One of the principal things to understand is that this business model has two main
components:
 Selling websites (front-end), which involves selling complete WordPress
websites on Flippa with intent to acquire referral partners for your digital agency
as well as to generate income from the actual sales.

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 Providing digital services (back-end), which involves responding to quotes
and managing projects provided to you by your referral partners (i.e. the people
who bought your websites on Flippa).
If you are still unsure what type of websites to sell, register on Flippa and view my
profile. You will see a list of websites I have sold. Those are the websites that are part of
the business model I am describing.
As you see, the sole purpose of those websites is to present information on design,
development, content and marketing services in a way that is visually appealing and
easy to understand. It is important to convey a sense of professionalism through the
websites you are selling, as these are the very websites your referral partners are going
to use to advertise your services.
Flippa needs to be treated more as a promotional platform rather than as a standalone
way to generate revenue. Even though it allows you to raise a few hundred dollars from
the sale of a single site, the real money comes from providing services. All you truly
need is three or four active referral partners and your financial woes will become a thing
of the past.
Much like any other marketing activity, selling websites on Flippa is a process. Many
tasks of that process can be outsourced and automated, and you absolutely don’t have
to have any technical or artistic skills to list and sell a site. The procedure boils down to
the following steps:
1. Purchasing a domain name
2. Building or cloning a website
3. Creating a Flippa listing
4. Running the Flippa listing
5. Providing post-sale support
After you’ve sold a website and acquired a referral partner, your job is to respond to
quote requests and, if accepted, to manage your production team.
Each stage of selling on Flippa as well as subsequent project management are going to
be discussed further on in this report. But before we get to that, it is important to build
the fundament of your business. This is what the next module will focus on.

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Module II: Setting Up a Digital Agency
Before you can start offering services and marketing them with my Flippa method, it is
prudent to know exactly what those services are and to have a team of experienced
professionals in place in order to deliver them. Moreover, you have to convey a
trustworthy image, so that your potential clients take you seriously.
Let’s examine each stage of the process in regards to building an online agency that
provides design, development, content and marketing services.
Step 1: Determine the services you will offer
You are probably aware that the current online market offers vast opportunities for digital
agencies. If you are not sure what those opportunities are, I highly recommend to do
some research and find out how millions of people earn their living by providing remote
online services. You will see that there is hard data explaining why there won’t be a
shortage of customers in this industry for years to come.
Even though it is up to you which specific services to provide, here’s an idea where to
start:
Website and application development
 Websites
 Web-based apps
 Mobile applications
 Mobile optimisation
Graphic design
 Webpage templates
 Logos
 Banners/headers
 Interfaces
 Sales pages
 Brand identity
Content writing and copywriting
 Web content
 Articles
 Sales letters
 Reviews
 Press releases
 Training guides
 Translations
Search engine optimisation
 Keyword analysis
 Website audit

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 On-page SEO
 Off-page SEO (link building)
Step 2: Build a competent team
Let’s pretend that you found someone who needed a custom website with content
optimised for local Google searches. In order to build such a website, you will need four
professionals:
 Graphic designer to create design templates for every page type of the site
 Web developer to convert the design into code, add all the necessary features
and take the website live
 SEO expert to perform keyword research and subsequently optimise the content
 Content writer to write all the web content according to the keyword research
This is just one example of what kind of service suppliers you’ll need for a typical project.
Your goal is to have an online team at your disposal which you can easily employ any
time someone orders a service from you. It is a very bad idea to look for clients first and
for suppliers later. Always remember that before you can quote a price, you have to
know your labour cost, otherwise you risk losing money or failing the project altogether.
I’d like to emphasise that you don’t have to pay anyone up-front. Your goal at this stage
is to simply secure the contacts with reliable suppliers.
It’s crucial to note that while a designer and a developer are your essential suppliers,
a content writer and an SEO expert are optional (at least in the beginning). If the primary
focus of your business is website creation (which is recommended), then as soon as you
have a designer and a developer, you can start advertising your services.
Lower-end writing can be easily outsourced to websites like Fiverr. Just make sure to
check the quality of the submitted work before handing it over to the client.
If you happen to be a good writer, do not hesitate to do higher-end jobs yourself. Of
course, as you progress with your business finding a permanent writer will prove
beneficial.
SEO (along with social media, reputation management services, etc.) can be a nice
upsell after you’ve already built someone a website, and in many cases all these things
can be handled by a single point of contact. Finding a permanent supplier for this service
is not essential when you’re first starting out but should definitely be looked into after
you’ve completed a few projects.
Your initial goal is to find a developer and a designer who are willing to work with
you without any initial investment on your side. Remember that you are not hiring a
supplier for a specific job but rather securing a contact for future projects. Ensure to work
with individuals, not agencies; after all, you are building your own team.

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There are two primary places, where you can find tons of suppliers: freelancer sites and
internet marketing forums.
There are many freelancer networks such as ELance, Guru and Freelancer.com, but I
have personally had the best experience with UpWork. It offers many features that will
allow you to filter out tire kickers and to make sure that you’re dealing with someone
competent.
All freelancer websites offer a multitude of tools that assist you in selecting a supplier.
You should first browse through the profiles and bookmark the workers that catch your
eye. Below are the criteria for selecting a developer:
 Has a portfolio of at least 5-6 professional projects
 Knows a multitude of programming languages (HTML5, CSS, JavaScript, PHP,
MySQL - those are a must)
 Experienced with WordPress development
Pay especially close attention to the portfolio and ask yourself whether you would hire
the supplier in-question after seeing their work. To most people, a portfolio is the number
one deciding factor when choosing a web designer to work with. Once you have a
handful of potential candidates saved, start contacting them with a message like this:
Hello,
My name is X, and I am looking to recruit a professional team for my web development
company. We have all the resources in place and are ready to start our marketing
campaign.
Looking at your profile, I believe that you have the necessary skills and experience to be
of use in our company. Please, contact me on Skype (ID: xxxxxx) to discuss this
opportunity further.
I have never been a big expert in human resources, nonetheless, interviewing people on
Skype allowed me to see who was worth working with and who was not. Before I ended
up with my current team, I interviewed a number of people who were not a good fit for
my venture. Make sure to have a meaningful chat with your candidates and use your
natural ability to read people.
When you have a good amount of candidates, interview them one by one. The purpose
of the interview is to determine their skill, availability and English level. Also, keep your
eyes open and filter out those who appear to be too demanding. You need to explain to
your potential workers that, initially, they are going to be paid on a project basis, and if
things go well you will switch them to a salary.
When hiring a designer, make sure that he/she is experienced in web design as well as
other types of graphic design. They should also have a professional portfolio, which
includes at least a handful of visually appealing web templates.
If you can find a team of a developer and a designer (who work together), it will be highly
beneficial for your business. So I recommend asking the developers who you interview if

