The document discusses 3 necessary tools for successful affiliate marketing: 1. Your own website - A credible, professional website is the foundation, where you provide useful content to build trust and attract visitors. 2. Incentives - To encourage people to click links and make purchases, affiliates must offer incentives like free software or exclusive services to build an email list. 3. Link popularity - Driving targeted traffic is key, so affiliates must work to achieve high search engine rankings through an aggressive reciprocal link campaign.