International Public Relations
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This document discusses international public relations and outlines several key areas including researching international publics, setting objectives for programs, managing impressions of organizations, dealing with reputation issues, and handling crisis PR situations on a global scale.
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International Public Relations
- 3. R ESEARCH O BJECTIVES P ROGRAMMING E VALUATION
- 5. Impact & Output Objectives
- 7. DPR
- 8. CRISIS PR
Editor's Notes
- Host country media – mass / specializedLeaders – public officials, educators, cultural leaders, religious leaders, political officials, professionalsOrgs – business, service, social, cultural, religious, political, special interest
- Research – opportunity / problem research, reputation research
- Impact objectives-inform target -modify attitudes / behavioursOutput objectives -com materials produced / circulated
- Controlled / uncontrolled mediaImpression managementSpin – cherry pickingFront groups
- Dark public relations = negative PR
- Crisis PR – team, spokesperson, planPost-Crisis Phase Best Practices 1. Deliver all information promised to stakeholders as soon as that information is known. 2. Keep stakeholders updated on the progression of recovery efforts including any corrective measures being taken and the progress of investigations. 3. Analyze the crisis management effort for lessons and integrate those lessons in to the organization’s crisis management system.