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they know a good designer (and vice versa). It is common for developers to team up with
designers so you shouldn’t have too much trouble finding such teams.
Having a developer and a designer who know each other will hugely simplify project
management. If they don’t, it is prudent to properly introduce them.
Keep your selected suppliers in your Skype account and slowly build a relationship with
them. By the time you receive your first project, they should regard you as an ethical
business owner who works hard to get clients.
Your ultimate goal is to build a team of trusted partners who are going to place the
interests of the business high on their priority list. I understand that there are many
different kinds of people out there (many of whom aren’t ethical), so use your ability to
identify time wasters and always stick to agreements you make.
Once you have a team in place, it is a good idea to secure your communication
channels. The combination of email and Skype will do just fine at the beginning stages,
but as you get more and more business, switching to a dedicated collaboration tool like
Basecamp may prove beneficial.
Step 3: Build a trustworthy business identity
After you’ve identified opportunities on your market, decided what services you’re going
to offer and established links with reliable suppliers, it’s time to build a professional
brand identity for your business.
It is crucial to understand that unless you are able to present yourself as a reputable
company, no one is going to become your referral partner (let alone order your services),
Make sure to choose a company name that you can get a domain name for. We will
cover domain names in more detail in the next module, so let’s focus on other areas of
branding for now.
Needless to say, you must have a stunning website that explains your services and
shows off an impressive portfolio. On top of that, it is important to have a decent social
following to instil trust into your prospects. And optionally, you could throw in well-
designed marketing materials to supply your referral partners with.
This may sound like you need thousands of dollars to get this business rolling but this is
not the case at all. I am going to show you how you can set it all up for a fraction of the
price you would typically pay.
Portfolio
If you want to get clients quickly and charge high prices, a professional portfolio is not
optional. You’re probably wondering: “How am I going to have a portfolio, if I haven’t
completed any projects?” It’s fairly simple: you need to use the portfolio of your
suppliers.
Ask your developer and/or designer if you could place their portfolio on your website and
guarantee to outsource only to them should you get projects. You can offer to sign a

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contract to put them at ease. Generally, most suppliers will not have a problem letting
you use their portfolio, so long as it helps them get more clients.
Since the supplier has to agree to “lease” their portfolio in order for you to achieve your
objectives, it may be a good idea to ask them about it during the initial interview. If
you’ve invested time into selecting a candidate and you are realising that they do not
want you to use their portfolio, you will need to start the selection process over again.
There are two types of website portfolios: those with just images and those with live
links. It is likely that designers will only have images to show while developers may have
live links. One of the reasons why I suggested hiring an existing team of a designer and
a developer is because it hugely simplifies building a single portfolio that would have
both live links and images of webpage design.
If you have a designer and a developer that are not affiliated with each other, make sure
they are introduced and that you have permission to display their portfolios on a single
site. Suppliers are often picky about what context their past work is displayed in.
Ensure to protect yourself legally by having your suppliers sign paperwork which makes
them liable for any false claims about their past projects. If your supplier claims that he
worked on a project which he/she, in fact, did not work on, you have to do as much as
possible to protect yourself from potential disputes.
Website
Once you know what your portfolio is going to consist of, it’s time for you to create a
website. This is what your potential clients are going to judge you by, therefore you have
to make sure that your website looks absolutely exquisite. To give you an idea of what
that site should look like, feel free to take a look at mine.
Like I mentioned earlier, the most powerful tool in achieving both goals is a great
portfolio. Since in the beginning stages you are still not 100% certain who is going to be
your permanent supplier, you must be able to easily switch between portfolios on the
admin panel of your site. Content management systems such as WordPress allow you to
do that very quickly and effortlessly.
When it comes to building your website, you have two options: a) having a website
designed and developed for you; b) building a website yourself by using a stock
WordPress theme.
Having a custom website is certainly beneficial in terms of credibility, however most
freelancers will charge a small fortune to have one built. If you have some start-up
capital, I do recommend this option. Just keep in mind that you want your site to be
WordPress based, so that you can easily manage it and add/change content as needed.
You could use the developer and designer you’ve partnered with and give them the task
of building a custom site for you. This would be a great way to test their reliability,
communication skills and quality of work. Perhaps, they will even agree to do it at a
reduced rate.

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If you don’t have the funds to invest in a website with unique design, it’s perfectly okay to
go with a stock WordPress theme. There is plenty of choice on Themeforest and other
theme marketplaces.
Whichever option you choose, ensure that your website has an engaging, professionally
written copy as well as high quality images from a paid image bank. Personally, I have
been using Dollar Photo Club where you can get an image of any size for just $1.
One of the most crucial features of your website is a quote request form. Its purpose is
to collect all the necessary information from a lead so that you can accurately quote a
price. Gravity Forms is a great WP plugin to build advanced forms. It offers a big range
of useful functions while featuring a simple drag-and-drop interface.
If you prefer not to spend money on a paid plugin, free WordPress form builders such as
Contact Form 7 will do just fine in the beginning stages.
Lack of familiarity with WordPress should not be an obstacle in building a website. There
are plenty of free guides that can teach you everything you need to know from start to
finish. The best thing is that the learning curve is only a couple of days long. Plus, if you
buy a theme on ThemeForest, most vendors on there will be happy to provide you with
support and explain the things you may not understand about the functionality of a
theme right away.
Social media
Today it is crucial to have a good social platform to back your business. Even though
you are not going to rely heavily on social media for marketing, having profiles on
popular networks is just as much of an expectation from the market as having a good
looking website.
Your website is going to have links to your social profiles, so make sure that all of them
are well designed and provide all the essential information about your business and
services. Needless to say, your portfolio must be featured throughout your social
profiles.
I recommend starting out with the following social networks:
 Facebook
 Twitter
 Behance or Dribble
I understand that you may not have a clue about what to post on your social profiles, so
let me give you a couple of ideas.
When it comes to Facebook and Twitter, you can welcome every new client by making a
post like: “We are delighted to begin working on a project for [client/business name]”.
When you finish someone’s project, you can make another post and include a link to the
completed site. Anything newsworthy can be posted on your social media, but the posts
about completed projects carry the highest marketing value. Just make sure to ask your
clients if it’s okay with them.

