Data decay is a big challenge affecting millions of B2B businesses, can you afford to let software append and clean the most crucial part of your sales process - data.
Bizprospex data cleaning introduction PPTBizProspex
BizProspex offers end-to-end data cleaning services to help B2B companies clean outdated and invalid data in their CRM databases. They use manual research techniques like Google searches, company websites, social media, and directories to fill in missing information and update customer records. BizProspex has cleaned data for over 250 clients in the past 6 years. They guarantee 98% deliverability and over 99% accuracy in matching rates through their proprietary data mining process. BizProspex offers flexible pricing plans starting at $750 for a minimum order and provides a free 10-hour trial for potential clients.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Bizprospex data cleaning introduction PPTBizProspex
BizProspex offers end-to-end data cleaning services to help B2B companies clean outdated and invalid data in their CRM databases. They use manual research techniques like Google searches, company websites, social media, and directories to fill in missing information and update customer records. BizProspex has cleaned data for over 250 clients in the past 6 years. They guarantee 98% deliverability and over 99% accuracy in matching rates through their proprietary data mining process. BizProspex offers flexible pricing plans starting at $750 for a minimum order and provides a free 10-hour trial for potential clients.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Allegiant Marketing Group (AMG) is a full-service direct mail marketing company that handles all aspects of direct mail campaigns including mailing, printing, and data services. They offer mailing services like drop shipping to reduce costs, printing services for various print types, and expertise in procuring targeted marketing lists. AMG works with advertising agencies and PR firms to develop direct mail campaigns that meet clients' goals through an integrated approach.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Time collapsingmegaconference 9successaccelerationstrategies10-12-16Roland Frasier
Time Collapsing Mega Conference presentation from Ed O'Keefe's Time Collapsing event. This presentation contains seven proven success acceleration strategies. The title is 7 Strategies To Rapidly Accelerate Success.
1) The document discusses 4 common reasons why businesses are not 20 times bigger: lack of marketing, talent, systems, and capital. It then focuses on the 3 main ways to grow a business - getting more customers, raising profit per sale, and increasing customer frequency.
2) Using methods like joint ventures, ads, and referrals, the document claims it can typically triple new customer acquisition in 90 days. It also says it can triple transaction profits and customer frequency through upselling, cross-selling, bundling, and loyalty programs.
3) With this "dynamic growth," a $1,000/day business could become a $9.8 million/year business in just 6 months
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Brought to you by http://www.eBusinesses.com and http://www.Greensboro-SEO.com. This presentation is from the eBusinesses Meetup in Greensboro NC on April 6th, 2009
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Data driven, verified Chief Human Resources Officer Email List from Pegasi Media Group for customer acquisition through effective b2b CHRO Mailing List multi-channel marketing campaigns.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
The document discusses best practices for email marketing based on a seminar presented by CommuniGator. It provides tips for crafting subject lines, choosing the from address, designing email content and layout, and using segmentation. Proper use of these elements can increase email performance metrics like click-through rates. For example, one attendee saw an 18x increase in clicks using a new template that applied ideas from the seminar versus their old template. Effective email marketing requires an understanding of how to engage recipients and optimize different aspects of the email.
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
The document summarizes a webinar discussing email tactics that customers hate and why marketers continue to use them. The webinar covered several reasons why marketers use annoying tactics, including that they are legal, competitors are doing it, and email metrics look good. However, the webinar argues these reasons are flawed and that over-reliance on technology and data is causing marketers to make decisions that actually hurt email programs and subscriber relationships over time. The webinar advocates for taking a more holistic and customer-centric view of email marketing success.
The document discusses the importance of having accurate Name, Address, and Phone Number (NAP) information listed on a business's Google My Business page and other online directories. It explains that incorrect or outdated NAP data can negatively impact a business's search engine rankings and prevent customers from easily finding the business. It also describes how NAP data is shared across different data providers and directories, highlighting the need for consistency. The document encourages businesses to carefully enter and maintain their accurate NAP information.
