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 For more than five years, Russell Burnett 
has served as president and CEO of 
Online Image, an Internet marketing 
company. Russell Burnett and his 
colleagues at Online Image help clients 
optimize their web presence by 
implementing a wide range of 
technology-based marketing solutions.
 According to the Internet Marketing 
Association (IMA), the Internet marketing 
industry may encounter new user trends and 
opportunities due to Apple’s recent iPhone 
release. The organization cites that the 
iPhone’s larger screen, expanded in response 
to public preference, may spark a temporary 
increase in conversions from early adopters. 
Contrary to earlier projections, larger-screen 
phones are also being used more than tablets 
and phones with average-sized screens, which 
might impact overall user engagement in the 
mobile world.
 IMA also notes that Apple’s innovative 
credit card system could help retailers 
increase purchase frequency. With 
ApplePay, the new iPhone allows 
customers to securely store payment 
information, pay for goods with a touch 
of their phone, and in some cases, 
bypass the checkout line.

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Internet Marketing Association Reviews Impact of Apple iPhone Release

  • 1.
  • 2.  For more than five years, Russell Burnett has served as president and CEO of Online Image, an Internet marketing company. Russell Burnett and his colleagues at Online Image help clients optimize their web presence by implementing a wide range of technology-based marketing solutions.
  • 3.  According to the Internet Marketing Association (IMA), the Internet marketing industry may encounter new user trends and opportunities due to Apple’s recent iPhone release. The organization cites that the iPhone’s larger screen, expanded in response to public preference, may spark a temporary increase in conversions from early adopters. Contrary to earlier projections, larger-screen phones are also being used more than tablets and phones with average-sized screens, which might impact overall user engagement in the mobile world.
  • 4.  IMA also notes that Apple’s innovative credit card system could help retailers increase purchase frequency. With ApplePay, the new iPhone allows customers to securely store payment information, pay for goods with a touch of their phone, and in some cases, bypass the checkout line.