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Your Dribble and Behance profiles should show the screenshots of the websites you’ve
worked on. Use the images from your supplier’s portfolio first, and then keep adding
images of your own projects, so long as your clients permit it.
To sum things up, here are the essential elements that you have to display on your
website:
 Description of each service
 Company bio
 Portfolio
 Quote request form
 Contact details
 Links to social profiles
Your website and social media profiles are important marketing tools. As I mentioned
before, they have to be in an impeccable condition in order to convey credibility to your
market. The sole purpose of your professional image is to show your potential clients
and referral partners that you are a credible business with focus on quality.
What we’ve discussed in this module could easily be the subject of an entire book, but
please remember that you don’t need to have any special skills to put this together. You
don’t have to have a lot of money either, since there are always ways to do things for
free or cheap.

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Module III: Choosing Domain Names
This module assumes that you have already built your team and created the main
website for your digital agency (as described in the previous module).
Choosing a domain name for the very first website that you are going to sell on Flippa is
the first step of your front-end operational process.
There are three types of domain names that we are going to look at: regular, exact-
match and aged. They differ from one another by the following criteria:
 Price
 Perceived value
 Method of research
 Time to acquire
Let’s take a closer look at each type.
Type 1: Aged
These are domain names that were registered months or years ago and are available for
sale on GoDaddy Auctions or a similar marketplace. In our case, we are going to be
after domains whose owners didn’t continue their renewal cycle. They’re known as
expired domains.
The price to purchase and register one of these domains may range from as low as $20
to, literally, thousands of dollars. This report is not concerned with domain trading, so
you only need to consider domains under $40.
For your potential Flippa buyers, aged domains hold more value than the other two
domain types. Exactly how valuable they are perceived to be depends on several
factors:
Age: Of course, the older a domain name is the better. Google puts more trust into aged
domains, so older websites are (theoretically) easier to rank there.
Page Rank (PR): This is a value from 0 (lowest) to 9 (highest), which Google uses to
determine the “authority” of a website. PR is calculated based on the quality of backlinks
that point to the pages of a website. All new domain names are by default PR0.
Amount of backlinks: A high amount of backlinks is also considered to be beneficial for
SEO, so this is something you could advertise in your Flippa listings. With the domain
research method that I am going to show you, you will be able to see how many
backlinks a domain names has. The problem is that after you’ve built your website, some
backlinks are going to point to non-existing pages, so it’s prudent to employ a WP plugin
like 404 Redirect as a workaround. It will redirect all links to the main page, so hopefully,
their SEO value is not going to be lost.

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Domain length and relevance: This is a universal criteria that could be applied to the
other domain types as well. The shorter and more relevant to your venture a domain
name is, the better.
One place where you can browse and acquire aged domains is GoDaddy Auctions. To
research PR and backlinks you can use one of the free web based tools such as this
one. This method of research is practically free but it may take a little while before you
find a suitable domain name.
The faster way is to use a paid tool called PR Power Shot. It allows you to search
domain names by a number of criteria such as PR, age, keywords, etc. I have used this
tool extensively for many of my Flippa listings, and it paid for itself many times over. It
comes with comprehensive tutorials that will explain how to use the provided data in the
most effective way.
Type 2: Exact-match
They are called exact-match domains (EMD) because they are an exact match to a
valuable keyword. For instance, if the keyword is “cheap car insurance”, its EMD will be
“cheapcarinsurance.com”
The value of such domains used to be much higher in the past, although there are still
SEO experts that swear by them. They certainly hold less value than aged domains and
it’s now hard to say whether they’re better or worse than regular domains. That will likely
depend on the length and brandability of the domain in-question.
Exact-match domain names can be researched for free by using Google Keyword Tool
and a domain look-up tool such as Instant Domain Search.
Type 3: Regular
These are newly registered domain names that do not match any keywords. They cost
as much as the registrar charges.
Since they cannot boast a high PR, backlinks or old age, their perceived value is
determined only by their brandability. The latter, in turn, is achieved with the following
criteria:
Length: Make sure the domain is as short as possible.
Extension: At the time of writing, the most valued extension is .com. .Net and .org share
the second place, while all other extensions are below them.
Relevance: Obviously your domain name should somehow reflect what your business is
about.
Instant Domain Search is a web based tool which allows you to instantly see whether a
domain name is available to purchase. It’s free and I highly recommend you to use it.
Searching directly on GoDaddy or any other registrar takes much longer.

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I’d like to conclude this module by making the following statement:
Since I began selling on Flippa, I have not been able to conclusively establish any
correlation between the domain type and the selling price of a listed site. Yes, I
had websites with aged domain names that sold for a few hundred dollars, but I also had
websites with regular domain names which sold for just as much or more.
Feel free to experiment with different domain types, but do not hold much faith in their
ability to affect the outcome of a sale. It’s just one of many factors that determine the
success of a listing.
With that said, things like domain age, high PR and exact keyword match have the
potential to tip the scale in your favour, especially before you establish a Flippa profile
with many positive reviews.

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Module IV: Building a Website for Sale
After you’ve researched and registered a domain name, it’s time to build the first website
you will list on Flippa. As we’ve already covered, its apparent purpose is to provide
information on the services offered by your digital agency, but your objective is not
limited to that.
Your ultimate goal is to sell your site for the highest possible price and, hopefully,
acquire an active referral partner. A typical buy-it-now price for a website with no traffic
or revenue currently ranges anywhere between $120 and $400.
It is fairly difficult to compile a prioritised list of criteria for a successful sale, yet my long
experience as a Flippa seller affords me the ability to use historical data to make certain
conclusions in regards to auction success rate. Below is the list of factors which affect
the probability of a successful sale for a no-traffic/no-revenue site (ranked from the most
important to the least):
1. Business model
2. Listing description
3. Website design
4. Domain name
5. Seller’s reputation
6. Copy
The business model is, arguably, the most important success factor on the list. As
discussed in Module I, your buyers are going to purchase your websites on Flippa and,
hopefully, promote them with intent to earn a commission or mark-up from reselling your
services.
The reason this business model is superior to many other models offered on Flippa is
because it offers a complete money-making solution for people of all proficiency levels.
But before I explain this point further, it is important to understand the mentality of Flippa
buyers: they love complete business solutions.
Luckily this is exactly what you’re going to offer. Not only are you selling a website, but
you’re attaching a portfolio, supplier team and marketing materials. That’s on top of the
standard benefits of winning an auction, which we will soon discuss.
In short, by purchasing a website from you on Flippa, your buyer has an opportunity to
transform himself from an “everyday normal guy” to a professional website designer and
developer. This, in a nutshell, is what you need to convey through the website you’re
selling.
Of course, you can either outsource the work involved in building this site or you can do
it yourself. The only difference is that this website is going to be cloned many times over
after being initially built.
Even if you decide to outsource, I highly recommend using a generic theme rather than
designing and developing a website from scratch. It is not cost effective to do otherwise.