The document appears to be from an email marketing webinar presented by Listrak. It discusses email marketing best practices, including using responsive email design for mobile, focusing on acquisition through modal pop-ups, optimizing batch-and-blast campaigns with smaller postcard formats sent more frequently, and using automated triggers and social proof content like customer reviews to improve cart abandonment and drive revenue. Slides provide examples and benchmarks for click-through and conversion rates.
The document provides information about an event called Essentials Stockholm that is focused on digital transformation and the use of technologies like artificial intelligence, automation, and cloud computing. It includes an agenda for keynote speeches and breakout sessions on various topics like using Salesforce for marketing, sales, service, and SMBs. There will also be customer speakers from companies like Skanska, St1, and Mobiento. The event is sponsored by companies like Salesforce, St1, and Deloitte Digital and aims to help attendees learn about using digital technologies to improve business performance.
Scalable B2C lead generation is what we do. Every client we work with has different objectives. However, acquiring quality sales leads within affordable CPL’s and being able to accurately track conversions come as standard.
We have access to countless lead sources throughout the world and we know what works and doesn’t work!
At Progressive Sales we generate quality leads on a daily basis where numbers can be relied on each day. We are proud of the fact that the majority of agencies and brokers we work with refers to us as one of their preferred suppliers.
People.ai is an AI platform that helps sales teams become more efficient in 6 key ways:
1. It increases CRM adoption by automatically logging activities and contacts.
2. It boosts sales productivity by reducing administrative tasks like data entry.
3. It enables data-driven sales coaching by providing metrics on reps' activities.
4. It improves forecasting, pipeline analysis, and deal intelligence with more accurate data.
5. It maintains a self-healing contact database by identifying errors and keeping data current.
6. It creates unprecedented buying group visibility to focus marketing and sales efforts.
Time collapsingmegaconference 9successaccelerationstrategies10-12-16Roland Frasier
Time Collapsing Mega Conference presentation from Ed O'Keefe's Time Collapsing event. This presentation contains seven proven success acceleration strategies. The title is 7 Strategies To Rapidly Accelerate Success.
1) The document discusses 4 common reasons why businesses are not 20 times bigger: lack of marketing, talent, systems, and capital. It then focuses on the 3 main ways to grow a business - getting more customers, raising profit per sale, and increasing customer frequency.
2) Using methods like joint ventures, ads, and referrals, the document claims it can typically triple new customer acquisition in 90 days. It also says it can triple transaction profits and customer frequency through upselling, cross-selling, bundling, and loyalty programs.
3) With this "dynamic growth," a $1,000/day business could become a $9.8 million/year business in just 6 months
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Brought to you by http://www.eBusinesses.com and http://www.Greensboro-SEO.com. This presentation is from the eBusinesses Meetup in Greensboro NC on April 6th, 2009
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Data driven, verified Chief Human Resources Officer Email List from Pegasi Media Group for customer acquisition through effective b2b CHRO Mailing List multi-channel marketing campaigns.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
The document discusses best practices for email marketing based on a seminar presented by CommuniGator. It provides tips for crafting subject lines, choosing the from address, designing email content and layout, and using segmentation. Proper use of these elements can increase email performance metrics like click-through rates. For example, one attendee saw an 18x increase in clicks using a new template that applied ideas from the seminar versus their old template. Effective email marketing requires an understanding of how to engage recipients and optimize different aspects of the email.
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
The document summarizes a webinar discussing email tactics that customers hate and why marketers continue to use them. The webinar covered several reasons why marketers use annoying tactics, including that they are legal, competitors are doing it, and email metrics look good. However, the webinar argues these reasons are flawed and that over-reliance on technology and data is causing marketers to make decisions that actually hurt email programs and subscriber relationships over time. The webinar advocates for taking a more holistic and customer-centric view of email marketing success.
The document discusses the importance of having accurate Name, Address, and Phone Number (NAP) information listed on a business's Google My Business page and other online directories. It explains that incorrect or outdated NAP data can negatively impact a business's search engine rankings and prevent customers from easily finding the business. It also describes how NAP data is shared across different data providers and directories, highlighting the need for consistency. The document encourages businesses to carefully enter and maintain their accurate NAP information.
