SlideShare a Scribd company logo
Extensions and Management for Business Empowerment
– The Era Bygone
– Current
Impactful
Medium
o 79% of Americans go online
– Changing Lives, Enriching Experience
o 66% access Internet from
home
o Spend an average of 13.3
hours per week on Internet
o Mobile Internet access
o Email, instant text messaging etc.
(communications revolution)
o Internet Shopping
(consumer revolution)
o Fastest
o On 24*7
o Time is the only COST
o Smartest
o Cheapest
Traffic / Browsers
Prospects / Shoppers
Buyers
Repeat
Buyers
Key Components
 Website Design
 Search Engine
Optimization
 Social Media
Marketing
 Pay Per Click
Advertising
 Email Marketing
o Identify Keywords
o Solve buyer Problems
o Target the Right audience
o Use Best Material
o Display Expertise
o Generate Yourself
o Videos
o News Releases
o Presentations
o Podcast o Photos
o eBooks o Blog
Where prospects find your website “organically”
Where you pay
something to attract
visitors to your website
o Reach people who are specifically seeking your information
and products
o Investment in SEO provides on-going streams of relevant
website traffic
Include enough quality inbound links to your website with help
of great content
It contains more keywords and when
used in volume can lead to maximum
searches
Allows identifying success methods for
directing future focus
o Communicate to gain insights from target consumers
o Create awareness or buzz around your brand, service or
product
Greatest reach with high level of sophistication
Yahoo! Search Marketing
Microsoft ad Centre
o Guide customers through buying
cycle
o Browser
o Shopper
o Buyer
o Lifetime Customer
It all starts with doing proper research and choosing a right
email list vendor that assures maximum deliverability with
excellent service. Thomson Data exclusive databases spreaded
across industry wide verticals and recommended by
professionals have been a reliable partner of every successful
marketer.
While the world is shifting more and more towards online
marketing, it can be a healthy practice to make sure your
business capitalizes it with an effective sales lead follow up
process for a Winning Thought Process!!!
marketingpracticality.com
rawsoninternetmarketing.com
slideshare.net
authorstream.com
empowernetwork.com
- Thomson Data is one of the fastest growing
list providers with an extensive database, which serves all the
major industries across the globe .
www.thomsondata.com
sales@thomsondata.com
800-385-8221

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Internet Marketing - Extensions and Management for Business Empowerment

  • 1. Extensions and Management for Business Empowerment
  • 2. – The Era Bygone
  • 4. o 79% of Americans go online – Changing Lives, Enriching Experience o 66% access Internet from home o Spend an average of 13.3 hours per week on Internet
  • 5. o Mobile Internet access o Email, instant text messaging etc. (communications revolution) o Internet Shopping (consumer revolution)
  • 6.
  • 7. o Fastest o On 24*7 o Time is the only COST o Smartest o Cheapest
  • 8. Traffic / Browsers Prospects / Shoppers Buyers Repeat Buyers Key Components  Website Design  Search Engine Optimization  Social Media Marketing  Pay Per Click Advertising  Email Marketing
  • 9. o Identify Keywords o Solve buyer Problems o Target the Right audience o Use Best Material o Display Expertise o Generate Yourself
  • 10. o Videos o News Releases o Presentations o Podcast o Photos o eBooks o Blog
  • 11.
  • 12. Where prospects find your website “organically”
  • 13. Where you pay something to attract visitors to your website
  • 14. o Reach people who are specifically seeking your information and products o Investment in SEO provides on-going streams of relevant website traffic
  • 15. Include enough quality inbound links to your website with help of great content It contains more keywords and when used in volume can lead to maximum searches Allows identifying success methods for directing future focus
  • 16. o Communicate to gain insights from target consumers o Create awareness or buzz around your brand, service or product
  • 17. Greatest reach with high level of sophistication
  • 19. o Guide customers through buying cycle o Browser o Shopper o Buyer o Lifetime Customer
  • 20. It all starts with doing proper research and choosing a right email list vendor that assures maximum deliverability with excellent service. Thomson Data exclusive databases spreaded across industry wide verticals and recommended by professionals have been a reliable partner of every successful marketer.
  • 21. While the world is shifting more and more towards online marketing, it can be a healthy practice to make sure your business capitalizes it with an effective sales lead follow up process for a Winning Thought Process!!! marketingpracticality.com rawsoninternetmarketing.com slideshare.net authorstream.com empowernetwork.com
  • 22. - Thomson Data is one of the fastest growing list providers with an extensive database, which serves all the major industries across the globe . www.thomsondata.com sales@thomsondata.com 800-385-8221