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If you don’t want to spend money on outsourcing and have a fair amount of dedication,
you can build the in a couple of days. If you are already experienced with WordPress, it
might be even faster.
To build your first Flippa site, you will need five things: domain name, hosting, WP
theme, images and copy.
As we’ve already covered, you can get domain names on GoDaddy. Despite the fact this
company does not have the most ethical practices, I am forced to recommend it simply
because this is the most popular domain registrar among Flippa buyers. If you don’t use
GoDaddy, chances are, your buyer will need to pay extra to transfer the domain name
there.
Since I have already covered domain names I am going to assume that you have
already purchased one so we can move onto the other steps.
Step 1: Get a hosting account
When it comes to hosting, you can get away with the cheapest (shared) options, just
make sure that whatever you go with offers the cPanel interface. I have personally been
using Hostgator for years, and after a few bumpy months in 2013, I can say I am now
fairly happy with their service. Many of my clients and partners use Arvixe and are also
very happy that. At the end, I recommend doing your own research to find real and
recent reviews.
According to many people, GoDaddy’s hosting services are at best mediocre (and don’t
offer cPanel). I also have to warn you against ever using 1and1 for the sakes of your
sanity. I need to tell you this, because those two companies have the heaviest marketing
campaigns online, and you may fall easy prey to their seemingly “amazing” offers. They
may be very cheap but the quality of hosting is simply not there. GoDaddy may be great
for domains, but 1and1 is all-around awful for everything.
Step 2: Buy a WordPress theme
After you bought a domain name and signed up for hosting, all you need is a good
WordPress theme. It is quite important for it to be diverse and allow many design
options, so that the websites you build do not necessarily look like twins (although mine
did for a while). There are many places where you can acquire those themes
inexpensively. Here are a couple of options:
Elegant Themes: These are very cheap but moderately buggy themes with slow
support. If you have a developer on staff who can quickly fix small issues, go for it. The
price is unbeatable.
Themeforest: These themes are typically of higher quality, since they have to pass
stringent development requirements and meet certain design standards to be allowed on
that marketplace. The tricky thing is their licence. You are technically not allowed to sell
more than one copy without buying a separate licence. With that said, many of the TF
vendors are fairly flexible and may issue you a different licence that will allow you to
resell multiple sites based on their theme. I recommend contacting them directly and

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offering them the following deal: you pay for the most basic type of licence and have a
right to use the theme to sell an unlimited amount of websites on Flippa. In exchange
you will put a banner linking to their profile on each website you sell (this could be an
affiliate link for Themeforest leading to the theme creator’s profile). You can also offer
them a percentage from the Flippa sales, but only if they refuse your initial offer. Your
goal is to avoid buying the theme’s licence every time you want to list a new website,
and that can only be achieved with negotiations.
Step 3: Get images
Once you’ve acquired a theme, you are almost ready to start building your website. One
more crucial piece of the puzzle is images. You can typically get access to plenty of
“public domain” content for free, but its quality is often low. Your best bet is to buy
professional images from websites like Fotolia, Shutterstock, Getty Images, Graphicriver
and Photodune. Just make sure to check images’ licence, otherwise you may be risking
infringing someone’s copyright.
Remember that the images you buy or download must fit into the theme which you are
going to use. It’s a good idea to refer to the theme’s demo site to get an idea about what
sizes of images you need. Avoid stretching out small images when making sliders
or similar elements.
Step 4: Build the website’s main structure
If you are a complete novice in WordPress, there are tons of completely free tutorials
that will teach you everything you need to know in order to build a website. Also, if you
have bought a theme on Theme Forest, there is a good chance it came with extensive
documentation. I highly encourage you to refer to it and follow the author’s instructions
closely. If you’re looking for a professional training solution, then I would go with
Treehouse and their Learn WordPress path.
Step 5: Add copy
After you’ve put together your website’s main structure and added all of the images, it’s
time to place the copy. The quality of the copy is of great importance, as many potential
buyers will check that before committing to a bid.
If you don’t think you are a good writer, it makes sense to outsource this task. You can
get this done fairly cheaply on the Warrior Forum or purchase PLR to an existing text.
Step 6: Add your portfolio
After placing the copy, make sure to add your portfolio.
As I said earlier, you need to ask your own team for permission to use their portfolio on
your website. But whatever you do, don’t intermix portfolios of different teams.

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When your first Flippa website is fully finished, you need to install the Search and
Replace and Duplicator plugins. They will be used during the subsequent transfer and
duplication process after you sell your first site.
So, once you’ve got your first website built, it’s time to list it on Flippa and manage the
auction. The next module will focus on exactly that.