The document appears to be from an email marketing webinar presented by Listrak. It discusses email marketing best practices, including using responsive email design for mobile, focusing on acquisition through modal pop-ups, optimizing batch-and-blast campaigns with smaller postcard formats sent more frequently, and using automated triggers and social proof content like customer reviews to improve cart abandonment and drive revenue. Slides provide examples and benchmarks for click-through and conversion rates.
The document provides information about an event called Essentials Stockholm that is focused on digital transformation and the use of technologies like artificial intelligence, automation, and cloud computing. It includes an agenda for keynote speeches and breakout sessions on various topics like using Salesforce for marketing, sales, service, and SMBs. There will also be customer speakers from companies like Skanska, St1, and Mobiento. The event is sponsored by companies like Salesforce, St1, and Deloitte Digital and aims to help attendees learn about using digital technologies to improve business performance.
Scalable B2C lead generation is what we do. Every client we work with has different objectives. However, acquiring quality sales leads within affordable CPL’s and being able to accurately track conversions come as standard.
We have access to countless lead sources throughout the world and we know what works and doesn’t work!
At Progressive Sales we generate quality leads on a daily basis where numbers can be relied on each day. We are proud of the fact that the majority of agencies and brokers we work with refers to us as one of their preferred suppliers.
People.ai is an AI platform that helps sales teams become more efficient in 6 key ways:
1. It increases CRM adoption by automatically logging activities and contacts.
2. It boosts sales productivity by reducing administrative tasks like data entry.
3. It enables data-driven sales coaching by providing metrics on reps' activities.
4. It improves forecasting, pipeline analysis, and deal intelligence with more accurate data.
5. It maintains a self-healing contact database by identifying errors and keeping data current.
6. It creates unprecedented buying group visibility to focus marketing and sales efforts.
Learn three tools to improve E-mail marketing campaigns, increase conversions, and boost your marketing effectiveness. From our friends at BlueWolf and Oracle.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
Why CRM Fails: How thinking data-first can accelerate sales transformationRoger Nolan
This document discusses how focusing on data, rather than just CRM applications, can accelerate sales transformations. It notes that 63% of CRM initiatives fail and outlines some common reasons why, such as having bad or incomplete data in the CRM. The document recommends taking a "data-first" approach by integrating all relevant customer data from across systems into the CRM using data management tools. This provides sales reps a single view of accurate customer information. It claims this can boost sales productivity by 15% or more. The document emphasizes that an organization's competitive advantage lies in its data and how it's used.
This document discusses improving data quality for marketing effectiveness. Typical data problems include duplicate records, incomplete data, and incorrect data. Marketing benefits from quality data through having an accurate view of customers to effectively target communications. The best way to address data quality is as close to the source as possible, such as validating data during web form submissions. Various opportunities for cleansing data exist, such as during transactional updates, from external data feeds, when migrating legacy data, and through regular maintenance of existing data. Ensuring high quality data is important for marketing success.
CRM Data Quality - An Email Marketing PerspectiveDatamatics_BPO
This white paper outlines the costs and consequences of poor CRM data quality and also highlights the possible strategies for overcoming the bad data dilemma.
The Business Benefits of a Real Estate CRM - Presentation at RE/MAX KickStart...IXACT Contact
Having trouble keeping in touch with all your real estate clients? Then it's time to consider investing in a real estate CRM. Learn why a CRM is vital to your real estate business success!
This document introduces the concept of a Marketing Data Lake as a new way for marketing departments to be more data-driven. It argues that traditional marketing has been broken for not being able to prove what works and connect activities to outcomes. The authors describe how they built a Marketing Data Lake at their company Informatica in 60 days, which transformed marketing by allowing them to see the end-to-end customer journey and which activities drove revenue. The book aims to help other marketers fix their systems by building their own Data Lakes to make truly data-driven, accountable, and customer-focused marketing decisions.
The document provides guidance on ensuring data quality in CRM and marketing automation solutions. It discusses the four main components of bad data: incorrect information, inaccurate information, missing information, and duplicate data. It then covers analyzing the state of one's database, cleaning data through standardization, duplicate removal, and completing missing data, and protecting data going forward through validation and prevention of duplicates entering the system. The goal is to have high quality, clean data to improve marketing and sales efforts.
