This document introduces internet advertising, noting its benefits such as rich content, lower costs, global accessibility, and better customer relations. However, it also lists drawbacks like some people finding ads unwanted and distracting, and not all products being suitable for online advertising. It then lists various types of internet advertisements and ads that can be used before concluding that while internet advertising has advantages, it cannot fully replace traditional advertising as not everyone uses the internet regularly.

1. WELCOME TO ALL OF
YOU
AKSHARA K BABU
3rd sem. B.com
No.1
VKHMO

2. INTERNET ADVERTISING

3. INTRODUCTION
 Internet advertising is a way of marketing services or products on the World
Wide Web
 It’s benefits are rich content, less expensive, quick updating, provides Brand
Relevant Information, easy collection of data, global accessibility, greater
flexibility, better customer relation, persuasive advertisement, facilitate
purchase decisions.
 It’s drawbacks are not a substitute for traditional advertising, unsolicited in
nature, misdirection, emergence of contextual mobile advertisement,
cluttered appearance, not suitable for all products and services, less
dependable, ad on traditional lines, blocking of ad., mistrust, disabling
features.

4. 1.Banner Advertisements
2.Floating Advertisements
3.Interstitials

5. 4.Unicast Advertisements 5.Takeover Advertisements
6.Contextual Advertisements

6. 7. Rich-Media Advertisements
8.Advertorials
9.

7. 10. Newsletters
11. Press Releases
12.Pop-Up Advertisements 13. Auctions

8. 14. Spam E-mail
15. Targeted E-mail
16. Opt-in E-mail

9. CONCLUSION
I think internet advertising is not a
substitute of traditional advertising
because, the most of the people are
not used the internet. It’s not suitable
for all goods and services