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Module V: Creating and Managing a Flippa Listing
In order to list a website on Flippa, you will need the following:
1. Finished website
2. Post-sale materials: marketing guide and buy-it-now bonuses
3. Website description for your Flippa listing
I assume that you’ve built your first website for a Flippa auction, so this module will focus
on points 2 and 3.
Before you actually list your website, it is prudent to prepare all of the items that you will
provide to your buyer after the sale takes place. Let’s take a look at your action plan.
Step1: Write a marketing guide
One of the things you should include in your listing is a marketing guide. This is a short
document designed to introduce your buyer to the business and help them understand it
even if they have no experience doing work online. The volume and level of detail of this
guide is ultimately up to you, but whatever you choose to go with, it should be accurately
reflected in your website description on Flippa. Don’t over-advertise your marketing
guide if it’s too short in length or very general in nature; or if it is detailed, then make
sure to make a selling point out of it.
A marketing guide should be delivered to every auction winner, regardless of whether
they went for BIN or not. This will help you convey a sense of completeness through
your products.
You can easily research many fresh and effective local marketing strategies on the
Warrior forum and other internet marketing forums. You don’t even need to buy any paid
products if you don’t want to, because a wealth of useful information is available in public
threads. If you are looking for more in-depth training, I highly recommend Lynda.com.
They have excellent courses on local marketing and the information you’ll learn can
easily be used as content for your guide (just make sure to never plagiarise).
You could also use your marketing guide to recommend relevant products and make
extra money as an affiliate.
Step 2: Create BIN bonuses
The other type of post-sale materials is buy-it-now bonuses. To encourage your potential
buyer to pay the highest possible amount for your auction (and end it early), you will
have to increase the perceived value of what you’re selling. The best way to achieve that
is to offer a set of bonuses as a reward for using the BIN option. These bonuses have to
be relevant to the package you’re selling, and it’s ideal if they facilitate something for
your buyer or at least educate them.
Here are some of the things you can offer as bonuses:

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 E-books
 Templates (e.g. accounting spreadsheets, proposal document, etc.)
 Marketing materials (e.g. design templates for business cards, brochures, emails,
etc.)
 Additional content
 Replacing duplicate content with unique
 Custom logo
Licences to e-books and PLR content can be inexpensively purchased on websites like
PLR Assassin. Just make sure to check how recent the content is to avoid offering
things that are dated. Graphical content also goes out of date but not as quickly as
internet marketing information.
Step 3: Write your website description
Writing your Flippa copy is one of the key steps for achieving a successful sale.
Your job is to convince Flippa buyers that acquiring your website is going to financially
benefit them. Remember that you have to present your offer as a complete package
which was designed specifically to make them money.
Do not simply describe your website by listing basic information. Instead, turn dry facts
into exciting benefits.
If your general writing skills are good, there should be no reason why you couldn’t write
to sell. All you have to do is follow a predefined structure and remember that the purpose
of every word, sentence, paragraph and character is to sell your product.
When I’m writing sales copy, I like to imagine that I’m explaining a business idea to my
overly sceptical cousin. The only way to convince him of anything is to grab his attention
in the beginning, explain everything as if he knew nothing of the matter and discuss
every single benefit several times from different angles.
Let’s take a look at the overall structure of your Flippa copy and discuss each element
individually (the plan below is based on a real website description which I personally
used):
1. Introduction (no title): This is the most crucial section of the entire sales letter
because only here do you have a chance to grab the attention of your reader.
The best way to write an introduction is to identify the strongest benefits of your
product and to aggressively squeeze them into 5 or 6 paragraphs of carefully
worded sales copy. Do not go overboard and write ClickBank type copy, because
Flippa is a bit different. They do expect a more professional tone, but that
shouldn’t discourage you from revealing the best bits of your offer in the very
beginning of your listing.
2. Services offered: Describe what services your website offers and remind your
readers how much demand there is for them.

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3. Outsourcing: Explain how the outsourcing works and which professionals are
employed on your team. You can write a short bio for each person, emphasising
their skills and experience.
4. Sales process: Explain how the sales process works. The purpose of this
section is to convey to your readers that processing a sale with your website is
easy. Feel free to outline the action flow, listing all the steps from capturing a
lead to delivering the service.
5. Marketing methods: Briefly touch on the marketing methods (which are
discussed in greater detail in your marketing guide), but do not reveal any crucial
pieces of information directly in the copy. You can use this section to tell your
readers that each auction winner will be supplied with a complementary
marketing guide. This is a good place to advertise it.
6. Back-end management: Assure your prospects that absolutely no technical
skills are required to manage the website. In this section you can discuss the
advantages of the WordPress theme and plugins you used and explain the
benefits of their features.
7. Why I’m selling: Explain that you do this professionally and that you use Flippa
as a way to expand your pool of partners. Basically, tell the truth.
8. About me: Add a personal touch by sharing a couple of biographical details,
such as your hobbies, where you are from, etc.
9. “The auction winner gets…”: Use bullet points or numbering to list everything
that an auction winner will receive with a website. Flippa sellers typically include
things like:
i) Domain transfer between GoDaddy accounts
ii) Website transfer or free hosting
iii) Marketing guide
iv) Technical support
10. Buy-it-now bonuses: Use the format of the previous section to list and explain
the BIN bonuses. This is the second most important section of your sales copy
(after the introduction), because it holds the potential to convince your prospect
to go through with a BIN bid, and that is the ideal outcome of your Flippa sale.
11. Closing (no title): Inject the soundest benefits of your offer into two or three
punchy call-to-action statements and use them to close your Flippa copy.
So long as you follow the above format and constantly praise the advantages of the
website you’re selling, there will be no reason why your copy shouldn’t convert.
Once you’ve got your website description, BIN bonuses and marketing guide, you are
almost ready to list your website. The only thing left is to decide your BIN price, minimum
bid, reserve price and auction duration.

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The BIN price should be set high in the beginning ($200 - $400) but as the auction
progresses, it is recommended to gradually lower it towards the end (more on this
shortly).
The minimum bid amount should at least cover your website creation/cloning and listing
expenses but not exceed $100. If you paid $13 for a domain name, $10 for images, $5
for duplication labour and $9 as a listing fee, then your minimum bid should be at least
$37.
I don’t like playing mind games with reserve prices (at least for lower-end listings), so I
typically set it $1 higher than the minimum bid. Flippa does not allow you to advertise “no
reserve” but buyers will quickly learn that there is no reserve on your listings if you keep
it up.
I typically set my auctions to last from three to five days with the vast majority of them
being three-day auctions. The advantage of a short auction is that it creates a sense of
urgency for your potential buyers which, in turn, encourages bids.
After determining those three values, go ahead and register on Flippa if you haven’t
done so already. Once registered, consult with their tutorials (if needed) and create your
first listing.
Step 4: Manage your live listing
Once your listing is live, you cannot simply let it run on its own and go about your day.
You have to actively monitor it, interact with your leads and make adjustments to the
listing (if necessary).
If someone contacts you and they’re asking you a question, make sure to thank them for
reaching out to you and give them as detailed and in-depth of a response as you
possibly can. Treat each private message as a golden opportunity to prove yourself as a
reliable and pleasant person who truly cares about his/her customers. This is done to
instil confidence in potential buyers and encourage them to place a bid.
When someone places a bid without first contacting you, send them a private message
and thank them for the bid. Also, offer to answer any questions they may have and offer
to lower the BIN, if they’re interested. This is how a message like that would look:
Thank you for the bid. If you have any questions regarding the website or the auction,
please let me know.
Also, if you’re looking to secure the website right now, I have some options that allow me
to reduce the BIN price.
If they do ask about what those options are, you can offer a lower BIN price after taking
out some bonuses. You can offer them several options with different configurations of
bonuses.
Even though Flippa encourages sellers to be careful who they accept bids from, I
typically accept all bids. The worst case scenario is that the buyer will win the auction
and not pay, in which case Flippa allows the seller to relist the auction for free. The only
loss, in this case, is time.