A CRM system can help you see all of your customers in one place. At present, SEO Expate Bangladesh Ltd. can provide you with every type of service. Everything is visible here. Here, the status of their orders, any outstanding customer service issues, and more. They can also better understand the sales or prospects coming in, which makes forecasting easier and more accurate. In addition, SEO Expate Bangladesh can give you 100% authentic data.CRM systems are usually used for sales and marketing. But customer service and support are growing parts of CRM. One of the most important aspects of client relationship management is communication. A customer today might bring up a problem on one channel, like Twitter. You can use email or the phone to solve it in private. A CRM platform lets CRM Web Solution you manage customer inquiries across different channels without losing track of them. It also gives sales, customer service, and marketing a single view of the customer. You’ll be able to see every opportunity or lead clearly. Here, it will show you how to go from inquiries to sales. It will maintain from finance to customer service to supply chain management.
If you don't have CRM, it can cost you a lot of money to run a business
When there is more work to do, there is less time for everything else. A busy sales team can bring in a lot of information. Reps are out on the road talking to customers and prospects and learning valuable information. However, all of this can get worse if a key salesperson leaves.
But without CRM, you can’t develop your business. Customers can get in touch with you by phone, email, or social media to ask questions and check on orders. It can be hard to get information out of people. Most importantly, a lack of oversight can also make the team less responsible.
10 min guide to Marketing Automation: What is the one common threat all marke...Anders Lindgren
This document discusses the importance of high quality customer data and intelligence for successful marketing. It notes that many marketers fail to utilize marketing automation and CRM tools effectively due to bad customer data. Poor or inaccurate customer data can undermine marketing efforts and the ability to provide excellent customer experiences. The document provides tips on improving customer data quality, such as identifying target customers, prioritizing contact information, regularly verifying data, and designating a data steward to manage data quality. It emphasizes that customer data and intelligence should be treated as a vital business asset.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
Predictive lead scoring uses machine learning algorithms to analyze large amounts of internal and external data to more accurately predict a lead's likelihood of converting. It assigns scores based on thousands of attributes and signals, including behaviors and demographics. This removes reliance on assumptions and intuition, provides a deeper understanding of prospects, and allows companies to base important decisions on data rather than opinions. When implemented, predictive lead scoring typically improves marketing and sales alignment and ROI.
Predictive lead scoring uses machine learning algorithms to analyze large amounts of internal and external data to more accurately predict a lead's likelihood of converting. It assigns scores based on thousands of attributes and signals, including behaviors and demographics. This removes reliance on assumptions and intuition, allowing companies to prioritize leads most likely to convert and improving marketing and sales alignment. Predictive scoring also identifies previously unseen patterns that can optimize a company's lead scoring system over time.
Powering ABM with AI—Rollworks & People.aiRollWorks
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part driven by the ever-growing need to target key customers in more efficient, effective, and measurable ways – driving revenue for businesses while decreasing acquisition costs.
That’s why we’re excited to have RollWorks’ (a division of AdRoll Group) VP of Marketing, Jennifer Toton, sit down with People.ai’s own CMO, Dayle Hall, two experts in ABM and AI respectively, to discuss current and emerging trends and strategies B2B marketers will implement in 2019.
What You’ll Learn
-How quality data will play an essential role in a successful B2B marketing strategy
-Specific ways marketers are leveraging AI to enhance their ABM strategies
-Why and how marketers are moving beyond basic attribution models
-How marketers are leveraging multi-channel prospect engagement
-And much more!
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
The Rabbit and the Turtle story modified to suit today's business world - Biz...BizProspex
The document discusses the importance and benefits of teamwork in the workplace. It notes that teamwork involves multiple people working together to achieve a larger goal under the direction of a team leader. Some key benefits of teamwork mentioned include completing tasks quickly, greater job satisfaction, increased productivity, and improved quality of work. The document then tells an old fable about a tortoise and a hare racing to illustrate lessons about teamwork and using one's strengths. It describes how working individually and as a team can both lead to success.
Learn everything about influencer marketing for B2B with BizProspex's in-depth article. Know the ways to make B2B influencer marketing work for you!
Contact Bizprospex.com to get 100 leads for free!
