Futurist Nita Rollins Everywhere Commerce Presentation

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Futurist Nita Rollins Everywhere Commerce Presentation

  1. 1. VERYWHERE EVERYWHERE COMMERCE FACEBOOK AND BEYONDDR. NITA ROLLINSFUTURIST
  2. 2. RESOURCE INTERACTIVE
  3. 3. 1,000 sold in one hour FB AND 20.8% average conversion rate Increased fan base 1143% during single campaignUsing social to drive commerce --and vice versa Developed 4 of Facebook’s top 16 branded fan pagesRESOURCE INTERACTIVE
  4. 4. EVERYWHERE COMMERCE: DRIVERS CULTURE RI:TRENDBLENDING COMMERCE TECHNOLOGYRESOURCE INTERACTIVE
  5. 5. “ CULTURE Continous partial attention is an alwayson, anywhere, anytime, any place behavior thatcreates an artificial sense of crisis... It ismotivated by a desire to be a LIVE node on thenetwork. To be busy, to be connected, is to bealive, to be recognized, and to matter. ” --Lindastone.netRESOURCE INTERACTIVE
  6. 6. scheduled impulse buying STOPWATCH SHOPPING NORDSTROM BUYS HAUTELOOKRESOURCE INTERACTIVE
  7. 7. Facebook Deals US Group Buying Industry= $3.93-6.1 bn by 2015 CHINESE GROUP BUYING = $2.5 BN BY 2011 tuangou: the beginningRESOURCE INTERACTIVE
  8. 8. continuous partial shopping
  9. 9. “ TECHNOLOGY The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010RESOURCE INTERACTIVE ”
  10. 10. A vast real-time web ecosystem
  11. 11. “ COMMERCE The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally. ” --booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce ChannelRESOURCE INTERACTIVE
  12. 12. DESTINATION WEB iMedia In-Store Mobile Dot Com Site OOH SocialRESOURCE INTERACTIVE
  13. 13. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV Products Dot Com Site Social OOHRESOURCE INTERACTIVE
  14. 14. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV ALWAYS ON Products Dot Com Site Social OOHRESOURCE INTERACTIVE
  15. 15. FROM SHAREABLE TO SHOPPABLERESOURCE INTERACTIVE
  16. 16. RESOURCE INTERACTIVE
  17. 17. Selling Luxury on Facebook: Perceived Threats to Brand Equity CLUTTER PARITY BANALITY PRICE 40% of consumers who “like” brands do so in order to receive promotions and discountsRESOURCE INTERACTIVE
  18. 18. EVERYWHERE COMMERCE: NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER SCALE & NETWORK EFFECTS LOWER COST PLATFORM & DATA INTEGRATION CONVENIENCE RISK MANAGEMENT CONTENT & CURATIONRESOURCE INTERACTIVE
  19. 19. WHERE DO WE GO FROM HERE?RESOURCE INTERACTIVE
  20. 20. 10 (+ 1) F-Commerce Best PracticesRESOURCE INTERACTIVE
  21. 21. 1/ Deepen brand loyalty and engagement with infotainment and utilityRESOURCE INTERACTIVE
  22. 22. 2/ Enable Co-Creation, Co-Creation, Co-CreationRESOURCE INTERACTIVE
  23. 23. 3/ Segment luxury consumers-- aspirational and affluent--then geo- personalize their Shop Now pagesRESOURCE INTERACTIVE
  24. 24. 4/ Use in-stream or app-based rich media and ensure mobile consumerscan shop and share it (hint: you’ll need HTML5)RESOURCE INTERACTIVE
  25. 25. 5/ Keep checkout prominent and within Facebook (no speedbumps to purchase)RESOURCE INTERACTIVE
  26. 26. 6/ Enable groupgifting and buyingRESOURCE INTERACTIVE
  27. 27. 7/ Ritualize (appointment) shoppingRESOURCE INTERACTIVE
  28. 28. 8/ Utilize the “Like” button for targeted selling and prepare for the Like EconomyRESOURCE INTERACTIVE
  29. 29. 9/ “Skin” the entire tab store with your brand’s look & feelRESOURCE INTERACTIVE
  30. 30. 10/ Quell security and privacy concerns with a PCI- level 1 compliant social commerce platformRESOURCE INTERACTIVE
  31. 31. EVERYWHERE COMMERCE +1/ Pick a social commerce platform that can integrate & ALWAYS transactionalize all your ON touchpointsRESOURCE INTERACTIVE
  32. 32. THANK YOU!DR. NITA ROLLINSFUTURIST

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