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Over 90% of people who won my auctions paid. There should be no reason why you
should have a lower rate of paying buyers.
When it comes to determining the probability of a sale, there are two metrics you can
use:
1. Ratio between views and watchers
2. Ratio between views and bids
Both are available to see on your listing’s main interface. If you can get at least one
watcher for every 10 views, you are doing well. The more watchers you get, the higher
the probability of a bid (including BIN) becomes.
I mentioned earlier that it’s important to lower your BIN price towards the end of the
auction. If only one day is left and there are no bids, you should gradually lower your BIN
price. For instance, if the BIN is $380 at the beginning, you could lower it first to $280,
then a few hours later to $250 and finally to $190 when only an hour remains until the
auction end.
Yet, it’s crucial to not only lower the BIN, but to place a comment in your listing every
time you do it. What happens is that every time someone comments in your listing, all of
the listing’s watchers receive a notification email from Flippa. I have personally closed
many sales this way.
Sometimes you may receive comments from other Flippa users. Whether they’re
positive or negative, always pause and think before responding. Ask yourself how you
can turn a comment into a selling point or an opportunity to instil more trust into your
leads.
But so long as your listing is 100% transparent, you shouldn’t get any nasty posts.
As a new Flippa seller, there is a good chance your listing will not end successfully on
the first try. You may need to relist your auction a couple of times (Flippa makes it
cheap) before securing a sale. But once you get a couple of positive feedback
comments, things will become easier. Establishing social proof should remain your
strategic priority in the beginning, so ensure to treat your buyers exceptionally well.
When you get your first buyer, it’s time to begin the next stage of your operational
process: post-sale support.

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Module VI: Providing Post-sale Support
After you’ve made a sale your work is not yet over, as you still need to ensure that your
buyer gets the website and all of the supplementary materials. Your short term
objective at this stage is to receive positive feedback. Everything you do after the
sale will affect the probability of that outcome.
Much like everything else we’ve talked about previously, post-sale support is a process
with multiple steps. It makes sense to discuss each step, so that you get the full picture.
Step 1: Send out transfer instructions
This is normally done by using Flippa’s private messaging or email. By sending this
document, you are aiming to achieve the following objectives:
a) Collect all the necessary information required to transfer the website (such as domain
and hosting details). Here you can earn some extra money as an affiliate by
recommending a domain registrar and a hosting provider, assuming the buyer doesn’t
yet have accounts there.
b) Let the buyer know how to log into their WordPress site and how to update their
contact information by using the admin panel. This includes changing the user details in
WordPress and setting all contact forms to communicate with the buyer’s email address.
Business information such as address and phone number, obviously, also needs to be
updated.
c) Inform the buyer how to get the marketing guide. The easiest way is to put it on your
server and provide a download link.
d) Provide clear and concise instructions on how to process an order: who and how to
contact, where to fill out a quote request form, etc. Generally, you need to encourage the
buyer to keep you as a main point of contact for outsourcing. We’ve already touched on
Gravity Forms and how you can use it to make advanced forms.
e) If you’re into email marketing, you can provide a link to your squeeze page and try to
get your buyers to opt-in. Obviously, don’t expect huge numbers here, as you can only
add one person per sale at the most.
f) If the auction ended in a BIN bid, provide instructions on how to get the bonuses. If
there was no BIN, then you can offer to sell the bonuses for a fixed fee. You can even
place a payment link directly into the document.
g) Try to get some information about what major factors that influenced your buyer to go
ahead with the bid. You can offer a small reward for filling out a survey. The information
you get out of it is priceless.
As you see, this document serves three main purposes: first, it gathers necessary
information for a site transfer; second, it provides the buyer with access instructions for
WordPress; third, it earns you money with affiliate links, bonus upsells and, potentially,
opt-ins.

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Do not underestimate the importance of your post-sale template, as its quality also
greatly affects the way your buyer perceives you. It’s a known fact that a lot of digital
product sellers are extremely courteous, helpful and fast to respond only before making
the sale. Once the money is paid, the response time and level of attentiveness often
drops quite drastically. Don’t be one of those sellers and make sure to live up to
everything you’ve advertised in your website description.
Your post-sale transfer instructions are the first impression you make on your buyer after
they’ve paid you money, so put as much effort into writing them as you would into writing
a sales copy.
Step 2: Transfer the domain name
After you’ve received a response back from the buyer, it should contain their domain
name information. If you’re using GoDaddy, you are looking to get your buyer’s user ID
and email associated with the account. You can then go to your GoDaddy user panel
and perform the transfer by using your buyer’s details. The last step is for your buyer to
accept the incoming transfer.
Step 3: Move the website to your buyer’s host
When your buyer receives and accepts the domain transfer, ask them to switch their
domain name servers to match those of their host. This step is necessary for the domain
to communicate with the correct server. Keep in mind that DNS may take up to two days
to propagate. If you’ve figured out how to setup WordPress websites and duplicate them,
you can easily move one by performing the following steps:
a) Download all the files from the website’s directory onto a local drive
b) Download the database as an SQL file (use phpMyAdmin)
c) Upload the files into the appropriate directory on your buyer’s server
d) Create and connect a new database by using the wp-config.php file
e) Import the SQL data by using the previously downloaded database
Moving a website to a new host is one step I don’t recommend doing yourself. People
have different hosting providers with different control panels. Each company sets their
own restrictions that may not be immediately obvious. To a non-techy person, this may
present a major hassle.
It’s much wiser to hire someone on Fiverr who can do the job for $5 or pay your own
developer to do it. The amount of time you’ll save will be tremendous.
Once you see that the site is live on the new server, check it thoroughly and make sure
all the links work. Only after that contact the buyer and let them know the job is done.
Step 4: Leave feedback