All B2B businesses need Lead Flow Management. Most often or not, most of the B2B business owners don’t have a well-drafted plan for Lead Flow Management. However, a properly drafted plan for Lead flow management can bring great clarity and insight for its owner.
Tips and Techniques for Responsive Mobile Email Design BizProspex
Any savvy content marketer knows the importance of responsive mobile email design. As a reader too, we have all come across the pain of reading an email which is not responsive in our mobiles. Don’t we all dread it?
Thus making your email design mobile responsive is no longer a choice to ponder on but an action that needs to be taken straight away, if not yet taken already.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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2. What is data decay?
Data decay ( in customer, contacts or data
lifecycle) means gradual loss of accuracy in data.
Have you ever called a business to realize they
closed two years ago? Well, we all have.
That my friend, is data decay.
3. B2B data decays for 3
main reasons:
➔ Company closed
96% business fail in the first 10 years, reports:
inc.com.
➔ Person Switched Job
People change jobs, that’s not something new.
➔ Retired
About 4 million people retire every year, as of
2014. From 2014 to 2034, about 80 million
people are expected to retire.
4. Like bananas, your customer data starts
out green, begins to yellow, and before
you know it it’s attracting flies.
Don’t let this happen to your
CRM data.
Tip
Clean and append
information to it on a
regular basis, if your
CRM data mainly
consists of big
companies, setup
LinkedIn and Google
alerts to be notified of
changes.
5. How effective your sales strategy be when you
are trying to contact a director of marketing
Who left last year?
The answer is not very much.
Tip
Do a background check
on the data in your CRM.
Append everything you
can find about them
before making that call.
6. Don’t ask your sales reps to
spend time to clean messy
data, they aren’t equipped to
do so plus that one hour
everyday is effectively loss
of productivity.
Hire experts to clean, sort
and append information to
your CRM and start better
prospecting.
7. Both successful sales
directors, working in mid sized
B2B companies in the US.
Assumptions:
1. They both spent the same amount
of the money to generate leads.
2. Had the same number of leads in
their CRM.
3. Had the same ARPC (average
revenue per customer)
4. Had same selling skills to sell the
software.
5. Had the same budget for data
cleaning 4000$ for 2016 (apart
from the usual marketing spent
on online / radio and paper ad).
To make this interesting, allow me to tell you the story of Kumar and Robert.
8. Meet Robert.
He recently moved up as the regional
VP of sales for a SaaS company in
Atlanta.
His target is to close 15 deals per
month with 8 sales people and
maintain ARPC of 500,000 $ / month.
He was told that there are on an
average 100 new leads in pipeline any
given month and 8000 leads in total
in their CRM and marketing
automation software.
9. Meet Kumar.
He recently was awestruck when one
of his sales rep informed him of how
big of a mess his CRM data is in.
5000 leads are at stake.
What do you think Kumar will do to
next?
Story for illustration purposes only
11. Typical solutions they found or had heard of in the
market.
➔ Automated
Companies like data.com offer appending and
cleansing services at as low as 10 cents per lead
and help them regenerate interest from those
stale leads, but, automated solutions lacked
when it came to accuracy.
➔ Manual
Companies like BizProspex offer data appending
and data cleaning through manual research and
human logic ensuring data is as good as it can
be.
12. Kumar, decided to go
with manual data
cleaning because he
wanted to personalize
each and every
interaction with the
leads in his CRM and
hired BizProspex to
manually append and
clean the messy data.
13. Robert hired an automated data cleaning
company (web based SaaS service) to de-
dupe and append information from
whatever was available with that SaaS
company.
At 10 cents a lead he was told to expect
over 60% accuracy.
What he wasn’t calculating was that 40% of
the leads are going 100% wasted.
14. On the other hand
Kumar was expecting over 95% accuracy and
almost over 80% match rate, because manual
approach to data cleaning meant researching for
new information on the web for those leads,
through company website, business networks,
personal websites, human logic, etc.
Download BizProspex’s 5 step CRM cleaning guide.
Tip
Ask your data cleaning
company to do a small
test, compare manual vs
automated results
before selecting the
vendor to clean your
entire CRM data.
