International management; International mindsets and culture

1. Chapter # 1
By: Manish Gurung

2. INTERNATIONAL
MANAGEMENT
Content:
• What is International Management?
• What is International Business?
• Environment of International Businesses
• International Companies and
International Mindsets
• Evolution of International Enterprise
• Why Engage in International Business?
• Strategic Objectives and Competitive
Advantages

3. BASIC LOGIC BEHIND IM
• Terms & meaning:
• “Business” means an organization
• “International” means being global or multinational or
transnational
• “Management” the art of getting things done through
people or technology.

4. Breaking the Terms
• BUSINESS:
Exchange of goods and services, buyer, seller, manufacturer
and vice versa.
• INTERNATIONAL:
Nations, Trade, Regulations, culture, familiarity, Trend,
economy and vice versa.
• MANAGEMENT:
Forecasting, Planning, Organizing, Commanding, Coordinating
and controlling. To sum up, management is basically
combination of Marketing & Innovation

5. INTERNATIONAL MANAGEMENT
Combine the words and you get
“A Process of accomplishing the global objectives by the firm”

6. Traces of Management
• Dates back to 18th century in western countries and 6th
century in eastern countries.
• Industrial revolutions, Military Practices contributed to
management.
• “The Art of War” a book containing awareness of and
acting on strengths and weaknesses of both a manager’s
organization and foes
• Chinese General Sun Tzu in 6th century BC

7. EVOLUTION
DOMESTIC
INTERNATIONAL MULTINATIONAL
GLOBAL
TRANSNATIONAL

8. HOW DO THEY DO IT?
• A Business is bound by their
– Vision
– Mission
– Objectives
– Business Policy
– Business Strategy
“This is what drives businesses ahead, the stronger their mission,
vision goals, policy and strategy the more broader, fatter and
global it becomes“

9. WHY DO BUSINESSES GO GLOBAL?

10. CULTURE
By: Kshitiz Dangol

11. SOCIOLIZATION
“The process of enculturation or the adoption of the
behavior patterns of the surrounding culture”

12. CULTURE
• Defined as “the arts and other manifestations of
human intellectual achievement regarded
collectively.”

13. APPROACHING CULTURE
• There are 194 countries enlisted and inside a single
country there are 10 to 20 cultures.
• Identifying culture and understanding is hard
• A Business cannot simply evade a culture in a country, it
needs to adapt.
• There are strategic ways to approach a culture:

14. • Travel to other countries
• Read books and articles
• Study the history, religion, politics, values, customs
• Study the language
• Maintain realistic expectations

15. Cultural Element Categories
• Sense of space and self
• Communication and language
• Dress and Appearances
• Food and feeding habits
• Time and time consciousness
• Relationships
• Values and Norms
• Beliefs and attitude
• Mental process and learning
• Work habits and Approaches

16. Strategy for International Management
• Country profile-
– Uncertainty avoidance
– Masculinity
– Individualism
– Power Distance

17. What’s in it for us?
• it covers all the issues that arise as a consequence of
international and global strategies.