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Once you’ve followed up with the buyer and made sure they’re happy, go ahead and
leave positive feedback. Take your time to come up with something non-generic to say
as that will encourage the buyer to return positive feedback. You will soon learn that it is
not only the mere quantity of positive comments that matters, but also what people
actually say about you.
Should you face any complications or delays during the transfer process, make sure to
communicate with your buyer often, apologise for the inconvenience if necessary and
regularly update them on the status of the transfer.
If you’ve done everything correctly and remained pleasant and polite throughout the
post-sale process, there will be no chance of receiving negative feedback.
Tracking of sales and tasks
It is important to track both operations and finances.
When it comes to tracking Flippa sales, you need a spreadsheet which discusses cost,
revenue and profit of each website you sell. I recommend having a separate column for
each expense (e.g. Flippa fee, PayPal fee, domain name, etc.). It’s best to start a new
sheet every month in order to get an idea of how much front-end profit you generate
monthly.
You may choose to have another spreadsheet where you can tick off tasks associated
with creating and running website listings as well as supporting the buyer. When you sell
multiple sites at once, sometimes it’s hard to keep track of your progress, so it helps to
have a spreadsheet that clearly tells you where you stand in the operational process.
Outsourcing support and management
Many of the things we discussed in this and the previous modules can be outsourced to
a single assistant with good communication skills. As a matter of fact, this is how I
currently do it. Someone else lists my websites and provides post-sale support, while my
only job is to handle questions from potential buyers when the listing is live.
Here are the duties you could assign to your assistant:
 Contacting the buyer after an auction ends (make sure to supply your assistant
with a post-sale communication template and all the necessary files)
 Transferring domain names
 Ordering website transfers between hosting accounts
 Logging data into spreadsheets
 Distributing bonus materials
 Answering support questions or relaying them to the developer
 Ordering and placing content
 Creating Flippa listings (with provided copy)
The last duty I mention (creating Flippa listings) should only be assigned to someone
you trust. Obviously, you cannot have some stranger logging into your Flippa account

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and stealing your entire business, so if you don’t have someone you can 100% rely on,
just do that part yourself.
All the other things are safe to assign to someone you find on UpWork or a similar site.
Whatever you do, never share your PayPal account information with an outsourcer.
Always pay for your listings yourself, even if someone else makes them for you.
Also, remember that your Flippa feedback is your most precious asset, so make sure to
do everything possible (including training your assistant) to receive outstanding
comments. This will secure your success in the long run.
In this module we’ve looked at the last stage of selling a website on Flippa. By now you
should have an understanding of how to choose a domain name, build or clone a
website, make a Flippa listing and provide post-sale support.

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Module VII: Providing Services
In this module we are going to discuss completing a project order for a referral partner.
Following my established format, I will outline each step of this process from receiving a
quote request to getting paid for project completion.
Expense and progress tracking
You know that your Flippa buyers are your referral partners. A certain percentage of
them are going to find clients for digital services and outsource the labour to your team.
But before you are ready to process their orders, it is important to have a streamlined
system of operations. Just like how you were using spreadsheets to track the progress
and finances of your Flippa listings, you should use a similar format to track projects that
your partners find for you.
Use Google Docs, Excel or Smartsheet to create two spreadsheets.
The first one needs to track only statuses of tasks and should have no mentioning of any
money at all, because this is the sheet your supplier team will have access to. It is up to
you how to organise it, so long as it clearly tells you which project is on which stage of
completion.
The second spreadsheet needs to display all the financial information for each project.
The most logical way is to have one row per project and to use columns for various
values you want to track. Again, it’s your call exactly what to track, but the following
values are crucial and must be included:
 Quoted price
 Agreed price
 Paid amount
 Labour cost
 Transaction cost
 Other cost (have a separate column for each cost value)
 Profit
This sheet may also include various dates and general project completion statuses.
Starting a new sheet every month may prove beneficial, because it will allow you to have
a snapshot of your costs and revenues for each month.
Project management
Once your project tracking has been set up, you are ready to process an order. Follow
the step-by-step instructions below to gain a thorough understanding of each procedure.
Step 1: Receive a quote request

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When you were building your main website, one of the key things was to create a
detailed quote request form. That form was designed to be used by your referral
partners and clients to share exhaustive information about their project.
When someone fills out your quote form, you will receive an email that provides project
requirements. This tells you everything you need in order to complete the project. Read
the requirements carefully to ensure you understand the scope.
Step 2: Discuss the project details with your suppliers
It is a good idea to forward the project details to your designer and developer, so they
can look at them before you have a chat.
Whether or not to share your lead’s budget with your suppliers depends on your
relationship with them. I personally share all budgets and actual closing prices with my
developer but you don’t have to.
Your meeting with the suppliers can happen over Skype or a similar communication tool.
The purpose of this meeting is two-fold:
A) To answer any questions your suppliers may have regarding the project.
Sometimes they may not understand certain English expressions or would request more
information on some features. In case of the latter, you may need to get back to your
lead by email and wait for them to respond.
B) To establish cost. If everything is clear to your team, they will tell you what
compensation they expect for completing the project. You have to ensure that you get
the cost of each principal task separately. In our example, you have to find out the cost
for the following:
 Design of the homepage and inner pages
 Conversion of the design into HTML
 Addition of the CMS (e.g. WordPress)
 Making the website responsive
 Content placement
When you have a designated price for each main task, it will give you more flexibility
during negotiations.
An alternative to the quote system is having a list of pre-set prices for various services.
After running this business for a while, you will realise that each referral partner tends to
bring in projects of a certain type. Once you recognise their patterns, you can start
developing pre-set rate sheets. For example, if you know that one of your partners
regularly sends you ecommerce clients, it would make sense to compose a rate sheet
listing the services associated with that particular niche.
If you decide to take that approach, you’d need to collaborate with your supplier team to
assign a price tag to each task. It is important to understand that not every supplier will
agree to pre-set prices.