15. It’s no surprise that Kumar had far better data,
closed more deals and saved more money.
Let’s look at
some stats that
helped Kumar
score homerun.
Tip
Do the math, how much
is an average lead worth
to you?
If it is ten X of the
investment, you don’t
want a machine to
append it.
16. Kumar (manual) Robert (automated)
Spent 4000$ to clean to clean their CRM (spent 100% of
the budget).
Spent 800$ to clean their CRM data (spend only
20% of the budget)
TAT for manual work for 8k leads is a month atleast. TAT for automated work for 8k leads is 3 - 5
days at max.
Spent the total amount on manual data cleaning, and got
back ~20% more data that Robert missed on because of
the automated system.
As they had spent same money on lead gen and has
same no. of leads, that meant Kumar had 1600 leads
more than Robert.
20% of 8000 total leads is 1600.
Spent the rest 3200 on generating new leads
(considering a 5% opt in rate) at 5 $ / click, he
got 640 clicks and 32 opt in’s in pipeline, that is
100$ / opt in.
Avg. close rate to opt in is 15 - 20% atmost, that
means he might have got 5 to 6 conversions at
best.
Got more leads with higher accuracy because manual
data research ensures every contact is duly researched,
unlike SaaS solutions that only use the below mentioned
techniques.
Lost 16,000 $ worth of leads because his
automated system could only match records that
are available in the pre scrapped data that the
SaaS software had.
17. So, how does manual and automated
system differ exactly?
Manual data cleaning requires a human to look
up each record, Google them, find them on
LinkedIn, update information, do background
research, append, edit and improve information.
Manual appending also can help append critical
information like recents updates, achievements
for their company, or on the personal front to
ensure you KNOW everything about the lead
before making that critical phone call.
Every automated data appending company
maintains a master record file (which they
assume is more accurate than yours), because
they constantly buy data from other data
vendors.
They majorly check for 4 things:
Is this record available in their master data file,
if yes, update info in the CRM. If no, move
forward.
Check for typos in the email, name etc, correct
18. Manual data research ensures to not just
check for email bounces but other fields are
also checked and updated, more often than
not, emails are kept active even after
people leave companies to receive critical
emails.
Check for email bounce, if it bounced,
remove record, if it didn’t perform the next
step.
Check company validity through human
logic.
Check company validity through DnB
master data through API.
Apart from data standardization and email
bounce check, human logic can keep an
eye for anomalies that softwares can’t.
No automated data cleaning system can
manually research and update information
to CRM, they only check for standardization
and email bounce check through pre fed
logic, and append whatever info is available
with them for that company.
Leads that are marked important are given
more time to ensure nothing is missed
Every lead is just another contact, nothing
more, nothing less.
19. 5 Reasons to go manual:
1. Sales managers are under pressure to decrease CPL and increase conversion
rates.
2. There is tons of unnecessary sales waste: sales teams spend enormous
amount of time researching prospects and contacting wrong leads.
3. Traditional “lead list” providers suck: legacy “lead list” vendors offer outdated,
badly categorized and mostly irrelevant data.
4. Manual offers new ways of lead qualification: modern logic-based signals
(technology in use, website features, advertising) give the customer much
better contextual businesses information.
5. Sales teams deserve better data: sales teams have long been left in the
darkness of being told that this is the most perfect email list. Not anymore.
20. What people are saying
When you hit your
1st campaign, that
is when you realize
the value of
manual cleaning.
(Video)
Gary Sullivan, Founder and
CMO
BizProspex helped
us generate leads
without spending
money on new lead
generation. (video)
Gary V, B2B IT Consulting
Biz
Manual data
appending paid for
itself with just 2
new leads. (Video)
Ivan, Founder VideoJuke
21. Want to give it a try?
First 100 leads or 5 hours of work is
on the house.
Also, we offer 120% money back. (no, this
is not a typo).
And have a 7 day (few questions asked)
money back policy. Learn More here.
22. Good luck!
We hope you’ll use the information above to
make a educated decision!
For more (free) data cleaning tips relevant to
B2B business, click here: BizProspex
Download our 5 step
CRM cleaning guide by
clicking here or on the
image at side.