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Step 3: Send a detailed quote to the lead
Once you know your prices, it is time to communicate them to your lead. The best way to
do it is to send a PDF with an itemised price quote that lists each job and its price. You
can purchase well-designed proposal templates on Envato marketplaces or get them for
free on PLR sites.
Not only does your quote document need to state what you are going to do and for how
much, but it also has to have all of the elements of a formal letter, such as a header with
addresses, an opening line, a closing paragraph, you signature and a footer.
When deciding how much of a mark-up to add to your cost, it is recommended to aim
high and leave room for negotiations, unless you already know the exact budget of your
lead.
Remember that you must appear professional and detail oriented. Sending a quote is,
arguably, one of the most crucial steps, so ensure that you are able to instil trust in your
prospect.
Step 4: Negotiate
Your lead may or may not agree with your price. This is where task itemisation comes
handy. After realising that the price is too high, your lead may request to drop a certain
task (such as adding a CMS or making the site responsive).
Negotiate as you see fit: think logically and determine the financial capabilities of your
lead. If you are dealing with a successful company, chances are, they can afford market
prices for a custom-developed website. If it’s a local reggae band, their budget may be a
little tighter. Even though you are not dealing with a lead directly but rather using a
referral partner, you should still know who is requesting the quote. This information is
useful not only for quoting prices accurately, but for subsequent design decisions.
In most cases your referral partner is going to act as a project manager, and your role is
more of a ‘team coordinator’. If they want you to be the main point of contact for their
client, then it is prudent for you to include a project management fee. I have charged
from $200 to $3,000 for management services depending on project complexity.
Once the budget has been decided on, I would collect 50% of the total price and
distribute 50% of that to the suppliers. Paying them in-full or paying nothing until project
completion is equally demotivating. By paying them half on commencement and half on
completion, you can keep their work spirits high. If your referral partner or their lead
prefer a different payment scheme, feel free to go along with it as long as it doesn’t put
you at risk of not being paid for completed work.
It’s best to be as thorough as possible in your project contract, so that you are protected
from non-payment and other potential issues. You can just use an existing contract
sample and modify it to your needs.
Step 5: Produce a design mock-up

33
A design mock-up is an image file which shows how the homepage and inner pages of a
site will look after the development is done. A designer typically produces this in
Photoshop or a similar tool.
I have to stress that it is prudent to supply your designer with web content before he/she
starts the work. Many of the design decisions may be based around the content, so it
would be redundant to use dummy text and images to produce a mock-up. Of course, if
your client does not have the content at that point, then you don’t have a choice but to
use the “lorem ipsum” filler.
First, have your designer create the homepage. Once it’s done, examine it, make sure
that it’s done according to the project requirements and send it to your client.
The client may or may not like it right away. If not, have them specify what they dislike
and have your designer make appropriate revisions. Once accepted, your designer can
start working on the inner pages.
When the design of all the pages is satisfactory for your client, you can move on to the
next step.
Step 6: Monitor development
Submit the provided PSD files to your developer, so that the design could be converted
into HTML and CSS. Typically, most projects will also require the developer to add a
CMS such as WordPress and make the site responsive.
It will take some time for your developer to do the work. Check in on him every once in a
while to make sure he is on the right track. When you have major milestones, it is a good
idea to update your client. Such milestones could include:
 Completion of front-end development
 Completion of making the site dynamic
 Completion of making the site responsive
At some point the site will be made live. When you have a confirmation from your
developer that the work is done, proceed to the next step.
Step 7: Place content
If the site has a CMS, anyone can place the content by using the admin panel. It is
usually wise to provide instructions to your client on how to do it, as to enable them to
update their content without a developer.
If the site does not have a CMS (e.g. WordPress), then only the developer is capable of
placing and/or updating content.
Your client should provide clear instructions on which piece of content goes where,
otherwise this step might turn into a major headache.
Step 8: Test and track issues

34
After the site is fully done, go to every single page and test out every single feature. Pay
attention to the accuracy of design conversion as well.
The task above should be done on a desktop or laptop computer, a smartphone and a
tablet. If you don’t have the latter two, use one of the free simulators online.
Not only should you test the website on every possible device, but also do it in all
popular browsers. Those include Internet Explorer, Firefox, Chrome and Safari. If you
don’t have a Mac, again, use a simulator online.
Create a list of issues that you’ve found and send it over to the developer. Once you
receive confirmation that the issues have been fixed, check everything again to make
sure.
When the site is 100% bug-free, proceed to the next step.
Step 9: Submit the project
Once you are confident that everything on the website is perfect, send a completion
report to your buyer. Such a report should consist of the following:
 Link to the live demo
 Quick summary of what was done
 Detailed instructions on how to use the back-end (in case the site is dynamic)
 Request for feedback
If the buyer doesn’t find any issues, they will usually ask you to transfer the website to
their server. Your developer is the one I would delegate this task to.
At the end, make sure to ask your client for two things:
1. To leave a testimonial which you could place on your site
2. To allow you to add their project into your portfolio
If you did everything up to your client’s standard, they will have no problem with either of
the two.
Step 10: Distribute the proceeds
The final revenue from the project usually needs to be split between you, the developer
and the designer.
The best way to do it is to use PayPal, however it is not yet available in all countries. If
one of your suppliers can’t have PayPal, you could go with Scrill or any other payment
processor that they can use.
At last, log all of your expenses and revenues in a spreadsheet and analyse whether the
amount of effort you put into the project was worth the profit. This will help you price your
next project more accurately.

35

36
EPILOGUE
I have covered every single step you need to take in order to build your own online
business. I did my best to structure this report in a way that is easy to follow and use as
a practical reference guide.
I hope you have understood everything and are ready to begin implementing the
strategy I’ve shared with you.
I have to admit that those who put their own twists to my methods will achieve the best
results. Even though I am an experienced seller, I am certain there are plenty of things
that could be improved and built upon.
I would like to mention that my company, Equal Pixels, can provide all of the services
associated with starting and running your Flippa business. You are welcome to drop me
an email if you are interested in any of the following:
 1-on-1 consulting
 Generic site models (to sell on Flippa)
 Unique WordPress site (as your main company site)
 Custom logos and branding
 Web copy
 Flippa listing copy
 Marketing guide
 Marketing materials
 Contract and proposal templates
 Access to my supplier team
 Tracking spreadsheets
 Post-sale communication template
 Website duplication service
 Quote request form for Gravity Forms
 Any custom service pertaining to design, development, copywriting or marketing
I hope you’ve enjoyed my report. I wish you a successful career as an online business
owner.

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